QUESTIONNAIRE

1) Do you collect any information or take advice before your purchase

decision?

1) Yes 2) No

2) If yes than which factor affects you most?

1) Friends 2) Advertisements

3) Opinion leader 4) Other

3) Factor related to product affect you most?

1) Price 2) Quality

3) Celebrity endorsement 4) Other

4) Do you like to see ant celebrity endorsing your brand?

1) Yes 2) No 3) Can’t Say

6) Celebrity endorsement make you loyal toward reliance.

1) Yes 2) No

7) How you rank endorsement of Reliance?

1) Good 2) Average 3) Should improve

8) Do you know about Digital Product?

1) Yes 2) No
9) What did you like in Digital?

1) Price 2) Service

3) Brand 4) Picture Quality

10) Which brand you prefer?

1) Sony 2) Reliance

3) Kodak 4) Other

11) How did you happen to know about this brand?

1) Through Television 2) Through Newspaper

3) Through Magazine 4) Through Friends

12) Do you consider price factor or service factor while taking buying

decision?

1) Service Factor 2) Price Factor

13) How do you create awareness among customers?

1) Television 2) Newspaper 3) Posters & Hoardings

14) Do you achieve signed target by selling this product?

1) Yes 2) No

15) Customers are satisfied with the services of Digital Product?

1) Yes 2) No