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1. INTRODUCTION 1
2. PROBLEM ANALYSIS 3
2.1 Challenge 3
2.2 Support 3
2.3 Opportunity 3
3. METHODOLOGY 4
4. OBSERVATIONS 8
5. NEXT STEPS 9
5.1 Learning 9
1. INTRODUCTION
2.2Support
Another aspect that must be understood is the role that traditional knowledge has
played in supporting and enabling rural livelihoods. The use of Ayurveda and other
herbal medicines in rural health management are well known. Similarly, traditional
skills such as handicrafts, pottery, art and designs, agriculture and livestock – all are
still relevant and might perhaps even better some of the more modern or advanced
methods currently in use. This traditional knowledge and wisdom also provides a
unique opportunity to shape rural enterprises.
2.3 Opportunity
It is therefore imperative that we encourage, enable and establish rural enterprises that
help provide sustained livelihood to people and in turn help address challenges
associated with improving their quality of life and create greater value for them and
for the nation. There are many efforts currently underway – both by various
governments as well as private organisations and individuals towards sustainable rural
enterprises. However, most of these are often disjointed or non-collaborative and
hence ineffective at scale or where successful – often limited to a micro setup (a few
villages / single source of livelihood). The key challenges that are often faced in such
circumstances are:
3.1Research Work
We visited a tribal village named Amale in Mokhada district to understand the village
level dynamics and technology adoption.
We tried to analyze the pain points of villagers, understand their behaviour and
observe the institutions involved. We synthesized into the POEMS format:
People
Organisation
Environment
Messaging
System
1. Innovators – had larger farms, were more educated, more prosperous and more
risk-oriented
2. Early Adopters – younger, more educated, tended to be community leaders, less
prosperous
3. Early Majority – more conservative but open to new ideas, active in community
and influence to neighbours
4. Late Majority – older, less educated, fairly conservative and less socially active
5. Laggards – very conservative, had small farms and capital, oldest and least
educated
3.4 Secondary research:
We analyzed data of the villages from the data available from Government websites
like Census, Water & Sanitation department, Health and Energy, etc.
100
Radio/Transistors
90 86.1
Televisions
80
Computer With Internet
68.4
70 64.7 Computer Without Internet
59.6
60 Landline
47.7
50 Mobile
41.2
40 Both Landline & Mobile
21.1
20 17.3 16.5 Scooter/ Motorcycle
13.4
7 7.5 5.3
Car/ Jeep/Van
0
Amale Amboli Rajewadi None of the assets specified above
50
38.6
40 36.5 Bathroom with roof
31.6
Enclosure without roof
30
No Bathroom facility
20
10 5.9
0 1.2
0
Amale Amboli Rajewadi
Microsoft Excel: Analysis of Fuel Used (in %) of three villages
120
100 100
100
Fire-wood
83.5
Crop residue
80
Cowdung cake
60 Coal,Lignite,Charcoal
Kerosene
40 LPG/PNG
Electricity
20 13.5
Biogas
0 0 1.9 0 0
0
Amale Amboli Rajewadi
Google Earth landscape changes for Amale village: Analyses using Fast Stone Image
Viewer
4. Observations
Lots of data is available around village infrastructure and resources, but all is
restricted to quantitative inputs only.
Lack of focus on local resources, skills & imbibing the feeling of ownership in rural
people.
4.3 Cause
4.4 Effect
These initiatives have more often led to a significant dip in the enthusiasm of the rural
folk.
They are becoming conditioned and completely dependent on hand-outs and
assistance with almost no change to their livelihood scenario.
How Might We, address the issue of people’s needs and aspirations being ignored
while designing a livelihood intervention for rural communities and organisations
working with them.
• Improve adoption of the planned intervention
• Which will lead to sustainable livelihoods.
5. NEXT STEPS
To develop a platform which comprises of a tool to map the VILLAGE PROFILE &
COMMUNITY PROFILE in order to help NGO’s and other organisations
recommend a sustainable livelihood to villages.
5.1 Learning