Dr. J.

Shanmugan
ASSOCIATE PROFESSORjshanmugan@skylineuniversity.ac.ae

Associate Professor

Brief Profile
Dr. J. Shanmugan has been associated with SUC since Sep'2008. He is also the Associate Editor
for Skyline Business Journal. He obtained PhD degree from Bharathiar University, India and did
his MBA from Bharathidasan University. He successfully completed GMP program from the
reputed IIM-A, India. Dr.Shanmugan, teaches various Marketing, Systems and General
Management courses.
He has around thirty research publications in top category journals & conference proceedings,
besides newspapers, magazines which includes Forbes Middle East. He is a registered PhD
examiner for many reputed universities around the globe.
He has presented research papers in reputed international conferences in various countries like
Europe, Turkey, Malaysia, India, Dubai, etc. He is currently a reviewer for many international
journals and guest speaker for many institutions in India and abroad.
Dr. Shanmugan Joghee., was the Overall Academic Excellence award winner for the academic
year 2014-2015 at Skyline University College.
As a professional, he always seeks to increase his skills by continuous learning. He has
completed seventeen plus years of experience in the field of education and has taught students of
Universities in India and abroad. He has a tremendous love for students and places high value on
learning.

Publications

Indigenous customer relationship Journal International journal on management perspective

management practices in Indian
automobile companies: strategic
implications
Effective conflict management in
family managed businesses: A Journal Skyline Business Journal
case study in the Indian Diaspora
Risk management in retail stores
through optimization techniques International Journal of innovative research in
Journal
for shelf space using case study science and techniques
approach
A critical analysis of star bucks in
Journal International Journal of management rivulet
UAE
Development of a conceptual
framework for brand loyalty: A Journal Journal of Brand Management
Euro-Mediterranean perspective
A critical analysis of monetary
potency with special reference to Journal Skyline Business Journal
ELGI Equipment’s, Coimbatore
A case study approach of supply
Journal Arabian journal of business management review
chain
Performance of tea in India Journal Southern economist
Innovation in product promotions:
Journal European Journal of Business Management
A Case of Chinese market
Brand Influence on Buying
FMCG Products in UAE: An Journal European Journal Of Business Management
Empirical Study
A strategic case of consumer
decision making in the chinese
Journal Royal Business Review
markets:Preferences and buying
motives
Trust worthiness of promotional
schemes WRT customers
Journal European Journal Of Business & Management
perception:An empirical study in
the context of UAE
Assessing smallhoder farming and
poverty in post-conflict-sierra Journal Journal of finance and bank management
leone
E-Banking service quality in
International Journal of Economics, commerce and
UAE: Customer perspective, Journal
Management ,Vol V ,Issue 2,
(SHANMUGAN JOGHEE)
Ethical crisis in strategic Journal The Journal of Human Resource and Adult
Leadership Learning
Impacts of capital structure on
performance of banks in a
Journal International Journal of Financial Studies
developing economy: evidence
from Bangladesh
Impulse buying behavior: An
International journal of economics, commerce and
empirical study on Indian expats Journal
management
in UAE’
PERFORMANCE
MEASUREMENT IN
Journal The Journal of Human Resources and Adult Learnin
ENTREPRENEURIAL
MARKETING

Conferences

a case study approach for

understanding supply chain
Conference Conference Proceedings,Al Ghurair University ,Dubai
orientation in Indian
pharmaceutical firms
Exploring the proportions of
trust for corporate branding:
Conference Conference Proceedings,Annamalai University ,India
A conceptual study in the
Indian context
Dynamics of consumer
purchase decision on laptops Conference proceedings of Indus Business Academy,
Conference
(A comparative study on Bangalore
Dell Vs Sony vaio
Employee engagement
management: A case study Conference proceedings of International journal of arts
Conference
of select retail banks in and science, Vienna, Austria
Dalian, China
effects of brand building
strategies on booming Conference conference proceedings of Skyline University College
tourism sectors in UAE
Are these promotional
schemes are trustworthy? An
Empirical study with Conference SIBR,Malaysia, Feb 6 - 7 , 2014,ISSN: 2223-5078
customer’s perception in
UAE
Effects of Brand building International Conference on Tourism Milestones -
strategies on booming Conference Preparing for tomorrow, SUC, Sharjah ,UAE 31st
tourism sectors in UAE March - 2 Apr 2014
“Brand image & reflections:
An empirical study in UAE
Conference Springer
with select car buyers of
UAE Nationals”
Dynamic understanding of
expat consumer’s decision
making process on
Conference Conference Proceedings of EBES.Istanbul, Turkey
residential properties: An
Empirical study with
reference to UAE
Dynamic understanding of
expat consumer’s decision
making process on
Conference Springer
residential properties: An
Empirical study with
reference to UAE
Environmental management
system through sustainable
building: An empirical study
Conference Springer
with reference to Liberty
Investment company in
UAE
Financial Decisional
International Conference of Business and Management
analysis with reference to
Conference – Fin-Tech Driven Age, Sharjah, Skyline University
medical tourism: An
College, Sharjah, UAE, March 26-27. ,SUC
empirical study
Green building
International Conference of Business and Management
management: A Strategic
Conference – Fin-Tech Driven Age, Sharjah, Skyline University
approach with reference to
College, Sharjah, UAE, March 26-27. ,SUC
UAE
Challenges & Opportunities
of Green Building
3rd International Conference on Business &
Implementation: An
Conference Management in Connected Era at Skyline University
empirical study with
College
reference to stakeholders in
UAE.”
 Created
Title Hits
Date

Trust worthiness of promotional schemes WRT customers 25 September 598

perception: An empirical study in the context of UAE, 2016

Impact of e-banking performance of banks in a developing 25 September 635

economy: Empirical evidence from Bangladesh 2016

Brand image & reflections: An empirical study in UAE with 25 September 578
select car buyers of UAE Nationals , 2016

Strategic Academia – Industry Partnerships, Incubations and 25 September 555

their Outcom 2016