Updated Conference Progam - DMS NCBR - 1 - 2

National Conference on Business Research (DMS-NCBR 2019)
Held on March 27-28, 2019 at The Islamia University of Bahawalpur, Bahawalpur Pakistan
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A brief overview of Bahawalpur, the Islamia University of

Bahawalpur and Department of Management Sciences
Bahawalpur, the 12th largest city of Pakistan and an

important city of southern Punjab, is famous for its
tranquility, cultural heritage and educational institutions. It
was once the capital of former princely state of Bahawalpur,
founded by Nawab Bahawal Khan Abbasi II. This remained an
autonomous state for over 200 years. During the rule of last
Nawab Sir Sadiq Muhammad Khan Abbasi V, the state
acceded to Pakistan on 7th October 1947 and merged into
the province of Punjab, Pakistan, on 14th October 1954.
Bahawalpur has always been a seat of higher learning. Uch
Sharif (a nearby ancient town) had one of the largest
universities in the world where scholars from all over the
world used to come for studies. As a continuation of this
tradition a religious University (Jamia Abbasia) was
established in Bahawalpur in 1925, following the academic
pursuits of Jamia Al-Azhar, Egypt. The renowned scholars
spread the beacon of Islam by teaching Tafseer of Quran,
Hadith, Fiqh, and History along with other contemporary
subjects.
In view of the changing scenario, Jamia Abbasia was declared

as a general University in 1975, and was renamed as The
Islamia University of Bahawalpur. Initially, it started
functioning at Abbasia and Khawaja Fareed Campuses with
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ten Departments. In order to construct a modern and self-

contained campus, 1250 acres of land was allotted to the
University on Hasilpur Road about eight kilometers away
from the city centre. The sand dunes have been converted
into well-built faculties, green lawns, hostels, residential
colony, farms and orchards. It is known as Baghdad-ul-Jadeed
Campus. The University was started with ten departments
and now this number has increased to 58 offering more than
74 disciplines. Apart from conventional disciplines of
Religious Affairs, Languages, Social and Basic Sciences;
education is being imparted in the areas of Business
Administration, Engineering, Agriculture, Veterinary Sciences,
Computer, Law, Education, Fine Arts, Pharmacy, Life Sciences
and Sports Sciences. The University values quality education
rather than quantity. Towards achievement of this end a
team of highly qualified and committed faculty members
have been engaged. Moreover, research is being made
corner stone of the educational philosophy.
In order to provide opportunities of higher education to the

youth at their door step, two campuses were established at
Rahim Yar Khan and Bahawalnagar in 2005. Initially,
Departments of Management Sciences and Computer
Science & Information Technology were established for
which response was very encouraging. The number of
Departments at Bahawalnagar and Rahim Yar Khan
Campuses have been increased to seven and six, respectively.
As for Bahawalpur, the Department of Management Sciences
(DMS) was established in 1994 to fulfill the demands for
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quality business professionals by organizations. Since then,

the Department has won accolades of success in the business
world by producing scintillating results year after year. The
Department has a long standing commitment to produce
highly employable graduates capable of assuming challenges
of the highly dynamic and complex market of 21st century.
The Department has one of the highest proportions of
students in the area, successfully completing their studies
and winning competitive jobs. Up till now, several hundred
students have graduated who are enjoying respectful
executive level managerial positions in the hierarchy of
various national and multinational organizations.
The high success rate coupled with excellent employment

prospects have become major attraction for the potential
students. Our graduates are second to none in this country
and are competing successfully for prestigious positions in
the country and abroad. We not only impart knowledge and
skills to the students in the relevant fields, but also
concentrate on wholesome grooming of the students to
make them good moral beings. Our students have boldly
gone beyond customary learning from books and have
started gaining practical exposure by organizing business
plan competitions, literary circles, research projects, debates,
and sports. Our students have shown their potential by
participating in the cultural exchange programs at national
and international levels. A close liaison and collaboration
with business community of Bahawalpur has been
established to realize our vision.
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The Department is endeavoring to create a research culture.

Back in 2007, the total number of publications was just one
which has increased to 46 now. We also secured lifetime
membership of Association of Management Development
Institutions in South Asia (AMDISA).
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Vice Chancellor’s Message
Assalamu’alaikum,
A very warm welcome to all the delegates, speakers,

presenters and participants of the National Conference on
Business Research (DMS-NCBR 2019). I wish to extend my
deep appreciation to the Department of Management
Sciences, The Islamia University of Bahawalpur, for
effectively organizing this important event in collaboration
with the Higher Education Commission of Pakistan, Iqra
University and Center for Sustainability Research and
Consultancy. Particularly, I would like to thank and
congratulate to all the members of the organizing
committees, for their commitment and efforts in ensuring
the success of this conference.
The conference has a very stimulating theme, “Promoting

Sustainable Business Research and Practices”, which provides
a significant opportunity to the participants to attain valuable
insight, exposure and knowledge regarding the field of
Business Research. Moreover, the conference offers a
platform for discussion and debate, on the current trends
and issues in the Business Research, which may lead to
enhance the knowledge of the participants. Indeed, it is a
valuable opportunity for the participants and attendees to
learn and network with professionals and experts.
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Hence, a very special thanks to the distinguished speakers as

I believe that their dynamic knowledge, expertise and
experiences will play a pivotal role in the success of this
conference. I hope this conference will live up to all of your
expectations.   Finally, I would like to wish everyone all the
very best and great success in your future endeavors. Thank
you!
Engr. Prof. Dr. Aamir Ijaz

Vice Chancellor
The Islamia University of Bahawalpur, Pakistan
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Dean’s Message
Assalamu’alaikum,
I would like to congratulate the Department of Management

Sciences, The Islamia University of Bahawalpur for their
tremendous determination and commitment in organizing
the National Conference on Business & Research (NCBR). The
conference follows a very interesting and lucrative theme,
‘’Promoting Sustainable Business Research and Practices’’.
Sustainability is a crucial phenomenon for the contemporary
organizations for I believe that it is not a choice but a
necessity for them. For example, organizations are required
to embrace sustainability, in order to survive in the
competitive business environment, explore opportunities for
creating competitive edge and nurture long-term value.
Therefore, the conference provides a valuable opportunity to
academicians-teachers, research scholars, students, and
industrial experts and practitioners to discuss and
understand the current research trends in promoting
sustainable business research and practices. In this regard,
once again, I would like to appreciate the Department of
Management Sciences for their efforts in gathering us all at
this memorable occasion. Also, it is my great pleasure to
welcome all the conference delegates and participants who
are joining us from near and afar. I wish this conference all
the very best and urge all the participants to brainstorm,
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explore and discuss various topics which are relevant to the

conference theme. I am very confident that this occasion will
not only be able to provide a platform towards strengthening
our relationships in knowledge sharing, but also it will
provide the necessary thrust in joint research collaborations.
It is my aspiration that this conference turns out to be a
foundation for the growth of new research and ideas relating
to a sustainable tomorrow for the world of business.
Prof. Dr. Mamuna Ghani

Dean, Faculty of Management Sciences
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Chairman’s Message
Assalamu’alaikum,
On behalf of the Department of Management Sciences, I am

pleased to invite you to our National Conference on Business
Research. Our theme for the conference is “Promoting
Sustainable Business Research and Practices”.
As the world lurches from one financial crisis to another, a

sustainable business environment, and banking and financial
system, is certainly a desired objective of all the
contemporary organizations. Yet, it may not be the easiest
one to achieve. In open and competitive economies, there
are far too many factors at play that distract from
sustainability. This conference provides an opportunity to
researchers, policy makers, academicians, industry
practitioners and postgraduate scholars to exchange and
discuss diverse ideas, expertise and opinions towards
enhancing a broader research based understanding on
business administration, management, finance, marketing
and human resource management in both commercial and
social welfare sectors.
In this regard, we accepted 107 research papers, after a

thorough review, to be presented at the conference. Seeing
the enthusiasm of the participants, it appears that our
national conference will gradually become an annual
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departmental event in the times to come. Therefore, I must

congratulate and thank the entire organizing committee, our
reviewers, keynote speakers, participants, guests and faculty
members for their dedication and tireless efforts to make this
event possible. Last but not least, I would like to thank the
Higher Education Commission of Pakistan and our conference
partners for their coordination and support. I wish you all a
very productive conference experience. All the best!
Associate Prof. Dr. Jawad Iqbal

Chairman, Department of Management Sciences
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Conference Leadership
Conference Patrons
Engr. Prof. Dr. Aamir Ijaz
Vice Chancellor
Prof. Dr. Mamuna Ghani
Dean, Faculty of Arts and Management Sciences
Conference Apex Committee
Conference Chair: Associate Prof. Dr. Jawad Iqbal
Conference Co-chair: Dr. Sulaman Hafeez Siddiqui
Conference Secretary: Dr. Muhammad Imran Rasheed
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Apex Editorial Team
Dr. Jawad Iqbal
Dr. Warda Najeeb Jamal
Dr. Owais Shafique
Editorial Members
Dr. Sulaman Hafeez Siddiqui
Dr. Muhammad Imran Rasheed
Dr. Areeba Khan
Dr. Shahid Nawaz
Doctoral Scientific and Organizing Committee
Associate Prof. Dr. Jawad Iqbal
Dr. Sulaman Hafeez Siddiqui
Dr. Zain Ul Abideen
Dr. Muhammad Imran Rasheed
Dr. Amna Noor
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Dr. Areeba Khan
Dr. Syed Javed Iqbal
Dr. Sohail Sharif
Dr. Shahid Nawaz
Dr. Owais Shafique
Faculty Organizing Team
Mr. Umar Farooq
Mr. Mohsin Mateen
Ms. Marria Hassan
Ms. Kalsoom Akhtar
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Keynote Speakers
Prof. Dr. Hayat Muhammad Awan
Prof. Dr. Hayat M. Awan is President of Center for

Sustainability Research and Consultancy Pakistan, an
international think tank focusing on sustainability issues in
emerging and developing economies. He is also serving as
Director Air University Multan Campus since March 2011. He
served as Meritorious Professor in Institute of Management
Sciences, Bahauddin Zakariya University, Multan. He
graduated from Karachi University and got his PhD (1981)
(Operations Management) and MS (1979) degrees both from
University of Toronto, Canada. He has been in the field of
education for more than forty two years and held various
senior positions at national and international levels;
University of Wisconsin-Madison USA as Assistant Professor,
Vice Chancellor Bahauddin Zakariya University, Dean of
faculty, and as Professor in BZU. He has provided his
dedicated services for the improvement of quality in higher
education as Chairman Quality Enhancement Cell and
Chairman of BZU Research Committee. Besides his teaching
assignments he held senior administrative positions as
Chairman of various departments, Chairman Board of Studies
Business Administration and project director of various
development projects. He has also contributed in the
development of External linkages with foreign universities.
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He is author of more than 60 research articles in the field of

Finance, Operations Management, Total Quality
Management and ISO 9000, which have been presented in
different international conferences and published in well
reputed international journals. He has been recognized for
his academic expertise by the Higher Education Commission
of Pakistan and awarded with Best Teacher Award 2003. He
is approved scholar for the supervision of PhD research by
the HEC.
Prof. Dr. Kashif Ur Rehman
Dr. Kashif Ur Rehman brings along a teaching and research

experience of over two decades. Dr. Kashif Ur Rehman
earned his Doctorate in Business Administration from
Philippines School of Business Administration, Manila in 1997.
He holds the unique distinction of earning doctorate at an
early age of 26 years. Upon his return from abroad, Dr. Kashif
joined Bahria University as assistant professor in 2000.
Currently he is connected with City University of Science and
Information Technology as Vice Chancellor. Dr. Kashif Ur
Rehman is an Higher Education Commission (HEC) approved
PhD supervisor and having 22 years post Doctorate teaching/
research experience.
Given his inspirational leadership, intellectual disposition,

professional zeal, and scholarly outlook, Dr. Kashif has
already supervised 40 PhD and 90 MS/MPhil scholars to the
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successful culmination of their degrees. The model presented

by one of his students’ scholar, “Role of Islamic Leadership in
Value Based Corporate Management,” has a single attribute
of being the first of its kind in the academic and professional
world.
Dr. Kashif has supervised 70 independent studies at MS/ PhD

level. Dr. Kashif Ur Rehman has more than 106 research
papers published in national and international journals. Apart
from being, a reviewer of three International ISI research
journals Dr. Kashif Ur Rehman has the honor of organizing
two international research conferences at Iqra University,
Islamabad. Recently Dr. Kashif has been awarded fellowship
of Royal Society of Arts UK. HEC has honored Dr. Kashif with
Best University Teacher Award in 2011. Research indexation
Scopus ranked Dr. Kashif as No.1 researcher in Social
Sciences in Pakistan in 2011.
Prof. Dr. Muhammad Zaki Rashidi
Dr. Muhammad Zaki Rashdi is currently working as a Director

Research, Innovation & Commercialization, and associate
Dean at Iqra University-Karachi Campus. He has earned his
PhD degree from SZABIST and post graduate diploma in e-
Tutoring for lifelong learning from University of Hull, UK. His
academic and research experience spans over more than 25
years.
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He also served as the head of Professional Development

Centre FAST-NU and Chaired Department of Humanities and
Sciences. Moreover, he worked as a consultant for USAID
EDLINKS project, participated in UNESCO education projects
for Sindh, served as a resource person for PAF Air War
College, and conducted corporate and academic trainings
and workshops across Pakistan.
As reviewer he is on the panel of many local and

international journals. He is a regular resource person for the
HEC Professional Competency Enhancement Program for
Teachers (PCEPT). Dr. Zaki Rashidi has several publications in
the journals of national and international repute, and
presented papers in international conferences. He has
supervised many independent research studies, research
projects, thesis and dissertations at MS and PhD levels. In
addition, he is serving as the member of Accreditation Award
Committee (AAC), member of Academic Guidance
Committee, and an Evaluator for National Business Education
Accreditation Council (NBEAC).
Prof. Dr. Imtiaz Arif
Professor Dr. Imtiaz Arif has been associated with Iqra

University since January 2000. He is a Career-Educationist
and has extensive experience in developing and conducting
Business, Management, and Computer education program. It
is his diverse & rich background in IT, Finance & Management
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that has enabled him to play a leading role in taking Iqra

University to new heights.
He has been instrumental in equipping Iqra University with

state-of-the-art teaching facilities and also engaging learned
faculty members. In addition to his teaching assignments, he
is serving at IU as an Associate Dean and Director Academics.
His research topic for Ph.D. was "Linkages between Terrorism
and Stock Market Movement". His other areas of interest are
"Information Systems and Banking Reforms". He has
published several research papers in the blind peer-reviewed
journal and is a founding editor for three leading journals
published by IU.
Prof. Dr. Usman Mustafa
Professor Dr. Usman Mustafa is presently working as a chief

of Project Evaluation and Training Division, and HOD of
Management Studies at Pakistan Institute of Development
Economics (PIDE). He has more than 33 years of meritorious
research, teaching and development service record in
different international organizations, programs and projects,
including the International Food Policy Research Institute
(IFPRI), Food and agricultural organization of UNDP,
International Union for Conservation of Nature (IUCN),
International Rice Research Institute, World Wide Fund for
Nature (WWF), International Centre for Agriculture Research
in Dry Areas (ICARDA), World Vegetable Research Centre
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(AVRDC), World Bank, SANEI, British Council, USAID, AIT,

BRAC, etc. He also served Government Departments, in
various capacities, in and outside the country. He achieved
his PhD and MS degrees in Economics from IRRI/university of
Philippines at Los Banos (UPLB) during 1987 and 1991
respectively, and his research work expands to more than
125 research papers, technical/consultancy reports, papers
and chapters in edited books, and a number of books as
leading author.
Prof. Dr. Imran Sharif Chaudhry
Prof. Dr. Imran Sharif Chaudhry is a Director at School of

Economics, Bahauddin Zakariya University, Multan, Pakistan
(BZU). He is serving as Vice President and Director of CSRC
Publishing, Center for Sustainability Research and
Consultancy Pakistan. Dr. Imran is also serving as an editor of
Pakistan Journal of Social Sciences (PJSS), which is a HEC
recognized journal in ‘‘Y’’ category. Previously, he had been
the Chairman, Department of Economics, BZU, Multan,
Pakistan. He has a vast research and teaching experience
which expands to more than 25 years. He earned his PhD
degree in 2005 from The Islamia University of Bahawalpur,
Bahawalpur, Pakistan, and pursued his Post Doctorate in
Economics, in the years 2008-2009, at Asia Research Centre,
London School of Economics (LSE), London, UK. He has been
awarded with the ‘Best University Teacher Award’ in the year
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2015 by the HEC. Prof. Dr. Imran Sharif Chaudhry has a

number of research publications of national and
international repute, and his teaching and research interests
are Poverty and Development, Applied Development
Economics, Environmental Economics, Gender Development,
International Economics, Economic and Financial
Globalization, and Governance.
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Registration Starts at 8:00am
Opening Session Time

Registration and seating of guests/Participants 8:00am-9:30am
Tilawat + Naat + National Anthem 09:30am
Inaugural
Welcome and conference brief by the Conference Chair 09:45am

Welcome Address by Dean 10:00am
Vice Chancellor’s Address 10:15am
Key note addresses
Keynote Address by Prof. Dr. Hayat M. Awan 10:30am
Keynote Address by Prof. Dr. Kashif ur Rehman 10:50am

Keynote Address by Dr. Zaki Rashdi 11:10am
Souvenirs Distribution and Photo Session 11:30am
Lunch and Prayer break 12:30pm – 02:00pm
Session 1 (Day 1)
Wednesday, March 27, 2019
Department of Management Sciences, Baghdad Ul Jadeed Campus, IUB Pakistan
02:00pm – 03-30pm
Room 1
Session Chair: Prof. Dr. Masood ul Hassan, Dr. Imtiaz Arif , Dr. Asad Afzal Humayon,
and Dr. Shahid Nawaz
Paper 1: In what way appropriate is it? Conveying online shopping suitability to
improve purchaser fulfillment and inspire e-WOM Authors: Bilal Qayyum & Dr Imran
Khan
Paper 2 : Mediating role of job burnout in the relationship of work stress and turnover
intension: A study of banking sector of Pakistan Authors: M. Arslan Nazir
Paper 3 : The impact of high involvement work processes on job stress with mediating
role of skill utilization Authors: Sana Yasin M. Imran & M. Arslan Nazir
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Paper 4: To Investigate the Effect of Workplace Ostracism on Workplace Deviant

Behavior with moderated mediating effects of Emotional Intelligence, Organizational
Conflict and Knowledge Sharing Authors: Saba Rafique & Shahid Nawaz
Paper 5: The Mediating Effect of organizational cultural factors on Knowledge-Sharing

Processes in Banking Sector of Pakistan Author(s): Zahid Imran & Dr Masood-Ul-
Hassan
Room 2
Session Chair: Prof. Dr. Kashif ur Rehman, Prof. Dr. Zaki Rashdi, Dr. Ibne Hassan, and
Paper 6: The Effect of eWOM Valance on Credibility of Ewom, Author: Samra Malik
(Bahauddin Zakariya University Multan
Paper 7: An investigation into the role of leadership commitment on implementation of
green banking: Moderating influence of responsible leadership characteristics Authors:
Aisha Javeria, Dr. Sulaman Hafeez Siddiqui
Paper 8: Framework development of high performance work systems (HPWSs) and
faculty productivity: A qualitative approach Authors: Shakeel Sarwar, Jawad Iqbal
Paper 9: Share Your Knowledge! Way Forward to Achieve Innovation Capability of the
Firm: an Empirical Exploration of Knowledge Sharing and Innovation Capabilities
Factors Authors: Tooba Ahmed & Dr Shahid Nawaz
Paper 10: Assessing Emotional Instability, Workaholism, Organizational Citizenship
Behavior and Burnout among Academia: The Moderating Role of Compulsory
Citizenship Behavior and Leadership Style Authors: Zara Hayat & Dr. Iram Batool
Room 3
Session Chair: Dr. Ashfaq Ahmad, Dr. Nadeem Shaikh, Dr. Shahid Mehmood, and Dr.
Amna Noor
Paper 11: Tax compliance: Way forward towards voluntary behavior Authors: Saba
Qureshi
Paper 12: The first century church from the book of acts: Its organizational descriptors,
structure, environment, social practices and metaphors Authors: Dr. Owais Shafiq
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Paper 13: Does firm life cycle stage affect the cost of equity capital in Asia? (A
comparative analysis of developed and emerging Asian markets) Author(s): Misbah
Wadood, Dr. Hashim Khan, Kalsoom Akhtar
Paper 14: The impact of financial & operating working capital on business performance:
Evidence from Pakistan’s automobile sector Authors: Kashif Saeed & Dr Areeba Khan
Paper 15: Earnings Restatements’ Mediating Role in the Relationship between

Corporate Governance and Firm Value: An Evidence from Pakistan Authors: Dr.Khalid
Latif, Dr.Noheed Khan, Ms. Sidra Tahir & Mr. Naeem Shahid
Room 4
Session Chair: Dr. Kashif Hameed, Dr. Suhail Saeed, Dr. Muhammad Ramzan, and Dr.
Syed Javed Shah
Paper 16: Single triggers for contingent capital: Investor’s boon or bane? Authors:
Muhammad Ahmed Fawad, Dr Areeba Khan, Muhammad Fahad Khan & Ramzan Sajid
Paper 17: Credit risks of asset based sukuk Authors: Iffat Hussain & Dr Areeba Khan
Paper 18: Impact of Corporate Governance on Tax Avoidance: Empirical Evidence from
Pakistan Author(s): Muhammad Tasnim Khan & Dr Muhammad Husnain
Paper 19: Sustainable indicators for Development of Blue Economy Authors: Shaista
Saeed Khan & Dr. Syed Javed Iqbal
Paper 20: The impact of regulatory developments on size and value premiums: The
case of the Pakistan stock exchange Authors: Abida Hafeez & Prof. Dr Mohammad
Nishat
Room 5
Session Chair: Dr. Rana Tahir Naveed, Dr. Kashif Hameed, Dr. Suhail Aslam and Dr.
Owais Shafique
Paper 21: Implementation of Basel-II and Profitability of Banks in Pakistan Authors:
Muhammad Ramzan Sajid & Dr Areeba Khan
Paper 22 : Corporate Governance and Firm performance: An empirical investigation
from an emerging market Authors: M Farooq & Dr Amna Noor
Paper 23: Macroeconomic factors affecting the level of credit risk in Pakistan: The
moderating effect of market concentration Authors: Akbar Ali & Dr Areeba Khan
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Paper 24 : The impact of enterprise risk management system (ERMS) on organizational

performance in banking sector of Pakistan Authors: Muhammad Ramzan Sajid & Dr
Areeba Khan
Paper 25: Microfinance Addiction: A deterrent to social mobility Authors: Anam
Mukhtar, Dr Areeba Khan
Tea Break
Session 2 (Day 1)
Wednesday, March 27, 2019
04:00pm – 05-30pm
Room 1
Session Chair: Dr. Ashfaq Ahmad, Dr.Kashif Akram, Dr. Muhammad Azeem, and Dr.
Areeba Khan
Paper 26: The Convex Flow Performance relationship:Evidence from Pakistani Mutual
funds. Authors: Saleh Nawaz Khan & Dr Amna Noor
Paper 27: Effectiveness of vocational training program to alleviate poverty of trainees:
A study of Bahawalpur District Authors: Naeem Ahmad Qureshi
Paper 28:Finance-Growth Nexus: A Comparative Study of Pakistan, India and
Bangladesh. Authors: Dr.Noheed Khan, Dr. Khalid Latif, Muhammad Bilal & Mr.
Naeem Shahid
Paper 29: Effective Audit Practices as A Tool to Mitigate Enterprise Risk: Evidence from
Pakistan Authors: Faiza Hashmi & Dr Amna Noor
Paper 30: Is Takaful really Islamic? Predicaments and prospects Authors: Brig. Sohail
Ahmed & Kalsoom Akhtar
Room 2
Session Chair: Prof. Dr. Usman Mustafa, Dr. Abdul Wahab, Dr.Nazim, and Dr. Syed
Javed Iqbal
Paper 31: Brand reputation, brand experience, and electronic word of mouth towards
Smartphone: the mediating role of brand love Author(s): (Dr Jawad Iqbal, Mehak Malik
& Dr Muhammad Imran Rasheed
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Paper 32: Self efficacy, self-esteem, and voluntary learning behavior: the combined role
of voluntary learning behavior and career success Authors: Dr Shahid Nawaz, Hanzala
Ahmed, and Dr Muhammad Imran Rasheed
Paper 33 : Social ties impacting audit quality? Exploring Government entities Authors:
Madiha Irshad & Dr. Amna Noor
Paper 34 : Exploring Impact of Perceived Threat of Terrorism towards Police Job
Performance. Role of Social Political Factors: A Study of Punjab Police Authors: Aamir
Jawad Munir & Muhammad Mehmood Aslam
Paper 35 : Leadership and employees’ productivity: Measuring an impact of three
selected leadership styles on employees’ productivity in the banking sector of
Bahawalpur, Pakistan. Authors: Hafiza Areesha Javed, Dr Warda Najeeb Jamal
Room 3
Session Chair: Dr. Zahid Hameed, Dr. Waheed Umrani, Dr. Mazhar Abbas, and Dr.
Suhail Sharif
Paper 36: Silence or Voice Behavior: How workplace ostracism affects employee
performance Authors: Muhammad Kashif Imran, Syed Muhammad Javed Iqbal &
Tehreem Fatima
Paper 37: Health consciousness, safety concerns, and consumer purchase intentions
towards organic food: a moderated mediation analysis Author(s): Dr Jawad Iqbal,
Maria Zubair & Dr Muhammad Imran Rasheed
Paper 38: Does social media advertising features matter: An investigation of consumer
purchase intention Authors: Hafiz Wajahat Ali Shah, M. Shahbaz & Dr Imran Khan
Paper 39: The dark side of leadership: The despotic leadership impact on employees
performance Authors: Dr Qurat-ul-ain
Paper 40 : Effect of strategic Leadership on Organizational Performance through
Knowledge Management Authors: Abdul Samad Dahri, Dr Waseem Ul Hameed, Dr
Jawad Iqbal, Muneeba Saleem, Mohsin Ali
Room 4
Session Chair: Dr. Atif Nawaz, Dr. Imran Khan, Dr. Syed Tehseen Jawaid, and Dr.
Sulaman Hafeez Siddiqui
Paper 41 : Pakistan-China bilateral trade opportunities and potential, Authors: Dr
Humayun Rashid
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Paper 42: Determinants of bank’s profitability and liquidity & the role of BASEL III in
Islamic and conventional banking sector of Pakistan: A case study of NBP Authors:
Sitara Bibi & Fatima Mazhar
Paper 43: No need for efficient record management system in Pakistan Authors: Qurat
ul ain, Dr Owais Shafique, Fahad Khan, and Muhammad Ahmad Fawad
Paper 44: Intergenerational wealth mobility “A purposed Framework" Authors: Qurat
ul ain & Fahad khan
Paper 45: The Role of Port Management Methods in Attaining Successful Development
and Sustainability of Newly Established Ports Authors: Shanayyara Mehmood, Shaista
Saeed Khan, Dr. Syed Muhammad Javed Iqbal
Room 5
Session Chair: Dr. Abu Bakar, Dr. Rana Tahir Naveed,Dr. Nadeem Shaikh, and Dr.
Owais Shafique
Paper 46: Impact of Change in Sectorial Output on Economic Growth of Pakistan
(1951-2018) Authors: Wajahat Rehman
Paper 47: Do investors herd during financial crisis in emerging stock markets? A case
from Pakistani stock market. Authors: Bushra Sarwar & Marria Hassan
Paper 48: The generational diversity of Pakistani workforce: A qualitative study based
on the distinct work related perspectives of the three Pakistani generations Authors:
Aliya Ahmed Shaikh, Dr Warda Najeeb Jamal
Paper 49: The Relationship between training and dimensions of organizational
commitment. A mediation study in Public sector health care of Pakistan Authors: Ali
Junaid Khan, Dr Jawad Iqbal
Paper 50 : Ethical Leadership facilitates Innovative Work Behavior- The role of Trust as
Moderator Authors: Shanayyara Mahmood & Dr. Syed Javed Iqbal
Tour to Bahawalpur City : 6:00pm

Dinner at Green Belt IUB Baghdad Campus: 8:00pm
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Session 1 (Day 2)
Thursday, March 28, 2019
09:30am– 11-30am
Room 1
Session Chair: Prof. Dr. Kashif ur Rehman, Dr. Imtiaz Arif, and Dr. Warda Najeeb
Jamal
Paper 51: Does Psychological Safety Mediate Servant Leadership and Voice behavior?
A study from Higher Education Sector of Pakistan Authors: Anam Bukhari, Shanayyara
Mahmood, Syed Adnan Bukhari, Dr. Muhammad Syed Javed Iqbal & Dr. Shahid
Nawaz
Paper 52: Measuring the impact of social media on purchase intention of professional
accountants through customer commitment: Evidence from Pakistan Authors: Hafiza
Sobia Tufail, Dr Asad Afzal Humayon, Ahmad Usman Shahid & Jawad Shahid
Paper 53: Role of emotional intelligence in agenda setting: A study of social media,
Authors: Rabia Rahim, Sajjad Paracha, and Dr. Jawad Iqbal
Paper 54: Analyzing work related outcomes of the older subordinates through the lens
of age difference, quality of leader-member exchange relationship and organizational
justice with the moderating effect of workplace climate towards ageism Authors:
Nosheen Nawaz, Syed Javed Iqbal & Shariq Zia
Paper 55: To examine the impact of major job attitudes on counterproductive work
behavior with the moderating effect of ostracism Authors: Syeda Ghania Saeed and Dr.
Syed Muhammad Javaid Iqbal
Paper 56: Analyzing the mediating role of emotional labor between moonlighting and
teachers commitment in education sector Authors: Misbah Choudhary & Dr. Syed
Muhammad Javed Iqbal
Paper 57: The impact of emotional labor on job satisfaction: A qualitative study
involving the sales employees of the pharmaceutical companies in Pakistan. Author(s):
Shahzad Ahmad & Dr Warda Najeeb Jamal
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Room 2
Session Chair: Dr. Imran Khan, Dr. Ayesha Shokat, Dr. Nadeem Shaikh, and Dr. Amna
Noor
Paper 58: Job satisfaction and innovation as mediators of the impact of emotional
intelligence on project success: A moderating role of the work environment Authors:
Sidra Naeem, Fizza Mumtaz & Muhammad Nazim
Paper 59: Board Composition and Corporate Water Conservation: Empirical Evidence
from Japan Authors: Shahid Amin, Dr Jawad Iqbal & Dr Muhammad Abdul Majid
Makki
Paper 60: Wagner’s hypothesis, is it valid in Pakistan? A time series analysis. Authors:
Shahzad Mushtaq,Dr Rana Ejaz Ali Khan & Aziz Ahmad Khan
Paper 61: Interdependencies among the trilogy of Corporate Finance: A Review and
Research agenda Authors: Asifa Maqbool, Dr. Nadeem Ahmad Shaikh
Paper 62 : The impact of management characteristics on investment efficiency:
Examining the mediating role of financial reporting quality Authors: Javed Iqbal, Dr
Areeba Khan
Paper 63: : Off-the-job embeddedness as a moderator of the relationship between
work-family conflict and turnover intention Authors: Saadia Ahmed
Paper 64: Determinents of public debt: evidene from Pakistan, Authors: Nazim
Hussain, Dr. Abdul QayyumKhan,Dr. Muhammad Ishtiaq
Room 3
Session Chair: Dr.Asad Afzal humayon, Prof. Dr. Zaki Rashidi, and Dr. Syed Javaid
Iqbal
Paper 65: Why developing country’s organizations don’t report on employee
engagement & employee performance Authors: Prof. Dr. M. Shoukat Malik, Shahzadi
Sattar
Paper 66: The Acts of Brand loyalty Drivers through Satisfaction Authors: Iqra Ismail,
Syed Jahanzeb Amjad, Dr Zahid Hameed
Paper 67: Understanding Impact of Supply-side Decisions and Practices on Supply Risk
Management, Author: Waqar Ahmed and Arslan Najmi
Paper 68: Determinants of Customer Satisfaction In Online Retail Industry Of Pakistan,
Author: Minhaj Ikram and Waqar Ahmed
28 | P a g e
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Paper 69: The role of women empowerment in organizational performance: A

perspective of social exchange theory, Authors: Mariam Abbas Soharwardi, Tusawar
Iftikhar Ahmed, Arooj Fatima & Nouman Shafique
Paper 70: Impact of high performance work practices on the social & environmental
performance of firm: With mediating role of individually perceived stress Authors:
Asmara Habib
Paper 71: Impact of Graphic Imageryin Advertisements on Donation Intention Authors:

Sumbal Afzal Rao, Dr. Jawad Iqbal
Room 4
Session Chair: Dr. Usman Mustafa, Dr.Abdul Wahab, Dr.Adnan Shaikh, and Dr. Shahid
Nawaz
Paper 72: Impact of ethical leadership on whistle blowing intension through mediating
role of moral attentiveness: Moderating role of collectivism Authors: Awais Tariq
Paper 73: Can neutralizers reduce the detrimental effect of illegitimate tasks on
intention to quit? Depicting the picture of Bahawalpur region restaurants Authors:
Ariba Zaka & Dr. Syed Muhammad Javed Iqbal
Paper 74: Impact of different leadership styles on employee job satisfaction: the
mediating effect ofowner influence in Business schools of Multan, Author: Masood
Hussain, Dr. Shahid Nawaz, Adeel Akhtar
Paper 75: Psychological and Social Factors influencing Entreprenural intention among
University students: Mediating role of entrepreneural education, Authors: Badar latif,
Dr. Khawar Naheed, Asad Latif
Closing Session Time

Tilawat + Naat 11:40pm
Key Note Address by Prof. Dr. Usman Mustafa 12:00pm
Closing
Key Note Address by Prof. Dr. Imtiaz Arif 12:20pm

Key Note Address by Prof. Dr. Imran Sharif Ch. 12:40pm
Note of thanks by the Conference Chair 01:00pm
Certificate and Award Distribution 01:15pm
Lunch 02:00pm
29 | P a g e
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30 | P a g e

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National Conference on Business Research (DMS-NCBR 2019)

A brief overview of Bahawalpur, the Islamia University of

Bahawalpur, the 12th largest city of Pakistan and an

In view of the changing scenario, Jamia Abbasia was declared

ten Departments. In order to construct a modern and self-

In order to provide opportunities of higher education to the

quality business professionals by organizations. Since then,

The high success rate coupled with excellent employment

The Department is endeavoring to create a research culture.

Vice Chancellor’s Message

A very warm welcome to all the delegates, speakers,

The conference has a very stimulating theme, “Promoting

Hence, a very special thanks to the distinguished speakers as

Engr. Prof. Dr. Aamir Ijaz

I would like to congratulate the Department of Management

explore and discuss various topics which are relevant to the

Prof. Dr. Mamuna Ghani

On behalf of the Department of Management Sciences, I am

As the world lurches from one financial crisis to another, a

In this regard, we accepted 107 research papers, after a

departmental event in the times to come. Therefore, I must

Associate Prof. Dr. Jawad Iqbal

Engr. Prof. Dr. Aamir Ijaz

The Islamia University of Bahawalpur, Pakistan

Prof. Dr. Mamuna Ghani

Dean, Faculty of Arts and Management Sciences

The Islamia University of Bahawalpur, Pakistan

Conference Apex Committee

Conference Chair: Associate Prof. Dr. Jawad Iqbal

Conference Co-chair: Dr. Sulaman Hafeez Siddiqui

Conference Secretary: Dr. Muhammad Imran Rasheed

Apex Editorial Team

Dr. Jawad Iqbal

Dr. Warda Najeeb Jamal

Dr. Owais Shafique

Dr. Sulaman Hafeez Siddiqui

Dr. Muhammad Imran Rasheed

Dr. Areeba Khan

Dr. Shahid Nawaz

Doctoral Scientific and Organizing Committee

Associate Prof. Dr. Jawad Iqbal

Dr. Sulaman Hafeez Siddiqui

Dr. Zain Ul Abideen

Dr. Muhammad Imran Rasheed

Dr. Amna Noor

Dr. Areeba Khan

Dr. Syed Javed Iqbal

Dr. Sohail Sharif

Dr. Shahid Nawaz

Dr. Warda Najeeb Jamal

Dr. Owais Shafique

Faculty Organizing Team

Mr. Umar Farooq

Mr. Mohsin Mateen

Ms. Marria Hassan

Ms. Kalsoom Akhtar

Prof. Dr. Hayat Muhammad Awan

Prof. Dr. Hayat M. Awan is President of Center for

He is author of more than 60 research articles in the field of

Prof. Dr. Kashif Ur Rehman

Dr. Kashif Ur Rehman brings along a teaching and research

Given his inspirational leadership, intellectual disposition,

successful culmination of their degrees. The model presented