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training purpose. This

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Name: _____________________ Roll No. : _______________________

Department: ______________________Name of Idea: _________________

Table of Content
Sr. No. Content Page No.
1. EXECUTIVE SUMMARY
2. BUSINESS DESCRIPTION
 Vision, Mission & Goals
 Form of business
 Management structure

3. Industry and Market Analysis

a) Industry Analysis
 Market size
 Porter’s Five Forces Model
b) Market Analysis
SWOT Analysis
 Know Your Customers
 Know your product
 Know your competitors

4. ENTREPRENEURIAL MARKETING
c) Marketing Mix/ Marketing Strategies and Sales
 Market Segmentation & Targeting Strategy
 Unique Value Proposition (UVP) , Differentiation and positioning
 The Marketing Mix/4PS
5. FINANCIAL PLAN
a) Startup capital
b) Income Statement and Balance Sheet
c) Break Even Analysis
d) Ratio Analysis
e) Capital Budgeting Technique
6. Appendix

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material may not be quoted, photocopied, reproduced in any form without the prior written consent of the Superior College, Lahore
A. EXECUTIVE SUMMARY

B. BUSINESS DESCRIPTION
a) Vision, Mission & Goals

b) Form of Business

This document is the intellectual property of the Superior College, Lahore that can only be used for particular training purpose. This
material may not be quoted, photocopied, reproduced in any form without the prior written consent of the Superior College, Lahore
 c) Management Structure

C. Industry and Market Analysis

a) Industry Analysis
 Porter’s Five Forces Model

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material may not be quoted, photocopied, reproduced in any form without the prior written consent of the Superior College, Lahore
 b) Market Analysis
 SWOT Analysis

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material may not be quoted, photocopied, reproduced in any form without the prior written consent of the Superior College, Lahore
  Know Your Customers

 Know Your Product

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material may not be quoted, photocopied, reproduced in any form without the prior written consent of the Superior College, Lahore
  Know Your Competitors

D. ENTREPRENEURIAL MARKETING

c) Marketing Mix/ Marketing Strategies and Sales

 Market Segmentation & Targeting Strategy

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material may not be quoted, photocopied, reproduced in any form without the prior written consent of the Superior College, Lahore
 Segmentation is a process in which we plan the thing before
manufacturing or design a channel structure and slitting the
work

 Unique Value Proposition (UVP) , Differentiation & Positioning

Are value is if someone have cash or machine card they can easy to pay

 The Marketing Mix/4PS

 Product/Service Strategy

 It protects your time

 Better than the old machine technology
 Easy to use
product
Vander printing machine

 Pricing Strategy

 Low price doesn’t give poor quality

 It always used competitive price policy
 It challenges it competitor to give such comfort at
that low price

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material may not be quoted, photocopied, reproduced in any form without the prior written consent of the Superior College, Lahore
  Placing/Distribution Strategy

 It has strong distribution channel

 Better incentive are offered to their to distribution
for fast working
 collages university at everywhere in Lahore
 It is adopting penetration policy for getting in the
business

 Advertising/Promotional Strategy

 It adopts 360 degree promotion for its product

 Company has based all it campaign on the baseline
“faster than your feeling”
 Print your on hand

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material may not be quoted, photocopied, reproduced in any form without the prior written consent of the Superior College, Lahore
E. FINANCIAL PLAN
a) Operating Cost and Expenses
Operating Cost and Expenses
Sr. Per Month Total Cost Per Annual Cost
Description
No Cost (Rs.) Month (Rs.) (Rs.)

Total

b) Startup Financing
Sr. No Description Amount (Rs.)

Total Startup Financing

c) Revenue Generation
Revenue = Price of Product * No. of Units Sold
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material may not be quoted, photocopied, reproduced in any form without the prior written consent of the Superior College, Lahore
 d) Income Statement
Projected Income Statementfor 5 Years

Description Year 1 Year 2 Year 3 Year4 Year5

(Rs.) (Rs.) (Rs.) (Rs.) (Rs.)
Revenue

Less: Operating Cost and Expenses

Operating Expenses

Depreciation Expenses

Total Expenses

Operating Income/Loss

Less Tax (%)

Net Income After Tax

e) Balance Sheet
Assets Amount Liabilities & Equity Amount
(Rs.) (Rs.)

Total Assets Total Liabilities & Equity

f) Break Even Analysis

Break Even = Total Annual Expenses

Per Product Charges
g) Ratio Analysis
Sr. Description Year 1 Year 2 Year 3 Year 4 Year
No. 5
1 Net Profit
2 Return on Investment
3 Gross profit Ration

h) Capital Budgeting Technique

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material may not be quoted, photocopied, reproduced in any form without the prior written consent of the Superior College, Lahore
Payback Period = Completed Year + Remaining Amount
Next year cash flow

F. APPENDICES

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material may not be quoted, photocopied, reproduced in any form without the prior written consent of the Superior College, Lahore