1.

Communication is the exchange of perceptions, messages or information through

a. Speeches
b. Visuals
c. Signals
d. All of the above
2. Communication starts at……………level
a. Community
b. Individual
c. Massive
d. All of these
3. The most important component of Communication
a. Sender
b. Receiver
c. Message
d. All of these
4. Even if any art of the message is not understood by the receiver, which is sent by the sender
then……….is needed.
a. Repetition of message
b. Immediate response
c. Perception
d. None of these
5. Distribution of information is known as
a. Communication
b. Channel of Communication
c. Transmission
d. All of these
6. Sender and………… should be available in all the communication
a. Manager
b. Receiver
c. Middle Management
d. Senior Management
7. …………….language will stop one from understanding the communication
a. Relevant
b. Ambiguous
c. Jargon
d. Irrelevant
8. Communication flows through a
a. Hierarchy
b. Direct Contact
c. Informal Manner
d. None of these
9. The message should be understood by?
 a. Originator
b. Receiver
c. Sender
d. All of these
10. If the message sent by the sender is fully understood by the receiver then ……is needed
a. Perception
b. Repetition of messages
c. Immediate response
d. None of these
11. With the invention of the …………, printing and written communication were made possible
a. Guttenberg press
b. Printing Machine
c. Publication houses
d. All of these
12. Information always needs to have ……….to be actually understood in a suitable way.
a. Representation
b. Interpretation
c. Telepathy
d. All of these
13. Conversion of a message into symbols is called
a. Decoding
b. Encoding
c. Representation
d. None of these
14. Interpersonal Communication takes place
a. Exclusive between two persons
b. Within a group
c. Both A and B
d. None of the above
15. Mass Communication gets filtered by
a. Audience
b. Media
c. Gatekeepers
d. Encoders
16. Currently Yellow Journalism is overshadowed by a new term
a. Red Journalism
b. Black Journalism
c. Green Journalism
d. Grey journalism
17. Radio is most conducive to which target audience
a. Youth
b. Rural People
 c. Women
d. Children
18. Identify the correct combination
a. Radio City-Sun TV
b. FM Gold-AIR
c. SFM-Reliance
d. Big FM-Star
19. The effect of media is society is very
a. Limited
b. Influential
c. Free
d. All of these
20. Freebies are described as
a. Writing for Jazz Journalism
b. Obscene stories
c. Special favors to media persons
d. Precision Journalism
21. Which is not a part of print media
a. Newspapers
b. Magazines
c. Pamphlets
d. Television
22. ………media is the sign of the civilized Indian Society
a. Electronic Media
b. Print media
c. New Media
d. Social Media
23. Social Media has gained Momentum in …………century
a. 21st
b. 20th
c. 19th
d. None of these
24. Multi tasking is journalism is due to the
a. Media Globalization
b. Economic Liberalization
c. Social Integration
d. Technological Convergence
25. The root of the word Journalism
a. Journo
b. Diurnalis
c. Journal
d. None of these
26. Journalism is…
a. Collection and editing of news for presentation via some Media
b. The Public Press
c. The Acta Diurna
d. All of the above
27. …………….is not a part of 7C’s of effective communication
a. Completeness
b. Content
c. Curiosity
d. Clarity
28. Feedback in mass communication
a. Immediate
b. Slow and Weak
c. Immediate but weak
d. None of these
29. Which of the following does not contribute to the credibility of the press
a. Impartiality
b. Believability
c. Sensationalism
d. Accuracy
30. The assignment allotted to a newspaper reporter is called
a. Creed
b. Beat
c. Embargo
d. Feature
31. A journalist who is not attached with any newspaper is called:
a. Retained
b. Correspondent
c. Freelancer
d. Stringer
32. Yellow journalism got its name from a:
a. Cartoon Character
b. Yellow kid
c. Both A and B
d. None of the above
33. The Kid, first appeared in Joseph Pulitzer’s New York paper was created by
a. Richard Outcault
b. William Randolph Hearst
c. Joseph Pulitzer
d. None of the above
34. The “Yellow Kid” was discovered in the year
a. 1796
 b. 1896
c. 1889
d. 1786
35. S.M.C.R. is a well known:
a. Communication Theory
b. Communication Strategy
c. Communication Model
d. Communication process
36. The major objective of a community radio station is
a. Infotainment
b. Entertainment
c. Economic profit
d. Social inclusion.
37. DAVP comes under the
a. Ministry of finance
b. Ministry of I & B
c. Ministry of External affairs
d. None of these
38. Which of the following is not included in Journalism ethics
a. Accuracy and fairness
b. Caution against Detatory writing
c. Right to privacy of individuals
d. None of the above
39. The press act as the ……….of the democracy
a. Watchdog
b. Securer
c. Part
d. All of these
40. Mass Society theory includes
a. Large scale society
b. Atomized public
c. Centralized media
d. All of these
41. Which among these is the backbone of the radio fare?
a. Music
b. Information
c. Drama
d. All of these
42. Radio role as a public service broadcaster is important for a ……. Society
a. Developed
b. Liberal
c. Democratic
 d. Developing
43. Television is also referred to as the ….vehicle
a. Independent
b. Indispensable
c. Versatile
d. All of these
44. The media needs to be very……..in its communication process
a. Biased
b. Balance
c. Alert
d. All of these
45. Mass Communication stresses on the …….experiences of all the audience
a. Isolated
b. Individual
c. Shared
d. Real-Life
46. Ear panels are
a. Panels of expert from Journalism
b. Panels of judiciary board
c. Advertisements on two sides of Masthead of the newspaper
d. Snippets
47. Selecting time, choosing media types, deciding on reach of frequency and media vehicle for
advertisements are part of
a. Media strategy
b. Media execution
c. Selecting media
d. Measuring communication
48. To introduce the new products to world of consumers is the main goal of
a. Entertainment
b. Advertising
c. Boost the sales
d. Online marketing
49. Advertisement through radio was very popular till the middle of last century because of………….
a. Its effectiveness
b. More popular than newspaper
c. Mass reach
d. Cost of advertisement
50. Advertising creates employment as it increases the volume of sales and……………….
a. Production
b. Marketing
c. Promotion
d. Personal selling