An Overview of the Indian Liquor Industry

The alcohol industry is very important for the government. It generates an

estimated Rs. 16,000 crore per annum in spite of the fact that the per capita
consumption of liquor in India is the lowest in the world. The total liquor
industry is worth Rs. 2,000 crore. IMFL accounts for only a third of the total
liquor consumption in India. Most IMFLs are cheap and are priced below Rs. 200
per bottle. Alcohol sales proceeds account for 45% of the total revenue
collection in the country. Whiskey accounts for 60% of the liquor sales while
rum; brandy any vodka account for 17% 18% and 6% respectively. MNC’s share
is only 10%and they have been successful only in the premium and super
premium ranges. Post WTO the government may have opened India to foreign
distilleries, but the duty has been increased from 222% to 464-706%.This is
due to the fact that there is a 100% customs duty, 150%contravening duty,
local taxes, distributor’s margin, retailer’s margin and publicity charges. The
cost is finally borne by the consumer. Though the government claims that this
is being done to protect the domestic liquor industry, the domestic industry
accounts for 99% of the market share. This protectionist policy could prove to
be counterproductive and lead to smuggling. As of now, only 45% of the sales
are through legal channels and only 25% of this is duty paid for. Within India
itself, the policy of alcohol retail differs form state to state. While some states
like Maharashtra. Uttar Pradesh, and Tamil- Nadu have a liberal policy, come
states like Haryana and Andhra

MARKET SURVEY CUM DETAILED TECHNO

ECONOMIC FEASIBILITY REPORT covers

Contents

PROJECT AT A GLANCE
I. Capacity Of The Plant
Ii. Utilities
Iii. Manpower Requirement
Iv. Project Schedule
INTRODUCTION
An Overview Of The Indian Liquor Industry
Prohibition In India
Economic Environment
Ethyl And Methyl Alcohols
Different Alcoholic Drink
USES AND APPLICATIONS
MARKET SURVEY
LIQUOR MARKET: FEATURES
FUTURE
SALES GROWTH OF MAJOR INTERNATIONAL BRANDS OF FOREIGN LIQUOR
SELECTED COMPANY WITH THEIR BRAND NAME
PROCESS DESCRIPTION
Detailed Process Description
PACKAGING
 Packaging Requirement
LIST OF MACHINERY AND EQUIPMENTS USED IN ALCOHALIC BEVERAGES
PLANT
MULTI-TUBE COAXIAL HEAT PASTEURIZER
CIP SYSTEM
A.FULLY AUTOMATIC
Process Flow Chart Of Alcoholic Beverages Processing Plant
Schematic Flow Diagram Of “Alcoholic Drink Bottling Plant”
General Plant Layout
GMP/GHP Criteria For Food
EFFLUENT TREATMENT AND DISPOSAL
STANDARDS
WASTE TREATMENT
Typical Waste Solids Characteristics
EQUIPMENT REQUIREMENT
MANPOWER
BASIS OF ESTIMATION
PROJECT IMPLEMENTATION SCHEDULE
Organization Staff
B I S SPECIFICATIONS
Rectified Spirit
VARIOUS TYPES OF INDUSTRIAL ALCOHOL
PRODUCTION OF BRANDY
PRODUCTION OF RUM
PRODUCTION OF SPIRIT FOR GIN
MANUFACTURING PROCESS OF WHISKY
MANUFACTURERS OF ALCOHOLIC BEVERAGES
POLLUTION CONTROL IN ETHYL ALCOHOL INDUSTRY
List Of IMFL/Liquor Manufacturer In India
SUPPLIERS OF RAW MATERIALS
MANUFACTURER OF ALCOHOLIC BEVERAGES
MANUFACTURE OF MOLASSES
SUPPLIERS OF COMPLETE PLANT AND MACHINERY
Sources Of Technology
PRINCIPLES OF PLANT LAYOUT
Major Provisions In Road Planning For Multipurpose Service
PLANT LOCATION FACTORS
EXPLANATION OF TERMS USED IN THE PROJECT REPORT

APPENDIX

1. COST OF PLANT ECONOMICS

2. LAND & BUILDING
3. PLANT AND MACHINERY
4. FIXED CAPITAL INVESTMENT
5. RAW MATERIAL
6. SALARY AND WAGES
7. UTILITIES AND OVERHEADS
8. TOTAL WORKING CAPITAL
9. COST OF PRODUCTION
10. PROFITABILITY ANALYSIS
11. BREAK EVEN POINT
12. RESOURCES OF FINANCE
13. INTEREST CHART
14. DEPRECIATION CHART
15. CASH FLOW STATEMENT
16. PROJECTED BALANCE SHEET

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