Sonalika Transition Concepts

These concepts describe how we may transit between 3D demonstrations and footage demonstration
after the tractor has been revealed. Unique storylines can be created through appropriate permutation
and combinations of the following transitions with the intro concepts:

1. Pulling out 3D from Footage and vice versa

This transition creates a high tech feel in which we trace elements from 3D into footage or trace
footage into 3D.
When a part is being shown through a basic 3D outline, we trace the actual footage element in it
and merge it at a similar angle as shown below:

When going back into 3D from footage, the reverse treatment can be followed.
2. Transition from Footage into 3D and vice versa through matching camera
angles

In this approach when going from footage to 3D environment. We show the tractor up close
from a particular angle. Slowly we change the entire environment of the footage into 3D
environment and the tractor into the 3D model by matching the exact same camera angles as
shown below.
When we return back to 3D the environment is not wireframe as shown above but is a hyper realistic
representation of the real world placed below the 3D model of the tractor:

The reverse methodology is followed when going to footages from 3D. The camera angle in 3D is
matched exactly to that in the footages and the environment is replaced completely by the shot
footage.

3. Transition from Footage into 3D and vice versa through strategically

placed screens in the environment

This type of transition requires strategically placing virtual screens in the 3D arena where 3D
demonstrations of the Tractor USPS happen.
Wherever possible, a feature or USP is demonstrated through live shot footages by the camera
moving from a closeup of the feature to be shown, smoothly towards any of the screens on the
wall, that start playing the footage. The camera moves till the screen with the footage fills the
entire frame.
Transition back to 3D from the footages is achieved by zooming out of the screen back into the
hi-tech room where the tractor is standing.
 4. Transition from Footage into 3D and vice versa through moving lenses or
screens in the 3D arena

Demonstration through 3D proceeds with the related hyper realistic environment forming under the
tractor itself. The tractor stays in place as the environment scrolls backwards and supporting graphics
aid in explaining the technical facets. The relevant parts are highlighted on the body as well.

To demonstrate via footage, a glass panel is brought in by robotic arms and aligned on the tractor at a
specific angle. When viewing through the glass lens we see the footage of the tractor with the USP in
action from the same angle. We then zoom into the glass panel till the footage fills the entire frame.

To come back to 3D demonstrations, the lenses move away and the lab proceeds.