Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
[Course title]SSD
MONDELEZ
INTERNATIONAL
1 MONDELEZ INTERNATIONAL
2
TANG
TANG
MONDELEZ INTERNATIONAL
Mondelez International is rooted in the National
Dairy Products Corporation (National Dairy),
which was founded on December 10, 1923, by Thomas H. McInnerney. The company was formed to execute a rollup strategy in the fragmented
United States ice cream industry, and with acquisitions it expanded into the full range of dairy products.
Page 1
2 MONDELEZ INTERNATIONAL
Contents
TANG ............................................................................................................................................................................................. 1
SECTORAL INFORMATION............................................................................................................................................................ 4
Porter’s Five Forces Model.................................................................................................................................................. 8
COMPANY INFORMATION ......................................................................................................................................................... 9
Company Snapshot ............................................................................................................................................................... 9
Mondelez International: SWOT Analysis ..................................................................................................................................10
C. Mondelez International, Inc. ..............................................................................................................................................11
Company Profile..................................................................................................................................................................11
Top Competitors for Mondelez International, Inc......................................................................................................................12
Corporate Financial News Releases ......................................................................................................................................13
Marketing...................................................................................................................................................................................14
SWOT analysis of tang juice ..................................................................................................................................................14
Marketing mix of tang: ...........................................................................................................................................................15
4P’s of marketing mix ........................................................................................................................................................15
PLC of tang ............................................................................................................................................................................17
BUSINESS FINANCE .................................................................................................................................................................18
Change in direct and indirect expenses ..............................................................................................................................18
Change in fixed assests .........................................................................................................................................................18
Working capital .....................................................................................................................................................................19
Debt – equity ratio for the quarter ......................................................................................................................................19
HUMAN RESOURCE MANAGEMENT .......................................................................................................................................20
Skill Set Required in a Company ......................................................................................................................................21
JOB DESCRIPTION AND JOB SPECIFICATION............................................................................................................22
Recruitment Sources ..................................................................................................................................................................24
SELECTION PROCESS ...................................................................................................................................................................25
INDUCTION PROGRAMS .............................................................................................................................................................25
Staff/officers/managers ........................................................................................................................................................25
TYPES OF TRAINING ....................................................................................................................................................................26
................................................................................................................................................................................................26
................................................................................................................................................................................................26
Recruitment sources of company ...............................................................................................................................................27
Performance Appraisal Model:..............................................................................................................................................27
THE APPRAISAL PROCESS .......................................................................................................................................................28
Employee Benefits Provided: .................................................................................................................................................28
Organization Culture: .................................................................................................................................................................29
3 MONDELEZ INTERNATIONAL
4 MONDELEZ INTERNATIONAL
SECTORAL INFORMATION
FAST MOVING CONSUMER GOODS
1. MARKET OVERVIEW
Evolution of FMCG-
Food and
Healthcare
Beverages
Household and
Personal Care
HEALTH CARE
It accounts for 31 percent of the sector.
This segment includesOTC products and ethicals.
https://www.ibef.org
• The FMCG sector in India generated revenues worth US$ 49 billion in 2016.
• By 2020, the revenues of the sector are forecasted to reach US$ 104 billion
• In 2016, revenues for FMCG sector stood at US$ 49 billion.
• In the long run, with the system becoming more transparent and
• easily compliable, demonetisation is expected to benefit organised players in the FMCG
7 MONDELEZ INTERNATIONAL
Hair Care is the leading segment, accounting for 23 per cent of the overall market in
terms of revenue.
Food Products is the 2nd leading segment of the sector accounting for 19 percent
followed by health supplements and oral care which has a market share of 16 percent
and 15 percent.
8 MONDELEZ INTERNATIONAL
THREAT TO SUBSTITUTES
High – Presence of multiple
brands
Narrow product differentiation
under many brands
Price war
Spending on advertisements is
aggressive
9 MONDELEZ INTERNATIONAL
COMPANY INFORMATION
Company Snapshot
Mondelez International, Inc., through its subsidiaries, manufactures and markets snack food
and beverage products worldwide.
It offers biscuits, including cookies, crackers, and salted snacks; chocolates; gums and
candies; coffee and powdered beverages; and cheese and grocery products.
The company’s primary snack brand portfolio includes Nabisco, Oreo, LU, and belVita
biscuits; Cadbury, Milka, Cadbury Dairy Milk, and Toblerone chocolates; Trident gums;
Halls candies; and Tang powdered beverages.
The company was formerly known as Kraft Foods Inc. and changed its name to Mondelez
International, Inc. in October 2012. Mondelez International, Inc. was founded in 2000 and is
based in Deerfield, Illinois. Presently 90,000 employees associated to company.
10 MONDELEZ INTERNATIONAL
STRENGTHS
The company’s market dominance appears unlikely to slip, either, given the company’s emphasis on
innovation -- it routinely modifies core products when it sells them overseas, so as to make them better
fit local tastes -- and distribution growth.
WEAKNESSES
Uneven Execution: Mondelez has been hampered by capacity constraints in certain overseas markets, such
as India. Pricing missteps, most notably in Brazil and Russia, have also been something of a problem. Indeed,
in some cases, they enabled low-cost rivals to steal business.
OPPORTUNITIES
Emerging Markets: About 40% of the top line comes from developing markets, which puts Mondelez on
par with multinational behemoths like The Coca-Cola Company (KO - Free Coca-Cola Stock Report).
THREATS
Commodity Pressures: Rising input costs are a threat to Mondelez, as they are to most food processors. One
potential headwind worth watching is coffee prices, which appear set to rise significantly because of drought
and fungus in Brazil and large coffee-producing countries
11 MONDELEZ INTERNATIONAL
Google And OREO Team Up To Reveal Android Mondelēz International Opens Newest R&D Hub in
OREO Poland
•New Android O Operating System Named After •Wroclaw facility is part of company's $65 million
World's Favorite Cookie, OREO investment in its global Technical Center network to
•EAST HANOVER, N.J., Google revealed that the next accelerate growth and innovation
version of its mobile operating system, Android, is •WROCLAW, Poland, June 07, 2017 (GLOBE
named after the world's favorite cookie 1 - Android NEWSWIRE) -- Mondelēz International today
OREO. Historically, Google has named each inaugurated its newest global Technical Center in
successive Android release after sweet treats like Wroclaw, Poland. This state-of-the-art facility will
Eclair, Ice Cream Sandwich and most recently, Nougat. support new products and technologies for many of the
The Android OREO release marks a global company's iconic Power Brands, including Milk and
collaboration between the OREO brand and Google, Cadbury Dairy Milk chocolate as well as Oreo, belVita
which kicks off with the debut of the Android OREO and Barni biscuits.
superhero — a new character who personifies the
powers of this iconic duo and the features of the new
operatin
•system.
NEWS
Mondelēz International Named to the Dow Jones Mondelēz International Names Glen Walter EVP
Sustainability Index and President, North America
•Continued strong performance driven by focus on •CPG Veteran Brings Extensive Brand-Building and
driving growth and building positive impact for people Commercial Expertise to Role l Tim Cofer to Return
and planet l Reflects company's commitment to Full Time to Role as Chief Growth Officer
accelerate action against climate change and reduce its •DEERFIELD, Ill., Oct. 25, 2017 (GLOBE
global carbon footprint NEWSWIRE) -- Mondelēz International today
•DEERFIELD, Ill., Sept. 12, 2017 (GLOBE announced that Glen Walter, 49, will join the company
NEWSWIRE) -- Mondelēz International next month and become Executive Vice President and
(NASDAQ:MDLZ) has once again been named to the President, North America. In this role, he will be
Dow Jones Sustainability Index (DJSI) for both the responsible for leading the company's $7 billion
North America and World indices. The DJSI is a business in the United States and Canada, which
globally recognized independent benchmark that includes Power Brands such as Oreo and belVita
conducts comprehensive assessments of a company's biscuits; Triscuit and Good Thins crackers, Trident
economic, environmental and social performance with gum and Halls cough drops.
a strong focus on long-term value creation for
shareholders
14 MONDELEZ INTERNATIONAL
Marketing
Strengths: Weaknesses:
•Maintains water-electrolyte balance and provides •Seasonal variation with respect to sales (Ramadan and
instant energy summers)
•Acts as a source of essential nutrients and provides •Advertisements lack creativity
immunity from diseases •Lack of variety in flavors
•Sold in small packs which are more convenient foe
shopkeepers as it takes less shelf space
•Competitively economic and easy to buy
•Strong distribution network
•Economic price
SWOT
Opportunities: Threats:
•Population of Pakistan is increasing at a considerable •Growing competition in instant drink industry
rate per year •Increasing cost of advertisement
•Target multiple types of consumers •Rising cost raw materials and ingredients
•Growing health awareness •Growing preference for fresh juice
•Introduce new flavors to boost sales
15 MONDELEZ INTERNATIONAL
Tang Juice as the name suggests is associated with beverage industry. It was formulated for the
first time in the year 1957 by William A Mitchel, a food scientist at General Foods Corporation.
Tang Juice was marketed in the year 1959 in its powdered form. Currently, it is a subsidiary brand
of its parent company Mondelez international. Tang is a global leader in powdered drink mix
category. It faces competition from the following:
Product:
Tang Juice is a beverage with fruit flavors and great taste. It is sold in both ready-to-drink and
powdered form and both have the same taste. It does not contain caffeine contents and is also
available in sugar-free version since the year 1985.
In the year 2007 new variant of Tang was introduced with artificial sweeteners. Tang offers a
real drink with high nutrition content of vitamin C and minerals like zinc and iron. Some of its
popular variants are based on local preferences and tastes. Tang Juice is available in 14-ounce
and 7-ounce glass jars. Its variants in different parts of world are as follows
Orange
Strawberry
Peach
Tangerine
Lime
Mango
Orange Pineapple
Orange kiwi
Orange Strawberry
Grape
Tropical Passionfruit
Cashew
Guava
Orange banana
16 MONDELEZ INTERNATIONAL
Wild Berry
Place
Price
.
17 MONDELEZ INTERNATIONAL
Promotion
Tang Juice is a product for masses and the company has adopted aggressive and intensive brand
campaign to create positive visibility in the consumer market. Its ads are shown via newspapers,
magazines, billboards, television, radio, in-school events like sports day and children’s day and summer
campaigns at malls and theatres. Tang also advertises via social media platforms
in Twitter, YouTube and Facebook page.
PLC of tang
Tang juice
The Growth stage is the second of stage in the product life cycle, and for
many manufacturers this is the key stage for establishing a product’s
position in a market, increasing sales, and improving profit margins. This is
achieved by the continued development of consumer demand through the
use of marketing and promotional activity, combined with the reduction of
manufacturing costs. The product tang is at its growth stage because it’s
trying to establish its position in the market and try to increase its sale and
improving its profit margin.
18 MONDELEZ INTERNATIONAL
BUSINESS FINANCE
From the above data we can say that fixed assets are not purchased for the year 2016 instead it is
discarded and the amount of discarded fixed assets is $133,000
19 MONDELEZ INTERNATIONAL
Working capital
1. Organization Structure
REFRENCE: https://www.theofficialboard.com
21 MONDELEZ INTERNATIONAL
A lot has been changed over the years in the MONDELEZ INTERNATIONAL. Due to the
introduction of new technology and the breaking down of global and traditional industry
barriers the method of doing business has been changed.
The Company generally want those individuals who have certain qualities and skills to be
successful in the company. Skill Sets are as follows:
Technical Skills
Good Communication Skills
Supervising Skills
Management Skills
Negotiating Skills
22 MONDELEZ INTERNATIONAL
Reference: https://careers.mondelezinternational.com
Activation involves implementing the plans to engage with consumers and develop our
customer base to meet our profit targets. Roles include Marketing Manager and Brand
Manager.
Innovation focuses on finding new ways to market our brands. Progression could be
from Innovation Manager to Innovation Director and then Innovation Vice-President.
Equity is about securing maximum value from the advantage of having well-known
brands. Roles include Equity Manager and Brand Director.
Marketing Services takes a holistic view of our brands and provides vital support to
maximize their profit potential. Roles include Marketing Services Manager and
Marketing Services Director.
Cross-functional teams work across a number of brands in a given category,
such as Biscuits or Chocolate. Roles include Key Account Manager, Sales
Insight Specialist or Category Development Manager.
23 MONDELEZ INTERNATIONAL
Finance creates and protects value across all our activities. It plays a vital role in assessment and
planning to meet our resourcing needs. And it manages the Profit & Loss of every area of our
business, as well as maintaining compliance with financial regulations audit requirements and
international tax laws, which vary in complexity.
Reference: https://careers.mondelezinternational.com
Finance is organized into eight sub-functions, each of which offers a rewarding career
path:
Tax ensures correctly reporting income for tax purposes, and remain in
compliance with tax policies and laws. It includes income tax planning, income
tax compliance and reporting, and tax governance. Entry roles include Tax
Analyst, with a path to roles such as Director Tax.
24 MONDELEZ INTERNATIONAL
HR is shaping the future of Mondelēz International – driving top-tier financial performance, creating a
‘great place to work’ and developing the world-class capabilities to help us win in our key markets.
Reference: https://careers.mondelezinternational.com
We have a global HR operating model that comprises three components: define and design
Design – Centers of Expertise (COE) design solutions, programs, tool and processes to
support business priorities. They are trendsetters, enabling us to deliver the best in
areas such as talent acquisition, learning & development, rewards & recognition and
performance management. Roles range from Talent Management Specialist and
Executive Compensation & Benefits Manager to Global Learning Manager and Region
Rewards Manager.
Recruitment Sources
25 MONDELEZ INTERNATIONAL
Word Of Mouth: More and more employers of all sizes acknowledge the power of word-of-mouth
job referrals
Specialist Recruitment Agency: The recruitment agencies send prospect candidates fulfilling the job
requirements for an interview. The use of a specialist recruitment advertising agency enables
organizations to receive professional advice on media, design and copywriting specifically related to
the recruitment process.
Advertisements: Recruitment advertisements may be the first impression of a company for many
people, and the first impression the firm makes goes a long way to determining interest in the job
opening being advertised.
Networking: Using networks to find talent and job candidates. When recruiting for talent, startups
often compete with larger organizations although they have far fewer resources.
SELECTION PROCESS
Since all the three positions come with huge responsibilities the selection process needs to be precise
and accurate.
INDUCTION PROGRAMS
Staff/officers/managers
This is carried at the very beginning when any new employee enters the office at any
level.
26 MONDELEZ INTERNATIONAL
The department prepares a schedule for the employees as per which he is required to
spend a specific time in each department which is also known as job rotation. He reports
to the respective department head during this time.
The objective of the program is to familiarize the employee with the work culture of
Mondelez international and its different departments and have overall view about the
organization.
Workers Here the worker is called for a general shift for 2 days for working under a
senior worker to familiarize him with the welfare facilities like punching card, canteen
etc.
TYPES OF TRAINING
Most HR managers use a variety of these types of training to develop a holistic employee.
Technical or Technology Training
Depending on the type of job, technical training will be required. Technical training is a type of
training meant to teach the new employee the technological aspects of the job.
Quality Training
Skills Training
Skills training, the third type of training, includes proficiencies needed to actually perform the
job. At Mondelez international skills training is mainly given to the workers or staffs .
Soft skills refer to personality traits, social graces, communication, and personal habits that are
used to characterize relationships with other people.
In some jobs, professional training must be done on an ongoing basis. Professional training is a
type of training required to be up to date in one’s own professional field.
27 MONDELEZ INTERNATIONAL
Headhunters :
Institute of engineers, All India Management Association, etc. provide placement service
to the members.
Deputation :
Sending an employee to another organization for short period of two to three years
Word-of-mouth :
The word is passed around the vacancies or opening in the organization
Raiding or Poaching :
In this method the rival firms by offering terms and condition, try to attract qualified
employees to join the company.
Establishing PerformanceStandard
Initiate action
ORGANIZATION PROVIDE BENEFITS TO MEET THE EMPLOYEE DEMAND, TRADE UNION DEMAND AND
EMPLOYER PREFERENCE.
Benefits Services
Organization Culture:
For a good working environment organization culture plays an
important role. It has an effect on the organizational work. The
employee needs to have a good working environment so that the
jobs which are allocated to them can perform efficiently. Many
employees have given feedback about the organization culture they
are having.
Currently Employed--- I have been working at Mondelez international Industries Limited full-time
Pros-- good work culture
---push you beyond your limit
Cons--- target is high
---low work life balance
Previously Employed--- I worked at Mondelez international Industries Limited full-time (More than 3
years)
Pros---Fast growing company
---Good opportunity to learn and grow
---Very ambitious growth plans for the company
---Top leadership is very good
---Improved employee benefits including Maternity leave- 6 months, work from home - 4 days a
month etc.
Cons--- Chances to switch to different functions are break.
30 MONDELEZ INTERNATIONAL