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AY 2017/18 Semester 2
CASE ASSIGNMENT 1 (15%)
Data
The Performance Lawn Equipment excel file can be downloaded from the
companion website (http://wps.pearsoned.co.uk/ema_ge_evans_bus_2/).
Tasks:
Elizabeth wants to know the gross revenues by month and region, as well as
world-wide totals, for each product using the data in Mower Unit Sales and
Tractor Unit Sales. She also would like you to compute the market share for
each product and region based on the PLE and industry sales data in the
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BT1101: Introduction to Business Analytics
AY 2017/18 Semester 2
CASE ASSIGNMENT 1 (15%)
ii) Create a contingency table to display the mean satisfaction ratings and
standard deviations by year and region for each worksheet (End-User
satisfaction and Dealer Satisfaction).
iii) Provide a detailed statistical summary for the 2014 customer survey data
and briefly describe how customers rate the PLE tractors.
iv) Analyze what proportion of customers rate the company with “top box”
survey responses (which is defined as scale levels 4 & 5) on quality, ease
of use, price, and service in the 2014 Customer Survey worksheet, and
how do these proportions differ by geographic region.
i) For the Mower Test data, what fraction of mowers fails the functional
performance test (using all the mower test data)?
ii) For the data in Blade Weight worksheet, what is the sampling distribution of
the mean, the overall mean, and the standard error of the mean? Is a
normal distribution an appropriate assumption for the sampling distribution
of the mean?
iii) Is the process that makes the blades stable over time? Could any of the
blade weights be considered outliers, which might indicate a problem with
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BT1101: Introduction to Business Analytics
AY 2017/18 Semester 2
CASE ASSIGNMENT 1 (15%)
i) Chart the proportion of on-time deliveries from 2010 to 2014 using the
monthly data in the On-time Delivery worksheet. Has the proportion of on-
time deliveries in 2014 significantly improved since 2010?
ii) Chart the number of Defects After Delivery from 2010 to 2014 using the
monthly data in the Defects After Delivery worksheet. Has the number of
defects after delivery changed significantly over the past 5 years?
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