SWOT

Strength:

BoldFlash is capable of producing high quality of product. Moreover,it has a competitive advantage if
it has strong R&D that can be used to identify the needs of customers and technological shifts.In
addition, it has large number of patents. BoldFlash was also recognized and rewarded for its
innovations. It has strong research base and has a pool of talented and experienced employees in
every field.

Weaknesses:

BoldFlash lacks strong corporate culture and has no customer-centric product development, as well
as products are not being developed according to the customers; needs. Despite strong research
ability, the company still does not serve the need of customers. Its rate of improving products is also
slow than its competitors. BoldFlash lacks strong competitive culture due to lack of communication.
There was high communication gap between departments which resulted into conflicts that
negatively affected the company’s performance in order to generate profit.

Opportunities:

It has huge potential to hire intelligent and research scientists. BoldFlash can charge premium price
due to its existing reputation in terms of quality and innovation. There is a constant scope of new
innovation due to the diversity in industry. BoldFlash can be leveraged to promote competition as
inter-plant rivalry is high.

Threats:

New market entrants can get significant market share due to tablet miss, low customer satisfaction
and high production cost. Intra-industry competition is very high which makes the bargaining power
of suppliers very low. There is high threat of new entrants as products are highly undifferentiated.

Corporate Level Strategy:

BoldFlash’s Mobile Division has the strategy to increase its market share and profitability by focusing
on the needs of its customers, products development, and cost reduction for the sake of price
control.

Business Level Strategy:

BoldFlash is now focusing towards intensive strategy for new innovative product development.
Moreover, RogerCahill is focused to bring high density NAND flash memory. It is also focusing on
market development strategy in terms of tablet miss.
Functional Level Strategy:

Functional level strategies are found to be inappropriate as the departments lack effective
communication as the sales department does not need to consult other functional departments
while making proposals. On the other hand, the marketing department has failed to find customers
for its products.

Common Causes:

BoldFlash was facing challenges due to its inability to understand the market needs as well as its
employees. The miss in the tablet market had really distressed the employees, therefore BoldFlash
developed chips for mobile phone market however it has missed its critical market in storage devices
for tablets. As a result, this gave its competitors an advantage in growth market. In addition,
BoldFlash has failed to build a strong corporate culture. Moreover, people are engage in their own
competition which has made the situation more complex. Employees are also unable to understand
Cahill’s leadership style as he shuffles the employees to make situation in control, but unfortunately
this also contributed in increasing the conflicts.

BoldFlash conductedresearch for its own sake rather than to improve its products or meet
customers’ needs. BoldFlash’s corporate culture was at faultwhichwas not alignedto the corporate
goals and not always focused on the outcomes. The position of the company is deterioratingdue to
low growth rate with high prices and high cost of production.

Inter-department issues:

In departments, particularly in marketing department, the the roles and duties were not defined
clearly which caused problem to understand the environment.

The lack of experienced marketing specialist also posed serious problem in understanding the tasks.

Intra-department issues

High turnover

Difficulty in working as a team

Primary Problem:

The primary problem that BoldFlash had faced was the conflicts and communication gap between
the employees and department functions. Roger Cahill was unable to control the situation as he was
a scientist and not a leader due to which he couldn’t understand the situation. Despite he had good
analytical skills, he was unable to resolve the dilemma. He shuffled the employees, which caused
great competition between them. Due to ethnic differences, the managers became a competitive
group