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Illustration by Catherine Song. © The Balance, 2018
 From the
moment you
woke up until
you got here,
how many
advertisements
What’s the best
way to
advertise?
There is no one
size fits all
strategy in
marketing.
 Increasingly difficult to
target audiences &
communicate effectively
Mass media now drive
customers to online
platforms.
Online strategies support
and augment traditional
media.
Advertising is now
 INTERACTIVE
 INFORMATIVE
 ENTERTAINING
Marketing elements need to
be coordinated to build
strong brand image.
 Special Sales
Point of promotion
events
purchase Interactive
marketing

Media Packaging
Advertising
Public
relations

Direct Publicity Direct

marketing response
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promotion response

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purchase Adver-
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tising relations
Publicity

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marketing Direct
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marketing
events
How do we make
sure that the
marketing
communication
message is
relevant to the
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………....
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