Project Draft!

1 Product - Our Product is multi flavored Lemonade. We have added variety and innovation by
adding different blends to conventional lemonade.
place - Preferably a highly trafficked area that will allow provide enough space for the comfortable
acquisition of lemonade.

Price - We want to keep our lemonade at a reasonable price so we can make a decent profit while
ensuring that our lemonade is "cheap" enough to draw attention.

Promotion - Posters, business cards and "word of mouth" recommendations from customers, social
media channels like FB, youtube etc. are some in the start of the business but after the success of
business we would adopt TV, magzines etc for promotions.
OBJECTIVES-
three objective for our next marketing cycle are-

 increase the marketing communication channels after success of previous marketing

methods.
 increase the promotional activities to increase the sales of our lemonade.
 grab the marketing opportunities & expand our business by opening franchise or chain of
lemonade stands in coming years.
2.

Strategic Focus and Plan

The Strategic Focus and Plan sets the direction for the entire organization. The parts of this
section of the marketing plan consist of the mission/vision, goals, and core competency and
sustainable competitive advantage.
The marketing plan for Nike for next five years will be based on the company developing a strong
innovation pipeline. Development of a robust and a strong innovation pipeline will enable the
company to premiumize its offerings and hence earn better margins. Marketing mix of Nike will focus
more on price as well as product. Innovative, state of the art and premium products will enable Nike
to price its products at a premium when compared to competitors while ensuring that the needs and
requirements of the customers are optimally served.

The mission of the above marketing plan is to increase the revenue of the company at a CAGR of
10% per year for the next five years.

The goals of the marketing plan are to increase both market share as well as profit margins for the
company in the next five years. The company, through the marketing plan, is also looking at
increasing the strength of other segments besides its core athletic segment. The marketing plan’s
goal is to increase traction in segments like activewear apparel and women’s products.