2

WE MAKE SPORTS
ACCESSIBLE FOR THE MANY
 3

OUR TEAMS

70,000 dedicated team mates passionate about sport

80 nationalities
350 activities
 4

A SHARED CULTURE

Throughout the world, Decathlon team mates

share a common culture rooted in their passion for sport.
 FIGURES 5

1,095 STORES
30 COUNTRIES

> 100 stores

Between 15 and 45 stores

<15 stores

E-commerce only
 PRESENTATION 6

FRANCE 303
CHINA (TAIWAN : 8) 177
SPAIN 144
ITALY 108
POLAND 45
RUSSIA 41
INDIA 40
GERMANY 33
PORTUGAL 28
BELGIUM 26
UNITED KINGDOM 25
BRAZIL 19
TURKEY 19
HUNGARY 18 Turnover:
ROMANIA 17
CZECH REPUBLIC 11 €9.1 billion
NETHERLANDS 8
THAILAND 7 Figures as of 31/12/2015
BULGARIA 4
MOROCCO 4
CROATIA 4
SLOVAKIA 3
UNITED ARAB 2
EMIRATES 2
SWEDEN 2
SINGAPORE 1
LEBANON 1
KUWAIT 1
SLOVENIA 1
MALAYSIA 1
MEXICO 1,095
TOTAL
 HISTORY 8

FIRST STORE

1976: The Decathlon adventure begins with its first store opening in Englos (France).
 HISTORY 9

DECATHLON PRODUCTION

1986: Launch of Decathlon Production, designing and manufacturing our products.

 HISTORY 10

DORTMUND

1986: First store opens outside France, in Dortmund, Germany.

 HISTORY 11

PASSION BRAND LAUNCH

1996: Launch of Quechua, the mountain sports brand, and Tribord,

the watersports brand, creating and designing products attuned to consumers’ needs.
 HISTORY 12

SAO PAULO

2001: First store opens on the American continent, in Sao Paulo, Brazil.
 HISTORY 13

SHANGHAI

2003: First store in China opens in Shanghai.

 HISTORY 14

2-SECOND TENT
2005: Launch of Quechua’s 2-second tent.
 HISTORY 15

DECATHLON INDIA RETAIL

FIRST STORE IN BANGALORE
 HISTORY 16

40 YEARS OF SPORT
2016: Decathlon celebrates its 40th anniversary.
 DESIGNER & RETAILER 18

OUR BUSINESS

Designing products for sportspeople,

making them available wherever they are needed,
in our stores and online, at the lowest prices.
 DESIGNER & RETAILER 19

LOW PRICES

Mastering design and distribution is all about making savings right

across the product life chain, and reflecting these in our prices in store and online.
 DESIGNER & RETAILER 20

OUR PASSION BRANDS

In 2011, Decathlon Launched 1st Brand Outside France
FLX for Cricket In India
 DESIGNER & RETAILER 21

IN STEP WITH USER NEEDS

By basing themselves where the action is, our Passion Brand teams are able to
develop products designed to meet the needs of all their users.
 DESIGNER & RETAILER 22

User observation

Distribution in our stores

Product design and development by our
and online
engineers, designers and product managers

OUR DESIGN
PROCESS

Product trials in laboratories designed to assess

Manufacturing by our
user safety and comfort
production teams

Trials in real life conditions by sports users

 DESIGNER & RETAILER 23

RESEARCH & DEVELOPMENT

50 researchers participate in the product innovation and design process,

contributing their understanding of the human body in its environment.
DESIGNER & RETAILER 24

OUR INNOVATIONS
 DESIGNER & RETAILER 26

EVERY SPORT UNDER ONE ROOF

Spaces for trying out and playing different sports

Up to 70 sports per store, on areas ranging from 1,000m 2 to 12,000m2.
 DESIGNER & RETAILER 27

“SATISFIED OR SATISFIED”
Help choosing products, tips and advice, services, low prices:
we do our utmost to keep our users happy.
If our users aren’t satisfied with our products, we refund the price of the item.
Products scoring less than 3/5 are withdrawn from our stores to be improved.
 DESIGNER & RETAILER 28

OMNICHANNEL BUSINESS

Giving our sports users the opportunity to buy what they’re looking for, where and
whenever they want it, whether in store or online.
 PRODUCTION 30

OUR PRODUCTION SITES

Production areas

In 1999, Decathlon begins Production in India. In 2016, We

have 180 team mates in production across 6 locations :
Bangalore, Coimbatore, Chennai, Surat, Ludhiana, Kanpur
 LOGISTICS 31

LOGISTICS

We operate a global Team Mate network in the interests of

product availability and keeping our Users happy.
 LOGISTICS 32

INDIA LOGISTICS

3 Warehouses in India: Bangalore & Gurgaon

India is the base camp for West Asia Exports (India, Bangladesh, Sri Lanka & Pakistan)
150 team Mates in India
DECATHLON INDIA 34
 COMMITMENTS 38

CORPORATE AND SOCIAL

RESPONSIBILITY
Sustainable preservation of our environment, a playing field for sportspeople
everywhere, and a commitment to controlling our environmental impact.
 ENGAGEMENTS 37

THE DECATHLON FOUNDATION:

INTEGRATION THROUGH SPORT
It’s a small step from sport to employment.
 Career @ Decathlon 39

Career in Sports

At Decathlon, We do not offer Job, We offer Career

 PASSION FOR SPORT

at:
mailto: kunal.dhanwant@decathlon.com /

ishwarya.srinivasan@decathlon.com

Piush.mehhra@decathlon.com