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In Facebook, we can only hide stuff that we have originally posted. But when we "like"
on a friends’ page, post, photo that friend controls that who is able to view the likes.
Before we like on a post, put the cursor on the privacy of the post. It will then disclose
Public (the icon is a globe shape), it means any one in Facebook can see our like on it
Friends of poster-name, it means only the poster's friend can see our like.
Friends of Friends, it means friends of the poster can see it and friends of friends of the
poster can also see it. Figure 5.4 shows a simple guide to Facebook privacy [7].
Our “Likes” can reveal the sensitive personal information about us. Such personal
information will be known to strangers when we “Like” a post which has the privacy
The Facebook user, who “Likes” the post, cannot control who can view his likes. But
this proposed privacy model helps the Facebook user to control who can see his likes.
According to this model, when the Facebook user likes a post, a dialog box appears with
three options (only me, me and sender and default). The user is supposed to select any
one of the options. If the user chooses “Only Me”, his likes can only be seen by himself.
If the user selects “Me and Sender” option, his likes can be viewed by himself and by the
sender. If the “Default” option is chosen by the user, depending upon the privacy setting
of the post, (as mentioned above) it can be viewed by others. So the Facebook user who
“Likes” the post can have a control on who can view his likes. Without his consent his
likes cannot be viewed by others. Thus this model protects the privacy of the Facebook
users. Figure 5.3 shows a Privacy Model for Like button on Facebook.
5.11 Conclusion
This chapter first explains the different privacy risks raised by the “Like” button on
Facebook. Our likes leave a big trail of personal information about us on the Facebook.
This personal information can lead to privacy drifts such as damaging the reputation and
creditability of the user. The main goal of this paper is to propose a privacy model for
“Like” button on Facebook that protects the privacy of the users. With the social
networking attacks increasing day by day, implementation of this proposed model will
surely reduce the number of privacy information stealing and leakage incidents. The
next chapter will discuss about the privacy model which addresses users’ privacy
1. Michael Beye, Arjan Jeckmans, Zekeriya Erkin, Pieter Hartel, Reginald Lagendijk
2. Sharon Jayson, USA TODAY, Social media research raises privacy and ethics issues,
http://www.usatoday.com/story/news/nation/2014/03/08/data-online-behavior-
research/5781447/.
3. http://www.independent.co.uk/life-style/gadgets-and-tech/the-inventor-of-the-
facebook-like-button-says-he-never-made-a-dislike-button-because-he-feared-the-
9806435.html
4. https://www.psychologytoday.com/blog/rewired-the-psychology-
technology/201207/the-power.
6. M. Kosinski, D. Stillwell, and T. Graepel. Private traits and attributes are predictable
Sciences, 2013.
7. https://www.facebook.com/help/community/question/?id=10205137490695736
8. The Secret Psychology of Facebook: Why We Like, Share, Comment and Keep
9. Michael Fire et al., Online Social Networks: Threats and Solutions, IEEE
Communication surveys & Tutorials, Vol. 16, No. 4, Fourth Quarter 2014.
08/features/ct-tribu-social-media-scam-likefarming-20130808_1_facebook-photos-
newsfeed-the-facebook
11. Dr. N. Jayalakshmi, R.G. Kavitha, A Survey on Privacy in Social Networking
Security.
13. RajneeshKaur Bedi, Nitinkumar Rajendra Gove, V.M. Wadhai ,Hippocratic Social
Networks (CASoN).
14. Nafaâ Jabeur, Sherali Zeadally, Sergey Maydebura, Improving Trust and Privacy
15. Dr. N. Jayalakshmi, R.G. Kavitha, Privacy in Social Networking Websites, IRJET,