Formación gestión de mercados Mayo 29 del 2017 1. Company information Reutilicemos S.A.S. Name of the company It’s a company of bottle production plastics, Trade’s name with recycle material. Company’s 2. Company history Reutilicemos S.A.S. is born in the Aguachica History of the company in detail city, the north of Colombia, for preoccupation Advertising has been traditionally done? about the increase in the mismanagement of What kind of advertising and what issues were plastic waste. Advertising has traditionally addressed? been made. What were the objectives of previous In addition to traditional advertising, the campaigns? website has been used. Radio, television, print What are the characteristics of your product or media and P.O.P. material. The objective of service? the campaign was to make known the product, What is the current position of your product in which is made with recycled material. the market? Plastic bottles produced with one hundred percent recycled material The business of plastic bottles is growing, because of the importance of environmental protection. Bottling companies are interested in these types of bottles because they contribute to the protection of the environment and are more economical. 3. The product or service There are different models of bottles, this Description of the product or service depends on the requirements of the customer. with all its features: The bottles are packed according to the Physical (if it has) requested quantity and the size of the bottles, it Chemical characterization (if it has) is made of polyethylene. Packaging (if it has) The bottles are packaged according to quantity Benefits and size, the plastic used is polyethylene. Trajectory (how long was it released) One of the great benefits is that plastic waste is Lifecycle being reused, these wastes affect Legislation indiscriminately environment. The lifecycle is comsumne, discard, collect, grind, wash, dry, pelletize and manufacture.
Opportunities and Threats) There are no resources for the formalization of Weaknesses (they are internal to the company. the company) Is necessary the financiation for company Opportunities (they are external, creation. what the sale opportunities are) Hight cost in the rent de office and package Strengths (they are internal) store. Threats (they are external) No there are knowledge of the sector. Opportunities: There is no compentence in the city. Large amount of plastic waste. Excellent geographical location. Strengths: Qualified personal. Design and structured planning for project development. Permanent consultancy in market research. Threats: Few customers. Investor partner. Creation of a competing Company. 5. Budget The investment is two hundred and twenty It’s the money assigned to the project. million ($220.000.000.oo) 6. Consumer/Target Audience End consumer: Colombians, men and women Describe the three types of consumers: of different ages, regardless of beliefs, End consumer: The person who consumes the religions or political sector product, but doesn’t decide on the purchase. Real consumer or objective: bottling companies Real consumer or objective: The person who for juices, soft drinks and other products. makes the purchase decision. Potential Consumer: Bavaria/Sab Miller, Potential Consumer: The person who has a Postobón, Femsa. provisional contact with the product or who will Describe the profiles be the consumer in the future. Demographic profile: There is no demographic Describe the profiles profile, does not affect age, sex, ocupattion, Demographic profile marital status or income ability. Geographic profile Geographic profile: plastic bottles are used Psychographic profile anywhere in the country, regardless of the culture or region. 7. Competition/Positioning Direct: other companies with recyclers and Describe the type of competition your product processors ENKA, Aproplast, Iberplast, or service has: Isoplasticos. Direct Hint: The fall in oil prices, the raw Hint material of the new bottles. Main Competition Main Competition: Local recyclers 8. Project objectives To create a company producing bottles, Describe the goal to be achieved in your project. With one hundred percent recycled raw material, contributing to the protection of the environment, generating return on investment and generating employment for the vulnerable population 9. Market research We know that consumers prefer Explain the market research you have made in recycled products, People are worried your project: which are the latest changes of about climate change, recycled bottles consumers and the target public? reduce the impact of those changes, what is important to them; though our target public is really the bottling companies, the preferences of the final consumer are very important. 10. Schedule Our distributions channels for the Include the distribution channels for the products is the direct. products of your project: Direct Indirect