A STUDY ON CUSTOMER RELATIONSHIP MANAGEMENT IN TRICHY AMK

QUESTIONNAIRE
1. Age
a) 20 to 25 b) 25 to 30 c) 30 to 35 d) Above 40
2. Gender
a) male b) female
3. Educational qualification
a) 10 b) 12 c) UG d) PG
4. Occupation
a)Self- employed b) wholeseller c) retailer d) 0thers
5. Monthly income
a) Below 50000 b) 50000 to 1,00,000 c) 1,00,000 to 1,50,000 d) Above 1,50,000
6.Since how many years you are purchasing from trichy amk product
a) 0 to 2 years b) 2 to 4 years c) 4 to 6 years d) more then 6 years

7.Do you agree that our company’s strategy gives imporantance to customer need

a) strongly agree b) agree c) neutral d) disagree e) strongly disagree

8.Do you agree that the company is succesfully identifying target market
a) strongly agree b) agree c) neutral d) disagree e) strongly disagree
9.Do you agree that relationship with customer are given great value in our organisation
a) strongly agree b) agree c) neutral d) disagree e) strongly disagree
10.Customer does the organisation clearly identifies different needs
a) strongly agree b) agree c) neutral d) disagree e) strongly disagree
11.Are you satisfied with the quality of the product
a) Highly satisfied b) satisfied c) neutral d) Dissatisfied e) Highly Dissatisfied
12.What do you feel about the reliability of the trichy amk
a) Highly satisfied b) satisfied c) neutral d) Dissatisfied e) Highly Dissatisfied
13.Please rate availability of products in trichy amk
a) Highly satisfied b) satisfied c) neutral d) Dissatisfied e) Highly Dissatisfied
14.Are you satisfied with the price of the product
a) Highly satisfied b) satisfied c) neutral d) Dissatisfied e) Highly Dissatisfied
15.What do you feel about the company’s promotional activities of attracting new customer
and retaining old ones
a) Highly satisfied b) satisfied c) neutral d) Dissatisfied e) Highly Dissatisfied
16. Are you satisfied with the sales promotional efforts of trichy amk
a) Highly satisfied b) satisfied c) neutral d) Dissatisfied e) Highly Dissatisfied
17.Does the company provide any discount on bulk orders
a) strongly agree b) agree c) neutral d) disagree e) strongly disagree
18.Doyou think trichy amk is maintaining good customer relations through its services
a) strongly agree b) agree c) neutral d) disagree e) strongly disagree
19.Do you find their charges are nominal as compared to other competitors
a) strongly agree b) agree c) neutral d) disagree e) strongly disagree
20.Please mention advertisment offered by trichy amk
a) Highly satisfied b) satisfied c) neutral d) Dissatisfied e) Highly Dissatisfied

21.Customers can expect that my organzation’s employees respond to their requestly

promptly
a) strongly agree b) agree c) neutral d) disagree e) strongly disagree
22.Customer services are provided as and when expected
a) strongly agree b) agree c) neutral d) disagree e) strongly disagree
23.All people in our organization treat key customer with great care
a) strongly agree b) agree c) neutral d) disagree e) strongly disagree
24.Please rate the order and replacement of trichy amk
a) Highly satisfied b) satisfied c) neutral d) Dissatisfied e) Highly Dissatisfied
25.How do you rate payment terms offerd trichy amk
a) Highly satisfied b) satisfied c) neutral d) Dissatisfied e) Highly Dissatisfied
26.Please mention delevery period of the trichy amk
a) 0 to 1 days b) 1 to 2 days c)2 to 3 days d) 3 to 4 days e) 4 to 5 days
27.What is your overall opnion about trichy amk
a) Highly satisfied b) satisfied c) neutral d) Dissatisfied e) Highly Dissatisfied