Name: Alvaro Mayoral Beltrán A01421070

Date: 20/08/18

Understanding UX
Instructions
Answer all the questions below.

1. (15 points) In your own words, describe what user experience (UX) is. Look information in the
Web and add the references you used to answer the question below:
a. User experience definition:

User interface (UX) design is the process of creating products that provide the user with a pleasant
experience. With this in mind is important to consider all aspects with which the end user will have
to interact, such as design, usability, and function.

In the best cases, UX design improves the quality of the user’s interaction with and perceptions of
the product and any related services even before the device is even in the user’s hands.
b. References
 What is User Experience (UX) Design? (n.d.). Retrieved from https://www.interaction-
design.org/literature/topics/ux-design

 User Experience Basics. (2014, February 19). Retrieved August 20, 2018, from
https://www.usability.gov/what-and-why/user-experience.html

2. (50 points) Watch the following video and extract the main ideas from it. List the video
highlights in the space below.
a. James Garrett (2013). User eXperience - Jesse James Garrett at USI, URL:
https://www.youtube.com/watch?v=nuVWKdxpue0, as of 8/18/18.

User experience begins before the product is deliver to the costumers, this because of UX covers a
whole set of activities that happens between product’s strategy and product development.

For this is important to understand the user, know they needs, what they want, abilities and limitations,
in order to achieve this goal, is important the use of technology, because it becomes a guide through
which the final product can be brought to the user.

It is also important to have a vision, objectives and strategies for the product.

The user experience is becoming an important part of the product strategy in order to understand the
Experience we want to deliver to the user.
 3. (35 points) Describe the elements of user experience described in the references below:
a. James Garrett (2000). The Elements of User Experience, URL:
http://www.jjg.net/elements/pdf/elements.pdf, as of 8/18/18.
b. Joe Natoli (2018). Understanding the elements of UXD, URL:
https://www.youtube.com/watch?v=gdUF0oYry9U, as of 8/18/18.
 Strategy: The reason a site, a system or an application has for exists. Why people would use it.
 Scope: Features and functions of the product.
 Structure: How the site is organized, the places or pages the user can go and how it is
organized.
 Skeleton: The placement of the elements on the site, it includes visual elements and options
menus
 Surface: A whole site that contains elements with which the user can interact. It can be
images, text.

4. (5 points) (extra points) What type of interface were the 5 elements of user experience
proposed for?

Graphical User Interface