Project report on Kirana store

Marketing of Fresh produce to the Grocery shops in

Thane(west)
Objective:
1. To study the business model of the grocery/ kirana shop

2. To study business plan of grocery shop

3. To understanding what is requirement of the customer and his needs

5. On the basis of understanding his requirement we provide the variety of products and service

6. To approach grocery shop for selling fresh products like vegetables and fruits

7. Build awareness of our business among the grocery/ kirana shop

8. To understand Competitive analysis of the market

9. Research on Market segmentation (Customer oriented)

10. Find new customers

11. To study how we get more value from existing costumers

12. Understanding Market positioning: - Price/ Quality/ Packaging

13. Market promotion: - 1. Collateral materials

2. Advertising media (like Digital media)

3. Marketing message

Methodology:
1. Conduct market survey research (Target a sample)

2. Apply some experiments for marketing

3. Participants observation

4. Interview (face to face interaction)

5. Collection of data by preparing questionnaire for grocery shopkeeper (Open-ended questions or

close-ended question)

6. Use of existing secondary data

 TIME BOUND (2016-17)
Grocery shop, Thane (w)

Day No. of shops No. of shops No. of shops

Visit 1 Visit 2 Visit 3

1 JUNE - 7 50
JUNE

8 JUNE - 15 40
JUNE

16 JUNE -
22 JUNE

23 JUNE -
30 JUNE
 TIME BOUND (2016-17)
Grocery shop, Thane (w)

Day No. of shops No. of shops No. of shops

Visit 1 Visit 2 Visit 3

1 JULY - 7
JULY

8 JULY - 15
JULY

16 JULY -
22 JULY

23 JULY -
31 JULY
 Grocery Shopkeeper Profile
[A] Age of the Grocery shopkeeper:

(1) Age: 25yr-50yr

Fruits and vegetables Yes( ) No( )

(2) Age: More than 50 yr

Fruits and vegetables Yes( ) No( )

[B] Size of the Shop:

Fruits and vegetables Yes No
Up to 100 Sq.ft.
100 to 250 Sq.ft.
250 to 500 Sq.ft.
500 to 100 Sq.ft.

(C) Community:
Marathi
Hindi
Gujrathi
Jain
Marwadi
Muslim

(D) Existing Fruit and vegetables Shopkeeper:

Yes( ) No( )
(E) Area:
Lower Class
Middle Class
Upper Middle Class
Premium Class