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  • Format Market Feasibility Study

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    Ameluisa Halcon
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    This document provides guidelines for conducting a feasibility study for a new product or service project. It outlines two main sections to include in the study: 1) a market study and 2) a marketing program. The market study section focuses on analyzing the product/service, demand, supply, and projected sales or service capacity. The marketing program section covers developing positioning, logos, packaging, pricing, promotions, and distribution channels. The guidelines specify presenting the feasibility study as a 10-slide PowerPoint covering key aspects like the product/service, competitors, sales/capacity projections, and marketing plan.

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    This document provides guidelines for conducting a feasibility study for a new product or service project. It outlines two main sections to include in the study: 1) a market study and 2) a marketing program. The market study section focuses on analyzing the product/service, demand, supply, and projected sales or service capacity. The marketing program section covers developing positioning, logos, packaging, pricing, promotions, and distribution channels. The guidelines specify presenting the feasibility study as a 10-slide PowerPoint covering key aspects like the product/service, competitors, sales/capacity projections, and marketing plan.

    Copyright:

    © All Rights Reserved
    Scarica in formato DOCX, PDF, TXT o leggi online su Scribd
    Segnala contenuti inappropriati
    160 visualizzazioni4 pagine

    Format Market Feasibility Study

    Caricato da

    Ameluisa Halcon
    This document provides guidelines for conducting a feasibility study for a new product or service project. It outlines two main sections to include in the study: 1) a market study and 2) a marketing program. The market study section focuses on analyzing the product/service, demand, supply, and projected sales or service capacity. The marketing program section covers developing positioning, logos, packaging, pricing, promotions, and distribution channels. The guidelines specify presenting the feasibility study as a 10-slide PowerPoint covering key aspects like the product/service, competitors, sales/capacity projections, and marketing plan.

    Copyright:

    © All Rights Reserved
    Scarica in formato DOCX, PDF, TXT o leggi online su Scribd
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    di 4

    Font Style: Arial

    Font Size: 11
    Margin: 1.5 left 1.0 1.0 1.0
    Justify: Align the Text to both the left and the right margin
    Spacing:1.0

    GUIDE FOR PRODUCT PROJECT FEASIBILITY STUDY

    1. MARKET STUDY
    a. The Product: Its Uses and Users
    b. Demand Analysis
    c. Supply Analysis
    d. Projected Sales Volume
    e. Marketing Program
    1. Service Positioning
    2. Company Logo
    3. Sample Label
    4. Sample Packaging
    5. Pricing Scheme
    6. Sample Coupons
    7. Promotional Strategies
    8. Sample promotional Strategies Flyers (Facebook Twitter Instagram
    Screenshot)
    9. Channel of Distribution

    NOTE: NO NEED TO PRINT THIS PAGE!


    For PowerPoint Presentation please prepare 10 Slides of your Market Feasibility Study
    1. First Slide Name of your product or service and name of proponent.
    2. Second Slide the Product: Its Uses and Users (if possible please present a photo and
    discuss)
    3. Third Slide present your competitors
    4. Fourth Slide your expected sales in one year(Production Volume per year)
    5-10 Slides Marketing Program
    Font Style: Arial
    Font Size: 11
    Margin: 1.5 left 1.0 1.0 1.0
    Justify: Align the Text to both the left and the right margin
    Spacing:1.0

    GUIDE FOR SERVICE PROJECT FEASIBILITY STUDY

    2. MARKET STUDY
    a. The Service and its Clients
    b. Demand Analysis
    c. Supply Analysis
    d. Service Capacity
    e. Marketing Program
    1. Service Positioning
    2. Company Logo
    3. Pricing Scheme
    (List of Packages)
    4. Sample Coupons
    5. Promotional Strategies
    6. Sample Promotional Strategies Flyers (Facebook Twitter Instagram
    Screenshot)
    7. Channel of Distribution

    NOTE: NO NEED TO PRINT THIS PAGE!


    For PowerPoint Presentation please prepare 10 Slides of your Market Feasibility Study
    1. First Slide Name of your product or service and name of proponent.
    2. Second Slide the Service and its Clients (if possible please present a photo and discuss)
    3. Third Slide present your competitors
    4. Fourth Slide your expected sales in one year (Service Capacity per year)
    5-10 Slides Marketing Program
    Republic of the Philippines
    Bicol University
    COLLEGE OF BUSINESS, ECONOMICS AND MANAGEMENT
    Entrepreneurship Department
    Daraga, Albay

    Market Research and Consumer Behavior


    2nd Semester AY- 2018-2019

    MARKET FEASIBILITY STUDY

    MS. SANA D. NAMAGMAHAL


    BS-Entrepreneurship I-B

    PROF. GENIVA M. NARIO


    Subject Instructor

    March 2019
    MARKET STUDY

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