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ADAMSON UNIVERSITY

Case Analysis – Chapter VI Thompson Engineering


In partial fulfillment of the requirements in Entrepreneurial Management

Submitted by:
Malabanan, Andy L.
Magbalana, Mikael Dennis S.
Jop, Vernon M.
Submitted to:
Dr. Amy C. Daraway

COLLEGE OF BUSINESS ADMINISTRATION


ADAMSON UNIVERSITY

I. Time Context –

Present

II. Viewpoint -

Tyler Houston/ Sales Representative for Thompson


Engineering

III. Statement of the Problem

How would Tyler Houston get the approval of Tom Harris


which would go over his proposal in a couple of weeks, to be
the supplier of Hudson Distributors?

IV. Statement of the Objectives

Proposal must be approved by Tom Harris. To be the new


supplier of Hudson’s Distributors.

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V. Areas of Consideration

 Strengths

 Test and Engineer responses to the products were


positive.
 Hudson’s senior buyer indicated that he likes the
product and Houston.
 Harris didn’t have any major objections during the
presentation.

 Weaknesses

 Some prices, quality and services are equal to


Hudson’s current supplier.
 Houston has sold nothing after calling for 15 times for
almost 2 year.

 Opportunities
 Houston is extremely close to getting the order.
 Thompson Engineering can prove that their products,
quality and services offers much better and highly
satisfactory.
 They are consistent when it comes to delivering
products compare to other competitors or current
supplier

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 Threats

 Hudson’s are happy with their current supplier


 Some prices, quality and services are similar to current
supplier

VI. Alternative courses of Action

ACA 1

They must strengthen their promotional strategies particularly in


presentation of their products.

ACA 2

They must know what the weakness of their competitors is and focus on
it and turn it as their strength.

ACA 3

They must focus on their core competencies which is their internal


capabilities that identifies them different to others

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VII. Conclusion Criteria

Legend: 3 – Highly Satisfactory


2 – Satisfactory
1 - Average

CRITERIA ACA1 ACA2 ACA3


EFFECTIVENESS 3 3 2
EFFICIENCY 3 3 1
TIMELESS 2 1 1
ATTAINABILITY 3 3 2
EASY TO APPLY 3 1 2
TOTAL 14 11 8

VIII. Conclusion

Tyler Houston should more clarify the information of the product and
prove that their company is better than the current supplier of Tom
Harris. He should clearly indicate the information of their product so
that Tom Harris will clearly understand it, the ACA 1 should be
applied. He should strengthen the promotional strategy when it comes
to product presentation. He should present the product with the right
information concurrently by this, the information that Tom Harris is
expecting will be given and Tom Harris is the way to close the deal to
Hudson.

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IX. Plan of Action


Activities Persons Involved Time Frame

Product Presentation Tyler Houston 1 week

Offer a much way Tyler Houston 1 day


cheaper price but some
quality of product and
services

Improve products and Company and Tyler 2-3 weeks


services Houston

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Case Analysis – Chapter IV Nimblefoot


In partial fulfillment of the requirements in Entrepreneurial Management

Submitted by:
Malabanan, Andy L.
Magbalana, Mikael Dennis S.
Jop, Vernon M.
Submitted to:
Dr. Amy Daraway

COLLEGE OF BUSINESS ADMINISTRATION


ADAMSON UNIVERSITY
I. Time Context –

Present

II. Viewpoint -
Ashley Zamora (Nimblefoot sales manager) and Bradley
Jackson (Nimblefoot sales representative)

III. Statement of the Problem

How can Nimblefoot convince the Trailrunner that the


benefits provided are significant and would improve the
profitability of the chain?

IV. Statement of the Objectives


To ensure that the Nimblefoot have high quality product.

V. Areas of Consideration

 Strengths
 There are already known for manufacturing women’s
running shoes which are sold to different stores.
 Bradley had already talked to the head buyer of
trailrunner.
 They know the interests of the store chain
management.

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 Weaknesses
 They only have few benefits and information to
support the buying motives.
 Lack of support information and content

 Opportunities
 This will widen their product availability.
 Can attract more future clients.
 Nimblefoot can prove that their products are high
quality and sustainable

 Threats
 Comparison between the replacement product and the
nimblefoot’s product.
 Bradley has not been fully prepared for his upcoming
sales call.

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VI. Alternative courses of Action

ACA 1

They must discuss well the market they are targeting and identify who
will use their products to assure the profitability of the business

ACA 2

They must satisfy the customers they are going to target with their high-
quality products

ACA 3

Invest more in promotion and publicity for them to make their own
name in the industry

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VII. Conclusion Criteria

Legend: 3 – Highly Satisfactory


2 – Satisfactory
1 - Average

CRITERIA ACA1 ACA2 ACA3


EFFECTIVENESS 2 3 2
EFFICIENCY 2 1 3
TIMELESS 2 2 3
ATTAINABILITY 2 2 3
EASY TO APPLY 3 1 3
TOTAL 13 9 14

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VIII. Conclusion

According to our decision matrix, ACA 3 got the highest


score. Our group chose ACA 3, Nimblefoot should invest
more in their promotional strategy and publicity so that their
company can developed a name, they should focused on
promoting their products have a review of their products so
that any potential customers can acquire ideas about their
products.

IX. Plan of Action


Activities Persons Involved

Invest more in promotion Marketing Department


and publicity

Enhancing their Product Engineering Department

Identify which target market Marketing Department


should be focused

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