The rise of food truck culture

Selling food street-side dates back to the late 17th century when living conditions were cramped
and many people did not have the resources to cook their own meals. Vendors sold food from small
carts or street kitchens that has continued throughout the world, especially in urban areas.Food
trucks have grown in popularity since the 2008 recession hit, and are as much of a restaurant
concept as family style dining or fast food. Given the low cost, many would-be restaurateurs are
opting to open a food truck business, which is now regarded as a respectable venue for starting a
career in the food business. In 2008, Roy Choi opened a food truck in Los Angeles called Kogi, which
is considered to be one of the first gourmet food trucks in the United States.Food trucks are
common throughout the world. Most often associated with ethnic street food, they provide
affordable, filling food that is relatively simple to prepare.
Food truck is the new evolution and becoming one of the next big trend these days. This large
vehicle with food loaded in it is grabbing people’s attention. If you’re bored out of those fine dines
and chic Chinese cuisine than there’s another option available in the market now which serves
numerous varieties of gourmet cuisine. Currently, there are over 40,00,000 food trucks across the
globe.
India is not far from the new trend. Food Truck Business in India have of late progressed toward
becoming a significant Factor recently in the advancing Food Industry in India. The benefit of
versatility in Food Truck arrangement gives proprietors access to different areas at an underlying
capital that is lower than that required in opening a restaurant business.
Wondering how to start? Worry no more, here’s the key,
The principal activity is to pick the correct truck or business vehicle. You require a business or you
can say commercial vehicle around 18-Feet Long. It's can cost to you around Rs 7-8lakhs to start a
Food Truck Business in India. The old food truck can additionally be altered and planned in light of
the prerequisite with an extra expense of 1lakh rupees. Raw Material is important factor for the
food truck business. You have to start with atleast 3 lakh rupees capital investment to buy the raw
material & kitchen equipment. A few legal licenses required like, the local necessary license
like FSSAI Registration & NOC from RTO and local municipal party to use the food truck on
roads. And also other important factors to be considered are a POS software, branding of your
truck, and advertising, for the much needed promotion of your food truck.
The fast food scene in India is as vibrant as ever. Before, there were food carts and roadside
vendors serving sumptuous food, but in recent times, food trucks seem to be catching people’s
fancy. They not only serve finger-licking fast food, but are also opening doors to a new breed of
food culture that is yet to be explored. We look at food trucks , from all over India that are adding a
touch of quirk to the fast food market. We also hope the day isn’t far when food trucks are visible
near offices and we can get all the variety, much like the ones in New York!
The food truck business has shown a tremendous growth of 7.9% However, starting a food truck
takes tons of hard work and of course passion for food.
But, no matter how mammoth the beginning looks, people all over the world are doing it, and
excelling. The trend is also now catching up in our own little valley, Dehradun. “Dope high on food”
, THC “truckers halt cafe “ , “paapi pet” are such examples. A very humble, creative and innovative
startup. These food truck startup, marks of a new welcomed trend in the town. “Pahadi gadi”
another significant startup in the town has a story to inspire new entrepreneurs and students all
over, situated far in the woods of old mussorie lies a small food truck who has began its carrier in a
corporate setting , while studying in college the owner paid its bills by working in a restaurant as a
trainee and discovered his passion towards food and learned all about how to run a restaurant. He
said. “Food trucks are a lot cheaper to start than a brick and mortar restaurant, so I took the leap
and have never regretted it one time” and “In my opinion, the most successful food trucks focus
on one type of food and perfect it.”

The rise of food truck culture, is really a mark of a new beginning. Because why to always upto big
fancy restaurants, when you can find food and happiness, around every corner of the town. The
motto of food trucks must be “Pull up a chair. Take a taste. Life is so endlessly delicious”.
- Avindhiyaa Kriti.