DAVANGERE UNIVERSITY

INSTITUTE OF MANAGEMENT STUDIES

SHIVAGANGOTHRI, DAVANGERE-02.

A PROJECT REPORT
ON
“A STUDY ON CUSTOMER ENGAGEMENT IN
SHOPPING BIGBAZAAR DAVANAGERE ”

Submitted in Partial fulfillment of the requirement for the

Award of degree in

MASTER OF BUSINESS ADMINISTRATION

SUBMITTED BY
Mr. MALLIKARJUNA N
Reg.No: 16MBA047

UNDER THE GUIDANCE OF

Mr.RAGHAVENDRA PRASANNA KUMAR MBA
TEACHING ASSISTANT
.

2017-18
 DAVANGERE UNIVERSITY
INSTITUTE OF MANAGEMENT STUDIES
SHIVAGANGOTHRI,
DAVANCER-02.

CERTIFICATE

This is to certify that Mr. MALLIKARJUNA N bearing Reg.

No.16MBA047 is abonafide student of Institute of Management Studies,
Davangere University, during the Academic Year2017-18, he has
prepared the project report on
“A STUDY ON CUSTOMER ENGAGEMENT IN SHOPPING
BIGBAZAAR DAVANAGERE
Submitted in the partial fulfillment of the requirement for the award of the
degree in Master of Business Administration.

Dr. J.K RAJU BE., M.B.A., Ph.D

.Date: Professor and Chairman
Place:Davangere Institute of Management Studies,
Davangere University,
Shivagangotri,
Davangere-02.
 ACKNOWLEDGEMENT

On the successful completion Of project report would like to express

my sincere gratitude to all those who were involved directly and indirectly
with this project.
I take this opportunity to express my deep sincere gratitude to my beloved
guide Mr.RAGHAVENDRA PRASANNA KUMAR MBA
Institute of Management Studies, Davangere University, without whom this
project would have been impossible. I would like to thank for his constant
encouragement, guidance and suggestions in all aspect of this project.

I amalso thankful to my Parents & Friends for their support and

encouragement during the period of my project work.

MALLIKARJUNA N
Date:
Place:Davangere (Reg. No.16MBA047)
 DECLARATION

I hereby declare that this project report on entitled ““A STUDY ON

CUSTOMER ENGAGEMENT IN SHOPPING
BIGBAZAARDAVANAGERE ”
”on is prepared by me during the year 2017-18 under the guidance of
Mr RAGAVENDRA PRASANNA KUMAR Instituteof Management Studies,
Davangere University, Davangere.
I further declare that this report is of my own efforts and has not been
submitted earlier to any other institutions or universities.

Date: MALLIKARJUNA N
Place:Davangere (Reg. No.16MB016)
DAVANGERE UNIVERSITY
INSTITUTE OF MANAGEMENT STUDIES
SHIVAGANGOTHRI, DAVANGERE-02.

GUIDE CERTIFICATE

This is to certify that Mr. BASAVARAJAG S bearing Reg.

No.16MBA016is abonafide student of Institute of Management Studies,
Davangere University, during the Academic Year 2017-18 he has
prepared project report on entitled ““A STUDY ON CUSTOMER
ENGAGEMENT IN SHOPPING BIGBAZAAR
DAVANAGERE ”
” submitted in the partial fulfillment of the requirement for the award of the
degree in Master of Business Administration, under my supervision &
guidance.

Mr.RAGHAVENDRA PRASANNA KUMA MBA

Date:- TEACHING ASSISTANT
Place:-Davanagere Institute of Management Studies,
DavanagereUniversity,Shivagangothri,
Davangere-02