Facebook Page

Complete guide for starters

Pham Thu Huong

Student ID: 1605011073

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Contents
Introduction to Facebook page ....................................................................................... 3
Facebook features .......................................................................................................... 4
About information. ..................................................................................................... 4
Page insights. .............................................................................................................. 4
Page roles. .................................................................................................................. 4
Messenger/Inbox. ....................................................................................................... 4
Location settings. ........................................................................................................ 4
Shop section. .............................................................................................................. 4
Facebook ads. ............................................................................................................. 4
Events......................................................................................................................... 4
Live streaming............................................................................................................. 4
Create a Facebook page .................................................................................................. 5
Step 1. Create a page .................................................................................................. 5
Step 2. Edition ............................................................................................................ 6
Description. ............................................................................................................ 6
Contact info. ........................................................................................................... 6
About and Story ...................................................................................................... 7
Username ............................................................................................................... 7
Step 3: Posting ............................................................................................................ 8
Write a post ............................................................................................................ 8
Pin a post ................................................................................................................ 8
Managing ....................................................................................................................... 9
Insights ....................................................................................................................... 9
Timeline.................................................................................................................... 10
Events....................................................................................................................... 11
Facebook ads ............................................................................................................ 11

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Introduction to Facebook page

Facebook now has over 2.23 billion monthly active users. And as small business owners and brand
managers, there’s a very good chance you’ll be able to reach and connect with your target audience
through Facebook.

A business page on Facebook gives you a way to communicate directly with your target audience. Think
of it as an ongoing focus group. Your fans are there because they are aware of your company and want
to learn more. While they certainly are expecting to receive useful information from your Facebook
page, you also can be collecting useful information from them through their participation.
Facebook Insights also provide useful information about your fans and their interactions on your page.
As a microcosm of your target market, your Facebook fans can tell you a lot about what they want
through their interaction, comments, and feedback. Facebook groups should also be considered.
Some Facebook features

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Facebook features

About information.

Add information about your business so that people who visit your page can learn about your
bussiness, contact you, get direction and more.

Page insights.

Get engagement insights on posts that you create, demographic information aboyr your page’s
audience, the numbers of your page’s visit and more.

Page roles.

Give employees access to manage, post and create ads on your page.

Messenger/Inbox.

Manage and respond messages from people and customers who visit your page

Location settings.

If your business or oraganization has more than one location, you can create page locations, provide
localised content on page and manage all of your locations from one place.

Shop section.

Shop section is a tab that you can add to your page, which let you display and sell products directly on
your page. It’s ideal for merchant, retail or e-commerce businesses that want to reach customers on
Facebook.

Facebook ads.

Facebook offers many different types of ads depending on your purpose. Ads can be created directly
from your page (look for the boost and more options) and may show up on Facebook or Instagram.

Events.

Events require an event name, network, host name, event type, start time, location, and a guest list of
friends invited. Events can be public or private.

Live streaming.

In August 2015, Facebook began to allow users to live stream video. Streams appear on the News
Feed, and users can comment on them in real-time. Live broadcasts are automatically saved as a video
post to the streamer's page.

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Create a Facebook page

Step 1. Create a page

Go to facebook.com/pages/create.

2. Click to choose a Page type.

3. Fill out the required information.

4. Click Continue and follow the on-screen instructions

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Step 2. Edition

To add additional information, click About below your Page's profile picture and then click Edit Page info.

You can add the following information to your Page:

Description. Click + Edit about to add a short description to your Page. Keep your description brief (one
to two sentences).

Contact info. Add a phone number, website and email address. People who visit your Page can access
this information to get in touch with you.

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About and Story. Let customers know what your business is all about and share the story of how your
business came to be. In the About section, click + Edit story to add a story to your Page. If you want to
share additional information about your business or organisation, consider adding a story. Stories can
include information such as when your business was founded, what you specialise in, your mission and
much more.

Username. It's easier for people to find your Page in search when it has a unique username. Pages with
usernames can also create custom URLs that let people quickly visit and message them.

1. Click Create Page @Username on the left side of your Page.

2. Enter a username.

3. If the username is available, click Create Username.

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Step 3: Posting

Write a post

Click Write a post to create a text post. You can customise your posts with photos, videos, polls, etc.
using the different post options available. When you have finished writing your post, click Publish.

Pin a post

You can pin a post to the top of your Page so that it's the first thing people see when they visit. The
pinned post remains at the top of your Page until you change or remove it.

1. Go to the post on your Page's timeline.

2. Click in the top right of the post.

3. Select Pin to Top of Page.

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Managing

Insights

Insights provide information about your Page's performance, like demographic data about your
audience and how people are responding to your posts. Keep in mind that you can only access data in
Page Insights for the last 2 years, and demographic data, such as age, gender and location, are available
in Page Insights once there is data for 100 or more people. Pages categorised as a Community Page don't
have Insights.

You can use Insights to understand how people are engaging with your Page, view metrics about your
Page's performance, and learn which posts have the most engagement and see when your audience is
on Facebook.

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To see Page Insights:

1. Click Insights at the top of your Page.

2. Click sections on the left for more information.

Timeline

You'll need to be an admin to control what visitors can post on your Page. If you allow visitors to publish
on your Page, their posts can appear in the Visitor Posts section after you click Posts on the left side of
your Page. If you allow photo and video posts, posts by others can also appear in the Photos and Videos
sections of your Page.

To control what visitors can post on your Page:

1. Click Settings at the top of your Page.

2. From General, click Visitor Posts.

3. Select Allow visitors to the Page to publish posts or Disable posts by other people on the Page. If you
allow visitors to publish posts, you can choose to:

a. Allow photo and video posts

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Events

Create Events on your Page to build community around your business and drive foot traffic into your
establishment.

1. Click Event at the top of your Page's timeline.

2. Add an event photo, then enter your event's name, location and frequency (example: occurs once,
weekly or you can customise the date range for your event). You can include optional details like:

a. Ticket URL: If you've set up the event with an online ticketing provider, enter the link.

b. On Sale Now or Custom Date: Choose the date that tickets go on sale. If tickets are available now, fans
will be able to purchase tickets from your Page. Those who are interested in an event will receive a
notification when tickets go on sale and will be able to purchase from your Page at that time.

3. Click Publish or Save Draft. You can also click and select Schedule to select a date and time in the
future for when you want your event to publish.

Facebook ads

Types of Facebook ads

Photo ads

These simple ads are great way to get started with Facebook advertising. You can create one with just a
few clicks by boosting an existing post with a photo from your Facebook Page. Photo ads may be simple,
but that doesn’t mean they have to be boring.

Video ads

Video ads can show your team or your product in action, or they can simply be aspirational.

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Slideshow ads

Slideshow Facebook ads offer an easy way to create short video ads from a collection of still photos or
existing video clips. They have eye-catching motion, just like videos, but use much less bandwidth, so
they load well even for people on slow internet connections.

Lead ads

Lead ads are only available for mobile devices because they’re specifically designed to make it easy for
people to give you their contact information without a lot of typing. They’re great for collecting
newsletter subscriptions, signing someone up for a trial of your product, or otherwise allowing people
to ask for more information from you.

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