Monetise your Passion

by Anders Påls
June 2016

capt.world
Capt the world right now
Investor presentation
February 2016

capt.world
Capt the world right now
Investor presentation
February 2016

capt.world
Capt the world right now
Investor presentation
February 2016

capt.world
Capt the world right now
Investor presentation
February 2016

capt.world
A new reality…..

•  Video will be 69% of all consumer internet traffic in 2017

•  Videos produced by peers in an unfiltered and unbiased way are
more trustworthy
•  Online shoppers who viewed a video are 2x more likely to buy

The storyteller and the consumer are one, and video is their tool
The problem for media

•  Consumers want raw content in real time

produced by peers
•  No optimized and standardized way to monetize
videos with consumers
–  High quality cameras in smartphones
–  Content from action cameras and drones
–  Increased ability and wilingness to post content

•  Inefficient manual search for content

•  High production cost
Why now?
New technology
•  High quality cameras in smartphones
•  Content from action cameras and drones
•  Increased ability and willingness to post
content
•  Smart payment solutions
•  Innovative location based services
•  Rights clearance technology
Trends
• Video is the fastest growing application of use
• Other sharing services paved way such as Uber,
Airbnb etc.
Market pressure
• Media companies must co-exist and
differentiate vs. social media at the same time
to stay relevant with its content
• Increased engagement especially among
gen YZ
Millennials are passionate •  1.8 bn globally
and eager to make: •  Tech savvy: 76% post on sm every day,
44% of US millenials use camera every day
•  Passionate about making a difference in
communities of their interest
•  Thirsty to monetize assets inspired by the
sharing economy

Traditional media doesn’t have their atention...

The Capt core team
Jörgen Ericsson
CEO
20+ years experience as start-up
CEO, Senior High Tech Executive and
Strategic Management Consultant
CEO of eBusiness Solution Startup
Adera: Buil
SVP of Sales/ BD at Analytics startup
Declara
VP at Cisco with responsibility for four
global industry verticals: FSI, Retail,
Manufacturing and Public Sector
Strategic Management consultant at
McKinsey & Company and A.T.
Kearney
Senior strategic advisor to multiple
startups
Mathias Thomsen Stian Maurstad Anders Pals Eric Hixon
COO CTO CCO CPO
15+ years experience as start-up 15+ years experience in the Tech 15+ years experience in the 20+ years experience in the High
founder, CEO, COO and senior advisoe industry Technology industry Tech industry
in Hi Tech and Telecom
Co-founder of Norwegian Riverbed Executive Director at Silver Light CTO and Advisor at Waiverstack
CEO and Co-founder of Fogg Mobile office/ Senior Sales Engineer Global
Inc. Advisor Swink.tv
Sales Engineer at Checkpoint VP Business Development at
Advisor to major telecom operators, Globetouch CTO at Kadoo
telecom OEM’s, IoT start-ups as well as Senior Advisor/ Project manager at
Smartphones Telecom Co-founder and VP Sales/ Business CTO at Evryx Technologies
Senior Adviser to BCG.
Development at Fogg Mobile
Network and Security Architect at CEO at Mediamaster
Partner and Head of global Telecom
and Media practice at Applied Value nnovation Norway VP Sales Acision CTO at Webcal
Group. Computer Systems Engineer at Global Account Director at BT VP Product at Torque Systems
Co-Founder and Partner at Vestfold DataCenter
Sales Director Ericsson
ProcureITRight. Shared service
consultancy for Kinnevik Investment
Group covering Tele2, Millicom and
MTG.
Seed funding — use of proceeds February – June 2016 Capt
Create MVP + updates 250k USD
Sign up of Partners 80k USD
Social Media / Marketing 30k USD
Legal 20k USD
External Support & Expenses 120k USD
Total 500k USD
Thank you