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a) BCG Matrix
Objective
The BCG-Matrix is helpful for managers to evaluate balance in the companies’s current
portfolio of Stars, Cash Cows, Question Marks and Dogs.
BCG-Matrix is applicable to large companies that seek volume and experience effects.
The model is simple and easy to understand.
It provides a base for management to decide and prepare for future actions.
If a company is able to use the experience curve to its advantage, it should be able to
manufacture and sell new products at a price that is low enough to get early market share
leadership. Once it becomes a star, it is destined to be profitable.
b) ansoff matrix
Objective
Introduction to the Ansoff matrix. The Ansoff product/ market matrix is a tool
that helps businesses decide their product and market growth strategy.
Ansoff's product/ market matrix suggests that a business' attempts to grow
depend on whether it markets new or existing products in new
orexisting markets
Advantages
Advantages
It forces market planners and management to think about the expected risks of moving in a
certain direction
Presentable to stakeholders
Disadvantages
Disadvantages
Fails to show that market development and diversification strategies require a change to
every day running of the business
Paralysis by analysis
c) GE matrix
Objective