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This assignment is made up of a written Marketing Plan and must demonstrate the debate of
module concepts and theories.
The intended learning outcomes will be summatively assessed as follows:
The intended learning outcomes are that on completion of this module the student should be
able to:
Marketing Plan:
A marketing plan is a business document written for the purpose of explaining the current
market position of a business and its marketing strategy for the period covered by the marketing
plan. Marketing plans usually cover a period of one to five years. The assessment will require all
students to write an individual marketing plane covering a period of one year. The purpose of a
coursework 2 is to clearly exhibit what steps or actions have been taken to achieve the plan
goals. For example, a marketing plan might have a strategy to increase the organisation's
market share by ten percent. The plan would then outline the goals that need to be achieved in
order to reach a ten percent increase in market share.
Requirement