A REPORT ON

SUMMER INTERNSHIP PROJECT WORK FOR

The Hindu (Business Line)
Ahmedabad

Prepared by
NIKUL J PATEL
17MBA077
Sem III

Under the Guidance of

Mr. Snehal Bhatt

Submitted to

INDUKAKA IPCOWALA INSTITUTE OF MANAGEMENT (I2IM)

CHAROTAR UNIVERSITY OF SCIENCE AND TECHNOLOGY
(CHARUSAT)

Acknowledgement

1
Completing a task is never a man effort. It is often the result of valuable contribution
of a number of individuals in the direct or indirect manner that helps in shaping and
achieving an objective.
I express a deep sense of gratitude towards my Faculty GuideDr Prof. Govind Dave
and all other Faculty members of IndukakaIpcowala Institute of Management for their
support.
Asst. Prof Snehal sir for providing me such an esteemed company for summer
internship project.
Mr. Paresh Ravalgiving me the opportunity to get trained in their office and ensuring
at each stage that target is achieved as per schedule. He also provided all guidance and
data as per requirement of my project and for taking deep interest in my project work
and teaching me very basics of any newspaper industry.
And finally I would like to thank to all the dignitaries and employees of Business Line
(The Hindu) who directly or indirectly supported and encouraged me throughout my
training.

Date: 30/6/2018
Place: Ahmedabad
(Nikul Patel)
Signature

2
 Part I General Information

THE HINDU GROUP( Kasturi & Sons Ltd)

Founder Subramanian Iyer In 1878

Co-Founder Veera Raghavachariar

Form Of Company Sole Ownership

Managing Director Rajiv C Lochan

Headquarter Chennai

Contact 04428575757 , 28576300

Current Turnover 13,00,000

Current Employees Strength 4000

205, Basant House, Opp HDFC Bank, NrNavnirman

Address (Ahmedabad)
Bank, Navrangpura, Ahmedabad

Website www.thehindugroup.com

3
Industry Overview

4
 1.1 History
Newspaper can be define as a printed means of conveying current information.
Today the newspaper in India is a proud institute of our society. While working as a
vehicle of persuasion its basic function is to provide info-Edu-trainmen (information,
education and entertainment). It also plays the role of ‘Watch dog of the society.

Man is a social animal and every human being has an unquenchable thirst to
communicate. Now a day’s man has evolved various systems and technologies for
communication. From the development of language and scripts to printing and finally
to the world-wide-web of the internet, we have developed an impressive array of
communication systems. With the help of these systems only, we are able to send
message instant across vast distance and arouse similar meanings in millions of
people simultaneously. Be it newspapers, magazines, books, radio, television etc.

http://www.jagranjosh.com/general-knowledge/do-you-know-the-history-of-
newspaper-in-india-1496304408-1

Newspapers are lifeline of every literate individual in India. With rising

literacy rose the demand of newspapers in our country. In 1976, the literacy rate
across India was not more than 35%. However, there was a remarkable increase in
2008 the figure was 74% by 2011. Rising youth literacy at the rate of 84% was a clear
indication of rising number of potential readers.

5
James Augustus Hickey is considered as the "father of Indian press" as he was the
founder of the first Indian newspaper from Calcutta, the `Bengal Gazette` or the
`Calcutta General Advertise` in January 1780.

In 1789, the first newspaper from Bombay, the `Bombay Herald` was released,
followed by the `Bombay Courier` next year. This newspaper was later merged with
the `Times of India` in 1861 of 'Bennet, Coleman & Co. Ltd. ‘publishing firm.

The first newspaper in an Indian language was in Bengali, named as the

`SamacharDarpan`.The first issue of this daily was published from the Serampore
Mission Press on May 23,1818. In the very same year, Ganga Kishore Bhattacharya
started publishing another newspaper in Bengali, the Bengal Gazette. On July 1, 1822
the first Gujarati newspaper was published from Bombay, called the Bombay
Samachar, which is still existent. The first Hindi newspaper, the Samachar Sudha
Varshan began in 1854. Since then, the prominent Indian languages in which
newspapers have grown over the years are Hindi, Malayalam, Marathi, Tamil, Urdu,
Telugu, Bengali and many other vernaculars.

6
Organisation Structure

KASTURI & SONS L..T.D

M.D./CEO
Rajiv Lochan

HR Vice Editorial Vice Circulation Advertisement Scheduling Financial Vice

President President Vice President Vice President Vice President President

Shridhar Sir
(V.P.)

Maher Sir
Senior General Manager

N.Vaiddyanathan
Regional general Manager

Narendar Chawla
Senior Assistant Regional
General Manager

P.A.Sudesh
Senior Assistant General
Manager

Paresh Raval
Senior Sales Officer

Mission
To educate Indians that citizenship of this republic is the only valid identity in the
public sphere. We believe this set of fundamental values should be strengthened for a
liberal Society to really take root here.

Vision
Our endeavour is to promote a vision of nationhood firmly anchored to the rights of
all Indian citizens. The Centre’s explorations will include the manner in which certain

7
concepts like secularism and social justice have become such contentious items of
Political discourse. As a public policy resource, our goal is to enlighten the Indian
public And to increase their awareness of their political and social choices.

Guiding Principle Of The Company

1. Honesty and Integrity
We stand up for what we believe in and hold ourselves liable for our actions.
We speak the truth and openly share our verdict to ensure the right outcome
for the organization.

2. Respect
We communicate and cooperate with one another with courtesy and
understanding. We have the highest regard for others’ time, commitments and
space.

3. Humility
We are humble in our speech and actions, while representing a constant
willingness to learn and better ourselves.

4. Excellence
We aim to perform at our best with an encouraging attitude to achieve
excellence in our day-to-day work.

5. Consumer Focus
We strive for a win-win bond with all our consumers – readers, advertisers and
other stakeholders – and constantly face up to ourselves to improve their
experience.

6. Transparency and Fairness

We deliver what we promise and have the humility to acknowledge when we
go wrong. We appreciate the good work of our colleagues, while being open
and constructive in our feedback.

7. Meritocracy
We reward performance and results driven by sincerity, team work and
attention to detail. We celebrate positive outlook and outcomes irrespective of
position or role.

8. Commitment to social good

We are responsible and good citizens in the communities in which we live and
work.

Time-Line
8
1881-90
Bepin Chandra Pal, visiting Mardras, finds The Hindu “a great power and an
influence for good in the Presidency”.
The newspaper becomes a tri-weekly and two months later moves to 100 Mount
Road, as the owners felt that the demands could only be met by having their own
press. From the new address which was to remain The Hindu’s home till 1939, they
issued a quarto-size paper with a front page full of ads-a practice that came to an end
only in 1958.From the beginning, the paper carried a London letter and a considerable
amount of Indian news from the imperial capital-Calcutta and subsequently Delhi. It
was this that made The Hindu a newspaper with a national outlook since its inception.
The Hindu’s national image is enhanced when it announced the birth of the Indian
National Congress on Dec 12, 1885. The Hindu emphasised the secular nature of the
party, a reflection of its own commitment to secularism. A prominent writer notes that
the newspaper has captured the second largest readership in South India.
After the congress session, the volume of national news and views became so great
that a tri-weekly paper was found “utterly insufficient”. The Hindu becomes an
evening daily from Apr 1, 1889. 1600 workers were employed by the enterprise.
The Hindu becomes a 16-page folio sized newspaper in 1912.
The newspaper begins to publish a separate Sports page. The Hindu also introduces
cartoons, a full picture page, a weekly woman’s page, short stories and skits. The
paper included among its exclusive contributors- Jawaharlal Nehru, Krishna Menon,
Subhas Chandra Bose and a galaxy of writers from abroad introduced through
syndicated services.
The paper publishes its first political cartoon by one who signed himself “Horace”
and remains anonymous till date. Also, a weekly “Literature-Arts-Philosophy” page is
introduced, which, within years of its presence, gains international reputation for
quality and urbaneness. This publication is available till date, in a new avatar called
the“The Hindu Literary Review”
Unveiling a portrait of late Mr. S. Kasturi RangaIyengar at The Hindu office,
Mahatma Gandhi says “When I was a fairly regular reader of newspapers, (which I
am not today) among the newspapers that I read was surely The Hindu and I came to
understand the value of the paper from that very moment".
A. RangaswamiIyengar, son of Kasturi RangaIyengar’s sister, returns to The Hindu to
take up the post of the Editor. The weekly text is given a separate identity and name:
The Hindu Illustrated Weekly. On Oct 7, the newspaper’s golden jubilee is celebrated.
The Hindu had started with a stark print and then Gothicised it. Along the way, it had
added a crest – the lion and the unicorn accompanied by Britain’s motto “Dieu et mon
Droit”. This was replaced by the Kamadhenu - the divine cow representing prosperity,
and Airavatham-the divine elephant representing strength and bracketed a shield that
rested on a lotus. The shield bore an draw map of India with a conch in the centre.
A broadsheet Sunday Magazine edition, one of the first in the country and an adjunct
of the main paper make its appearance. Also, “Commerce - Engineering - Industries -
Machinery”, a feature ahead of its time in a non-industrialised country and a weekly
feature for women readers, “Our Ladies’ Column”, by Kamala Sathianathan- the first

9
woman graduate and Women’s journal Editor, are introduced. The Hindu also starts
carrying a cinema page and a gardening page.
The Hindu moves from 100, Mount Road to its present premises – Kasturi Buildings
on Mount Road. On Dec 7, the newspaper celebrates its diamond jubilee.
The Second World War years impose serious constraints and the newspaper faces
intensified government hostility, especially in 1943. Censorship, other measures of
harassment, scarcity of newsprint, and the steep rise in prices force the newspaper to
reduce the number of pages and simultaneously raise the price. Circulation dips from
over 37,000 in 1940 to less than 26,000 in 1943, but strongly picks up between 1944
and 1946 to reach a record 45,739 in the latter years. This is an expression of public
confidence in the editorial policy of the newspaper, which rose above its temporary
problems by an extensive and first hand overage of the war against international
fascism and by unwavering support to the Indian freedom movement.
Eight units and two folders of an up-to-the date American rotary printing press are
installed, with colour printing facilities and other advantages. The Hindu becomes the
first to introduce colour. The Hindu becomes a morning newspaper, after obtaining
the views of the readers. From Nov 11, 1940, The Hindu arrives at the city reader’s
doorstep at dawn and soon becomes an inseparable adjunct of that Madras addiction -
morning coffee.
The Hindu starts front-paging the news. However, it was followed only on Mondays
when advertising was lean and editorials were not written. It took 17 years to make
that change permanent!
A weekly magazine called “Sport and Pastime”, dedicated to the coverage of sports
news is launched. This publication is available till date in its new avatar – Sportstar.
The newspaper starts its overseas airmail edition called “The Hindu Weekly
Magazine” to keep overseas readers in touch with the paper. Printed on airmail paper
to make economic use of air transport, it carried the most important news stories and
best featured and local pictures of the week.
The daily issue begins to carry news on the front page on a regular basis, after
consulting readers. The gothic masthead is given up for a more modern easier to read
masthead
The Hindu begins to operate its own planes to distribute copies to major centres in the
South. Circulation crosses the 1, 25,000 mark.
Colour features and advertisements appear in the Sunday Magazine for the first time
in an Indian daily.
G Narasimhan, Managing Editor passes away after distinguished service to the
newspaper for nearly four decades. The trend towards diversification, specialisation
and in-depth reporting and analysis continue to be developed. New features are added
to the newspaper, the most notable of which are 'Outlook', 'Special Report' and 'Open
Page'.
The publishers introduce Sportstar, a weekly sports magazine covering sports activity
in India and abroad through specialised features and extensive pictorial coverage,
including colour photographs.

10
Frontline, a magazine characterised by in-depth, insightful reporting and analyses of
issues and events at the regional, national and international levels, is launched.
1990-2000
The Hindu Young World, a supplement for children, is launched.
The Hindu Business Line, a newspaper dedicated to credible and authentic coverage
of business news is launched. Director K Venugopal is appointed the Editor of
Business Line.
The Hindu MetroPlus, a city focussed supplement is launched. Another supplement
called The Hindu Downtown is also launched to enlarge the local focus and reach out
to smaller advertisers.
2000-2014
The Hindu becomes the first newspaper to appoint a Readers’ Editor. K Narayanan
becomes "the independent, full-time internal ombudsman".
Antrix-Devas spectrum scam - The Hindu Business Line becomes the first newspaper
that exposes the Antrix-Devas Space band spectrum scam. This resulted in the deal
being annulled by the Central Government as the deal was “heavily tilted in favour of
the private company”.
Wikileaks - The Hindu becomes the exclusive partner of Wikileaks in India and
brings to light several major political and diplomatic scandals through the India
Cables and the Pakistan Cables.
Arun Anant is appointed as MD and CEO of KSL. The Hindu In School, a newspaper
exclusively curated for school children, is launched.
The Hindu Centre for Politics and Public Policy is launched to “establish stronger and
credible roots for parliamentary democracy, pluralism and economic betterment and
to embark on the task of building research that will revisit key constitutional concepts
and examine the validity of the post-Independence set of political values”. The Hindu
forges ahead as south India's No1 English daily. Once again, The Hindu retains its
position as the most-read English daily in south India and the 3rd largest English
newspaper nationally.
The Hindu forays into the regional market by launching a Tamil daily - The Hindu
Tamil. The daily is printed in six centres including the main edition at Chennai
(Madras) where the corporate office is based.
Rajiv C Lochan is appointed as MD and CEO of KSL. The Hindu Young World is
relaunched as a standalone magazine with 16 pages of glazed newsprint and
interactive, engaging content to make learning fun for kids.
Key Milestones:

Year New addition

Sept 20, 1878 Six young men start The Hindu as a weekly edition.
April 1, 1889 The Hindubecomes an evening daily.
Nov 11, 1940 The Hindu becomes a morning daily.
July 15, 1978 KSL starts The Sport stara weekly magazine for Sports.

11
Dec 1, 1984 KSL starts Frontline a fortnightly magazine on current affairs.
Jan 28, 1994 KSL starts The Hindu Business Line, a business daily.
April 18, 1996 The Hindu Internet Edition launched.
Sept 13, 2003 The Hindu celebrates 125 years.
Sept 20, 2012 KSL launches The Hindu Centre for Politics and Public Policy.
Sept 16,2013 The Hindu Tamil was launched.
Sept 16,2013 Roof and Floor was launched.
The Hindu launch Young World Club .

Awards:

Year Awards
1965 The Hindu- World’s Ten Best Newspapers
1968 The Hindu- World Press Achievement Award
2006-07 The Hindu- Consumer Super brands in the English
language newspaper category for the Super Brands edition.
2011 The Hindu- World Young Reader Prize
2012 The Hindu In School- Excellence in Youth Engagement
Award
By WAN IFRA The Hindu- Best in Cross Media Editorial Coverage
(Bronze)
By INMA The Hindu- Best in Digital Audience Usage and
Engagement
Maddy’s 2014 The Hindu Tamil- Best Launch of a Regional
Newspaper/Magazine
By Asian Media The Hindu- Best in Newspaper Marketing (Bronze)By
Awards 2014 Asian Media Awards 2014
By WANIFRA in 2014 The Hindu- Green News plant Award
By Asian Media The Hindu- Best in Newspaper Marketing (Gold)
Awards 2014.
By Website of the The Hindu- Best Website Award for 2014 in the News and
Year (WOTY) India Information category
By World Brands Frontline - The Most Promising Brand
Review Corporation
in 2014
2015 The Hindu group - NDTV Indian of The Year - Chennai
Rising
2016 Sportline Star - South Asian Digital Media Awards
Website of the Year www.thehindu.com
India 2016
2016 The Hindu Tamil- South Asian Digital Media Awards for
Hindu Tamil
Maddy’s in 2017 The Hindu Tamil- For its 'Padichaale Vera Level'
Campaign Bronze - TV Service Category
Maddy’s in 2017 The Hindu Tamil- For its 'Padichaale Vera Level'

12
 Campaign Silver - Integrated Campaign Category
Maddy’s in 2017 The Hindu Tamil- For its 'Padichaale Vera Level'
Campaign Bronze - TV - Tamil Category
Maddy’s in 2017 The Hindu- Spirit of Bengaluru Bronze - TV - Public
Service
IAA Olive Crown The Hindu- Spirit of Bengaluru Silver - Press Corporate
Awards 2017. Category
IAA Olive Crown The Hindu- Spirit of Bengaluru Gold - Digital Category
Awards 2017.
IAA Olive Crown The Hindu- Spirit of Bengaluru Gold - TVC/Cinema
Awards 2017. Services Category
IAA Olive Crown The Hindu- Spirit of Bengaluru Green Brand of the Year
Awards 2017.
Abby's 2017. The Hindu Group- Spirit of Bengaluru Gold - Mobile Abby
The Facebook Thumb-stopper
Abby's 2017. The Hindu Group- Spirit of Bengaluru Silver - Integrated
Abby Category
Abby's 2017. The Hindu Group- Spirit of Bengaluru Silver - Mobile
Abby: Tablets/Websites
Abby's 2017. The Hindu Group- Spirit of Bengaluru Bronze -
Caption/Title

4P’S of Business Line

Price
The price of the newspaper is fixed for everyday. No price discrimination
isentertained in this marketing strategy. The price is set higher compared to other
regularfinancial dailies. But it varies when the discount is offered. Regular price is
given here.

Day Mon Tue Wed Thurs Fri Sat

Price Rs. 8.00 8.00 8.00 8.00 8.00 8.00

Place
Segmentation for Business Line newspaper is usually as follows:

 Corporate office
 Hotels
 Educational institutes
 Corporate offices
 IT companies
 Students preparing for competitive exams.

13
  Stock exchange

Product
The Hindu has various ranges of products in the form of newspapers and magazines.
It also includes its e-newspaper and special editions which are out in the market
according to the customers reading needs.

Promotion
Business line follows process of stall promotion activity. Here the owner of stall has
a direct link with company agent. The newspapers which are unsold are again
returned to the agent with some return tax. In this activity we have to know the sale
and promotion of business line, business standard, economic times, financial express
and mint in a stall.

THE HINDU

Punchline: Because you deserve to know.

History:

The Hindu, was started in 1878 as a weekly, became a daily in 1889 and from
then on has been steadily growing to the circulation of 14, 66,304 copies (ABC: July-
December 2009) and a readership of about 4.06 million. The first issue of The Hindu
was published on September 20, 1878, by a group of six young men, led by G.
Subramania Ayer, a radical social reformer and school teacher from Thiruvaiyyar near
Thanjavur. Ayer, then 23, along with his 21-year-old fellow-tutor and friend at
Pachaiyappa's College, M. Veeraraghavachariar of chingleput, and four law students,
T.T. Rangachariar, P.V. Rangachariar, D. Kesava Rao Pantulu and N. Subba Rao
Pantulu were members of the Triplicane Literary Society. The British-controlled
English language local newspapers had been campaigning against the appointment of

14
the first Indian, T. MuthuswamiIyer, to the Bench of the Madras High Court in 1878.
"The Triplicane Six," in an attempt to counter the dominant attitudes in the English
language press started The Hindu on one British rupee and twelve annas of borrowed
money.

The assertive editorials of the newspaper earned The Hindu the nickname, the
"Maha Vishnu of Mount Road.

Currently The Hindu is family-run. It was headed by G. Kasturi from 1965 to

1991, N. Ravi from 1991 to 2003, and by his brother, N. Ram, from 27 June 2003 to
18 January 2012.

The Hindu Brands & Supplements

 On Mondays : Education Plus, Metro Plus , Business Review

 On Tuesdays : Metro Plus, Young World, Book Review

 On Wednesdays : Job Opportunities, Metro Plus

 On Thursdays : Nxg, Metro Plus, Science, Engineering, Technology &

Agriculture

 On Fridays : Friday Features, Cinema Plus

 On Saturdays : Metro Plus Weekend, Property Plus

 On Sundays : Weekly Magazine, Downtown, Retail Plus, Classifieds , Open

Page, Literary Review , every first Sunday

Apart from broadsheet newspaper The Hindu, the group publishes:

 The Hindu Business Line - Business Daily

15
 Sport star - Weekly Sports magazine

 Frontline - Fortnightly magazine

 Survey of Indian Industry - An annual review on Indian Industries

 Survey of Indian Agriculture - An annual review on Indian Agriculture

 Survey of the Environment - An annual review of the Environment

 THE HINDU SPEAKS ON series - Libraries, Information Technology,

Management, Education, Religious Values, Music, and Scientific Facts.

16
 1.2 Performance and other statistical data

Exhibit 1 the Time Spent on Media and the Reach of Media (Weekdays)

Pres Number of readers (in 232 233 231 252 360 300 302 320 351
s millions)
Time spent in minutes. All 32 31 30 29 35 30 27 26 28
India 12+

Source: Hansa Research & IRS

Note: 12+ refers to age group
Table-1
2.1 Costs
The cost of producing a newspaper or magazine depends on the number of
pages, the extent of color used, the quality of paper, circulation and the degree of
competition in the market among several factors. These could change from year to
year. The typical cost heads are: Production/printing, people costs, marketing costs
and distribution costs.

Production/Printing:
These are variable costs which vary with the size of the print run. Newsprint
forms 50-60 percent of the production cost, and its prices oscillate anywhere between
$400 to 1000 per tonne, depending on demand. The more the number of copies
printed, the more money is lost-unless every jump in circulation fetches an increase in
advertising revenues that is more than or equal to, the rise in printing costs.

Typically, advertising revenues have subsidized the real price of newspapers

for readers. According to one circulation, a newspaper costs between Rs.15 to Rs.20
to produce but it sells from Rs.1 to Rs.5. Assume that it sells for Rs.1 to Rs.2.50 like
most English dailies that would bring Rs.0.60 to Rs.1.50 back to the publisher’s kitty
after taking out trade commission. In the years that the ad spend on print was growing
slowly, there was no incentive to invest in circulation for it would eat into profits.
Many leading newspapers and magazine companies deliberately cap circulation.
It is routine for publishing companies to drop in and out of ABC (Audit

17
Bureau of Circulation) in the years when newsprint costs are high. Those are the years
they do not spend on increasing circulation. A distinction has to be made here
between language and English dailies. Paradoxically, though the former reaches a less
affluent audience, the cover price is higher. This could range between Rs.2.50 to
Rs.6.00 depending on the language and also on whether it is weekend edition. This is
because even with higher circulation, the ad rates they can command are significantly
lower than those for English newspapers. The actual proportion varies across brands,
languages and regions. English newspapers usually get anywhere between 25-50
percent more on cost per thousand, according to one estimate.

People Costs:
What remain more or less fixed are staff costs and other overheads. Roughly,
people costs vary between 12-20 percent of revenues depending on whether it is
English or an Indian language publication. Over the past few years, however, as more
brands have been launched and competition has increased, there has been a shortage
of people in the business. As a result, people costs have gone up by about 2-4 times of
what they were in 2006.

Marketing Costs:
This is a new imperative in the age of multiple editions and multimedia
competition. Toward off competitors within print and from TV, radio or other media,
it is crucial that a brand creates its own identity.

Distribution costs: This includes trade margins and the cost of returns or
‘unsold’. The hawker who collects the money from readers’ homes usually pays the
salaries of the line boys. The hawker, in turn, makes anything between 18-25 percent
on the cover price of the newspaper. The commission could vary according to the
publication, the area, the city and the norms there. It could be significantly higher if
the newspaper or magazine is not an ABC member and therefore not subject to its
rules. The unsold are a regular part of the business; the average volume of these
returns varies between 1-5 percent depending on its city and its trade norms in the
case of newspapers. In magazines, unsold could be as high as 10-25 percent, moving
progressively upwards as the frequency of magazines increases. According to one
analysis for large publishing brands such as Times of India and Dainik Jagran, selling
18
and distribution expenses are roughly 7-8 percent of gross sales.

2.2 Revenues
Revenues come from circulation, advertising, subscriptions, brand extensions
and internet/mobile/apps.

Circulation:
This is brought in from the cover or retail price of a magazine or a newspaper
after deducting trade margins and the cost of unsold copies. The ratio could change
depending on a number of things- circulation, language, price and frequency.

Advertising:
About 80 percent of a publication’s revenues come from advertising and the
rest from circulation. This again could vary by language, frequency, price, the market
it addresses and so on. The best way to look at ad growth is to look at both advertising
rates and volumes.

Subscriptions:
Inspired by publications like Reader’s Digest magazines like India Today or
Femina launched high-profile subscriptions schemes. Earlier, these were treated as
revenue stream. The fact is that most subscription schemes are subsidized with free
gifts. While they do bring in cash they also involve a huge cost, of more copies to be
printed, transported as well as the cost of marketing the subscription offer. So,
subscription schemes are really about buying circulation-unless the magazine is
actually making a profit on every additional copy sold to the subscriber, which it does
not. Most subscription schemes are used to ramp up circulation numbers and demand
a higher rate from advertisers.

Brand Extensions:
There are several ways in which a magazine or newspaper can extend the
same brand to tap into different revenue streams. These include, among others, events,
TV programs, compact discs, seminars, roundtables, syndication of content and
education. This is especially true for specialized magazines or papers.
19
Internet/Mobile/Apps:
Most Indian newspapers and magazines have been ramping up their internet
and mobile presence to generate revenues using their original content. However, both
are not yet significant contributors to revenue.

Twelfth AIMS International Conference on Management 903

Exhibit 2 Print Industry Revenue from 2005-2008

Print Industry (INR 2005 2006 2007 2008

billion)
Newspapers 108.0 128.3 148.3 158.7
Magazines 9.1 10.3 12.1 13.9
Total Industry Size 117.1 138.6 160.4 172.6

Source: Group M, KPMG Interviews, KPMG Analysis

Table-2

http://eprints.exchange.isb.edu/355/1/K740-final.pdf

20
 1.3 Market players in the industry

There are many market players in the Industry of media/newspaper some of are listed
below.

English-language newspapers in India

Indian daily business newspaper. The

newspaper published in English and
Business Standard Hindi.

English-language newspaper published

by Express Publications (Madurai) Ltd.
The newspaper printed in Tamil Nadu,
New Indian Express Andhra Pradesh, Karnataka, Kerala, and
Orissa.

National business newspaper in India.

Main distribution area of the newspaper
includes Ahmedabad, Bengaluru,
Mint Chennai, Chandigarh, Delhi, Kolkata,
Mumbai, and Pune.

Daily broadsheet format newspaper

published from major north Indian cities
Bathinda, Chandigarh, Dehradun,
Tribune Jalandhar, and New Delhi. The
newspaper was first published in 1881
in Lahore, Pakistan.

Leading English newspaper based in

Karnataka. Deccan Herald printed in
Deccan Herald Bangalore, Hubli, Mysore, Gulbarga,
and Mangalore.
One of the best selling English-language
newspapers in India. Times of India
Times of India (TOI) owned by The Times Group.

Leading Indian newspaper in English-

Hindustan Times (HT) language.

Indian Express was founded in 1931 and

owned by the Indian Express Group.
Indian Express

21
 India's global newspaper published from
Delhi, Kolkata, Mumbai, and
Asian Age London, UK.

Largest business & financial newspaper

in India. The newspaper published by
Economic Times Bennett, Coleman & Co Ltd.

Popular newspaper based in Kolkata,

India. The newspaper owned by the
Telegraph ABP Pvt. Limited, and was founded in
1982.

English-language broadsheet newspaper

published in Mumbai, India. The
Daily News and Analysis (DNA) newspaper owned by the Diligent Media
Corporation.

South India's most widely read

newspaper. The newspaper owned by
the Deccan Chronicle Holdings Ltd.
Deccan Chronicle
English language daily newspaper
published from Delhi, Lucknow,
Pioneer Bhubaneswar, Dehradun, Kochi, Bhopal
and Chandigarh.

22
Company Overview

23
 2.1 History

The Hindu was founded in Madras on 20 September 1878 as a weekly

newspaper, by what was known than as the triplicane six consisting of 4 law students
and 2 teacher: - T. T. Rangacharya, P. V. Rangacharya, D. Kesava Rao pantulu and N.
Subba Rao pantulu, led by G. SubramaniaIyer (a school teacher from Tanjore district)
and M. Veeraraghavacharyar (a lecturer at pachaiyappa’s Collage). Started in order to
support the campaign of sir T.MuthuswamyIyer for a judgeship at the Madras High
Court and to counter the propaganda against him carried out by the Anglo-
Indian press, The Hindu was one of the many newspapers of the period established to
protest the discriminatory policies of the British Raj. About 80 copies of the inaugural
issue were printed at Srinidhi Press, Georgetown on one rupee and twelves annas of
borrowed money. SubramaniaIyer became the first editor and Veera Raghavacharya,
the first managing director of the newspaper.

The Hindu was founded in Madras on 20 September 1878 as a weekly

Newspaper, by what was known then as the Triplicane Six consisting of 4 law
students and 2 teachers:- T. T. Rangacharya, P. V. Rangacharya, D. Kesava Rao
Pantulu and N. Subba Rao Pantulu, led by G. SubramaniaIyer (a school
teacherfrom Tanjoredistrict)and M.Veeraraghavacharyar (a lecturer at Pachaiyappa's
College). Started in order to support the campaign of Sir T. MuthuswamyIyer for a
judgeship at the Madras High Court and to counter the propaganda against him
carried out by the Anglo-Indian press, The Hindu was one of the many newspapers of
the period established to protest the discriminatory policies of the British Raj. About
80 copies of the inaugural issue were printed at Srinidhi Press, Georgetown on one
rupee and twelves annas of borrowed money. SubramaniaIyer became the first editor
and Veera Raghavacharya, the first managing director of the newspaper.

24
 The paper initially printed from Srinidhi Press but later moved on Scottish
Press, then, The Hindu Press, Mylapore, and finally to the National Press on Mount
Road. Started as a weekly newspaper, the paper became a tri-weekly in 1883 and an
evening daily in 1889. A single copy of the newspaper was priced at four annas. The
offices moved to rented premises at 100 Mount Road on 3 December 1883. The
newspaper started printing at its own press there, named "The National Press," which
was established on borrowed capital as public subscriptions were not forthcoming.
The building itself became The Hindu's in 1892, after the Maharaja
of Vizianagaram, Pusapati Ananda Gajapati Raju, gave The National Press a loan
both for the building and to carry out needed expansion.

The Hindu was initially liberal in its outlook and is now considered left
leaning. Its editorial stances have earned it the nickname, the 'Maha Vishnu of Mount
Road' "From the new address, 100 Mount Road, which was to remain The Hindu's
home till 1939, there issued a quarto-size paper with a front-page full of
advertisements—a practice that came to an end only in 1958 when it followed the lead
of its idol, the pre-Thomson Times [London]—and three back pages also at the service
of the advertiser. In between, there were more views than news." After 1887, when
the annual session of Indian National Congress was held in Madras, the paper's
coverage of national news increased significantly, and led to the paper becoming an
evening daily starting 1 April 1889.

25
 The partnership between Veeraraghavachariar and SubramaniaIyer was
dissolved in October 1898. Iyer quit the paper and Veeraraghavachariar became the
sole owner and appointed C. Karunakara Menon as editor. However, The Hindu's
adventurousness began to decline in the 1900s and so did its circulation, which was
down to 800 copies when the sole proprietor decided to sell out. The purchaser
was The Hindu's Legal Adviser from 1895, S. Kasturi RangaIyengar, a politically
ambitious lawyer who had migrated from a Kumbakonam village to practice
in Coimbatore and from thence to Madras. Kasturi RangaIyengar's ancestors had
served the courts of Vijayanagar and Mahratta Tanjore. He traded law, in which his
success was middling but his interest minimal, for journalism, pursuing his penchant
for politics honed in Coimbatore and by his association with the 'Egmore Group' led
by C. Sankaran Nair and Dr T.M. Nair. Since then the newspaper has been owned
entirely by the members of the Kasturi RangaIyengar family.

26
 2.2 Growth and Development

In news media there is every time growth and development in day to day basis
in The Hindu also doing the same growth and development day to day basis.

The Hindu News Media start his carrier 1878 and till now there is 8+
newspaper and 78+ magazine, books

In Gujarat the Hindu and business line come 1day late newspaper but after
May-2013 in Gujarat also a very big printing and editors area launch by C.M. of
Gujarat – Narendra Modi.

After that Gujarat people also got The Hindu’s all newspaper on present day
itself.

In The Hindu also Launch Mumbai edition because all state near Mumbai also
got newspaper of The Hindu series on present day compare to Chennai so that all
Gujarat , Maharashtra , Madhya Pradesh , Rajasthan get newspaper on present day .

The Hindu and business line also Re-launch all newspaper so that it cover all
news nation wise and put 2nd last page of state news so that all India have same
newspaper .

In business line also start to give 2 supplementary but now gave only 1
supplements that call Blink.

That all are growth and development of the Hindu and business line.

27
 2.3 Performance and other key performing data

Performance of business line are listed below.

In business line there is publish on all day expect Sunday and also
1suplimenntery on Saturday it called Blink all day wise news are listed below.

 MONDAY.
Price - 8/-
Volume – 24
No – 127
Pages – 18

Are you savvy investors looking to invest in the next big thing? Well, portfolio
is tailor-made for those looking for new opportunities in alternative investments.

Timely alerts and detailed analyses on stocks, bonds, gilts, bullion, fixed
deposits, insurance products and mutual funds – both debt and equity.

Objective and independent view offered by in-house staffers who are qualified
finance professionals.

 TUESDAY.
Price - 8/-
Volume – 24
No – 122
Pages – 18

It is a time when start-ups are reaching new heights in this country, exploring

28
 ever new avenues. Emerging Entrepreneurs offers a peek into the exciting world
of new business for young entrepreneurs.

The fortnightly page profiles budding entrepreneurs.

Interviews with angel investors, venture capitalists and private equity players.

In-depth articles on start-ups, with special focus on contemporary issues that

relate to a young entrepreneurial generation.

 WEDNEDAY.
Price - 8/-
Volume – 24
No – 123
Pages – 18

If you are looking for new ideas to improve your professional skills, the
manager offers you exactly the information you need to get agead in your career.

Insights and advice on strategy and execution from practicing manager,

Articles and analyses that bridge the classroom to workplace.

HR tips and more to add to your CV, Stimulating articles on management

from the best international journals.

 THURSDAY.
Price - 8/-
Volume – 24
No – 127
Pages – 18
Technology is evolving every day at an
incredible pace. And technophile helps you stay on top of it.

29
 Reviews on states-of-the-art gadgets, news and updates from the world of
technology.

 FRIDAY.
Price - 8/-
Volume – 24
No – 127
Pages – 18

Do you love ads? Think you can market and sell any product? If you want to
know the latest from the world of advertising and marketing, cat.a.lyst is your one-
stop shop for everything you need.

Great idea sand stories from the world of advertising and marketing, insightful
input from senior marketers, advertising executives and brand consultants.

Auto Focus
Are you crazy about cars, bikes or anything that moves really fast on wheels?
A two-page special, specifically for automobile enthusiasts, auto focus will appear on
Fridays. It offers a blend of news and reviews on the latest cars and bikes.

 SATURDAY.
Price - 8/-
Volume – 24
No – 126
Pages –40

Blink provide the prefect end to a working week. Offering an interesting mix
of opinions, reportage and profiles, this 24-page feature is the perfect break from
business on Saturday and gives you the happenings from the world of politics, culture,
economics, art and literature.

30
 Read prominent columnists on a wide range of topical and live issues, book
reviews, travel stories, o&as with authors, dancers, theatre personalities and movie
stars.

Interesting stories from around the country and the globe, puzzles and light-
hearted cartoons.

31
 2.4 Products/ Service overview

Product overview:-
In The Hindu there is many product which work in many area some of work in
state and some of work in nationalize newspaper all product are work for media
purpose and magazine and books also, all are listed below.
1. The Hindu 4. Business line

2. The Hindu Tamil 5. Front Line

3. Sport-Star 6. Young World

32
7. The Hindu in School

 Special publication

1. The Hindu Speaks on Mahatma Gandhi - The Last 200 days

2. The Art Of India
3. The Hindu Speaks on Management Vol-1,2
4. The Hindu Speaks on Education
5. The Hindu Speaks on Scientific Facts Vol-1,2,3
6. Sachin Tribute to a legend
7. Bridal Mantra
8. Pongal Malar 2016
And all festivals book E.T.C

33
Demand pattern

http://www.afaqs.com/news/story/35521_IRS-Q2-2012-Deccan-Chronicle-DNA--Mumbai-Mirror-register-growth

The Chennai-based English daily, The Hindu, continues to enjoy the third place
among the English dailies.

Market Behaviour

http://www.livemint.com/Consumer/7cMLq2Q02wiIBC9T2IEfeO/Indian-media-industry-likely-to-touch-Rs2260-billion-by-
202.html

34
 Supply Chain and Logistics

Distribution Process of Business Line Newspaper

Responsiveness and efficiency play an important role in newspaper distribution
channel. Responsiveness includes supply chain's ability to respond to wide a range
of quantity demanded (due to demand fluctuations) and meet short lead times. On
the other hand efficiency is the cost of making and delivering the newspaper to the
readers.

H/O
Scheduli Printin Decidin Vendo
Report Offic Depot Readers
ng g g routes rs
e

Firstly reporters have to submit the daily news in evening to the h/o office.
H/O Office decide the scheduling of the news which news is to be accepted and
which advertisements hae to be placed where than afterwards printing order is to be
placed from every office than printing is carried out at night.
The printed newspapers have to be dispatched to various distributors across the
region. Transportation is normally through private contract carriers within local area,
public transport in case of longer distances and through couriers in other cases.
The newspaper distributor has the rights to distribute the newspaper in his area. The
revenue of the newspaper distributor is based on a commission on the sale of every
newspaper. The circulation is normally through salesmen appointed and salaried by
the distributors, who in turn pass it on to hawkers.
Hawkers, vendors and book stall owners are the last link of the supply chain before
newspaper reaches readers. The hawkers' remuneration is also normally based on the
commission system and is generally the highest in the entire supply chain.

PLC of Business line

35
 PLC
3

2.5

1.5

0.5

0
0 0.5 1 1.5 2 2.5 3 3.5 4 4.5

Business Line is at maturity Stage .

BCG Matrix

High Low
High
M StarQuestionMark
a
r
k
et
S Cash Cow (Businessline)Dogs
h
Low a
re
Market Growth 36
 2.5 SWOT Analysis

 SWOT ANALYSIS MEANS

S W O T

T E P H

R A P R

E K O E

N N R A

G E T T

T S U S

H S N

SWOT analysis is important for marketing executives because it shows the

barriers & tools of the company. It stands for strengths weakness, opportunities &
threats where strengths weakness are internal factors, and opportunities & threats are
external factor.

37
 SWOT stands for:
 S – Strengths
 W – Weaknesses
 O – Opportunities
 T – Threats

Many of you would have used a SWOT analysis in the past, but how many
know who came up with the theory?

Albert Humphrey was an American business and management consultant.

During his work at the Stanford Research Institute (1960 – 1970), he produced a team
method for planning which was named SOFT analysis, this has developed into what
we now know as a SWOT analysis.

 WORKSHOP DATES
 REQUEST A PROSPECTUS
 GET IN TOUCH
 APPLY FOR A COURSE

38
 Enough history for now, if you want to find out more about Albert.
The theory seems simple enough, you use it to evaluate the Strengths, Weaknesses,
Opportunities and Threats that is involved in a marketing or business project. You
will specify the objective for the project and then identify the internal and external
factors that will have a positive as well as negative impact on the objective.

It is worth noting that you should set the final objective after completing the
SWOT analysis. The reason for this is to ensure that the objectives are achievable and
not unrealistic given the current internal and external environments.

Each organization or business has to deal with both internal and external
factors that affect them.

Users of the SWOT analysis can therefore use the first two sections (Strengths
and Weaknesses) to help them identify all of the internal factors. The last two sections
(Opportunities and Threats) will be used to identify all of the external factors.

When determining each of the sections it is really important that the right
questions are asked. A SWOT analysis that does not produce or help towards
producing realistic and achievable goals is useless. Have a look at the “sample”
questions that you could ask for each section. These are just a short selection and will
differ from objective to objective and from organization to organization. The
important point to take away is that the right question will help to produce a really
valuable SWOT analysis.

Strengths (Internal factor / Positive influence)

 What are we best at?

39
 What intellectual property do we own that can help us with this objective?
 What specific skills does the current workforce have that can contribute to this
objective?
 What financial resources do we have for reaching this objective?
 What connections and alliances do we have?
 What is our bargaining power with both suppliers and intermediaries?

Opportunities (External factor / Positive influence)

 What changes in the external environment can we exploit?

 What weaknesses in our competitors can we use to our advantage?
 What new technology might become available to us?
 What new markets might be opening to us?

Weaknesses (Internal factor / Negative influence)

 What are we worst at doing?

 Is our intellectual property outdated?
 What training does our workforce lack?
 What is our financial position?
 What connections and alliances should we have, but don’t?

Threats (External factors / Negative influence)

 What might our competitors be able to do to hurt us?

 What new legislation might damage our interests?
 What social changes might threaten us?
 How will the economic cycle affect us?

As mentioned before, the above list is not comprehensive. You can also turn a threat
into an opportunity or something that is a weakness today might be turned into a
strength with some effort.

40
SWOT Analysis are as under:-

1) Strength:- 2) Weakness:-
Editorial Content Lack of Some State
Market Analytical Wise news
report

3) Opportunity:-
Many Vacant market 4) Threats:-
More place to cover Digitalization
Become 1st Social media
newspaper of India

Human Resource Management

The employees of the Business Line work as follows and get paid in the respective
manner. There are various departments in the organization
1. Circulation department
2. Advertisement Department
3. Reporters
4. Administrative staff

The head office decides the targets for all branches in the country and this is
communicated to marketing manager of branches across the country. The marketing
manager of the branch then allocates targets for every sales executive in the branch.
The marketing manager asks each sales executive to target a particular segment.
Segment can be hotels, educational institutes, corporate offices, IT companies,
students preparing for competitive exams.
Hiring employees
Most of the newspaper companies hire graduates who are well versed in local
languages as selling newspaper require interacting with vendors and intermediate
agencies. They generally do not hire MBAs or Post Graduates as they are more prone

41
to attrition. The attrition rate is very high in this industry especially in the second rung
companies.

Work done by the employee

Time management is very important as the executives have to visit morning centres at
around 5 to 5.30 a.m. in the morning to meet the vendors to ensure the timely delivery
of newspapers. Morning centres are places where all the newspapers are dropped and
vendors come here to collect newspapers for their locality. Most of the activities
happen between 3.30 a.m to 5.30 a.m. Within this short span they have to meet the
vendors and ensure they are regularly supplying the newspapers.

On the job training

The sales force is briefed about the newspaper and supplements and then they are sent
to the field for training. In this industry the training is mostly on the job where
executives have to go and sell the subscriptions to the customers.

Compensation plan

Generally combination salary plans are followed in newspaper industry. This type of
plan includes a combination of salary, commission and other type of incentive plans.
As sales people get regular income in the form of monetary incentives, they are
continuously motivated and it also provides sales person with the advantage of both a
fixed salary and variable income. Every executive is given a minimum target to
achieve and on exceeding this target they are given an incentive.

Evaluating Sales Force Performance

The performance of sales force is measured in terms of the number of subscriptions
generated by each sales person. At the end of the month they collate how many
subscriptions have been generated by executives and on the basis of subscriptions
generated salary is computed.

42
Finance and Account

43
44
45
46
(As The Hindu is not an listed company the financial statements
are taken of tamilnadunewprint and paper as reference.)

Financial Ratios
Ratio Formula 2013 2014 2015 2016 2017

Current Current Assets/ Current 0.58 0.60 0.74 0.69 0.69

Ratio Liabilities

47
Debt Equity Total Liabilities/ 1.11 0.95 1.53 1.70 1.40
Ratio Shareholders' Equity
Net Profit 4.91 7.05 7.80 10.50 8.96
Net Income/Net Sales
Margin
Inventory 7.33 8.35 5.16 6.53 5.42
Cost of Goods Sold/
Turnover
Average Inventories
Ratio
Debtors Net Credit sales/Average 5.81 6.99 4.86 5.27 6.24
Turnover Account Receivable
Ratio
Investments Net Sales/(Shareholder’s 7.33 8.35 5.16 6.53 5.42
Turnover Equity +Outstanding
Ratio Equity)
Fixed Assets Net Sales / Avg Fixed 0.52 0.55 0.50 0.55 0.67
Turnover Assets
Ratio

48
Part II Research Work

49
Introduction of the study

50
 3.1 Background of the study
In background of study there is many things come. Like
 Why I am select this topic?
 Why I am choose this company?
 Why I am select to do marketing subject as my topic?

1. Why I am select this topic?

In here I am doing my summer internship project in The Hindu Business Line,

Ahmedabad here I saw that they are doing very hard work but they don’t get that
much success so that I think to analysis market and also what market want from
company to do.

So that Reader can increase in this media and also people aware about this newspaper
more and more.

That’s why I am select this topic – Reader perception about The Hindu Business
Line Newspaper in Ahmedabad.

2. Why I am choose this company?

There is no any reason for choosing this company but now I am feeling very proud to
work with this company because I get very much knowledge about newspaper media
publication with everything.

This knowledge make me best learnings in life and also great work experience.

51
3. Why I am select to do marketing subject as my topic?

Marketing my specialization and also I feel I can also learn best thing from this
company by this specialization also I am get chance to learn harder task in marketing
as door to door marketing.

Also in this company all employee help me very well to find everything and also for
all learning things.

52
 3.2 Review Literature
1)
Provide a brief discussion on developments of newspaper websites and e-news
services offered by different e-news channels. Attempt to explore the latent
advantages of e-news in the electronic era. The study sheds light on the background of
e-reading as a phenomenon as well as the need for studying it in the Indian market
context. The study presents the research model and the hypothesis set to conduct the
empirical study to find out newspaper readers’ views on e-reading devices and their
services. This paper provides data on readers’ preferences regarding e-reading devices
services and sheds light on readers’ acceptance behaviour towards e-reading
technology.
(DR. ZAUFISHAN SAJJAD, SUBODH INSTITUTE OF MANAGEMENT &
CAREER STUDIES, JAIPUR. February, 2013)

2)
CUSTOMER SATISFACTION AND EXPECTATION TOWARDS BUSINESS LINE
NEWSPAPER: A RESEARCHCONDUCTED IN KOLKATA

The present study is aimed to determine the customer satisfaction &

expectation towards BUSINESS LINE newspaper in KOLKATA. A descriptive study
was conducted to achieve the objectives. In total 100 respondents filled a well-
structured questionnaire having a list of statements pertaining to products, services &
facilities provided by the service provider. Results reveal that the dimensions which
influence the satisfaction level of customer’s are: price, excellent coverage of
interesting section, special offers& easy availability of the product. Further results
show that there is a significant relation between the brand name and the preference of
customers. Hence, it has been recommended that business newspaper companies
should focus on making newspaper more interesting, making life easier for readers,
making readers loyal and easy availability of the product.

(DEBARUN CHAKRABORTY, SR. LECTURER, NIPS SCHOOL OF

MANAGEMENT, KOLKATA, February 2012)

3)

53
AN EMPIRICAL INVESTIGATION OF ATRIBUTES, WHICH MOTIVATES A
CUSTOMER TO BUY A PRODUCT: A CASE STUDY OF FINANCIAL DAILIES

Financial Newspaper is a product which is required by al the stakeholders who

deals in the financial market. The study has been done to understand the consumer
buying behaviour on financial dailies. A detail analysis has been done in every
respect. There was comparison done on the basis of the time of reading the newspaper
by the readers and various features the readers wanted in a particular paper.
Researcher found out many loopholes and has come up with suggestions for the
companies to improve their market share and how to maintain the customers and
create new one. Various other suggestions are given as in how to improve the
completive strategy or maintaining the market share in the industry due to new
entrants in the industry.

(GangwarNeha, Mittal Rashi)

I.J.E.M.S., VOL.5 (3) 2014

54
 3.3 Statement of problem

A Study of Consumers Perception towards the Hindu Business line Newspaper

in Ahmedabad.

3.4 Objectives of the study

I. To study the consumer satisfaction towards the Hindu Business line.

II. To study the consumers awareness about Hindu newspaper.
III. To study the Factor that influence the Customer to buy Hindu Newspaper.
IV. To know the availability or effectiveness of distribution channel of the Hindu business line
newspaper.

55
 3.5 Contribution and learning from the project

In The Hindu Product Business Line newspaper basically work in every place
in India, and I’m basically work in Ahmedabad Circulation and Printing & editing
Area and they gave me many training accordingly my project and also with some new
knowledge and skill development for my bright future .

In business line Ahmedabad, they gave me many training like

 Door to door training
 Marketing
 Campus canvassing
 Office work
 Knowledge about Printing & press
 Knowledge about distribution area

Door to door training.

In door to door training need to go premium residency and corporate area and
business bay for marketing of business line newspaper and advertisement in business
line newspaper .

In Ahmedabad till time I work, I used to go 15+ building and business bay for
door to door marketing of business line newspaper and advertisement in business line
newspaper.

In door to door work basically cover the all area to try to give subscription of
newspaper with some great offer.

Marketing.
Marketing is social & managerial process by which individuals & group
obtain what they need & want through crating officering, & exchanging product
of value with others.

Campus Canvassing.
In campus canvassing I visit some institute for subscription drive, to promote
brand and also some learning point of view.

Here are some name of collage which I visit for marketing purpose.

 IIM

56
Office Work.
Training also done with some office work like.
 How to manage vendor
 How to surveillance the all department
 Working all channel wise
 Get some practical knowledge

Knowledge about printing & press.

Visit the printing press, Ahmedabad were we learn how paper printed and how it
make and which machine use in printing the newspaper.

In Ahmedabad business lone done printing part in divyabhaskar printing department

were 5floor machine and all do same thing and there have 9 tower and they print
approximately 85000copy in 1 hour in printing area.

They work with Jetnet software and printing machine company is KBA and model
name is prizma and when final paper is done it called griper link

In printing there is 4main ink

 Cyan
 Magenta
 Yellow
 Black

57
Knowledge about distribution area.
Also go distribution area and work with distribution and see how to work depot and
work distribution of newspaper in whole Gujarat. At 3:00 am main vendors head
come to his fixed place and distributed the newspaper according to vendors demand.

58
Subscription by me

59
Research Methodology

60
 4.1 Hypothesis

HYPOTHESIS Ho

Comparison of customer perceptions by INCOME

There is no significant difference of perceptions regarding business line

newspaper among different income.

HYPOTHESIS H1

Comparison of customer perceptions by INCOME

There is significant difference of perceptions regarding business line

newspaper among different income.

4.2 Research design

RESEARCH DESIGN

A research design is a plant that specifies the objectives of the study, method to be
adopted in the data collection, tools in data analysis and hypothesis to be framed.

"A research design is an arrangement of condition for collection and analysis of data
in a manner that aims to combine relevance to research purpose with economy in
procedure".

61
 4.3 Sampling Method

Data source: - Primary data (field survey)

Research instrument:-Questionnaire.
Sample Plan: - Digital Interview.
Sample Unit: - all newspaper reader.
Sample Size: -100 respondents.

RESEARCH-MEANING

Research is an art of scientific investigation. According to Redmen and Mary defines

research as a "systematic effort to gain knowledge".

Research methodology is way to systematically solve the research problem. It is a

plan of action for a research project and explains in detail how data are collected and
analyzed. This research study is a descriptive research study.

4.4 Sampling Size

SAMPLING SIZE AND TECHNIQUE

Size of the sample

It refers to the number of items to be selected from the universe to constitute
as a sample. In this study 100 customers will be selected as size of sample.

62
Sample design
The sampling technique used in this study is convenience sampling. Each and
every item of population has equal chance to be included in the sample.

Questionnaire
The questions are arranged logical sequence. The questionnaire consists of a
variety of questions presented to the customers for the response.

4.5 Sources of data

Sources of data from all newspaper reader, also from company

employer and company head from Circulation, printing press and distribution
department.

63
 4.6 Data collection method

Nature of Data

Primary data

The Primary data will be collected from the existing and new Readers of THE
BUSINESS LINE NEWSPAPER through a direct structured questionnaire.

Secondary data

Company profile, Company registers; Websites and articles were used widely
as a support to primary data.

TYPE OF RESEARCH

The type of research used in this study is EXPLORATORY RESEARCH,

because I am trying to begin a new research and the data which is needed for this
analysis is not sufficient.

64
 QUESTIONNAIRE
Dear Respondent,

I am doing a survey on consumer’s perception towards Financial Newspaper Business Line for my
M.B.A. for which I would be grateful if you could spare a few minutes to fill up this questionnaire

1) Name :____________________________________________________________

2) Age:
18 to 25 41 to 60
26 to 40 above 60

3) Gender:
Male female

4) Education:
Under graduationGraduatePost graduate

5) Monthly income:
Below 10000 20000 to 4000
Rs.10000 to 20000 40000 above

6) Occupation :
Self-employed professional Salaried
Businessperson Others (please specify) ________________

7) Are you currently reading any other financial newspaper?

Yes no
If YES then which & why _________________________________________________________

8) Business Line gives you value of money?

Highly satisfied Highly dissatisfied Neutral
SatisfiedDissatisfied
9) The Quality of Information of Business Line when compared to other Newspapers:
Excellent Goodcan’t say Fair Poor

10) What factors you look while purchasing a Business Line?

Quality Price
Brand Information

11) You get detailed information about different industry & their current trend?
Agree Neither agrees nor disagrees Disagree

12) According to you the price of Business Line.......

High Medium Low

13) Are you satisfied with Business Line?

Highly satisfied Disagree Neutral
Satisfied Strongly disagree

65