¿Qué Vamos A Aprender Hoy

DAPURASA
BY THE CATALYST
• Sharifah Sofia • Gangsim Eom
• Josefhine Chitra • Sebastian Gallego Jimenez
THE CATALYST LSE PRESENTATION
2016
DAPURASA PITCHDECK PRESENTATION
JAKARTA
2
Photo Credit :
https://www.flickr.com/photos/agus_santoso/
2016 DAPURASA PITCHDECK PRESENTATION
3
2016
PROBLEM
68% Indonesian workers in
informal sector (2008).
Half of them: street vendors.
There are 11 million street

vendors in Indonesia.
4
Photo Credit :
https://www.flickr.com/photos/agus_santoso/
2016
Limited No Poor
Market Capital Sanitation
5
2016
Street Food
Vendor
6
2016
Street Food
Vendor
Dapurasa
7
2016
141 million middle-income
members
Street Food
Vendor
Dapurasa
8
2016
OUR
MECHANISM
Wider Market
9
2016
1. Apps Wireframe for

Customer
01.
Preloading Pages &
Intro Pages
10
2016
02.
Login Pages
11
2016
03.
Who Cooked
your meal &
Take a peek to
our kitchen -
Pages
12
2016
04. Menu
Selection
Calendar For
Reservation &
Subscription
Pages
Subscription
2016
05. Verify Selected
Menu
Reporting
Page
Rating
Page
14
2016
06.
About Dapurasa &
Contact
15
2016
01.
2. Apps Wireframe for Intro &
Vendors Vendor
Registration Pages
16
2016
02. Calendar For
Meetup With
Dapurasa Team
17
2016
03. Confirmation &
Notification From
Dapurasa Team
18
2016
04. Vendor Profile
Page &
Calendaer for
Inspection From
DapuRasa Team
19
2016
OUR
MECHANISM
Hygiene
Benchmarks
20
21
2016
DAPURASA
BUSINESS MODEL delivery men
(underemployed motorcycle
drivers)
suppliers in-house
staffs
4 months incubation
60/40
profit
sharing
chefs microfinance
institution
22
2016
VALUE
PROPOSITION
Supply
Side
Increased income Secure and stable
income
income Higher labour

Greater connectivit standards
23
2016
VALUE
PROPOSITION
Demand
Side
Affordable nutritious Convenience
food based on
subscription
Greater choice Accountability
24
2016
of the Indonesian 7th largest economy
economy is in informal with 141 million middle
WHY sector. Half of them are class members by 2020
street vendors
INDONESIA
Source: McKinsey and Company,

Unleashing Indonesia’s Potential, 2012;
Economist, 2016
100 million internet largest mobile phone

users by the end of 2016 market
25
2016
PILOT
PROJECT
1 2
JAKARTA December 2015 December 2015
Vendor 100 pax of coconut 3 orders of cookies
rice sold a day for year end
Onboarding
celebrations
3 4
February 2016 Engage 5
street food
1 month daily food
catering service for vendors
the Embassy of the
Korean Republic in
26
Jakarta
2016
PILOT
PROJECT
Jakarta
27
2016
PILOT
PROJECT
Jakarta
for Korean
Embassy
28
2016
PILOT
PROJECT
Jakarta
29
2016
TESTIMONY
From
The “I am thankful for
Seller Dapurasa and I
hope this program
can keep going and
help small street
food vendors like
me to increase our
income,”
Maman, street food
vendor, Jakarta
30
2016
BUSINESS
MODEL
Dapurasa
Selling Price
Team
per unit
$ 2.00 $ 0.37
analysis
(i.e. per
meal, per $ 0.93
day)
Cost Dapurasa
Chefs
$ 1.07 $ 0.56
Variable Cost
$ 0.40 $ 0.06
Fixed Cost
$ 0.67
31
2016
ECONOMIC Doubling the income of street food
vendors and beneficiaries across the
AGGLOMERATION supply chain
12,000,000
10 million people 10,003,157
Direct and indirect beneficiaries
reach !
10,000,000
8,000,000
6,000,000 5,337,439
4,000,000
2,287,054
2,000,000 629,008
34,400
0
1 2 3 4 5
Year
32
2016
BREAKEVEN
Breakeven Point - Kitchen Programme
POINT
250,000
200,000
150,000
Net Cash Flow
100,000
50,000
0
2017 2018 2019 2020 2021
-50,000
-100,000
-150,000
-200,000
Years
33
2016
YEAR 1: JAKARTA
MYANMAR
LAOS
VIETNAM
THAILAND
CAMBODIA PHILIPPINES
BRUNEI
DARUSSALAM
MALAYSIA
SINGAPORE
INDONESIA
Jakarta
34
2016
YEAR 2: INDONESIA
MYANMAR
LAOS
VIETNAM
THAILAND
BRUNEI
DARUSSALAM
MALAYSIA
SINGAPORE
INDONESIA
35
2016
YEAR 3: THAILAND
MYANMAR
MYANMAR
LAOS
LAOS
VIETNAM
VIETNAM
THAILAND
THAILAND
CAMBODIA
PHILIPPINES
BRUNEI
BRUNEI
DARUSSALAM
DARUSSALAM
MALAYSIA
MALAYSIA
SINGAPORE
SINGAPORE
INDONESIA
INDONESIA
36
2016
YEAR 4: THE PHILIPPINES
MYANMAR
LAOS
VIETNAM
THAILAND
BRUNEI
DARUSSALAM
MALAYSIA
SINGAPORE
INDONESIA
37
2016
YEAR 5: MALAYSIA
MYANMAR
LAOS
VIETNAM
THAILAND
BRUNEI
DARUSSALAM
MALAYSIA
SINGAPORE
INDONESIA
38
2016
Social Mentor and Advisor Financial
entrepreneurship : Mr. Mustafa Khanbai : Insitution :
PARTNERS
Broadcasting : Communication
Consulting :
Other Clients :
39
2016
PARTNERS
Is passionate youngsters who discover, craft Have grown more than 50 brand partners for
and deliver variety of thoughtful design the past 2 years, ranging from :
and visual artifacts, with vision to fight the \\startup
monster of ugliness, the land of disfunction \\corporate
and witches of rejectors. \\government
\\media &
\\communities
40
2016
Reduced Doubled Increased
Underemployment Income Connectivity
IMPACT
EVALUATION
Increased Gender Upskill Workers

Savings Equality
41
2016
SUMMARY
The Team
Sharifah Sofia Josefhine Chitra
Team Captain Sales & Marketing
We connect street food

vendors in crowded
urban spaces to the
wider market by
responding to their
needs (either more
appliances/providing
a co-working kitchen
space) to boost their
capacity, doubling
their income in doing
Gangsim Eom Sebastian Gallego Jiminez
so Human Resources (Partnerships & Platform Development
Vendor Management)
42
2016
APPENDIX
43
2016
FOOD SAFETY &
HYGIENE (SGS)
• World’s leading inspection, verification,
testing and certification company
• Food hygiene training
• Food safety management system
• Maintain adequate hygiene standards
44
45
2016
PILOT PROJECT:
LONDON
• January- February 2016: total of 8
consumers from LSE student; 6 vendors
from Borough Market
• Break even (no profit, no loss)
46
2016
PILOT PROJECT:
LONDON
47
2016
FINANCIALS:
BUSINESS MODEL (USD$)
KITCHEN AND OUTREACH PROGRAMME

(ANALYSIS PER UNIT)
Dapurasa
Selling Price:
team:
$2.00
$0.45
Profit:
$1.13
Total cost: Dapurasa

$0.87 chef:
$0.68
Variable cost:
$0.40 Microfinance:
Fixed cost: $0.07
$0.47
48
2016
FINANCIALS:
VARIABLES
VARIABLES OUTREACH PROGRAMME VARIABLES KITCHEN PROGRAMME

Price (USD$) 2.00 Price (USD$) 2.00
Annual Price Increase (%) 6% Annual Price Increase (%) 6%
Cost Item 1 (USD$) 0.40 Cost Item 1 (USD$) 0.40
Annual Cost Increase (%) 6% Annual Cost Increase (%) 6%
Selling Capacity per vendor (Day) 15.0 Selling Chef Capacity (Day) 35
Selling Capacity per vendor (Week) 75 People in Kitchen per day 20
Selling Capacity per vendor (Month) 300 Sales in Kitchen per day 700
Selling Capacity per vendor (Year) 3600 Sales in Kitchen per year 168000
Annual Volume Increase (%) 8% Annual Volume Increase (%) 8%
49
2016
FINANCIALS:
COST ANALYSIS (USD$)
COST ANALYSIS (USD$)
Fixed cost 2017 2018 2019 2020 2021
Employees expenses 60,000 63,600 67,416 71,461 75,749
Operational expenses 153,800 157,728 167,192 177,223 187,857
Administration expenses 962,000 1,019,720 1,080,903 1,145,757 1,214,503
Total fixed cost 1,175,800 1,241,048 1,315,511 1,394,442 1,478,108
Variable costs 2017 2018 2019 2020 2021
Packaging and delivery cost 1,003,200 2,061,251 3,059,565 4,058,372 5,057,710
Total variables cost 1,003,200 2,061,251 3,059,565 4,058,372 5,057,710
Total cost 2,179,000 3,302,299 4,375,076 5,452,813 6,535,818
# Products sold 2,508,000 4,861,440 7,215,955 9,571,632 11,928,562
Variable cost per unit 0.40 0.42 0.42 0.42 0.42
Average unit price 2.00 2.12 2.12 2.12 2.12
Profit after split with street vendor 1.6 1.7 1.7 1.7 1.7
Equilibrium point (Units) 734,876 731,751 775,656 822,195 871,526
50
2016
FINANCIALS: P/L AND CASH FLOW
(USD$)
PROFIT / LOSS (USD$)

ITEM 2017 2018 2019 2020 2021
Revenue 5,016,000 10,306,253 15,297,825 20,291,859 25,288,552
Packaging and Delivery 1,003,200 2,061,251 3,059,565 4,058,372 5,057,710
Gross Profit 4,012,800 8,245,002 12,238,260 16,233,487 20,230,841
Employees 60,000 63,600 67,416 71,461 75,749
Operational 153,800 157,728 167,192 177,223 187,857
Administration and sales 962,000 1,019,720 1,080,903 1,145,757 1,214,503
EBIT 2,837,000 7,003,954 10,922,749 14,839,046 18,752,733
Tax (1% ) 28,370 70,040 109,227 148,390 187,527
Net profits 168,015 344,490 505,896 667,752 830,100
CASH FLOW (USD$)

ITEM 2017 2018 2019 2020 2021
Initial Budget 168,015 344,490 505,896 667,752
Revenue 5,016,000 10,306,253 15,297,825 20,291,859 25,288,552
Packaging and Delivery cost 1,003,200 2,061,251 3,059,565 4,058,372 5,057,710
TOTAL CASH AVAILABLE 4,012,800 8,245,002 12,238,260 16,233,487 20,230,841
Employees cost 60,000 63,600 67,416 71,461 75,749
Operational cost 153,800 157,728 167,192 177,223 187,857
Administration and sales cost 962,000 1,019,720 1,080,903 1,145,757 1,214,503
TOTAL COST 1,175,800 1,241,048 1,315,511 1,394,442 1,478,108
EBIT 2,837,000 7,003,954 10,922,749 14,839,046 18,752,733
Tax (1% ) 28,370 70,040 109,227 148,390 187,527
TOTAL NET PROFIT 168,015 344,490 505,896 667,752 830,100
Final Budget 168,015 512,505 1,018,401 1,686,153 2,516,253
51
2016
FINANCIALS:
BREAKEVEN
Breakeven Point - Outreach programme Breakeven Point - Kitchen programme

1,500,000 250,000
1,250,000 200,000
1,000,000
150,000
750,000
100,000
Net Cash Flow
500,000
Net Cash Flow

50,000
250,000
0
0
2017 2018 2019 2020 2021
2017 2018 2019 2020 2021 -50,000
-250,000
-500,000 -100,000
-750,000 -150,000
-1,000,000 -200,000
Years Years
Internal rate of return 17.20% Internal rate of return 16.32%

Net present value 155,423 Net present value 22,627
Minimum rate of return 12.00% Minimum rate of return 12.00%
52
2016
FINANCIAL :
BREAKEVEN – BUSINESS MODEL
Breakeven Point
2,000,000
1,500,000
1,000,000
Net Cash Flow
500,000
0
Year 1 Year 2 Year 3 Year 4 Year 5
-500,000
-1,000,000
Years
Internal rate of return 17.07%

Net present value 178,051
53 Minimum rate of return 12.00%
2016
FINANCIAL: EXPANSION AND
EQUILIBRIUM POINT
Street Vendors Expansion Equilibrium Point

3,000,000
250,000 235,545
2,500,000
200,000
2,000,000
Street vendors
150,000 TR
124,126 1,500,000
$
VC
100,000 1,000,000 FC
TC
53,187
500,000
50,000
14,628
800 0
1040000
1120000
1200000
160000
240000
320000
400000
480000
560000
640000
720000
800000
880000
960000
80000
0
1 year 2 year 3 year 4 year 5 year
Year Quantity
54
2016
THANK
YOU !
55

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DAPURASA

Half of them: street vendors.

There are 11 million street

DAPURASA PITCHDECK PRESENTATION

income Higher labour

Greater choice Accountability

Source: McKinsey and Company,

100 million internet largest mobile phone

Increased Gender Upskill Workers

We connect street food

KITCHEN AND OUTREACH PROGRAMME

Total cost: Dapurasa

VARIABLES OUTREACH PROGRAMME VARIABLES KITCHEN PROGRAMME

PROFIT / LOSS (USD$)

CASH FLOW (USD$)

Breakeven Point - Outreach programme Breakeven Point - Kitchen programme

Net Cash Flow

Internal rate of return 17.20% Internal rate of return 16.32%

Internal rate of return 17.07%

Street Vendors Expansion Equilibrium Point

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