THE TIMES

OF
INDIA
HISTORY:
The Times of India issued its first edition on 3 November 1838 as The
Bombay Times and Journal of Commerce.
The paper published Wednesdays and Saturdays under the direction of
Raobahadur Narayan Dinanath Velkar, a Maharashtrian Reformist, and
contained news from Britain and the world, as well as the Indian
Subcontinent. J.E. Brennan was its first editor.
In 1860, editor Robert Knight (1825–1892) bought the Indian
shareholders' interests, merged with rival Bombay Standard, and
started India's first news agency. It wired Times dispatches to papers
across the country and became the Indian agent for Reuters news
service. In 1861, he changed the name from the Bombay Times and
Standard to The Times of India.

The Bombay times had many Indian Shareholders

from 1850 to 1859
 In 1861, the four newspaper –the Bombay Times, the
Bombay Courier, The Standard and the Bombay
Telegraph- were amalgamated under new name of the
“Times of India ”.
In 1892, Thomas J. Bennet purchased the rights of
Bombay times, he had taken help of master printer F.
M. Coleman.
Later, in 1913, they jointly formed the Company
Bennet , Coleman & Co.Ltd ( BCCL).
With its high class printing and news service, the
Times of India made rapid progress.
In 1890 it printed daily 3000 copies.
Being a Anglo-Indian newspaper, there was freedom
from race prejudice, certainly on editorial side.
The Times of India if the oldest English daily in India
and it is also a great newspaper which played an
important role in the development of journalism in this
country
Frank Moraes became the first Indian editor when
freedom came.
The Times of India passed into Indian hands in 1946.
Ownership of the paper passed on to the then famous
Industrial family of Dalmias. ( Ramkrishna Dalmia)
Later it was taken over by Sahu Shanti Prasad Jain
of the Sahu Jain group from Bijnore, UP
Type: Daily newspaper
Owner: Bennett, Coleman & Co. Ltd.
Publisher: The Times Group
Editor-in-chief: Jaideep Bose
Associate editor: Jug Suraiya
Official website: Timesofindia.com
TOI group has 45 dailies and periodicals in 3
languages and 108 editions from 9 centers across the
country and a combined readership of over 40
million.

Dalmiya ownership

Sir Stanley Reed edited The Times of India from 1907 until 1924 and
received correspondence from the major figures of India such as
Mahatma Gandhi. In all he lived in India for fifty years. He was
respected in the United Kingdom as an expert on Indian current affairs.
He christened Jaipur as "the Pink City of India".

Bennett Coleman & Co. Ltd was sold to sugar magnate Ramkrishna
Dalmia of the then-famous industrial family, the Dalmiyas, for Rs 20
million in 1946, as India was becoming independent and the British
owners were leaving. In 1955 the Vivian Bose Commission of Inquiry
found that Ramkrishna Dalmia, in 1947, had engineered the acquisition
of the media giant Bennett Coleman & Co. by transferring money from
a bank and an insurance company of which he was the Chairman. In the
court case that followed, Ramkrishna Dalmia was sentenced to two
years in Tihar Jail after having been convicted of embezzlement and
fraud.

But for most of the jail term he managed to spend in hospital. Upon his
release, his son-in-law, Sahu Shanti Prasad Jain, to whom he had
entrusted the running of Bennett, Coleman & Co. Ltd. rebuffed his
efforts to resume command of the company.

Jain family (Shanti Prasad Jain)

In the early 1960s, Shanti Prasad Jain was imprisoned on charges of
selling newsprint on the black market
And based on the Vivian Bose Commission's earlier report which found
wrongdoings of the Dalmia – Jain group, that included specific charges
against Shanti Prasad Jain, the Government of India filed a petition to
restrain and remove the management of Bennett, Coleman and
Company. Based on the pleading, Justice directed the Government to
assume control of the newspaper which resulted in replacing half of the
directors and appointing a Bombay (now Mumbai) High Court judge as
the Chairman.

Under the Government of India

Following the Vivian Bose Commission report indicating serious

wrongdoings of the Dalmia–Jain group, on 28 August 1969, the Bombay
High Court, under Justice J. L. Nain, passed an interim order to disband
the existing board of Bennett Coleman and to constitute a new board
under the Government. The bench ruled that "Under these
circumstances, the best thing would be to pass such orders on the
assumption that the allegations made by the petitioners that the affairs
of the company were being conducted in a manner prejudicial to public
interest and to the interests of the Company are correct". Following
that order, Shanti Prasad Jain ceased to be a director and the company
ran with new directors on board, appointed by the Government of
India, with the exception of a lone stenographer of the Jains. Curiously,
the court appointed D K Kunte as Chairman of the Board. Kunte had no
prior business experience and was also an opposition member of the
Lok Sabha.

Back to the Jain family

In 1976, during the Emergency in India, the Government transferred

ownership of the newspaper back to Ashok Kumar Jain (Sahu Shanti
Prasad Jain's son, Ramkrishna Dalmia's grandson and the father of
Samir Jain and Vineet Jain). The Jains too often landed themselves in
various money laundering scams and Ashok Kumar Jain had to flee the
country when the Enforcement Directorate pursued his case strongly in
1998 for alleged violations of illegal transfer of funds (to the tune of
US$1.25 million) to an overseas account in Switzerland.

During the Emergency

On 26 June 1975, the day after India declared a state of emergency, the
Bombay edition of The Times of India carried an entry in its obituary
column that read "D.E.M. O'Cracy, beloved husband of T.Ruth, father of
L.I.Bertie, brother of Faith, Hope and Justice expired on 25 June".The
move was a critique of Prime Minister Indira Gandhi's 21-month state
of emergency, which is now widely known as "the Emergency" and
seen by many as a roundly authoritarian era of Indian government.

KEY MILESTONES:
1861 Editor Robert Knight amalgamates The Bombay Times, Bombay
Standard and Bombay Telegraph & Courier to form 'The Times of
India' and gives it a national character
• 1880 The Times of India Weekly edition launched
• 1890 Editor Henry Curwen buys TOI in partnership with Charles Kane.
• 1892 Following the death of Henry Curwen, T. J. Bennett becomes the
editor and enters into a partnership with F.M. Coleman to form a joint
stock company - Bennett, Colemen & Co. Ltd. (BCCL).
• 1946 For the first time the paper transfers to Indian ownership. Seth
Ramakrishna Dalmia buys out Bennett, Coleman & Co.Ltd. for Rs. 2
crores
• 1991 BBC features Times of India among world's six great
newspapers
• 1994 Times of India completes 150 years.

Key Persons:
Mrs.Indu Jain
(Chairperson)
Mr.Samir Jain
(Vice chairperson)
Mr.Vineet Jain
(Managing Director)
Mr.Raj Jain
(Chief Executive Officer).

MISSION :-
“Create & build brands with differentiated content to capture relevant
audiences and market the value of these to advertisers to help them
sell and strengthen their brands”.

INDUSTRY OVERVIEW:
• One of the largest with 4 news agencies
– the Press Trust of India (PTI)
– United News of India (UNI)
– Samachar Bharti
– Hindustan Smachar
• 5000 news papers (150 major publications)-100 languages
• First news paper in1780-Bengal Gazette
• James Augustes Hickey is considered the father of Indian press

Substitution:
• Radio, television, online news papers, e-papers
COMPANY PROFILE:

The Times of India Group is the largest media services conglomerate in

India. It is headed by brothers Samir and Vineet Jain
The first edition appears on November 3, 1838 known as "The
Bombay
Times and Journal of Commerce“
According to the Indian Readership Survey (IRS) 2012, the Times of
India is the most widely read English newspaper in India with a
readership of 76.43 lakh (7.643 million).
This ranks the Times of India as the top English daily in India by
readership. It is owned and published by Bennett, Coleman & Co. Ltd.
which is owned by the Sahu Jain family.

PRODUCT MIX:
1. PUBLISHING.
2. BROADCASTING.
3. RADIO.
4. ENTERTAINMENT.
5. WEB PORTAL.

The times of india group owns the following :-

11 publishing centers
15 printing centers
55 sales offices
Over 7000 employees
5 dailies including two of the largest in the country
2 lead magazines
29 niche magazines
Reaching 2468 cities and towns
32 Radio Stations
2 Television News Channels
1 Television Life Style Channel.
PRODUCT PROFILE:

NEWSPAPAPER:

Times of india started published in 1838 by bennett,coleman & co.ltd

which is owned by Sahu jain family.
The Times of India (TOI) has the largest circulation among all
English-language newspapers in the world, across all formats
(broadsheet, tabloid, compact, Berliner and online).
In 2008, the newspaper reported that it was certified by the Audit
Bureau of Circulations (India) ranking it as the 3rd largest selling
newspaper in any language in the world.
According to the Indian Readership Survey (IRS) 2012, the Times of
India is the most widely read English newspaper in India with a
readership of 76.43 lakhs (7.643 million).
The Times of India, India’s largest English daily
The Economic Times, India’s largest financial daily, and the world’s
second largest after The Wall Street Journal
Maharashtra Times, India’s largest Marathi daily and Maharashtra’s
No.1 Newspaper
Navbharat Times, the largest Hindi Daily in Delhi and Bombay
Mumbai Mirror India’s largest circulated compact newspaper
Pune Mirror
Bangalore Mirror, Bangalore’s first morning compact daily
The Times of India – Kannada

Times Group’s subsidiary companies include:

Times Infotainment Media Limited (TIML) &

Entertainment Network India Limited(ENIL).
That together control:

Radio Mirchi - National network of Private FM stations.

360 Degrees - Event Management.
Times Outoors - Outdoor Advertising & Billboard
Marketing.
Mirchi Movies Limited - Movie production, Entertainment.

Times Internet Limited (TIL):

Indiatimes portal
Times of Money - an online payments Portal
specializing in remitting money to India and to the world.
Times Global Broadcasting Limited - This was a Joint
Venture with Reuters untill Reuters
Times Now - A News Channel
ZOOm - A Lifestyle Channel.

Time’s business solutions:-

TBSL - corporate website of TBSL.

Times Jobs - A jobs portal.
SimplyMarry - A matrimonial portal. (earlier known as
TimesMatri).
Magic Bricks - A real estate portal.
Yolist - Free classifieds portal.
Ads2Book - Online classifieds booking system for print
publications.
Hutk.com-NRI online shopping.
Times of Money - an online payments portal specializing in remitting
money to India and other parts of the world.
Magazines:-

World Wide Media - A magazine joint venture between BCCL

and BBC magazines.
Filmfare
Femina
Top Gear India
Hello
BBC Good Homes.

TIMES INTERNET LIMITED:

 Indiatimes
 HealthMeUp.com
 Ganna.com
 Cricbuzz.com
 Speakingtree.com
 MensXP.com

PROMOTIONAL MIX:

Advertisement:
• TOI previous advertisement emphasized functionality of newspaper
• While now emotional platform where the newspaper is being
projected
as something that of chronicle aspirations of Indians(ATL)
– Eg.100 rupee advertisement, hockey advertisement, Go India ad etc
Internet marketing:
• Own their own web portals to advertise their products through
banner
ads
Sales promotion :
• TOI has come up at present with a subscription rate of 250 per
year(price cut)
Personnel selling :
• door-to-door marketing making people join as 'founder members' of
the chennai editon at subscribtion rates lower than Re.1 (Rs.169 for 6
months & Rs.299 for 1 yr). so their target is the household subscribers
who read Hindu
Sponsorship :
• TOI &The Economic Times presents Mega Trade Fair on Corporate
Gifts, Stationery & Writing Instruments from 5th to 8th august 2011
(www.infairs.com)
Public Relation :
• They have their own website and videos featured in television medias
through which image in marketing being maintained.
Viral marketing:
– Through word of mouth the information about price cuts for 1 year
subscription has spread out well
• Out of home promotion:
– They have covered most of consumer touch points in the city
starting from convenience shop, tea stalls, cycle spare repairing
shops
– Billboards in buses, road dividers/medians

Distribution of TOI”

1. CASH SALES
2. SUBSCRIPTION SALES
3. LINE SALES

Pricing of “ToI”:
Monday ,Tuesday ,Friday- 2 Rs.
Wednesday ,Thursday , Saturday -2.5 Rs.
Sunday(Sunday Times)- 5 Rs.
LANGUAGES OF NEWSPAPERS
• ENGLISH EDITION

• MARATHI EDITION

• KANNADA EDITION

• MALAYALAM EDITION

• TAMIL EDITION

• TELGU EDITION

• GUJRATI EDITION
Other Major Supplement of TOI:

Times Wellness (Saturdays ): Carries health related news

and also provides solution of your grievances by experts.
Education Times (Mondays) : Education Times is weekly
supplement focussed towards students and acts as a counselor
and advisor for student community.
Times Ascent (Wednesdays) : A weekly supplement Times
Ascent seeks to introduce more understanding of Human
Resources and corporate life related stories. Also carries the
advertisements of various kinds of jobs in India and abroad.
Times Drive : Times drive is a supplement related to automobiles and
latest development in the industry.
Times Property : The weekly supplement has property news.
Times Life : Times life comes once in a week carrying
news about life of personalities and famous people.
Times Classifieds : Carries advertisements regarding jobs,
buy and sell of items etc.
Times Matrimonial : Feature marriage advertisement of
boys and girls looking for match.
Rouge : A weekly supplement
Times en Vogue : A weekly supplement.

TOI in Electronic Media:

A 24 hour English news

channel, TIMES NOW has
been started couple of
years back by a joint
venture between Reuters
and the Times Group.

The company also owns

an lifestyle TV channel
Zoom and a radio channel
Radio Mirchi. One of India's
leading radio channel
Radio Mirchi is available in
Delhi, Mumbai and other
important cities of India.

Major competitors:

 The Hindu: Is ranked third among English dailies with a total

readership of 5,140,000.
 Hindustan Times: Is the second most read English daily and the
12th among all newspapers with a total readership of 6,254,000.
 Dainik Bhaskar Group: Dainik Bhaskar Group competes in the
Publishing industry. Compared to The Times Of India, Dainik
Bhaskar Group generates $223.1M more revenue.
  Deccan Herald: Deccan herald's headquarters is in Bengaluru,
Karnataka. Deccan herald has a revenue of $1.8M.

Top 10 Newspapers in the world:

10. Zаmаn (Тurkеу)

9. Dаwn (Раkіѕtаn)
8. Тhе Аѕаhі Ѕhіmbun (Јараn)
7. Тhе Ѕуdnеу Моrnіng Неrаld (Аuѕtrаlіа)
6. Тhе Тіmеѕ оf Іndіа (Іndіа)
5. Сhіnа Dаіlу (Сhіnа)
4. Тhе Wаѕhіngtоn роѕt (UЅА)
3. Тhе Nеw Yоrk Тіmеѕ (UЅА)
2. Тhе Wаll Ѕtrееt Јоurnаl (UЅА)
1. Тhе Guаrdіаn (UК)
READERS OF TOI:

TOI has readership of over 40 million

The largest English publication in India
2 times the readership of the immediate competing English
daily
Of the total readers 58% are SEC A (31% SEC A1+)
Officers, executives, businessmen, government executives,
politicians and students form the highest percentage of TOI
readers.

CIRCULATION:

The newspaper has the widest circulation among all Englishlanguage

with about 2.6 million daily paid copies.
In the year 2005, the newspaper reported that it was certified by
the Audit Bureau of Circulations as the world's largest selling
English broadsheet newspaper.
 TOI group has 45 dailies and periodicals in 3 languages and 108
editions from 9 centres across the country.
TOI in Electronic Media
TOI in Internet

HIGHLIGHTS:

• TOI stands first with over 8 million readers in India- IRS

survey report(Indian readership survey)
• Though The Hindu holds 85% of market share in
Chennai, yet it has few set backs
• Of late the regional news coverage by The Hindu is very
poor which is why readers are getting
increasingly disillusioned with The Hindu
• Important local Events are not being given importance by
The Hindu. But this is only going to benefit very few
pockets of the society like oldies and Students of
Management Institutions.