EXECUTIVE SUMMARY

The name of our business is Student’s gallery and the location is Lot 93, Jalan Persiaran Bitara, 35950
Behrang Stesen, Perak. The product that we sell is supplement. The product that Student’s galery sells is
to achieve the needs and wants of customer. The product that we offer is health supplement which are
Charisma and Bidara. These products that Student’s gallery offer surely can meets the needs of our
target customer because they are looking for a cream that rejuvenates, moisturizes skin but a very
reasonable price. We focused in the public communities that are working, university students or even
housewife at the place that looking for the premium and high quality of healthy supplement. We are five
people in team that will execute the business plan.

The tagline of our company is “Stay Health to Beauty Life”. The tagine that we create for Student’s
gallery is to:-

 Ensure that our customer will feel appreciated and exclusive by having friendly staffs.
 Make our customer look beautiful and confidence with our product
 Ensure customer look elegant throughout the day.
 Providing the product that high quality according to the customer preferences.

Student’s Gallery has an idea and creativity that is different from other business. Our product is
using natural ingredients. Customers are explained by the suppliers about the natural
ingredients.
 INTRODUCTION

 Company Name

Student’s Gallery

 Nature of Business

Student’s Gallery is a shop that offering healthy supplement with reasonable price and that coud
gives an elegant look to the user of our product.

 Industry Policy

The main idea for developing of this business is due to the customer’s high demand for the
product for their health and beauty. This would give an opportunity for our company to take
part in producing our product so it can achieve customer demand for the product.

 Location off the business

The location of Student’s Gallery is Lot 93, Jalan Persiaran Bitara, 35950 Behrang Stesen, Perak.
The location that we choose is very strategic and subtle. It is because the location that we
choose is near the office buildings, university and residence area as our target market around
the areas. The business location is located in a downtown area. They can reach our shop by
using the transportation facilities such as bus, taxi and Uber. *The map of the location can refer
at the appendix section.*

 Date of commencement

The date of Student’s Gallery commencement is on 1 January 2019.

 Factors in selecting the purpose business

a) To make the business are well-known by the customer.

b) To offers the premium and high quality of product to the customer.

c) Want to offer our product that is a different from the other existing product.

 Future prospects of the business

a) Want to achieve the business into the higher level.

b) To make a lot of profit from the business

 c) To ensure a lot of people know about the business and purchase our product in future.

PURPOSE OF PREPARING BUSINESS PLAN

This business plan is process that take to start the business and to improving the business into the

higher level. The purpose of preparing business plan is: -

 To obtaining the loan from the bank or finance institution to start the business, Student’s
Gallery
 To use it as a guideline to managing our business, Student’s Gallery
 To ensure that the management and the staff are performing their task in the period of time
given. Thus, it will minimize the use of time and resource to get the maximum profit.
 COMPANY BACKGROUND

Name of Company: Student’s Gallery

Address of the company: Lot 93, Jalan Persiaran Bitara, 35950 Behrang Stesen, Perak.

Telephone number: +06011-27068265 (Cik.Athilah)

+06013-8821996 (Cik.Syidah)

Fax number: +0604-27730024

Email address: student’sgallery@gmail.com

Form of business: Partnership

Main business activity: Selling healthy supplement

Date of Commencement: 1 JANUARY 2019

Date of contribution registration: 28 DISEMBER 2018

Equity contribution: RM 500

Company’s bank: MAYBANK

Account number: 168877339966

 BACKGROUND OF PROPOSED PROJECT

i- LOCATION

The location of Student’s Gallery is Lot 93, Jalan Persiaran Bitara, 35950 Behrang Stesen, Perak.
The location that we choose is very strategic and subtle. It is because the location that we
choose is near the office buildings, school and university as our target market around the area.
The business location is located in a downtown area. They can reach our shop by using the
transportation facilities such as bus, taxi and Uber. *The map of the location can refer at the
appendix section.*

II- PRICE OF PREMISES

The premises that we choose is convenient single shop at Lot 93, Jalan Persiaran Bitara, 35950 Behrang
Stesen, Perak. We rent the premises for Rm 900.00 per month.

Iii-AVAIBIITY OF MANPOWER

As for the manpower availability it is easy to get the local workers because the place is in town, so lots of
people are looking for the employment at that area.

Iv- AVAIBILITY OF BASIC AMENITIES

The avaibility of basic amenities of the location such as electricity, telephone and the internet line are
also provided at the location.
 BACKGROUND OF PARTNERSHIP

Name: Nur Rasyidah Binti Maharuddin

Identity card number: 960429385010

Date of birth: 29 April 1996

Permanent address: No 16 Behrang Bintarang, 35950Behrang Station , Perak

Email address:rasyidahmaharuddin@gmail.com

Age: 23

Contact number: 0138821996

Marital status: Single

Academic qualification: DIPLOMA

Course attended: Entrepreneurship PSAS

Skills: Expert in Comunication skill

 BACKGROUND OF PARTNERSHIP

Name: TANOOSHA A/P VIJEYABALA KRUSHNAN

Identity card number: 981101-08-7274

Date of birth: 01 NOVEMBER 1998

Permanent address:NO 228, TAMAN MUHIBBAH, BT 6, 36000, TELUK INTAN, PERAK.

Email address: tanushakrishnan00@gmail.com

Age: 21 Years Old

Contact number: 010-5674290

Marital status: Single

Academic qualification: DIPLOMA

Course attended: ELECTRICAL ENGINEERING

Skills: Experts in design website

BACKGROUND OF PARTNERSHIP
Name: Nur Athilah binti Izamuddin

Identity card number: 980818-14-5588

Date of birth: 18 August 1998

Permanent address: B-3-11 Apartment Bukit Sri Bintang, Jalan 2/36 Kepong, 52100 Kuala Lumpur.

Email address: athilahnur98@gmail.com

Age: 21 year old

Contact number: 011-27068265 / 011-27081591

Marital status: Single

Academic qualification: Diploma

Course attended: Electrical in Engineering

Skills: Expert in multimedia and accounting

 BACKGROUND OF PARTNERSHIP

Name: KAUSELYAH A/P ETTI

Identity card number: 970803085464

Date of birth: 03 august 1997

Permanent address: No.302 Jalan Melaka, Taman Rakyat 34600 Kamunting Perak.

Email address: kauselyahetti@yahoo.com

Age: 22

Contact number: 0143052533

Marital status: Single

Academic qualification: Diploma

Course attended: Electrical Engineering

Skills: Expect in mathematics

 ADMINISTRATION PLAN

COMPANY LOGO

VISION

 Maintains the quality of our products

 Make sure customers statisfied with our products
 Guarantees that products will not be doubted

MISSION

 Expands our products to international markets

 Makes all the product identify in the world
 Bring a beautiful veil image to the world by removing the fake supplement
 Make brand of the product same as other branded goods

TAGLINE : ‘Stay Healthy to Beauty Life’

 ORGANIZATIONAL STRUCTURE

MANAGER
(NUR RASYIDAH BINTI
MAHARUDDIN)

ASSISTANT
MANAGER
(TANOOSHA VIJEYABALA
KRUSHNAN)

MARKETING FINANCE HUMAN RESOURCE

MANAGER MANAGER MANAGER
(NUR ATHILAH (SALMA HASYA
(KAUSELYAH ETTI)
BINTI IZAMUDDIN) BINTI MD ESA)

FIGURE 1.1 Student’s Gallery organizational structure

 MANPOWER PLANNING

In manpower planning, the company has listed how much manpower that is needed to operate our
business.

POSITION JOB STATUS NUMBER OF STAFF

Manager Permanent 1
Assistant Manager Permanent 1
Marketing Manager Permanent 1
Finance Manager Permanent 1
Operation Manager Permanent 1
Human Resource Manager Permanent 1
Service Manager Permanent 1
Salesperson Temporary 2
Cashier Temporary 2
TOTAL 11

TABLE 1.0 Student’s Gallery Manpower planning

STAFF TASK AND RESPONSIBILITY

It is a very important for every manager to know his task and responsibility and his opportunity in the
company as it will guide the staff in accomplishing their job. Table below describe the task and
responsibilities of every position in the company.

POSITION MAIN TASK & RESPONSIBILITY

Manager
Assistant Manager
Marketing Manager
-Making a plan, implement the plan and control the overall
management of the business.
-Ensure all the database of the company is update.
-Making sure all staffs are doing their Job.
-Helping the manager in making a plan, implement the plan and
control the management of the business.
-Report the business situation and condition to the manager.
-Ensure the manager is getting all the information of all jobs.
-Make a strategy business on how to attract the customer to buy a
company product.
-Make annual budget marketing.
-Making analysis about the competitors.
Finance Manager -Planning the budget for the company.
-Give salary to the employee.
-Make an account to see the profit or loss of the business.
-Preparing the balancing sheet.
Operation Manager -Identify and list all the material required to manufacturer the
product.
-Preparing all the bill of materials required for a unit of product.
Human Resource Manager -Recruiting the right people to be in the business.
-Planning the schedule for the employee.
-Ensure the entire employee is doing their jobs.
Service Manager -Fulfill the wants and needs of customer.
-Ensure the safety of customer is guaranteed when buying goods.
Salesperson -To promote the product to customer in the shop.
-Demonstrate on how to use the product.
Cashier -Ensure the payment process is serves tactfully to the customer.
-Ensure all the money is in the safe condition.

TABLE 1.1 Staff Task and Responsibilty

REMUNERATION SCHEDULE

We have chosen the EPF to be given to all employees. Table below show the remuneration schedule for
employee in Student’s Gallery

POSITION NUM. MONTHLY EPF SOCSO AMOUNT

SALARY (RM) CONTRIBUTION (2%) (RM)
(13%)(RM) (RM)
Manager 1 950.50 94.28 14.50 1,059.28
Assistant 1 850.50 94.28 14.50 959.28
Manager
Marketing 1 800.50 94.28 14.50 909.28
 Manager
Finance 1 800.50 94.28 14.50 909.28
Manager
Operational 1 800.50 94.28 14.50 909.28
Manager
Human 1 800.50 94.28 14.50 909.28
Resource
Manager
Service 1 800.50 94.28 14.50 909.28
Manager
Salesperson 2 550.50 45.53 7.00 603.03
Cashier 2 650.50 58.53 9.00 718.03
TOTAL 11 RM7,886.02

TABLE 1.2 REMUNERATION SCHEDULE

Staffs are given annual leave 14 days per year, medical leave 7 days per year and also staffs do not need
to work on public holiday.

OFFICE EQUIPMENTS

ITEM PRICE PER UNIT QUANTITY TOTAL COST

(RM) (RM)
Table 200 2 400
Chair 50 3 150
Cash Register 300 1 300
Computer 1800 2 3600
Shelves 250 4 1000

TOTAL COST 5,450

TABLE 1.3 OFFICE EQUIPMENT

ADMINISTRATIVE BUDGET
NUM. ADMINISTARTION MONTHLY ALL COST
EXPENDITURE (RM) (RM)
1. Rent 900
2. Shop Equipment:
Table 400
Chair 150
Cash Register 300
Computer 3600
Shelve 1000
3. Business Registration 40
Business License
4. Cost Overhead
Electrical 200
Utilities 150
Salary 7886.02
Other expenses 1800
5. Visual Merchandise 1200
Operation Room 1800

TABLE 1.4 ADMINISTRATIVE BUDGET

MARKETING PLAN

i- PRODUCT DESCRIPTION

The product that Student’s Gallery wants to sell is healthy supplement that can be used by the all people
not only to adult or child. There are many types which are Charisma and Bidara. The benefit that will
consumer get by the product is our product is durable, attractive, easy to wash and comfortable to
wear. The product surely can fulfill the wants and need for 21th century that wants to look more style,
cool and beautiful.

Ii- TARGET MARKET AND MARKET SEGMENTATION

The company target market is the individuals that want to look confident and style with the product that
we offered. The customers that become our target are Public at any range of age. However, we are
more focus to the group of professional person such as youngsters that looking professional for their
appeal when based on socio-economic class and lifestyle preference. We want to attract the middle
class and working class by offering them the price that they can afford.
 Target Market Pie

Man
Woman
Teenager

FIGURE 1.2 TARGET MARKET

III- MARKET SIZE

TARGET MARKET NUMBER OF TARGET MARKET SIZE (RM)

MARKET (MONTHLY)
MAN 45 335,000.00
WOMEN 23 110,000.00
TEENAGERS 32 150,000.00
 TOTAL 100% 600.000.00

TABLE 1.5 MARKET

Vii- MARKETING STRATEGY

For the marketing strategy we using 4’s P which are product, price, place (location) and promotion. As
for the product, Student’s Gallery had provided very affordable supplemnt that fit for the target market.
The sport outfit that we offer is using high quality of materials that can satisfy the customers. We also
provided business card to the customer. After that, for the price we try our best to set the price that will
nt burden the customer who is interested in our product. So we will set the price that can afford by
middle-class and working people because they are our target market. As for a location that attached at
the supporting document, Sudent’s gallery is located at very strategic place. The shop is located at very
busy pace where it is near office buildings and also school. This can give advantage to our company
because easier for the customer to come the shop. Next, for the promotion we have chooses some of
the ways to promote our product. We will place an advertisement at the area and will distribute the
pamphlet to the customers that pass by the shop and also to the near office building. Not only that, with
the improved technology we use this tools as our promoting plan. We advertise and post about our
product at Instagram and Facebook. By using this way of promotion we can interact with the customer
face to face or by using technology.

Viii- MARKETING BUDGET SCHEDULE

As for the marketing budget schedule we will show you the cost that may include while doing the
promotion.

ITEM RM
Transportation cost 650
Advertising cost 750
Business cost 150
Pamphlet cost 250
TOTAL 1,800

TABLE 1.9 Student’s Gallery MARKETING BUDGET SCHEDULE

 OPERATION PLAN

a) PROCESS FLOW CHART

Order the stock from Receive item from Arrange items on

the supplier supplier shelves by brands

Labe the price of each

Ready to sell
item

FIGURE 1.3 PROCESS FLOW CHART

b) LOCATION OF OPERATION

The location of the operation is done under one roof. It has been discussed in administration plan.

c) OPERATION LAYOUT PLAN

h

FIGURE 1.4 OPERATION LAYOUT PLAN

supplement Fire house

Shelve Office

Store Cashier

Door Entrance

d) OPERATIONAL OVERHEAD

ITEM COST (RM)

Electrical 200
Utilities 150
Other Expenses 1800
Total Overhead 2,150

TABLE 1.10 OPERATION OVERHEAD

e) OPERATIONAL BUDGET
 ITEM MONTHLY EXPENSES
Wages + EPF + SOCSO 7,886.02
Rent 1500

TOTAL 9,386.02

TABLE 1.11 OPERATIONA BUDGET

FINANCIAL PLAN

1) FINANCIAL SUPPORT

 We are get the facilities assist in establishing buying office equipment as well as for the capital
turnover from MARA (Majis Amanah Rakyat)

2) MANAGEMENT OF ENTERPRENUER TRAINING

 It often includes the use of human resource. Management can also refer to a person or group of
person who exercise managerial fuction form:

i- MARA (Majlis Amanah Rakyat)

ii- SEDC (State Economic Dev Corp)
- Provide and promote commercial, industrial and socio economic development.

3) TECHNICAL AND TECHNOLOGICAL SUPPORT

 We can get new technical skills and increase our knowledge by joined available course. This
course conducted by trained instructors and delivered using modern teaching equipment from
MIMOS (Malaysia Institute of Microelectronic System).

PROJECT COST
 ITEM TOTAL (RM)
Office Equipment 7,250
Rental of building (RM1500 x 12 month) 18,000
Marketing Expenses 7,200
Launching Ceremony
Supplement
Registration Fee 40
TOTAL COST OF PROJECT IMPLEMENTATION 32,490

TABLE 1.12 PROJECT COST

FUNDING SOURCES

ITEM RM
Capital of partner (RM20,000 x 5) 100,000
Family Donation 5,500
Loans 44,500

TOTAL PROJECT FINANCING SOURCES 150,000.00

TABLE 1.13 FUNDING SOURCES

MARKETING EXPENSES
ITEM COST (RM)
Research Marketing 2000
Business Brochure 1500
Sign Board 1200
Business Card 2500
Total 7200

TABLE 1.14 MARKETING EXPENSES

STATEMENT OF COMPREHENSIVE INCOME FOR THE 6 MONTHS ENDED

STUDENT’S GALLERY
 particulars RM RM RM
Sales 67,036.02
(-) Return inward 800
Net sales 66,236.02
Less: costs of goods sales
Opening inventory 55,200
Purchase 42,500
(-) Return ourward 1,200

Net purchase 77,736.02

Purchase cost
Costs of goods available for sales 96,500
(-) closing inventory 58,300
38,200
Gross profit
115,263.98
(+) Add revenue
Discount received 500
Commission received 200
700

115,963.98
Less: operating expenses
Rent 1,000
Salaries 13,000
Advertising 1,200

15200

Net Profit 85,563.98

TABLE 1.15 STATEMENT OF COMPREHENSIVE INCOME

STATEMENT OF FINANCIAL POSITION

Particular RM RM
Non-Current Assets

Premise 80,000
Office equipment 7,250
Motor vehicle 72,000

Total Non-Current Asset 159,250

Current Asset

Bank 23,000
Debtors 13,000
Closing inventory 58,300
Cash 3,000

Total Current Asset 97,300

Total Asset 256,550

Owner Equity\

Capital 100,000
(+) Net profit 44,500
134,050
(-) Drawing 2,000
276,550

Non- Current Liability

Loan 44,500

Total Non-Current Liability 44,500

Current Liability

Creditors 24,500

Total Current Liability 24,500

Total Owner Equity and Liability 281,050

TABLE 1.16 STATEMENT OF FINANCIAL POSITION

STATEMENT OF TRIAL BALANCE

Particulars RM RM
Premise 80,000
Capital 100,000
Return inward 800
Opening inventory 55,200
Purchase 42,500
Return outward 1,200
Discount received 500
Commission received 200
Rent 18,000
Salaries 7,886.02
Advertising 1,200
Drawing 2,000
Debtors 13,000
Creditors 37,400
Sales 67,036.02
Office equipment 7,250
Bank 23,000
Loan 44,500

250,836.02 250,836.02

TABLE 1.17 STATEMENT OF TRIAL BALANCE

 PROJECT IMPLEMENTATION SCHEDULE

PROCESS DAYS PERCENTAGE (%)

Preparing or constructing a business plan 60 22.22
Recognizing customer needs and wants 60 22.22
Analyzing or scanning the environment 15 5.56
Recruitment of personnel and labor 30 11.11
Selection of the site 60 22.22
Screening or choosing business plan 15 5.56
Arrangement of the equipment 20 11.11
TOTAL 270 100

TABLE 1.18 PROJECT IMPLEMENTATION SCHEDULE

Project Implementation Schedule

Preparing or constructing a
business plan
Recognizing customer needs
and wants
Analyzing or scanning the
enviroment
Recruitment of personnel and
labor
Selection of the site

Screening or choosing business

plan

FIGURE 1.5 PROJECT IMPEMENTATION SCHEDULE

CONCLUSION
Based on this business plan it proves to be helpful to all of us. We were able to plan and execute a
business in detail. Also, based on the planning, the company is very confident that this business venture
will create a satisfactory return on investment on the second year operation. As for the first year of
operation, the fact that the company has just started the operation so the sales and expenses are
depending on it. We also use the marketing strategies in ensuring that the business well-known by the
customer and also aiming in gaining the customer loyalty for the second years of business. We also hope
this business plan will get the consideration in financing from the bank institution for us start the
business.

APPENDIX

APPENDICES/SUPPORTING DOCUMENTS

Lot 93,Jalan Persiaran Bitara,35950,Behrang stesen ,Perak

 FIGURE 1.5 APPENDICE LOCATION OF SHOP

TABLE OF CONTENT

CONTENT PAGE
Executive Summary
Introduction
Purpose of Preparing Business Plan
Company Background
Background Of The Proposed Project
I- location
ii- Price of premises
iii- Avaibility of manpower
iv- Avaibility of Basic Amenities
Background Of Partnership
Administration Plan
I- Company Logo
Ii- Vision, Mission and Tagline
Organizational Plan
Manpower Planning
Staff Task And Responsibility
Marketing Plan
i- Product’s Description
ii- Target Market and Market Segmentation

Operation Plan
i- Process Flow Chart
ii- Location Of Operation

Project Implement Schedule

Conclusion
Appendices/ Supporting Document