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The name of our business is Student’s gallery and the location is Lot 93, Jalan Persiaran Bitara, 35950
Behrang Stesen, Perak. The product that we sell is supplement. The product that Student’s galery sells is
to achieve the needs and wants of customer. The product that we offer is health supplement which are
Charisma and Bidara. These products that Student’s gallery offer surely can meets the needs of our
target customer because they are looking for a cream that rejuvenates, moisturizes skin but a very
reasonable price. We focused in the public communities that are working, university students or even
housewife at the place that looking for the premium and high quality of healthy supplement. We are five
people in team that will execute the business plan.
The tagline of our company is “Stay Health to Beauty Life”. The tagine that we create for Student’s
gallery is to:-
Ensure that our customer will feel appreciated and exclusive by having friendly staffs.
Make our customer look beautiful and confidence with our product
Ensure customer look elegant throughout the day.
Providing the product that high quality according to the customer preferences.
Student’s Gallery has an idea and creativity that is different from other business. Our product is
using natural ingredients. Customers are explained by the suppliers about the natural
ingredients.
INTRODUCTION
Company Name
Student’s Gallery
Nature of Business
Student’s Gallery is a shop that offering healthy supplement with reasonable price and that coud
gives an elegant look to the user of our product.
Industry Policy
The main idea for developing of this business is due to the customer’s high demand for the
product for their health and beauty. This would give an opportunity for our company to take
part in producing our product so it can achieve customer demand for the product.
The location of Student’s Gallery is Lot 93, Jalan Persiaran Bitara, 35950 Behrang Stesen, Perak.
The location that we choose is very strategic and subtle. It is because the location that we
choose is near the office buildings, university and residence area as our target market around
the areas. The business location is located in a downtown area. They can reach our shop by
using the transportation facilities such as bus, taxi and Uber. *The map of the location can refer
at the appendix section.*
Date of commencement
c) Want to offer our product that is a different from the other existing product.
This business plan is process that take to start the business and to improving the business into the
To obtaining the loan from the bank or finance institution to start the business, Student’s
Gallery
To use it as a guideline to managing our business, Student’s Gallery
To ensure that the management and the staff are performing their task in the period of time
given. Thus, it will minimize the use of time and resource to get the maximum profit.
COMPANY BACKGROUND
Address of the company: Lot 93, Jalan Persiaran Bitara, 35950 Behrang Stesen, Perak.
+06013-8821996 (Cik.Syidah)
i- LOCATION
The location of Student’s Gallery is Lot 93, Jalan Persiaran Bitara, 35950 Behrang Stesen, Perak.
The location that we choose is very strategic and subtle. It is because the location that we
choose is near the office buildings, school and university as our target market around the area.
The business location is located in a downtown area. They can reach our shop by using the
transportation facilities such as bus, taxi and Uber. *The map of the location can refer at the
appendix section.*
The premises that we choose is convenient single shop at Lot 93, Jalan Persiaran Bitara, 35950 Behrang
Stesen, Perak. We rent the premises for Rm 900.00 per month.
Iii-AVAIBIITY OF MANPOWER
As for the manpower availability it is easy to get the local workers because the place is in town, so lots of
people are looking for the employment at that area.
The avaibility of basic amenities of the location such as electricity, telephone and the internet line are
also provided at the location.
BACKGROUND OF PARTNERSHIP
Email address:rasyidahmaharuddin@gmail.com
Age: 23
BACKGROUND OF PARTNERSHIP
Name: Nur Athilah binti Izamuddin
Permanent address: B-3-11 Apartment Bukit Sri Bintang, Jalan 2/36 Kepong, 52100 Kuala Lumpur.
Permanent address: No.302 Jalan Melaka, Taman Rakyat 34600 Kamunting Perak.
Age: 22
COMPANY LOGO
VISION
MISSION
MANAGER
(NUR RASYIDAH BINTI
MAHARUDDIN)
ASSISTANT
MANAGER
(TANOOSHA VIJEYABALA
KRUSHNAN)
In manpower planning, the company has listed how much manpower that is needed to operate our
business.
Manager Permanent 1
Assistant Manager Permanent 1
Marketing Manager Permanent 1
Finance Manager Permanent 1
Operation Manager Permanent 1
Human Resource Manager Permanent 1
Service Manager Permanent 1
Salesperson Temporary 2
Cashier Temporary 2
TOTAL 11
It is a very important for every manager to know his task and responsibility and his opportunity in the
company as it will guide the staff in accomplishing their job. Table below describe the task and
responsibilities of every position in the company.
REMUNERATION SCHEDULE
We have chosen the EPF to be given to all employees. Table below show the remuneration schedule for
employee in Student’s Gallery
Staffs are given annual leave 14 days per year, medical leave 7 days per year and also staffs do not need
to work on public holiday.
OFFICE EQUIPMENTS
ADMINISTRATIVE BUDGET
NUM. ADMINISTARTION MONTHLY ALL COST
EXPENDITURE (RM) (RM)
1. Rent 900
2. Shop Equipment:
Table 400
Chair 150
Cash Register 300
Computer 3600
Shelve 1000
3. Business Registration 40
Business License
4. Cost Overhead
Electrical 200
Utilities 150
Salary 7886.02
Other expenses 1800
5. Visual Merchandise 1200
Operation Room 1800
MARKETING PLAN
i- PRODUCT DESCRIPTION
The product that Student’s Gallery wants to sell is healthy supplement that can be used by the all people
not only to adult or child. There are many types which are Charisma and Bidara. The benefit that will
consumer get by the product is our product is durable, attractive, easy to wash and comfortable to
wear. The product surely can fulfill the wants and need for 21th century that wants to look more style,
cool and beautiful.
The company target market is the individuals that want to look confident and style with the product that
we offered. The customers that become our target are Public at any range of age. However, we are
more focus to the group of professional person such as youngsters that looking professional for their
appeal when based on socio-economic class and lifestyle preference. We want to attract the middle
class and working class by offering them the price that they can afford.
Target Market Pie
Man
Woman
Teenager
For the marketing strategy we using 4’s P which are product, price, place (location) and promotion. As
for the product, Student’s Gallery had provided very affordable supplemnt that fit for the target market.
The sport outfit that we offer is using high quality of materials that can satisfy the customers. We also
provided business card to the customer. After that, for the price we try our best to set the price that will
nt burden the customer who is interested in our product. So we will set the price that can afford by
middle-class and working people because they are our target market. As for a location that attached at
the supporting document, Sudent’s gallery is located at very strategic place. The shop is located at very
busy pace where it is near office buildings and also school. This can give advantage to our company
because easier for the customer to come the shop. Next, for the promotion we have chooses some of
the ways to promote our product. We will place an advertisement at the area and will distribute the
pamphlet to the customers that pass by the shop and also to the near office building. Not only that, with
the improved technology we use this tools as our promoting plan. We advertise and post about our
product at Instagram and Facebook. By using this way of promotion we can interact with the customer
face to face or by using technology.
As for the marketing budget schedule we will show you the cost that may include while doing the
promotion.
ITEM RM
Transportation cost 650
Advertising cost 750
Business cost 150
Pamphlet cost 250
TOTAL 1,800
b) LOCATION OF OPERATION
The location of the operation is done under one roof. It has been discussed in administration plan.
Shelve Office
Store Cashier
Door Entrance
d) OPERATIONAL OVERHEAD
e) OPERATIONAL BUDGET
ITEM MONTHLY EXPENSES
Wages + EPF + SOCSO 7,886.02
Rent 1500
TOTAL 9,386.02
FINANCIAL PLAN
1) FINANCIAL SUPPORT
We are get the facilities assist in establishing buying office equipment as well as for the capital
turnover from MARA (Majis Amanah Rakyat)
It often includes the use of human resource. Management can also refer to a person or group of
person who exercise managerial fuction form:
We can get new technical skills and increase our knowledge by joined available course. This
course conducted by trained instructors and delivered using modern teaching equipment from
MIMOS (Malaysia Institute of Microelectronic System).
PROJECT COST
ITEM TOTAL (RM)
Office Equipment 7,250
Rental of building (RM1500 x 12 month) 18,000
Marketing Expenses 7,200
Launching Ceremony
Supplement
Registration Fee 40
TOTAL COST OF PROJECT IMPLEMENTATION 32,490
FUNDING SOURCES
ITEM RM
Capital of partner (RM20,000 x 5) 100,000
Family Donation 5,500
Loans 44,500
MARKETING EXPENSES
ITEM COST (RM)
Research Marketing 2000
Business Brochure 1500
Sign Board 1200
Business Card 2500
Total 7200
STUDENT’S GALLERY
particulars RM RM RM
Sales 67,036.02
(-) Return inward 800
Net sales 66,236.02
Less: costs of goods sales
Opening inventory 55,200
Purchase 42,500
(-) Return ourward 1,200
Purchase cost
Costs of goods available for sales 96,500
(-) closing inventory 58,300
38,200
Gross profit
115,263.98
(+) Add revenue
Discount received 500
Commission received 200
700
115,963.98
Less: operating expenses
Rent 1,000
Salaries 13,000
Advertising 1,200
15200
Particular RM RM
Non-Current Assets
Premise 80,000
Office equipment 7,250
Motor vehicle 72,000
Current Asset
Bank 23,000
Debtors 13,000
Closing inventory 58,300
Cash 3,000
Owner Equity\
Capital 100,000
(+) Net profit 44,500
134,050
(-) Drawing 2,000
276,550
Loan 44,500
Current Liability
Creditors 24,500
Particulars RM RM
Premise 80,000
Capital 100,000
Return inward 800
Opening inventory 55,200
Purchase 42,500
Return outward 1,200
Discount received 500
Commission received 200
Rent 18,000
Salaries 7,886.02
Advertising 1,200
Drawing 2,000
Debtors 13,000
Creditors 37,400
Sales 67,036.02
Office equipment 7,250
Bank 23,000
Loan 44,500
250,836.02 250,836.02
Preparing or constructing a
business plan
Recognizing customer needs
and wants
Analyzing or scanning the
enviroment
Recruitment of personnel and
labor
Selection of the site
CONCLUSION
Based on this business plan it proves to be helpful to all of us. We were able to plan and execute a
business in detail. Also, based on the planning, the company is very confident that this business venture
will create a satisfactory return on investment on the second year operation. As for the first year of
operation, the fact that the company has just started the operation so the sales and expenses are
depending on it. We also use the marketing strategies in ensuring that the business well-known by the
customer and also aiming in gaining the customer loyalty for the second years of business. We also hope
this business plan will get the consideration in financing from the bank institution for us start the
business.
APPENDIX
APPENDICES/SUPPORTING DOCUMENTS
TABLE OF CONTENT
CONTENT PAGE
Executive Summary
Introduction
Purpose of Preparing Business Plan
Company Background
Background Of The Proposed Project
I- location
ii- Price of premises
iii- Avaibility of manpower
iv- Avaibility of Basic Amenities
Background Of Partnership
Administration Plan
I- Company Logo
Ii- Vision, Mission and Tagline
Organizational Plan
Manpower Planning
Staff Task And Responsibility
Marketing Plan
i- Product’s Description
ii- Target Market and Market Segmentation
Operation Plan
i- Process Flow Chart
ii- Location Of Operation