Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
CHAPTER-I
INTRODUCTION
INDUSTRY PROFILE
One cannot simply think of economic development without the growth of the
cement Industry. Cement one of the basic element for se ng up storage and heath
infrastructure plays a crucial role in economic development of a country.
Having more then a hundred and fi y years of history it had been used extensively
construc on may e considered as one of the yard s cks in scaling economy It is core sector
industry and a rise in the price of cement is bound t have infla onary effects on other
industries with in the economy.
India is the second largest cement producing country a er china. The industry is
characterized by a high degree of fragmenta on that has creator intense compe ve
pressure on price realiza ons. Spread across length and breath of the country there are 120
large plants belonging to 56 companies of around 135 Million Tones (MT) as March 2002.
The industry was totally decontrolled in March 1989 and deli censed in July 1991
leading to a rapid increase in installed capacity from 61.55 Million Tones per annum in
1989-90 to 105.25 Million Tones per annum in 1996-97. Today cement ranks among the to
five industries in terms of their contribu on to the union excise duty.
Cement consump on growth is highly correlated to the GDP growth and serves and a
leading indicator. More industrial ac vi es and greater purchasing power means more asset
forma on and thus more consump on of cement.
INDUSTRY STRUCTURE
The total world produc on of cement if to be around 1400MT. Asia is the largest
consumer followed by Europe & the America. India’s installed capacity and produc on for
1996-97 was 105.25 Million Tones per annum & 76.22 including mini and white sector. With
3.8 MT more already becoming opera onal this year and another 3 MT to be added, there
will be 57 large cement companies with 114 plants and an installed capacity of 109 Million
Tones per annum.
Before 1991 the Government uses to the biggest consumer of cement accoun ng for
almost 4%-45%. Since then its share has been coming down and now stands at about 30%.
About 37% is es mated taken up by the retail segment.
The cement sector is rela vely from interna onal trade. Being a very bulky item,
Interna onal Trade is very limited and only between neighboring states. Although India has
been consistently expor ng cement in the volume of exports took a bea ng a er the
southern Asian crises. From a peak of 2.68MT 1998-99 cement exports from India have slid
down to 2.06MT in 1998-99.
With the expected huge demand in the Asian countries the future India being a
convenient country for the export oriented and with the cheaper labour there are many
cement companies entering India.
and industrial construc on. Earlier government sector used to consume 50% of the cement
sold in India, but in the last decade it share has come down to 35% rural areas consume less
23%f the total cement. Availability of cheaper building material for the nonpermanent
structure affects the rural demand.
The budget gave substan al incen ves to private sector construc on companies
ongoing liberaliza on will lead to an increase in industrial ac vi es and infrastructure
development so it is hoped that Indian cement industry shall boom again in near future. The
Na onal highway Act to allow private toll collec on and iden fied projects, bridge
expressways for private construc on.
MARKETING
Cement being a commodity item has w margins and its bulky nature ensures that the
supply is determined by the economical transporta on distance, this led to the forma on of
regional markets, Western, Northern, Southern and eastern. And the concentra on f
limestone deposits in a few states has a led t the concentra on of limestone the forma on
of cement pant clusters at seven loca ons. Having surpassed the period of shortage and
achieving high growth in capacity, implying springing up many plants, the industry is ge ng
compe ve. Hence the necessary and need for coordina on marke ng efforts.
The surplus cement that emerged towards end of the 1980’s necessitated the Indian
cement industry to develop marke ng strategies and look for new areas of cement usage.
On such are iden fied was the coast of concrete roads.
Since 1988 the cement manufacturers associa on has propagated the idea of
concrete roads through a series of seminars, workshops and delibera ons at
decision-making eves at both state and central governments discussion with metropolitan
authori es and other involved in road building ac vi es. As a result the Delhi- Matura road is
under construc on. The city of Bombay has already competed construc on of one-third f its
350km arterial roads with concrete. More concrete roads and likely to be built in India both
in the private and government sectors including toll roads and express highways. The
government has recently
asked for private par cipa on including foreign investment for the construc on of toll roads,
some which are likely to be concrete.
The incen ves offered to private builders include a guarantee f minimum reasonable
rate of return on their investments, increase debt equity ra o up to 100% foreign equity
par cipa on development of service and rest areas along the road. Expressways between
Bombay, - Nasik, Bombay – Pune, Bangalore – Mysore and
Bombay- vododara are some of the roads iden fied.
LANCO INDUSTRIES LIMITED is one of the beat mini- blast furnace big iron
manufacturing units in our country and it is the 5th plant under TATA-KRE technology. The
company was incorporated on November 1st 1991 under the company’s act -1956, in the
name of LANCO FERROLTD. The company started construc on work in august 1993. The
en re construc on work was competed in a record me of 12 months. This was achieved
best efforts of the contractors. With this achievement, the company started commercial
produc ons from September 1994 onwards. The name LANC FERRRO LIMITED was changed
to LANCO INDUSTRIES LIMITED on July 6th 1994.
COMPANY PROFILE
ESTABLISHMENT
Lanco group is a fast growing and leading Indian Industrial group, which has blazed a
trial of success in civil Engineering, big iron, cement, surface transport, shipping services and
other areas of industrial ac vity. S.v.contractors seaways shipping services limited. Kalahasthi
cas ngs limited and Lanco steels limited. Are all frontline companies in their respec ve field
of ac vity
M/s Lanco Ferro Limited, producing big iron, was established in the year 1993 on
June 9th at Rachagunneri (vill), Srikalahas (mandal), chitoor (district), AP. It was renamed as
M/s Lanco Industries Limited. N the 1st September 1994, when the Management started the
produc on of cement. The cement unit with state of the art ver cal sha kin well qualified
personnel producing Portland slag cement. The annual capacity of the cement plant is
90.000 tones.
Lanco Industries limited is presently at internal assessment stage of ISO 9002
cer fica on for its manufacturing process.
LOCATION OF THE PLANT
Lanco Industries limited is located in between Tirupa and srikalahas with 30km
and 10km distance respec vely.
Loca on of the pant at this place i.e., at Rachagunneri village of chitoor district, A.P.
having the following advances
⦁ Cheap availability of required land
⦁ There is more water resource.
⦁ The distance between the harbor and present work spot is less.
⦁ Proximity to the raw materials.
⦁ Proximity to the marke ng.
CURRENT OPERATIONS
Presently company is manufacturing 53 grades, ordinary Portland, Portland cement
(OPC) with brand “LANCO”. The different varie es of cement that are being manufactured at
the factory are
A Lanco industry is impor ng coke from china. Japan and Australia because there is
scarcity of prime cooking coal, which is the raw material for producing coke.
The coke, which is imported, comes to Chennai port, which is approximately 100km
away from the site. And from there it is brought to the site. And also fluxes, which are
required to produce pig iron like Limestone, Dolomic, Quartzite and Manganese, are
available in near by districts.
The general administra on of the company is carried out by the managing Director,
and General Managers of finance, commercial, Opera onal, materials, purchase, Human
Resource and Administra on.
The chairman and managing Directors are holding overall control on administra on
in the aspects, with the help of vice-president and other General Managers. The board
consists of five members as Directors, vice-chairman, a managing Directors and a company
secretary.
The name LANCO has been derived from the promoter of the Group Sri.
Lagadapathi Amarappa Naidu. The Lanco group is a diversified mul faced conglomerate
with the business interests in Pig-iron, cement, power, graded cas ngs, spun pipes,
informa on Technology and infrastructure development.
The Lanco group is promoted by young Technology with excep onal entrepreneur
skills with a mission and great vision and the top agenda to put the group on the Global
corporate may be during the next 10 years.
LANCO INDUSTRIES LIMITED
Established in the year 1993. An ISO 9002 company, it had set up a state of the art,
integrated facility for pig-iron through mini- blast furnace route conforming to the latest
interna onal technology with ini al capacity of 100000 TPA. Its quality products of S g-
Grade pig-iron are being supplied to foundries in the south. As a forward integra on, it has
u lized the slag produced in the pig-iron manufacturing process to install the cement plant
with a capacity of 90000 TPA. The uninterrupted power requirement for the energy intensive
plant is being met through a 2.5 MW co-genera on power plant. Due to serve compe on
and survival, company has increased the produc on capacity from 90000 TPA to 150000 TPA
from 2003.
LOCATION
A Lanco Industry Limited is a rural based factory sprawling over many areas of
land with deep resources and congenial soil. It is located in Rachagunneri village near
rupathi. Nearly 50% of the consump on of electrical power is supplied by APSEB,
government of Andhra Pradesh and other 50% of power is maintained by the company
owned DG sets and power plants. Since it is rural area labour poten al is available and also
company is enjoying the subsides from state government. The Lanco group is a diversified
mul faced onglo merale, with business interests in pig-iron, cement, power graded cas ngs,
spun pipes, real estate development, informa on technology a past from infrastructure us
development promoted by entrepreneurial skills and the agenda to put the group on the
global corporate map during the next 10 years.
LANCO KALAHASTI CASTINGS (merged with Lanco Industries limited)
Established in 1997 and strategically located in close proximity to the mini blast
furnace of the pig-iron plant, it has a clear economic mileage over other cas ngs sites. The
molten from the blast furnace is directly used as a basic raw material to produce graded
cas ngs, cast iron pipes and duc le iron-pipes with a capacity of 60000 TPA, which will be
gradually expanded to meet through 10 MW cap ve power plants. To emerge to meet the
necessi es and the self-sufficiency, it was decided to enhance the produc on capacity from
60000 TPA from 2003.
INTRODUCTION OF HR POLICY:
S.D.G.S. Degree College, Hindupur Page
9
RECRUITMENT & SELECTION PROCESS
The Lanco group is a diversified mul faced conglomerate with the business
interests in pig-iron, cement, spun pipes, coke oven and 12MW power plant. Plant located
Rachagunneri village near sriklalahasthi.
PIG-IRON DIVISION:
“Blossoming of a fiery bud!” exclaimed Dr. Shankar Dayal sharma, the then
president of India while inaugura ng the pig-iron plant of Lanco industries limited in
September 1994.And the bud has indeed blossomed!
Commissioned in a record me of 11 months, Lanco industries limited and 90000
tones per annum pig-iron plant surpassed its rated capacity just a er two years of
commissioning. Later it transformed the slag-a waste by-product, into produc ve slag
cement with se ng-up of cement plant. The pig-iron plant capacity was upgraded to 150000
tones per annum in the year 2003.
CEMENT DIVISION
Established in the year of 1996 the basic raw material is slag, produced in the
pig-iron manufacturing process to install the cement plant with a capacity of 90000 TPA.
Lanco cement is the result of a unique blend of slag and clinker with the following
destruc ve characteris cs.
Established in 1997 and strategically located in close proximity to the mini blast
furnace of the pig-iron plant, it has a clear economic mileage over other cas ngs sites. The
molten metal from the blast furnace is directly used as basic raw material to produce graded
cas ngs, cast iron pipes and duc le iron pipes with a capacity of 90000 TPA. pre- analyzed
liquid metal from blast furnace is taken in to induc on furnace. The metal is superheated to
a temperature of about 1520 c and adjusted for chemical composi on by addi on of
addi on of steel scrap and ferro silicon.
S.D.G.S. Degree College, Hindupur Page
10
RECRUITMENT & SELECTION PROCESS
Established in 2005.the basic raw materials for the mini blast furnace, the coke
oven plant capacity of 90000 TPM. Lanco industries limited is engaged in engaged in
manufacturing of the duc le iron pipes manufacturing through a spinning process from
1999, with a capacity of 100000 tones/ year. To meet the pipes plant requirement of hot
metal Lanco operates a mini blast furnace with a capacity of 165000 tones/ year. The plant
was commissioned in many 2005 and is producing to the rated capacity of 125000 tones/
year.
POWER PLANT
Lanco industries limited has installed a 12MW cap ve power plant whose input
would be hot waste gases from non-recovery type coke oven as source of energy to generate
electricity of 79.2 MU annually. Steam produced in the above process will be u lized to run
on T.G set for genera ng power.
IDENTITY CARD
All the employees are issued with an iden ty card, which has a photograph, name
& employee no. duly signed both by the employee and the competent authority.
Every employee has a display the iden ty card while he/she in on duty. Their
admission into the premises can be denied by the security, if they are found not wearing the
iden ty card.
All the employees who are on the regular rolls of the company are issued two pairs
of uniform and one pair of shoes. All the employees are expected to come to their du es in
uniform.
The employees working in the plant opera ons are provided with helmets and
safety shoes. Depending on the nature of work, it is obligatory on the part of employee to
draw the required safety appliances like gloves, goggles, respirators, and earplugs etc. from
the stores through safety department and use them. Failure to do so shall a ract
appropriate ac on.
WORKING DAYS & TIMINGS:
Since ours is a con nuous process industry the factory shall run con nuously for 24
hrs on all the days through out the years. Therefore, three shi s are run with dura on of 8
hrs and the weekly holiday shall be on staggered manner. Sunday is a normal weekly holiday
for non-technical personnel. The other employees are specifically informed about their
weekly off days.
TIMINGS
The employee at the me of entry and exit has to punch the card or sign in the
register that is kept at the office.
ABSENTEEISM:
All the employees are expected to be punctual and regular for the duty. The leave
rules give enough provision to avail them on a planned manner and also for exigencies. In
case if the employee does not report for work and absents him/her without permission of
in ma on, then the management shall ini ate appropriate disciplinary ac on against the
employee. This will ul mately, affect his performance and in the evalua on systems.
CHAPTER-II
REVIEW OF
LITERATURE
RECRUITMENT PROCESS:
The recruitment and selec on is the major func on of the human resource
department and recruitment process is the first step towards crea ng the compe ve
strength and the strategic advances for the organiza ons. Recruitment process involves a
systema c procedure from sourcing the candidates to arranging and conduc ng the
interviews and requires many resources many resource and me. A general recruitment
process is as follows:
The recruitment process begins begins with the human resource department
receiving requisi ons for recruitment from any department of the company. These contain:
⦁ Posts to be filled
⦁ Number of persons
⦁ Du es to be performed
⦁ Qualifica ons required
⦁ Preparing the job descrip on and person specifica on.
⦁ Loca ng and developing the resources of required number and type of employees.
⦁ Short-lis ng and iden fying the prospec ve employee with required
characteris cs.
⦁ Arranging the interviews with the selected candidates.
⦁ Conduc ng the interview and decision making.
The recruitment process is immediately followed by the selec on process i.e. the
final interviews and the decision making, conveying the decision and the appointment
formali es.
MEANING OF RECRUITMENT:
According to Edwin B. Flippo, “Recruitment is the process of searching the
candidates for employment and s mula ng them to apply for jobs in the organiza on”.
Recruitment is the ac vity that links the employers and the job seekers. A few defini ons of
recruitment are:
A process of findings and a rac ng capable applicants for employment. The
process begins when new recruits are sought and ends when their applica ons are
submi ed. The result is a pool of a applica ons from which new employees are selected.
It is the process to discover sources of manpower to meet the requirement of
staffing schedule and to employ effec ve measures for a rac ng that manpower in
adequate numbers to facili es effec ve selec on of an efficient working force which helps
create a pool of prospec ve employees for the organiza on so that the management can
select the right candidate the selec on process.
Recruitment of candidates is the func on preceding the selec on, recruitment is a
con nuous process whereby the firm a empts to develop a pool of qualified applicants for
the future human resources needs even through specific vacancies do not exit. Usually, the
recruitment process starts when a manger ini ates an employee requisi on for a specific
vacancy or an an cipated vacancy.
of me. Meet the organiza on legal and social obliga ons regarding the composi on of its
workforce. Begin iden fying and preparing poten al job applicants who will be appropriate
candidates. Increase organiza on and individual effec veness of various recrui ng
techniques and sources for all types of job applicants.
INTERNAL EXTERNAL
INTERNAL SOURCES
TRANSFERS: The employees are transferred from one department to another according to
their efficiency and experience
❖ PROMOTIONS: The employees are promoted from one department to another
with more benefits and greater responsibility based on efficiency and experience.
❖ Others are upgrading and demo on of present employees according to their
performance.
❖ Re red and retrenched employees may also be recruited once again in case of
shortage of qualified personnel or increase in load of work. Recruitment such people save
me and costs of the organiza onal culture and the policies and procedures.
❖ The depends and rela ves of deceased employees and disabled employees are also
done by many companies so that the members of the family do not become dependent on
the mercy of others.
EXTERNAL SOURCES
1. PRESS ADVERTISMENTS:
Adver sements of the vacancy in newspapers and journals are a widely used
source of recruitment. The main advantage of this method is that it has a wide reach.
2. EDUCATIONAL INSTITUTES:
Various management ins tutes, engineering colleges, medical colleges etc.
are a good source of recrui ng well qualified execu ves, engineers, medical staff etc. They
provide facili es for campus interviews and placements. This source is known as Campus
Recruitment.
3. PLACEMENT AGENCIES:
Several private consultancy firms perform recruitment func ons on behalf of
client companies by charging a fee. These agencies are par cularly suitable for recruitment
of execu ves and specialists. It is also known as RPO (Recruitment Process Outsourcing)
4. EMPLOYMENT EXCHANGES:
Government establishes public employment exchanges throughout the
country. These exchanges provide job informa on to job seekers and help employers in
iden fying suitable candidates.
5. LABOUR CONTRACTORS:
Manual workers can be recruited through contractors who maintain close
contracts with the sources of such workers. This source is used to recruit labour for
construc on jobs.
6. PRESS ADVERTISMENTS:
Adver sements of the vacancy in newspapers and journals are a widely used
source of recruitment. The main advantage of this method is this method is that it has a
wide reach.
7. EDUCATIONAL INSTITUTES:
Various management ins tutes, engineering colleges, medical colleges etc.
Are good sources of recrui ng well qualified execu ves, engineers, medical staff etc. They
provide facili es for campus interviews and placements. This source is known as Campus
Recruitment.
8. PLACEMENT GENCIES:
Several private consultancy firms perform recruitment func ons on behalf of
client companies by charging a fee. These agencies are par cularly suitable for recruitment
of execu ves and specialists. It is also known as RPO (Recruitment Process Outsourcing)
9. EMPLOYMENT EXCHANGES:
Government establishes public employment exchanges throughout the
country. These exchanges provide job informa on to job seekers and help employers in
iden fying suitable candidates.
10. LABOUR CONTRACTORS:
Manual workers can be recruited through contractors who maintain close
contacts with the sources of such workers. This source is used to recruit labour for
construc on jobs.
11. UNSOLICITED APPLICANTS:
Many job seekers visit the office of well-known companies on their own. Such
callers are considered nuisance to the daily work rou ne of the enterprise. But can help in
crea ng the talent pool for the database of the probable candidates for the organiza on.
12. EMPLOYEE REFERRALS/ RECOMMENDATIONS:
Many organiza ons have structured system where the current employees of
the organiza on can refer their friends and rela ves for some posi on in their organiza on.
Also, the office bearers of trade unions are o en aware of the suitability of candidates.
Management can inquire these leaders for suitable jobs. In some organiza ons these are
The recruitment func on of the organiza ons is affected and governed by a mix of
various internal and external forces. The internal forces or factors are the factors which
cannot be controlled by the organiza on. And the external factors are those factors affec ng
recruitment func on of an organiza on are:
The internal forces i.e. the factors which can be controlled by the organiza on
are:
INTERNAL FACTORS:
1. RECRUITMENT POLICY:
The recruitment policy of an organiza on specifies the objec ves of
recruitment and provides a framework for implementa on of recruitment programme. It
may involve organiza onal system to be developed for implemen ng recruitment
programmes and procedures by filling up vacancies with best qualified people.
FACTORS AFFECTING RECRUITMENT POLICY
⦁ Organiza onal objec ves
⦁ Personnel policies of the organiza on and its compe tors.
⦁ Government policies on reserva ons.
⦁ Preferred sources of recruitment.
⦁ Need of the organiza on.
⦁ Recruitment costs and financial implica ons.
5. GROWTH ANDEXPANSION:
Organiza on will employ or think of employing more personnel if it is
expanding its opera ons.
EXTERNAL FACTORS:
The external forces are the forces which cannot be controlled by the organiza on.
The major external forces are:
2. LABOUR MARKET
Employment condi ons in the community where the organiza on is located will
influence the recrui ng efforts of the organiza on. If there is surplus of manpower at the
me of recruitment, even informal a empts at the me of recrui ng like no ce boards
display of the requisi on or announcement in the mee ng etc will a ract more than enough
applicants.
3. IMAGE/ GOODWILL
Image of the employer can work as a poten al constraint for recruitment. An
organiza on with posi ve image and goodwill as an employer finds it easier to a ract and
retain employees than an organiza on with nega ve image. Image of a company is based on
what organiza on does and affected by industry. For example finance was taken up by
fresher MBA’s when many finance companies were coming up.
4. POLITICAL-SOCIAL-LEGAL ENVIRONMENT
Job sites provide a 24* 7 access to the resumes to the employees facilita ng the
just-in- me hiring by the organiza ons. Also, the jobs can be posted on the site almost
immediately and is also cheaper than adver sing in the employment newspapers.
Some mes companies can get valuable references through the “passers-by” applicants.
Online recruitment helps the organiza ons to automate the recruitment process, save their
me and costs on recruitments.
Online recruitment techniques
✓ Giving a detailed job descrip on and job specifica ons in the job pos ngs to a ract
candidates with the right skill sets and qualifica ons at the first stage.
✓ E-Recruitment should be incorporated into the overall recruitment strategy of the
organiza on.
✓ A well defined and structured applicant tracking system should be integrated and the
system should have a back-end support.
✓ Along with the back-office support a comprehensive website to receive and process
job applica ons (through direct or online adver sing) should be developed
Therefore, to conclude, it can be said that e-recruitment is the “Evolving face
of recruitment.”
Types of job seekers
1. QUID PRO QUE
These are the people who say that “I can do this for you, what can you give me”.
These people value high responsibili es, higher risks, and expect higher rewards, personal
development and company profiles doesn’t ma er to them.
I will be with you these people like to be with big brands. Importance is given to
brands. They are not bothered about work ethic, culture mission etc.
I will do you what you want these people are concerned about how meaning the job
is and they definite meaning parameters criteria known by previous job.
Where do you want me to come these people observe things like where is your
office, what atmosphere do you offer. Career prospects and exci ng projects don’t en ce
them as much. It is the responsibility of the recruiter to decide what the employee might
face in given job and thus take decision. A good decision will help cut down employee
reten on costs and future recruitment costs.
The features, func ons and major benefits of the recruitment management system are
explained below:
interface between the online applica on system, the recruitment department of the
company and the job seeker.
⦁ Offers tolls and support to enhance produc vity, solu ons and op mizing the
recruitment processes to ensure improved ROI.
⦁ Recruitment management system helps to communicate and create healthy
rela onships with the candidates through the en re recruitment process.
Many organiza ons have started outsourcing its recruitment process i.e. transferring
all or some part of its recruitment process to an external consultant providing the
recruitment services. It is commonly known as RPO i.e. recruitment process outsourcing.
More and more medium and large sized organiza ons are outsourcing their recruitment
process right from the entry level jobs to the C- level jobs.
S.D.G.S. Degree College, Hindupur Page
26
RECRUITMENT & SELECTION PROCESS
The present value of the recruitment process outsourcing industry (RPO) in India is
es mated to be $2.5 billion and it is expected to grow at the annual rate of 30-40 percent for
the next couple of years. According to a recent survey, only 8-10 percent of the Indian
companies are complete recruitment processes. However, the very fast rate and so is the
percentage of their total recruitment processes being outsourced.
Outsourcing organiza ons strive for providing cost saving benefits to their clients.
One of the major advantages to organiza ons, who outsource their recruitment process, is
that it helps to save up to as much as 40 percent of their recruitment costs. With the
experience, exper se and the economies of scale of the third party, organiza ons are able to
improve the quality of the recruits and the speed of the whole process. Also, outsourcing
enables the human resource professionals of organiza ons to focus on the core and other
HR and strategic issues. Outsourcing also gives a structured range from preparing job
descrip ons to arranging interviews, the ac vi es that consume almost 70 percent of the
me of the whole recruitment process.
Outsourcing the recruitment processes for a sector like BPO, which faces an a ri on of
almost 50-60 percent, can help the companies in BPO sector to save costs tremendously and
focus on other issues like reten on. The job seekers are also availing the services of the third
par es (consultants) for accessing the latest job opportuni es.
In India, the trend of outsourcing recruitment is also catching up fast.
For example: Vodafone out source its recruitment ac vi es to Alexander Mann
solu ons (RPO service provider). Wipro has outsourced its recruitment process to Merit
Trac. Yes bank is also known to outsource 50 percent of its recruitment processes.
Advantage of Outsourcing Recruitment
Tradi onally, recruitment is seen as the cost incurring process in an organiza on. HR
outsourcing helps the HR professionals of the organiza ons to concentrate on the strategic
func ons and processes of human resource management rather than was ng their efforts,
me and money on the rou ne work.
Outsourcing the recruitment process helps to cut the recruitment costs to 20% and
also provide economies of scale to the large sized organiza ons.
⦁ Ap tude tests
⦁ Case study rounds
⦁ 2 or 3 interview rounds
Depending upon the qualifica ons, the package for the fresher range from 2 lacks p.a
to lacks. The KPOs are recrui ng post graduates in bulk. MBA’s and post graduates are in
great demand in KPOs. A from the management related posi ons like HR, finance etc., KPOs
are recrui ng from B-schools for various posi ons in research like research analysts in
various domains like market research, financial services etc. the opportuni es range from
primary to secondary research. The industry also provides lucra ve career op ons to
graduates with excellent academic records to start career in research.
Recruitment strategies
Recruitment is of the most crucial roles of the human resource professionals. The
level of performance of and organiza on depends on the effec veness of its recruitment
func on. Organiza ons have developed and follow recruitment strategies to hire the best
talent for their organiza on and to u lize their resource op mally. A successful recruitment
strategy should be well planned and prac cal to a ract more and good talent to apply in the
organiza on. For formula ng an effec ve and successful recruitment strategy, the strategy
should cover the following elements
2. Candidates to target:
The recruitment process can be effec ve only if the organiza on completely
understands the requirements of the type of candidates that are required and will be
beneficial for the organiza on. This cover s the following parameters as well:
■ Performance level required: Different strategies are required for focusing on hiring high
performers and average performers.
■ Experience level required: the strategy should be clear as to what is the experience level
required by the organiza on. The candidate’s experience can range from being a fresher to
experienced senior professionals.
■ Category of the candidate: the strategy should clearly define the target candidate. He/she
can be from the same industry, different industry, unemployed, top performers of the
industry etc.
3. Source of recruitment:
The strategy should define various source (external and internal) of recruitment.
Which are the sources to be used and focused for the recruitment purposes for various
posi ons? Employee referral is one of the most effec ve sources or recruitment.
4. Trained recruiters:
The recruitment professionals conduc ng the interviews and the other recruitment
ac vi es should be well-trained and experienced to conduct the ac vi es. They should also
be aware of the major parameters and skills (e.g. Behavioral, technical etc.) to focus while
interviewing and selec ng a candidate.
benefit of the organiza on. The HR professionals – handling the recruitment func on of the
organiza on-are constantly facing new challenges. The biggest challenge for such
professionals is to source or recruit the best people or poten al candidate for the
organiza on.
In the last few years, the job market has undergone some fundamental changes in
terms of technologies, source s of recruitment, compe on in the market etc. In an already
saturated job market, where the prac ces like poaching and raiding are gaining momentum
HR professionals are constantly facing new challenges in one of their most important
func on-recruitment. They have to face and conquer various challenges to find the best
candidates for their organiza ons.
Recrui ng Expatriates
Expatriate is a person who leaves his country to work and live in a foreign country.
Generally, expatriates are the na onals from the other countries than the host and the
A few researches in this field also suggest that women are morel likely to be
successful in certain posi ons as expatriates as they are more sensi ve towards new culture
and people. Recruitment of expatriates should be followed by cultural and sensi vity
training, and language training.
Head Hun ng:
Headhun ng refers to the approach of finding and a rac ng the best experienced
person with the required skill set. Headhun ng involves convincing the person to join your
Organiza on.
FORMS OR RECRUITMENT:
The organiza ons differ in terms of their size, business, processes and prac ces. A
few decisions by the recruitment professionals can affect the produc vity and efficiency of
the organiza on. Organiza ons adopt different forms of recruitment prac ces according to
the specific needs of the organiza on.
The organiza ons can choose from the centralized or decentralized forms of
recruitment, explained below:
CENTRALIZED RECRUITMENT:
The recruitment prac ces of an organiza on are centralized when the HR/
recruitment department at the head office performs all func ons of recruitment.
Recruitment decisions for all the business ver cals and departments of an organiza on are
carried out by the one central HR (or recruitment) department. Centralized forms of
recruitment are commonly seen in government organiza ons.
Benefits of the centralized form of recruitment are:
Decentralized recruitment prac ces are most commonly seen in the case of
conglomerates opera ng in different and diverse business areas. With diverse and
geographically spread business areas and offices, it becomes important to understand the
needs of each department and frame the recruitment policies and procedures accordingly.
Each department carries out its own recruitment. Choice between the two will depend upon
management philosophy and needs of par cular organiza on. In some cases combina on of
both is used. Lower level staffs as well as top level execu ves are recruited in a decentralized
manner.
Equal Employment Opportunity
Equal opportunity employment refers to the approach of the employers to ensure
the prac ce of being fair and impar al in the employment process. The term “equal
Opportunity Employment” was first given by President Lyndon B. Johnson when he signed
Execu ve order 11246 which was created to prohibit federal contractors from discrimina ng
against employees on the basis of race, sex, creed, religion, colour, or na onal origin. The
scope of the order also covered the discrimina on on the basis of the minority status.
DISCRIMINATION IN EMPLOYMENT
Discrimina on refers to the any kind of prejudice or favori sm on the basis of
⦁ Disability
⦁ Race
⦁ Age
⦁ Sex
⦁ Sexuality
⦁ Pregnancy
⦁ Marital status
In employment. No person should be treated less favorably than any other on the
basis of the specified issues above. Many countries (like SA) have already implemented Equal
Opportunity Act, making it against the law to treat anybody unfairly.
CHAPTER-III
DESIGN OF THE
STUDY
In today’s compe ve world especially recruitment and selec on process is used for
to select a right candidate for the right job in right me in the right place. This study makes
the organiza on aware of recruitment process. ecruitment and selec on are the most cri cal
and significant human resources func ons. Unless the organiza on has the best available
employees, it will not be able to grow and flourish in the market. The drive and mo va onal
levels of the employees need to be high to enable the company to a ain its goals. All the
steps of the recruitment and selec on processes are equally important in a rac ng and
retaining the right talent.
A major part of management's job is establishing the requirements of each posi on within
the organiza on. Managers then need to match the posi ons with employees possessing the
right skills and ap tude for the job. den fying the requirements for each posi on in the
organiza on is cri cal. Management must determine acceptable levels of qualifica on on
criteria such as educa onal a ainment, past experience and skills for each posi on. Once
the minimum acceptable levels have been determined, management can then set out to
recruit the most suitable candidates for the job.
Management and the HR department must me culously plan and list all the tasks that
would be performed by employees in each job posi on. This is essen al because job
candidates need to understand what will be required of them if they are hired for a
par cular posi on.
⦁ This system is confined to recruitment system only but not selec on.
⦁ To find out the effec veness of exis ng recruitment and selec on procedure.
⦁ To find out the sa sfac on level of the employees about recruitment and selec on
procedure.
LIMITATIONS
➢ Ge ng accurate responses from the employees is difficult due to their busy schedule
➢ Time constraint.
RESEARCH DESIGN
Research methods: The required data has been collected through primary data and
secondary data.
Primary Data & Secondary Data: Ques onnaire Internet, Magazines and Textbooks, company
records, websites
SECONDARY DATA:--
Secondary data is collected from the following sources.
⦁ Discussions and personal observa ons.
⦁ Organiza on report and files.
⦁ Journals and websites.
CHAPTER-IV
DATA ANALYSIS
&
INTERPRETATIONS
S.D.G.S. Degree College, Hindupur Page
41
RECRUITMENT & SELECTION PROCESS
4.2.1 GRAPH
INTERPRETATION:
36% of the employees are joined because of previous experience. And 38% of the
employees were mul skilled people.
4.2.2 GRAPH
INTERPRETATION:
4.2.3 GRAPH
INTERPRETATION:
41% of employees were joined through formal interview. And 32% of employees were
joined through informal interview.
4.2.4 GRAPH
INTERPRETATION:
50% of employees were feeling moderate about recruitment through internal source
is beneficial.
4.2.5 GRAPH
INTERPRETATION:
45% of the employees agreed that different selec on processes are required for
different posi ons. And 33% of employees are moderate.
4.2.6 GRAPH
INTERPRETATION:
38% of employees agreed and 34% of employees moderate about training is needed a er
selec on.
Disagree 34 28
Total 120 100
4.2.7 GRAPH
INTERPRETATION:
38% of employees are moderate and 34% of employees are agreed regarding the
organiza on has very transparent, clear recruitment policy & procedure.
Agree 45 38
Moderate 52 43
Disagree 23 19
Total 120 100
4.2.8 GRAPH
INTERPRETATION:
43% of employees moderate, 38% of employees are agreed about selec on process
being adopted ensure selec on of right candidate for the right job
Wri en test 31 26
Group discussion 32 27
Personal interview 57 48
Total 120 100
4.2.9 GRAPH
INTERPRETATION:
48% of employees are opined that Personal Interview is involved in their organiza ons
selec on process.
4.2.10 GRAPH
INTERPRETATION:
53% of employees are opined that Consultancy is the best method of improving Data Bank.
4.2.11 GRAPH
INTERPRETATION:
34% of employees are moderate, 33% of employees are agreed and 33% of
employees are disagreed about that there is scope for improvement of the selec on
procedure.
4.2.12 GRAPH
INTERPRETATION:
36% of employees are disagreed, 33% of employees are moderate and 31% of employees
are agreed about that they are able to have in desired posi on.
4.2.13 GRAPH
INTERPRETATION:
40% of the employees are agreed and 35% of employees are opined moderate about that
their job provides opportuni es to u lize their skills at full.
4.2.14 GRAPH
INTERPRETATION:
39% of the employees are moderate and 36% of employees are agreed regarding
Compe on plays an important role at the me of selec on.
4.2.15 GRAPH
INTERPRETATION:
39% of employees opined agreed and 32% of employees are moderate regarding Human
resource Department play vital role in recruitment process.
4.2.16 GRAPH
INTERPRETATION:
43% of employees are opined agreed and 32% of employees are moderate about
procedures in Lanco are highly appreciable and sa sfactory.
4.2.17 GRAPH:
INTERPRETATION:
36% of employees are moderate, 33% of employees are disagreed and 31% of
employees are agreed regarding there is bias in the selec on process.
4.2.18 GRAPH
INTERPRETATION:
38% of employees are opined television is the suitable media for recruitment. And
35% of employees opined radio.
4.2.19 GRAPH
INTERPRETATION:
52% of employees are opined good regarding friendliness of interviewer while doing
the recruitment.
4.1.20 TABLE SHOWING OPINION ON THE TIME GAP BETWEEN INTERVIEW AND AFTER
INTERVIEW
4.2.20 GRAPH
INTERPRETATION:
53% of employees are opined that the me gap between interview and a er
interview is months.
CHAPTER-V
Findings
Sugges ons
S.D.G.S. Degree College, Hindupur Page
63
RECRUITMENT & SELECTION PROCESS
Conclusions
FINDINGS
⦁ 36% of the employees are joined because of previous experience. And 38% of the
employees were mul skilled people.
⦁ 53% of people joined this company because Image of company.
⦁ 41% of employees were joined through formal interview. And 32% of employees
were joined through informal interview.
⦁ 50% of employees were feeling moderate about recruitment through internal source
is beneficial.
⦁ 45% of the employees agreed that different selec on processes are required for
different posi ons. And 33% of employees are moderate.
⦁ 38% of employees agreed and 34% of employees moderate about training is needed
a er selec on
⦁ 36% of employees are disagreed, 33% of employees are moderate and 31% of
employees are agreed about that they are able to have in desired posi on.
⦁ 40% of the employees are agreed and 35% of employees are opined moderate about
that their job provides opportuni es to u lize their skills at full.
⦁ 39% of the employees are moderate and 36% of employees are agreed regarding
Compe on plays an important role at the me of selec on.
S.D.G.S. Degree College, Hindupur Page
64
RECRUITMENT & SELECTION PROCESS
SUGGESTIONS
CONCLUSION
Though it is a big organiza on, but for every organiza on growth is based on its
employees. LANCO is sa sfying moderately its employees at recruitment procedures. By
modernizing the present policy the LANCO organiza on will achieve good results.
ANNEXURE
Bibliography
QUESTIONNAIRE
3. Which type of interview did you face at the me of your selec on?
1. Formal 2. Informal 3.Mixed
4. Do you feel that recrui ng candidates through internal source is beneficial to the
organiza on?
1. Agree 2. Moderate 3. Disagree
5. Do you feel that the different selec on process is required while selec ng different
posi ons?
1. Agree 2. Moderate 3. Disagree
6. In your opinion training is essen al a er selec on?
1. Agree 2. Moderate 3. Disagree
7. Do you Believe that organiza ons has a very transparent, clear recruitment policy &
procedure?
1. Agree 2. Moderate 3. Disagree
8. The selec on process being adopted ensures selec on of right candidate for the right
job?
1. Agree 2. Moderate 3. Disagree
9. The selec on process involves the following methodology in your company?
1. Wri en test 2. Group discussions 3. Personnel interview
10. In my opinion, the best method of improving Data Bank is?
1. Adver sement 2. Consultancy 3. Reference
11. Do you feel that there is a scope for improvement of the selec on procedure?
1. Agree 2. Moderate 3. Disagree
12. Are you able to see your self in a desired posi on in your company?
1. Agree 2. Moderate 3. Disagree
13. Does your job provide opportunity to u lize your skills at full?
1. Agree 2. Moderate 3. Disagree
14. Compe on plays an important role at the me of selec on?
8. BIBLIOGRAPHY
➢ Personnel Management
C.B.Mamoria, S.V.Gankar
Himalaya Publishing House, Mumbai