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1
DECLARATION
…………………………
2
CERTIFICATE
This is to certify that SPARSH AJAY KAKKAR , student of Sri Guru Tegh
Bahadur Institute Of Management And Informational Technology of course
BBA B&I Batch (2017-2018) , has completed his research work title
“COMPARATIVE STUDY OF HONDA CITY AND HYUNDAI VERNA“
under my guidance and supervision . This work is genuine and authentic.
……………………………..
Signature of H.O.D.
……………………………..
Signature of guide
……………………………..
3
ACKNOWLEDGEMENT
I offer my sincere thanks and humble regards to Sri Guru Tegh Bahadur
Institute of Management and Information Technology , Guru Gobind Singh
Indraprastha University, Delhi for imparting us very valuable professional
training in BBA (B&I). I pay my gratitude and sincere regards to Ms. Amarpreet
Kaur, my project guide , for giving me the cream of her knowledge. I am thankful
to her as she gave her moral support and guided me in different matters regarding
the topic. I am also thankful to her as she has been a constant source of advice,
motivation and inspiration. She was very kind and patient while suggesting the
outlines of the project and correcting my doubts
……………………..
Signature of Scholar
Enrollment No.:02590201816
4
TABLE OF CONTENT
Acknowledgement
5 Ch – 6 (Conclusion) 74
6 CH – 7 (Bibliography) 75
7 Annexure 76 - 78
5
LIST OF FIGURES
PIE CHART NO. PARTICULARS FIG NO.
4.1 More fuel efficient 60 – 61
4.2 Exterior looks 62
4.3 Interior looks 63
4.4 Steering wheel feedback 64
4.5 Better lighting for night driving 65
4.6 More spacious car 66
4.7 Feature loaded car 67
4.8 More safer car 68
4.9 Car driving suitability 69 – 70
4.10 Value for money car 71
6
CHAPTER-1
In 1897, the first car ran on an Indian road. Through the 1930s, cars were imports
only, and in small numbers.
1947-1970
In 1952, the government appointed the first Tariff Commission, one of whose
purposes was to come out with a feasibility plan for the indigenization of the Indian
automobile industry. In 1953, the commission submitted their report, which
recommended categorizing existing Indian car companies according to their
manufacturing infrastructure, with licensed capacity to manufacture a certain
7
number of vehicles, with capacity increases allowable, as per demands, in the future.
The Tariff Commission recommendations were implemented with new policies that
would eventually exclude companies that only imported parts for assembly, as well
as those with no Indian partner. In 1954, following the Tariff Commission
implementation, General Motors, Ford, and Roots Group, which had assembly-only
plants in Mumbai, decided to move out of India.
The Tariff commission policies, including similar restrictions that applied to other
industries, came to be known as the "license raj", which proved to be the greatest
undoing of the Indian automotive industry, where bureaucratic red tape ended up
causing demand to outstrip supply, with month-long waiting periods for cars,
scooters, and motorcycles.
Passenger Cars
8
Utility and Light Commercial Vehicles
9
iv. Ashok Motors, later Ashok Leyland, Madras - technical collaboration with
Leyland Motors to manufacture medium to heavy commercial vehicles both
Bus and Trucks. Ashok Motors also discontinued its Austin venture formed
in 1948 to sell Austin A40 and retooled the factory to make trucks and buses.
v. Hindustan Motors - technical collaboration with General Motors to
manufacture the Bedford range of medium lorry and bus chassis.
vi. Premier Automobiles - technical collaboration with Chrysler to manufacture
the Dodge, Fargo range of medium lorry, panel vans, mini-bus and bus
chassis.
vii. Simpsons & Co, Madras - part of Amalgamations Group (TAFE Tractors)-
technical collaboration with Ford to manufacture medium lorry and bus
chassis, but did not utilise that option until the 1980s.
1970 to 1983
However, growth was relatively slow in the 1950s and 1960s, due to nationalization
and the license raj, hampered the growth of Indian private sector.
The beginning of the 1970s saw some growth potential and most of the collaboration
license agreements came to an end but with option to continue manufacturing with
renewed
branding. Cars were still meant for the elite and Jeeps were largely used by
government organizations and some rural belts. In commercial vehicle segments
some developments were made by the end of the decade to cater improved goods
movements. The two-wheeler segment remained unchanged except for to increased
10
sales in urban among middle class. But more fillip was target towards farm tractors
as India was embarking on a new Green Revolution. More Russian and eastern bloc
imports were done to increase the demand.
But after 1970, with restrictions on the import of vehicles set, the automotive
industry started to grow; but the growth was mainly driven by tractors, commercial
vehicles and scooters. Cars still remained a major luxury item. In the 1970s, price
controls were finally lifted, inserting a competitive element into the automobile
market. However, by the 1980s, the automobile market was still dominated by
Hindustan and Premier, who sold superannuated products in fairly limited numbers.
During the eighties, a few competitors began to arrive on the scene.
The OPEC oil crisis saw increase need to installing or redesign some vehicle to fit
diesel engines on medium commercial vehicle. Until the early 1970s Mahindra Jeeps
were on Petrol and Premier commercial vehicles had Petrol model options. The
Defense sector too had most trucks on Petrol engines.
1984 to 1992
From the end of the 1970s to the beginning of the 1980s saw no new models but the
country continued with 2 decade old designs forcing government to encourage and
let more manufacturers into fray.
In 1984, the then Prime Minister of India, Indira Gandhi established the Ordnance
Factory Medak, near Hyderabad. It started manufacturing Infantry Combat Vehicles
christened as Sarath, the backbone of India's mechanised infantry. OFMK is still the
only manufacturing facility of ICVs in India. To manufacture the high-power
11
engines used in ICVs and main battle tanks, Engine Factory Avadi, near Chennai
was set in 1987. In 1986, to promote the auto industry, the government established
the Delhi Auto Expo. The 1986 Expo was a showcase for how the Indian automotive
industry was absorbing new technologies, promoting indigenous research and
development, and adapting these technologies for the rugged conditions of India.
The nine-day show was attended by then Prime Minister Rajiv Gandhi.
Exports were slow to grow. Sales of small numbers of vehicles to tertiary markets
and neighbouring countries began early, and in 1987 Maruti Suzuki shipped 480 cars
to Europe (Hungary). After some growth in the mid-nineties, exports once again
began to drop as the outmoded platforms provided to Indian manufacturers by
multinationals were not competitive. This was not to last, and today India
manufactures low-priced cars for markets across the globe. As of 18 March 2013,
global brands such as Proton Holdings, PSA Group, Kia, Mazda, Chrysler, Dodge
and Geely Holding Group were shelving plans for India due to the competitiveness
of the market, as well as the global economic crisis.
12
Post-1992 liberalization
Maruti Suzuki Swift Dzire and its hatchback version are the largest selling
cars in recent years in India
Eventually multinational automakers, such as, Suzuki and Toyota of Japan and
Hyundai of South Korea, were allowed to invest in the Indian market, furthering the
establishment of an automotive industry in India. Maruti Suzuki was the first, and
the most successful of these new entries, and in part the result of government policies
to promote the automotive industry beginning in the 1980s. As India began to
liberalise its automobile market in 1991, a number of foreign firms also initiated
joint ventures with existing Indian companies. The variety of options available to
13
the consumer began to multiply in the nineties, whereas before there had usually
only been one option in each price class. By 2000, there were 12 large automotive
companies in the Indian market, most of them offshoots of global companies.
Emission norms
In 2000, in line with international standards to reduce vehicular pollution, the central
government unveiled standards titled "India 2000", with later, upgraded guidelines
to be known as Bharat Stage emission standards. These standards are quite similar
to the stringent European emission standards and have been implemented in a phased
manner. Bharat Stage IV (BS-IV), the most stringent so far, was implemented first,
in April 2010, in 13 cities—Delhi (NCR), Mumbai, Kolkata, Chennai, Bangalore,
Hyderabad, Ahemdabad, Pune, Surat, Kanpur, Lucknow, Solapur, and Agra—and
then, as of April 2017, the rest of the nation.
India levies an import tax of 125% on electric cars, while the import tax on
components such as gearboxes, airbags, drive axles, is 10%. Therefore, the taxes
encourage cars to be assembled in India rather than be imported as completely built
units.
Manufacturing facilities
The majority of India's car manufacturing industry is evenly divided into three
"clusters". Around Chennai is the southernmost and largest, with a 35% revenue
14
share, accounting for 60% of the country's automotive exports, and home of the
operations of Heavy Vehicles Factory, Engine Factory Avadi, Ford, Hyundai,
Renault, Mitsubishi, Nissan, BMW, Hindustan Motors, Daimler, Caparo, Mini, and
Datsun.
Near Mumbai, Maharashtra, along the Chakan corridor near Pune, is the western
cluster, with a 33% share of the market. Audi, Volkswagen, and Skoda are located
in Aurangabad. Mahindra and Mahindra has an SUV and engine assembly plant at
Nashik. General Motors, Tata Motors, Mercedes Benz, Land Rover, Jaguar, Fiat,
and Force Motors have assembly plants in the area.
The northern cluster is around the National Capital Region, and contributes 32%.
Gurgaon and Manesar, in Haryana, are where the country's largest car manufacturer,
Maruti Suzuki, is based.
Kolkata with Hindustan Motors (inactive), Noida with Honda, and Bengaluru with
Toyota are other automotive manufacturing regions around the country.
15
CHAPTER – 2
COMPANY PROFILE
INTRODUCTION (HONDA)
Honda has been the world's largest motorcycle manufacturer since 1959, as well as
the world's largest manufacturer of internal combustion engines measured by
volume , producing more than 14 million internal combustion engines each year .
Honda became the second-largest Japanese automobile manufacturer in 2001.
Honda was the eighth largest automobile manufacturer in the world behind Toyota ,
Volkswagen Group , Hyundai Motor Group , General Motors , Ford , Nissan, Fiat
Chrysler Automobiles in 2015 .
Honda was the first Japanese automobile manufacturer to release a dedicated luxury
brand, Acura , in 1986. Aside from their core automobile and motorcycle businesses,
Honda also manufactures garden equipment, marine engines , personal watercraft
and power generators , and other products . Since 1986, Honda has been involved
with artificial intelligence/robotics research and released their ASIMO robot in 2000
. They have also ventured into aerospace with the establishment of GE Honda Aero
Engines in 2004 and the Honda HA-420 Honda Jet , which began production in 2012
16
. Honda has three joint-ventures in China (Honda China , Dongfeng Honda , and
Guangqi Honda).
In 2013, Honda invested about 5.7% (US$6.8 billion) of its revenues in research and
development. Also in 2013, Honda became the first Japanese automaker to be a net
exporter from the United States, exporting 108,705 Honda and Acura models, while
importing only 88,357.
17
HONDA PROFILE
Public (K.K.)
Type
TYO: 7267
Traded as NYSE: HMC
TOPIX Core 30 Component
Conglomerate
Industry
Hamamatsu, Japan (October 1946,
Founded incorporated 24 September 1948; 69 years
ago)
Soichiro Honda
Founder
Takeo Fujisawa
Worldwide
Area served
18
Fumihiko Ike
(Chairman)
Key people
Takahiro Hachigo
(President and CEO)
Automobiles
Commercial vehicles
Luxury vehicles
Motorcycles
Scooters
Electric generators
Water pumps
Products
Lawn and garden equipments
Tillers
Outboard motors
Robotics
Jet aircraft
Jet engines
Thin-film solar cells
Internavi (Telematics)
19
Net income ¥344.5 billion (2016)[1]
(3月年2014 currently)
Number of
208,399 (2016)[1]
employees
Acura
Divisions Honda Automobiles
Honda Motorcycles
Honda Worldwide: Honda Motor Co.,
Website Ltd.
20
HISTORY
Tōkai Seiki was placed under control of the Ministry of Commerce and Industry
(called the Ministry of Munitions after 1943) at the start of World War II , and
Soichiro Honda was demoted from president to senior managing director after
Toyota took a 40% stake in the company . Honda also aided the war effort by
assisting other companies in automating the production of military aircraft propellers
. The relationships Honda cultivated with personnel at Toyota , Nakajima Aircraft
Company and the Imperial Japanese Navy would be instrumental in the postwar
period . A US B-29 bomber attack destroyed Tōkai Seiki's Yamashita plant in 1944
, and the Itawa plant collapsed in the 13 January 1945 Mikawa earthquake , and
Soichiro Honda sold the salvageable remains of the company to Toyota after the war
for ¥450,000 , and used the proceeds to found the Honda Technical Research
Institute in October 1946 .
21
With a staff of 12 men working in a 16 m2 (170 sq ft) shack, they built and sold
improvised motorized bicycles, using a supply of 500 two-stroke50 CCTohatsuwar
surplus radio generator engines . When the engines ran out, Honda began building
their own copy of the Tohatsu engine and supplying these to customers to attach to
their bicycles . This was the Honda A-Type , nicknamed the Bata Bata for the sound
the engine made.[10] In 1949, the Honda Technical Research Institute was liquidated
for ¥1,000,000, or about US$5,000 today; these funds were used to incorporate
Honda Motor Co., Ltd. At about the same time Honda hired engineer Kihachiro
Kawashima, and Takeo Fujisawa who provided indispensable business and
marketing expertise to complement Soichiro Honda's technical bent . The close
partnership between Soichiro Honda and Fujisawa lasted until they stepped down
together in October 1973.
The first complete motorcycle , with both the frame and engine made by Honda ,
was the 1949 D-Type , the first Honda to go by the name Dream. Honda Motor
Company grew in a short time to become the world's largest manufacturer of
motorcycles by 1964.
The first production automobile from Honda was the T360 mini pick-up truck, which
went on sale in August 1963. Powered by a small 356-cc straight-4 gasoline engine,
it was classified under the cheaper Kei car tax bracket. The first production car from
Honda was the S500 sports car , which followed the T360 into production in October
1963 . Its chain-driven rear wheels pointed to Honda's motorcycle origins.
Over the next few decades , Honda worked to expand its product line and expanded
operations and exports to numerous countries around the world . In 1986, Honda
introduced the successful Acura brand to the American market in an attempt to gain
ground in the luxury vehicle market . The year 1991 saw the introduction of the
22
Honda NSX supercar , the first all-aluminum monocoque vehicle that incorporated
a mid-engine V6 with variable-valve timing .
Following the death of Soichiro Honda and the departure of Irimajiri , Honda found
itself quickly being outpaced in product development by other Japanese automakers
and was caught off-guard by the truck and sport utility vehicle boom of the 1990s ,
all which took a toll on the profitability of the company . Japanese media reported
in 1992 and 1993 that Honda was at serious risk of an unwanted and hostile takeover
by Mitsubishi Motors , who at the time was a larger automaker by volume and flush
with profits from their successful Pajero and Diamante .
Later , 1995 gave rise to the Honda Aircraft Company with the goal of producing jet
aircraft under Honda's name .
23
On 23 February 2015, Honda announced that CEO and President Takanobu Ito
would step down and be replaced by Takahiro Hachigo by June; additional
retirements by senior managers and directors were expected.
Honda is headquartered in Minato, Tokyo, Japan. Their shares trade on the Tokyo
Stock Exchange and the New York Stock Exchange , as well as exchanges in Osaka,
Nagoya, Sapporo, Kyoto, Fukuoka, London, Paris and Switzerland.
The company has assembly plants around the globe. These plants are located in
China , the United States , Pakistan , Canada , England , Japan , Belgium , Brazil ,
México , New Zealand , Malaysia , Indonesia , India , Philippines , Thailand ,
Vietnam , Turkey , Taiwan , Peru and Argentina . As of July 2010, 89% of Honda
and Acura vehicles sold in the United States were built in North American plants,
up from 82.2 percent a year earlier. This shields profits from the yen's advance to a
15-year high against the dollar.
24
HONDA CITY
There’s no doubt that the Honda City is one of the most beloved sedans in the
country. The car has an aspirational value not only amongst the middle-class, but
also the youth. In 2017, Honda City completed 20 years in India.
1998 is when India first welcomed the Honda City. Though the present generation
looks all fancy, the first Honda City was very simple and subtle and was compared
with the likes of the Maruti Suzuki Esteem.
It was introduced with two engine options – the 1.3 litre and the 1.5 litre petrol. Two
years later in 2000, the VTEC engine was introduced in the new 1st generation
Honda City, which was a facelift variant.
The market was tough at that time with cars like the Opel Corsa and Astra,
Mitsubishi Lancer, Hyundai Accent, Ford Escort and Ikon in the same price
segment.
25
2003-2008: Second Generation Honda City
The second generation Honda City was launched in 2003 in India and was
completely different from the first generation in terms of design and aesthetics.
The second generation Honda City had more bulk and looked more chubby than its
previous sibling. There was only one variant launched at that time which was the 1.5
litre variant with just 77 bhp of power. A CVT variant was also added in 2003.
Honda also launched the City ZX version in 2005 with a 1.5 litre i-VTEC engine
that delivered 99 bhp of power and 132 Nm of maximum torque.
In 2007 the 10th anniversary edition of the Honda City was launched with had some
added cosmetic changes to the older 3rd generation variant.
26
2008-2015: Third Generation Honda City
Third generation Honda City was a breath of fresh air for Honda fans and a massive
upgrade. The car has a bit of an intimidating look to it thanks to its beefy front grille
and large headlamps.
The rear also got bigger tail lamps and the car came with ABS and airbags as
standard offerings.
The third generation Honda City received a 1.5 litre i-VTEC engine and was the first
in the segment to receive a sunroof. Some more additions made to the Honda City
in that era were a full-touch infotainment display and also a CNG variant was
introduced.
27
2014 Onwards: Honda City Fourth Generation
This is the fourth generation Honda City and the one that you mostly see on Indian
roads today. The car was launched in two engine variants being the 1.5-litre i-VTEC
(Petrol) and the 1.5-litre i-VTEC (Diesel).
It was launched in January 2014 with a starting price tag of Rs 7.42 lakh. With this
car, Honda finally introduced a 1.5-litre diesel i-DTEC engine variant in India.
It also received additional features like LED headlamps and a larger infotainment
system.
It’s been tough for Honda in the last couple of years with cars like the Maruti Suzuki
Ciaz and the Hyundai Verna snapping the the heels of the Honda City. Yet, it’s a
popular car and most refer to the market segment in which the City competes as the
Honda City segment.
With the new Honda City scheduled for 2019, this year could be crucial for the
Japanese automobile giant.
28
HONDA CITY VARIANTS OFFERED
Rs.9.7 Lakh*
City i-VTEC SV1497 cc, Manual, Petrol, 17.4 kmpl
City Edge Edition SV1497 cc, Manual, Petrol, 17.4 Rs.9.75 Lakh*
kmpl
Rs.10.4 Lakh*
City i-VTEC V1497 cc, Manual, Petrol, 17.4 kmpl
City i-DTEC SV1498 cc, Manual, Diesel, 25.6 kmpl Rs.11.0 Lakh*
City i-VTEC VX1497 cc, Manual, Petrol, 17.4 kmpl Rs.11.56 Lakh*
City i-DTEC V1498 cc, Manual, Diesel, 25.6 kmpl Rs.11.75 Lakh*
29
Variant Ex-Showroom Price
City i-VTEC ZX1497 cc, Manual, Petrol, 17.14 kmpl Rs.12.75 Lakh*
City i-DTEC VX1498 cc, Manual, Diesel, 25.6 kmpl Rs.12.86 Lakh*
City i-DTEC ZX1498 cc, Manual, Diesel, 25.6 kmpl Rs.14.05 Lakh*
30
HONDA CITY SPECIFICATIONS
Engine(cc) 1497
Seating 5
31
HONDA CITY FEATURES
32
Power Steering Yes
No. of cylinder 4
33
Fuel Supply System PGM-Fi
Turbo Charger No
Super Charge No
Overdrive No
Synchronizers No
Clutch Type No
34
HONDA CITY PERFORMANCE & FUEL
35
HONDA CITY SUSPENSION SYSTEM, STEERING & BRAKES
36
HONDA CITY DIMENSIONS & CAPACITY
Length 4440mm
Width 1695mm
Height 1495mm
37
Rear Legroom 1000mm
Seating Capacity 5
No of Doors 4
38
LEADERSHIP
Name Years
39
INTRODUCTION (HYUNDAI)
Following the 1997 East Asian financial crisis and Chung's death, Hyundai
underwent a major restructuring and break-up, which reduced the Hyundai Group's
business to encompass only container shipping services, the manufacturing of lifts,
and tourism. Today, most companies bearing the name Hyundai are not legally
connected to Hyundai Group. They include Hyundai Motor Group, Hyundai
Department Store Group, Hyundai Heavy Industries Group and Hyundai
Development Company. However, most of the former subsidiaries of the Hyundai
conglomerate continue to be run by relatives of Chung. If these companies were
considered as forming a single broad family business, then it would remain the
largest company in South Korea with enormous economic and political power in the
country.
40
PROFILE
Type Public
KRX: 005380
Traded as LSE: HYUD
NASDAQ: HYMTF
Industry Automotive
41
Worldwide (except for North
Area served
Korea)
Chung Mong-koo
(Chairman)
Key people
Lee Won-hee
(President and CEO)
Automobiles
Luxury cars
Products Commercial vehicles
Engines
Number of
104,731 (2013)
employees
Website hyundai.com
42
HISTORY
Hyundai was founded as a small construction firm by Chung Ju-yung in
1947. Hyundai Construction began operating outside of South Korea in 1965,
initially entering the markets of Guam, Thailand and Vietnam.
Hyundai Motor Company was founded in 1967. Hyundai Heavy Industries was
founded in 1973, and completed the construction of its first ships in June 1974.
OPERATIONS
By the mid-1990s Hyundai comprised over 60 subsidiary companies and was active
in a diverse range of activities including automobile manufacturing, construction,
chemicals, electronics, financial services, heavy industry and shipbuilding. In the
same period it had total annual revenues of around US$90 billion and over 200,000
employees.
43
HYUNDAI MOTOR COMPANY
Hyundai branded vehicles are manufactured by Hyundai Motor Company, which
along with Kia comprises the Hyundai Kia Automotive Group. Headquartered
in Seoul, South Korea, Hyundai operates in Ulsan the world's largest
integrated automobile manufacturing facility, which is capable of producing 1.6
million units annually. The company employs about 75,000 people around the world.
Hyundai vehicles are sold in 193 countries through some
6,000 dealerships and showrooms worldwide. In 2012, Hyundai sold over 4.4
million vehicles worldwide. Popular models include the Sonata and Elantra mid-
sized sedans.
The Asan Foundation, established by Chung Ju-yung in 1977 with 50 percent of the
stock of Hyundai Construction, subsidizes medical services in Korea primarily
through the Asan Medical Center and six other hospitals. The foundation has
sponsored conferences on Eastern ethics and funded academic research into
traditional Korean culture. In 1991, it established the annual Filial Piety Award.
44
HYUNDAI VERNA
3 generations of Verna in India :-
45
3rd generation (2017 – present)
Rs.8.08 Lakh*
VTVT 1.4 E1368 cc, Manual, Petrol, 19.1 kmpl
Rs.9.33 Lakh*
CRDi 1.4 E1396 cc, Manual, Diesel, 24.0 kmpl
46
Variant Ex-Showroom Price
47
Variant Ex-Showroom Price
Engine(cc) 1591
48
Max Torque 151Nm@4850rpm
Seating 5
49
Alloy Wheels Yes
50
No. of cylinder 4
Compression Ratio No
Turbo Charger No
Super Charge No
Transmission Type No
51
Gear Box 6 Speed
Drive Type No
Overdrive No
Synchronizers No
Clutch Type No
52
ARAI Mileage (kmpl) 17.0
53
Turning Radius (wheel base) 5.2 metres
Length 4440mm
Width 1729mm
Height 1475mm
54
Rear Legroom 840mm
Seating Capacity 5
No of Doors 4
55
CHAPTER – 3
RESEARCH METHODOLOGY
RESEARCH OBJECTIVE
Research is common parlance refers to a search for knowledge. Once can also define
research as a scientific and systematic search for pertinent information on a specific
topic. In fact, research is a scientific investigation. The Advance Learner’s
Dictionary of Current English lays down the meaning of research as “ a careful
investigation or inquiry especially through search for new facts in any branch . “
RESEARCH METHODOLOGY
56
are generally adopted for the research in studying his research problem along with
the logic behind them. It is necessary for the researchers to know not only the
research methods/techniques but also the methodology.
RESEARCH DESIGN
Decisions regarding what, when, how much, by what means concerning an enquiry
or a research study constitute a research design. “ A research design is the
arrangement of conditions for collections and analysis of data in a manner that aims
to combine relevance to the research purpose with economy in procedure. “
They are termed as formulative research studies. The main purpose of such studies
is that of formulating a problem for more precise investigation or of developing the
working hypotheses from an operational point of view.
It includes survey and fact-finding enquires of different kinds. The major purpose of
it is description of the state of affairs as it exists at present.
57
SAMPLING
Sampling unit
Sample technique
SOURCES OF DATA
Primary data
They are those which are collected afresh and for the first time, and thus happen to
be original in character. We collect primary data during the course of doing
experiments in an experimental research but in case we do research of the descriptive
type of performs surveys. Here the primary data will be collected by means of
58
preparing a questionnaire and getting it filled by a large sample space. These
questionnaires will help in drawing conclusions about the case.
Field survey
Personal interview (Questionnaire)
Secondary data
It means data that are already available i.e. they refer to the data which have already
been collected and analyzed by someone else. When the researcher utilize secondary
data then he has to look into various sources from where he can obtain them. In this
case he is certainly not confronted with the problems that are usually associated with
the collection of original data.
Internet
Database
59
CHAPTER-4
60
4.1.2. (Diesel engine)
61
TABLE 4.2: More elegant looking car (exterior)
Honda city – 13
Hyundai Verna – 37
exterior looks
honda city
hyundai verna
Interpretation – Now – a – days people like sports car than a luxury car. Hence,
people like Hyundai verna’s exterior than that of Honda city’s exterior look as it
looks more sporty than Honda city. It also have LED tail lights, huge alloy wheels,
LED DRLs and front chrome grill which gives it more elegant look than from Honda
city.
62
TABLE 4.3: More elegant looking car (interior)
Honda city – 29
Hyundai Verna – 21
interior looks
honda city
hyundai verna
Interpretation – Honda city’s interior is more liked by the people than that of
Hyundai verna as it has piano – black finish on dashboard panel with 7 inches
touchscreen infotainment system, a touchscreen automatic A/C system, dual tone
interior i.e. beige and black colour, digital information screen in the speedometer
and multi – functioning steering wheel with Honda logo’s badging on it and an
automatic sunroof in top variants.
63
TABLE 4.4: Steering wheel feedback
Honda city – 22
Hyundai Verna – 28
honda city
hyundai verna
Interpretation – People like light weight steering wheel. Hyundai verna’s steering
wheel is much lighter than that of Honda city which makes it easier for people to
take turns and do corning/cuttings while driving. It provides a sporty feel to the
driver and it becomes more easy to handle.
64
TABLE 4.5: Better car lighting for night drive
Honda city – 30
Hyundai Verna – 20
car lighting
honda city
hyundai verna
Interpretation – According to people, Honda city’s light are more bright than that
of Hyundai verna as it provides LED DRLs (day-time running lights) with LED
projector headlamps as well as fog lamps which produce more and brighter light
than from Hyundai verna.
65
TABLE 4.6: More spacious car
Honda city – 37
Hyundai Verna – 13
car space
honda city
hyundai verna
Interpretation – Both Honda city and Hyundai verna have similar front space. But
in case of rear legroom spacing, Honda city provides more space to the rear
passenger than that of Hyundai verna and also provides more headroom to the rear
passengers than that of Hyundai verna which makes it more comfortable car than
Hyundai verna.
66
TABLE 4.7: Feature loaded car
Honda city – 23
Hyundai Verna – 27
honda city
hyundai verna
Interpretation – Both Honda city and Hyundai verna have numerous features but
Hyundai verna have a couple of more feature than Honda city like 7 inches
touchscreen system with arkamys sound, auto link(connected car technology),
Hyundai i-blue (audio remote application), android auto, apple car-play, etc.
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TABLE 4.8: More safer car
Honda city – 22
Hyundai Verna – 28
safer car
honda city
hyundai verna
Interpretation – Both Honda city and Hyundai verna provide 6 air bags with ABS,
EBD, isofix child lock etc. but Hyundai verna use a special kind of steel which
provides 50% additional strength to the car which makes it more safer than Honda
city.
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TABLE 4.9: Car suitable for driving in :-
4.9.1. City
Honda city i-VTEC – 18
Honda city i-DTEC – 10
Hyundai Verna VTVT – 8
Hyundai Verna CRDi – 14
city driving
Interpretation – In city, most of the people think Honda city i-VTEC (petrol engine)
is more suitable than any the other as it is a very quiet engine whose sound can’t
listened while sitting inside the car. This car is more good for driving in traffic areas.
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4.9.2. Highway
Honda city i-VTEC – 18
Honda city i-DTEC – 10
Hyundai Verna VTVT – 8
Hyundai Verna CRDi – 20
highway driving
Interpretation – For highways, most of the people think Hyundai Verna CRDi
(diesel engine) is more suitable than any the other as it is a very quiet and smooth
engine whose sound can’t be listened while sitting inside the car. This car has more
power than Honda city and have good fuel efficiency too. It is a good combination
of power and fuel efficiency. Just because of a minor difference of average between
Honda city diesel and Hyundai verna diesel, people doesn’t compromise with the
feel of driving a powerful car.
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TABLE 4.10: Value for money car
Honda city – 24
Hyundai Verna – 26
honda city
hyundai verna
Interpretation – Both Honda city and Hyundai verna are the best selling cars of
their segment. Both gives a tough competition to each other as well as to other cars
of this segment. But Honda city is slightly expensive than the Hyundai verna and
verna provides more power and features than from Honda city. Hence, Hyundai
Verna is value for money car than from Honda city.
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CHAPTER-5
The chapter lists down the various results that came up during the course of the
study. This chapter therefore deals with finding and recommendation of the project.
Honda city and Hyundai verna are the most selling cars of their segment.
Most of the customers think that Honda city is more fuel efficient than
Hyundai verna either in city or on highways. As per ARAI test also, Honda
city claims more average whether it is petrol engine or the diesel engine.
For driving in the city, Honda city i-VTEC is the better option than the verna
due to its comfort less, good fuel efficiency and no-noisy engine. But for
highway driving, Hyundai verna CRDi is the better option due low noisy
engine like other diesel car engines have, nice comfort, good fuel efficiency
and high engine power which is more than the Honda city and best in its
segment.
In case of exterior looks, most of the people think Hyundai verna looks better
than the Honda city due its sporty look with LED tail lights, LED DRLs and
a big front chrome grill.
In case of interior looks, Honda city has the better interior due piano-black
panel finish with touchscreen automatic A/C system
Both the cars have almost same safety feature but due to high quality steel
used in making of Hyundai Verna, people think Hyundai verna is more safer
car than the Honda city.
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Both cars have similar features but verna have a couple of more feature which
makes it feature loaded car for the people.
Verna’s steering wheel is lighter than City’s steering wheel which provides a
sporty feel to the driver and makes it easier for the driver to take difficult turns
easily.
While purchasing a car, the most important factor is pricing. After comparing
each other it seems that Hyundai verna is more valued than the Honda city as
Honda city is more expensive and also Hyundai verna provide more features
than Honda city.
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CHAPTER – 6
CONCLUSION
Automobiles have become the basic necessity of life. With rising income level, the
standard of living of people has been increasing. There are a lot of consumers who
are buying cars and there is more and more diversion towards buying behavior in
cars as they are competitively priced and there is a lot variety in terms of brands,
models, colours etc.
This study would help in understanding the factors that brings out the major
difference between Honda city and Hyundai verna which can help in buying anyone
of the both.
After the survey, it can be concluded that both cars are best of their segment and are
the biggest competitors of each other. Both are valued for money cars with best-in-
segment features, great fuel efficiency, maximum power providing both luxury and
sporty feel to the driver as well as to the passengers.
Also it can be concluded that both the cars have a great near future as the demand of
the cars are increasing every month which can be easy for the company to launch
their upgraded or facelift models of these in the future.
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CHAPTER – 7
BIBLIOGRAPHY
Websites:-
www.cardekho.com
www.carwale.com
https://en.wikipedia.org/wiki/Hyundai_Motor_India_Limited
https://en.wikipedia.org/wiki/Honda
https://en.wikipedia.org/wiki/Hyundai_Accent
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ANNEXURE
Q1. Out of both Honda City and Hyundai Verna, which is more fuel efficient
in case of -
a. Petrol engine:-
o Honda city 1.5 i-VTEC
o Hyundai verna 1.6 VTVT
o Hyundai verna 1.4 VTVT
b. Diesel engine:-
o Honda city 1.5 i-DTEC
o Hyundai verna 1.6 CRDi
o Hyundai verna 1.4 CRDi
Q2. Among both the car, who got the more appealing exterior look?
o Honda City
o Hyundai Verna
Q3. Among both the car, who got the more appealing interior look?
o Honda City
o Hyundai Verna
o Honda City
o Hyundai Verna
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Q5. Out of the both, which provide better lighting for night driving?
o Honda City
o Hyundai Verna
o Honda City
o Hyundai Verna
Q7. Which of the both have more feature i.e. a feature loaded car?
o Honda City
o Hyundai Verna
o Honda City
o Hyundai Verna
a. City –
o Honda City i-VTEC
o Honda City i-DTEC
o Hyundai Verna VTVT
o Hyundai Verna CRDi
b. Highway –
o Honda City i-VTEC
o Honda City i-DTEC
o Hyundai Verna VTVT
o Hyundai Verna CRDi
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Q10. Which of the both car is valued for money?
o Honda City
o Hyundai Verna
Personal Data
Name: _____________________
Gender: _____________________
State/Region: _____________________
Profession:
o Business o Professional
o Service o Other
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