your

Award winning creative and

digital marketing agency

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Contents What we do
What we do 02 Our clients are at the heart
Who we are 03 of everything we do.
We are a creative and digital marketing agency that
Our clients 04
creates effective, highly targeted marketing activity
Softcat 05 that unlocks ROI.
We start with the finish: what you want to achieve.
Oxford Instruments 07 It’s how we gain an intimate understanding of
your objectives and audience. Then we use the
Hiscox 09 most effective tactics to differentiate your
Vertiv 11 business, cut through the fog and create
demand in your market.
Milton Park 13 ROI

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Who we are Our clients
Miramar are a friendly, Miramar work with some of the largest B2B organisations in the world, across multiple industries.
tight-knit group of We are used to working across the globe, so ensuring campaigns work across different regions in
strategic, creative and multiple languages is second nature to us.
technical marketing
practitioners with a
ravenous appetite
for innovation.
We’re proud of our service led culture, and with
an average client relationship lasting 4 years
and 80% of our business coming from referrals,
we should be.

CREATIVITY
SERVICE
ROI

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 31,000+ unique visitors every month HP Elite X3 The Result
• 1,852,000 page views, over 797,500
sessions from 446,000 unique users.

18% from a mobile device

• That’s an average of 2.32 page views
per 2 minute (average) session.
Softcat Website
• Traffic is still over 50% new visitors.

The problem 33,000 prospects But a clear trend for returning customers
at over 45%.
In 2015, Softcat commissioned us to update their
A campaign that was run for the launch of the
website. It had fallen behind their competitor’s
new HP Elite product gained great traction, out of

10% engagement
websites and needed to provide a better UX for
30,000 prospects 12,500 were reached through
their customers. The site also needed to enable
paid social media. The average dwell time on the
venders to hang lead generation campaign
landing page was 4 mins 55 seconds with a 10%
landing pages and social media from the site.
engagement rate.

The Solution
After a quick turnaround Softcat’s new home
online launched with an enhanced user journey,
new content and the flexibility to launch campaign
pages and add new content quickly. We are
constantly optimising the functionality and
integrating features to increase lead generation.

 12,500 reached via

paid social media
55% new visitors
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 The Solution
50 leads in the Miramar worked through a naming and branding
process to understand the product and define a

first 2 days key messaging matrix. This allowed us to create

concepts including: logo, messaging and tone of
Vulcan Product Launch voice for the two markets.
Using this matrix we wrote the copy and created
The Problem a suite of marketing assets that included:
8pp brochures, info cards, application notes,
As a new client to Miramar, Oxford Instruments
event banners, adverts, posters, 3D animation,
approached us with a product that they wanted to
product videos and a launch video for each of
launch to two different markets through their global
the markets.
distributors, existing and potential customers.

Photography and video footage was shot on

location at a scrapyard in the Netherlands and
a factory in Hayes. Our in-house motion artists
then created the 3D render used on the product
launch Microsite.

The Result
“Vulcan” was launched on the 24th January 2017
and within the first two days Oxford Instruments
had over 50 leads from website enquiries and
the collateral created. Miramar will support the
on-going development of marketing materials,
including translations to assist the local sales
teams with the global launch.

Worldwide launch
in 11 languages 08

Hiscox Broker Guide
The Problem
Hiscox has a fantastic network of insurance brokers
across the UK. Working with Hiscox these brokers
use their knowledge and experience to sell policies
across a broad range of specialist markets.
Hiscox supported their brokers by providing a
“how to sell” guide in the form of a very large
brochure that they couldn’t prove any ROI, on it’s
effectiveness or even how much it was used by
the brokers.
We needed a “how to sell” guide that could be
fully utilised, effective and demonstrate real ROI.
We knew the guide had to be informative,
but also easy to digest and engaging enough that
brokers would not use it once but use it as their go
to guide. A challenge we took on with the normal
Miramar gusto.
The Result
6.3 pages visited per session A fully engaged broker network using the site
multiple times, dwelling on the site for an average
of just under 17 minutes and accessing 6.3 pages
per session.
Not a bad place to start measuring ROI from.
The Solution
We opted for a digital platform; our solution had
to have a simple UX journey so we unleashed our
digital innovators and asked them to use the latest
technologies to produce a web application that
would hit the spot.
Our talented copywriters crafted a witty, tongue in
cheek style outlining what each type of prospect
business did, how they could be spotted in their
natural habitat and the type of exposures they face,
including relevant industry examples.
Fundamental to the solution was providing an
option for the busy brokers to download and save
the information to review offline.
Average Dwell time of just under 17 minutes
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10

EMEA Stand Launch
The Problem
Emerson Network Power came to us with a
great opportunity to have fun with a new brand.
They had rebranded as Vertiv and had six key
exhibitions across EMEA to introduce the brand
to customers and the market.
Emerson had six stand spaces all with unique
dimensions and layouts. The brief was a stand
design that would work for each event and a
creative presence that would engage with
delegates getting them to step over the line.
The Solution
Miramar designed an interactive and experiential
modular stand that had high impact across
all six events. The reusable framework with
interchangeable graphic panels allowed us to focus
the creative and message based on each events
audience and market dynamics.
The Result
The stand looked awesome and that’s not just us
saying it, the feedback from delegates, the team
3 countries
on the stand and even competitors was great.
The interactive podiums were in constant use
providing insight and giving delegates a relaxed
and personal way to research the proposition
without the usual direct sell of an event.
The video wall drew crowds and encouraged
delegates to step over the line and engage
with the interactive elements and the sales team.
A great event with a big bundle of new leads and
conversations to be continued.
On to the next one!
To capture delegates attention striking video walls
showcasing case studies and the new company
brand proposition were installed. Four interactive
podiums were set up to host their customer app,
which guided delegates through their product
offering and the stand team along with a barista
kept the delegates buzzing.
6 events
12

33% increase in inbound leads
The Solution
The inspiration and tools for the new brand and
vision to position Milton Park as “the premium
business park in the South East of England”,
came from the results of the research focus
groups, questionnaires and one to one interviews.
The Result
MEPC and Miramar launched the new brand
in December 2016, it embodies the park’s key
values with a contemporary style and defines
the relationship between Milton Park and its’
third-party owners for all audiences.

The creative styling, typography and tone of The new website, the hub for the brands
copy used in all communications reflects communications has seen a 13% increase in
Milton Park Rebrand prestige and community values and the new visitors and a whopping 33% increase in inbound
brand mark provides the park with an instantly leads. The brands communications have also
The Problem recognisable presence. seen a dramatic improvement across the board
with email click through rates up 38%.
What an opportunity! Milton Park owned by
MEPC the most prominent business park in our
region and the largest single ownership business
park in Europe wanted an agency to help them
rebrand and establish their identity.
We just had to be involved and with a lot of hard
work, research and a touch of creative genius we
were lucky enough to win the pitch and work with
this amazing park renowned for its cutting-edge
science and technology companies, high quality
bespoke premises and strong community feel.

13% Increase in visitors

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 In order to deliver the best possible service, Miramar have created
a dedicated team for all of your needs.

If you’ve got a product you need branding, an event you need a stand
for or any other project in mind, get in touch and we’ll work with you to
reach, and exceed your goals.

+44(0)1491 825 288

hello@miramar-group.co.uk
www.miramar-group.co.uk

Kestrel House, Howbery Park, Wallingford, OX10 8BA

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