Conversation vs. Connection 6.

Mass communication
 Use of media, print, broadcast to reach a
 Conversations are all connections; however, wider coverage
not all connections are conversations.  Example: national news
7. Cross-cultural communication
Types of Communication:
 People from different cultures communicate
 Written
Uses of Social Media: The 7 Cs
 Oral
 Non-verbal 1. Communicating—the “conveying of
information” as the main function of social
A. Written Communication media. It allows users to share messages in
multiple directions. At present, users of social
 Letters, e-mails, articles, books, news reports, media sites like Twitter can send messages
memos, other printed documents globally in a short span of time; a
 For formality reasons phenomenon termed as “going viral.”
2. Cause-support—social media can help solve
B. Oral Communication societal problems through the raise
awareness regarding crusades like messages
 Informal or support groups aimed to help calamity
 Daily use victims or empower and advocate a stand
regarding an issue. It provides a “voice for
C. Non-verbal Communication the voiceless” and empowers vulnerable
groups of society.
 Gestures and sign languages 3. Competitive—since 2007, competitions and
 Body movements contests in social media has been a trend.
Participation, judging process, and
7 Levels of Communication
announcement of winners all happen with
social media sites for the competition
1. Intrapersonal communication
themselves are dependent on the functions
 Communication with oneself
of sites like Youtube, Facebook, and Twitter.
 Extremely private and exclusive to oneself
4. Communication research—social media can
 Silent conversation with oneself
also be a venue for online or Internet-based
 Self can be both sender and receiver
research. Certain topics can be further
2. Interpersonal communication
studied from different social media-based
 Takes place between two individuals
resource databases.
communicating with one another
5. Connecting others—social media matches
 Both persons are simultaneously the sender
people together based on similar interests. It
and receiver
also allows them to share off-site contact
3. Small group communication
information in a conversation, with trained
 Takes place when more than two people are
moderators for civil participation.
involved
6. Client service—social media can be a place
 Involves three to twenty individuals
where people can market good or even file
4. Public communication
complaint to companies.
 One publicly addresses a large group of
7. Community service—social media creates a
people
sense of community by “connecting others”
5. Organizational communication
by using shared interests to build
 Communications with organizations
communities without a third-party platform.
 Internal and external
 Organizational effectiveness
Functions of Social Media
1. Identity—It is the extent to which users reveal
themselves. The personal information is
revealed such as age, status, and gender;
but sharing too much personal information
may lead to certain risks.
2. Conversation—It is the extent to which users
communicate with each other. This is also the
amount of information exchanged which
can have various purposes and (to build self-
esteem or to keep updated with new ideas
or trending topics such as environmental
problems, economic issues, social or political
conflicts).
3. Sharing—It is the extent to which users
exchange, distribute and receive content.
4. Presence—It is the extent to which users
know if others are available. It is the
awareness of the presence of individuals in
the network as they appear active in
communication as social media users who
can be from anywhere, whether active or
latent application in the virtual or real world.
5. Relationships—It is how people in social
media relate and connect another as
friends, relatives, or schoolmates, or even as
strangers.
6. Reputation—It is the level of trust among
people in social media as they project
themselves and their self-image in a virtual
space; therefore, the users must know how to
evaluate the credibility of other social media
users.
7. Groups—the formed communities whose
members belong to a certain aggrupation
with common beliefs and interests; hence,
agenda and membership are required in the
interaction.
Proper Uses of Social Media
1. Know your intentions—“Think before you
click.” Always be careful in giving attention,
approval, criticism, opinion, or personal
information.
2. Be your authentic self—Develop or maintain
a good sense of self when posting or sharing.
Be authentic and communicate from the
heart by truthfully talking about the things
that really matter.
3. If you tweet, be kind—post your thoughts
without harming others. Message in social
media must be assessed carefully before
they are shared.
4. Offer random tweets of kindness—“Is there
anything I can do to help or support?” is a
question you may regularly ask on Twitter.
Reach out to help a stranger.
5. Experience now; share later—It is common to
snap a picture or a selfie and upload it
immediately on Facebook or send it via
email to a friend. However, this action
negates the experience of being in the
moment of sharing and establishing intimacy
in real-life.
6. Be active, not reactive—When receiving
updates or any type of alerts in social media
accounts, whether a response is needed at
all, use your offline time to decide the value
you can offer.
7. Respond with full attention—People often
share links of third-party articles without
actually reading them, or comment on posts
after only scanning them without giving any
or enough attention. The user must devote
ample time to absorb the subject and
respond to make a difference.
8. Use mobile social media sparingly—Based
on research, 43% of cellphone users access
the Internet on their devices several times a
day, referring to it as a continuous partial
attention. Limit the use of mobile devices
and social media so that important items in
life are not missed.
9. Practice letting go—It may feel unkind to
disregard certain updates or tweets, but
there is a need for downtime. You do not
need to “catch up” on the latest updates
every single minute.
10. Enjoy social media—Use social media with a
purpose. There are no hard-and-fast rules.
Follow your own instincts and have fun with it.
Be mindful of what technology can do.