Name: Sharadkumar Sharma Enrollment No.: 09BS0002179.

Mobile No.:9913223100 E-mail Id: sharad.ibsa@gmail.com

Management Research Project

(Project Proposal)

1. Project Proposed:

To Study the marketing strategies of European companies in International trade.

(Area of study: International Marketing.)

2. Description of Project in brief:

This project is primarily focus on Study of International marketing done by

European companies and how effective marketing strategies can lead the
companies at the global level.

Taking Germany as a major exporter country of European market, the study will be
focused on how German companies effective market their products/services in the
international market. Germany is the world’s second top exporter with $1187
billion exports in 2009. Germany is the leading producer of wind turbines and solar
power technology in the world. Germany has also the largest national economy in
Europe and the fourth largest by nominal GDP in the world.

3. Objective of the Project:

(a) To study the emerging European market.

(b) To study the dominant factors making Europe competent in the world during
post recessionary period.

(c) To study the marketing strategies of European companies.

(d)Germany is the emerging export market for the world. All the above points
stated will be focused on Germany as a whole.

Literature Review:

EUROPE TRADE, EXPORTS AND IMPORTS:

The European Union, in a bid to encourage interstate dependency and trading

relationships, has abolished all forms of tariffs on trading and adopted a common
currency. The move has definitely made this strong economic region even stronger.
Such policies have resulted in Europe’s trade running smoothly internally and
internationally.

European trade is the biggest in the world and is the source of all major heavy
engineering products. Led by nations such as Germany, Italy, the UK and France,
Europe’s trade is dominated by reliable automobiles and heavy machinery.

Here is the list of commodities that the various countries of the European
Union manufacture and export:

1. Automobiles - France, Italy, UK, Germany, Czech Republic, Spain

2. Fashion- Italy and France and other western European countries
3. Aircraft- France and Germany
4. Machinery- The entire continent
5. Electronics- Italy, The Netherlands, Germany
6. Food products such as wine, beer, cheeses, chocolates- Western Europe
7. Pharmaceuticals- Switzerland
8. Military equipment- UK, France, Italy, Germany, Russia
9. Industrial chemicals- Most countries

Germany remains the largest player in terms of European trade, while the UK
remains a financial hub for most activities in Europe.

Why Germany?

Germany follows a standardization strategy as a regulatory affair to he helps

business and society strengthens, develop and open up regional and global markets.
The vision of the German Standardization Strategy is as follows:

"Standardization in Germany helps business and society strengthen, develop and

open up regional and global markets."

The German Standardization Strategy consists of five goals and courses of action
to meet those goals:

 Standardization secures Germany's position as a leading industrial nation.

 Standardization as a strategic instrument supports a successful society and
economy.
 Standardization is an instrument of deregulation.
 Standardization and standards bodies promote technological convergence.
 Standards bodies provide efficient procedures and tools.

4. Methodology:

The project is fully based on study of international marketing, so the methodology

used by me for the implementation of the project is as follows, also keeping in
mind the factors like time, cost and the kind of direct result which we wanted,
following methodology will be implemented:

e Research : The study will be purely based on research and secondary data
available on the internet.

Direct Meeting/Interviewing with the company’s professionals

(Purchase/Marketing manager International Division) dealing/trading with
European companies.

5. Schedule:

I will submit the following report as per schedule given below.

Project Interim Report 15th November,2010

Project final Report 15th January,2011

6. Limitations of the Study:

The whole study is based on secondary data available through internet.

Study will he highly influenced by the interviewee as they are in a direct
touch with the German companies.

Faculty Guide: Prof. Vivek Ranga.

Date: 20/8/2010.

Place: Ahmedabad.