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Frame Your Design Challenge

What is the problem you’re trying to solve?

1) Take a stab at framing it as a design question.

2) Now state the ultimate impact you’re trying to have.

3) What are some possible solutions to your problem?

Think broadly. It’s fine to start a project with a hunch or two, but make sure you allow for surprising outcomes.

4) Finally, write down some of the context and constraints that you’re facing.
They could be geographic, technological, time-based, or have to do with the population you’re trying to reach.

5) Does your original question need a tweak? Try it again. 

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Interview Guide

Open General Then Go Deep

What are some broad questions you can ask to open the What are some questions that can help you start to
conversation and warm people up? understand this person’s hopes, fears, and ambitions?

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Resource Flow

For individual interviews:

What brings money in? Where does money go?

For Group Interviews:

What brings money in? Where does money go?

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Card Sort

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Card Sort

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Card Sort

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Card Sort

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Create Insight Statements

Write Your Design Challenge

Theme:

Insights:

1.

2.

3.

Theme:

Insights:

1.

2.

3.

Theme:

Insights:

1.

2.

3.

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Create How Might We Questions

Turn Your Insights Into How Might We Questions

Insight:

How might we

Insight:

How might we

Insight:

How might we

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Storyboard

Title Title

Place Post-It Place Post-It

Drawing Here Drawing Here

What’s Happening What’s Happening

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Title Title

Place Post-It Place Post-It

Drawing Here Drawing Here

What’s Happening What’s Happening

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Business Model Canvas

Designed for: Designed by:

Key Partners Key Activities Key Propositions

Who are our Key Partners? Who are our key suppliers? Which Key What Key Activities do our value propostions require? What value do we deliver to
Resources are we acquiring from partners? Which Key Activities Our distribution Channels? Revenue Streams? the customer? Which one of
do partners perform? our customer’s problems are
we helping to solve? What
bundles of products and
services are we offering to
each Customer Segment?
Which customer needs are
we satisfying?

Key Resources
What Key Resources do our value propositions require?
Our distribution Channels? Customer Relationships?
Revenue Streams?

Cost Structure
What are the most important costs inherent in our
business model? Which Key Resources are most
expensive? Which Key Activities are most expensive?

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Date: Version:

Customer Relationships Customer Segments

What type of relationship does each of our Customer Segments For whom are we creating value?
expect us to establish and maintain with them? Which ones have Who are our most important customers?
we established? How are they integrated with the rest of our
business model? How costly are they?

Channels
Through which Channels do our Customer Segments want to be
reached? How are we reaching them now? How are our Channels
integrated? Which ones work best? Which ones are most cost-
efficient? How are we integrating them with customer routines?

Revenue Streams
For what value are our customers really willing to pay?
For what do they currently pay? How are they currently
paying? How would they prefer to pay? How much does
each Revenue Stream contribute to overall revenues?

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Resource Assessment

Distribution Activities Capabilities

How are you getting your concept out into the world? What activities will be required to make your idea work? What are we already
Are there multiple ways? capable of?

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Responsibilities Still Needed?

Who is responsible for doing it?

Design Team Implementing Org Funder External

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Ways to Grow Framework

New Offerings

REVOLUTIONARY
EV
Existing Users

New Users
O
LU
TI
O
NA
RY

INCREMENTAL

Existing Offerings

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