ENTREPRENEURSHIP

Members:
Mark Angelo S. Iradiel

Naomi Ching-Fen F. Bravo

Emrrie B. Elayon

Hero G. Austria

Joshua B. Zareno
 Table of Contents

INTRODUCTORY PAGE

Business Name and Address......................................................................1

Name and Address of Business Owners....……………...................................2

Nature of Business.......................................................................................3

Environmental and Industrial Analysis

SWOT Analysis..............................................................................................4

PEST Analysis................................................................................................5

Description of the Business

Product and Services.....................................................................................6

Size of the Business.......................................................................................7

Mission,Vision and Core Values....................................................................8

Background of the Business..........................................................................9

Production Plan

Suppliers of Raw Materials............................................................................10

Future Capital Equipment Needs....................................................................11

Marketing Plan

Pricing .................................................................................................................12

Distribution............................................................................................................13

Promotion..............................................................................................................14

Organizational Plan

Organizational Chart ..........................................................................................15

Background of the Management Team..............................................................16

Roles and Responsibilities of Management Team............................................17

Executive Summary.............................................................................................18
 Business name and address

WORLD OF SWEETS

The business name “World Of Sweets” is originated in the Philippines by the

business owners in 2018. World Of Sweet provide the best sweets to the people who like
sweet. It is a dessert shop located at Pilar Village commercial Plaza. World Of Sweet can
be described as a quick-service where customers sit and watch their desserts being
made. The show, as well as the dessert, is our main selling point. It expects to catch the
interest of a regular loyal customer. The product we will introduce is graham fudge rolls
and added more twist because we have decided to add variety of flavors that our target
customers will surely like.
 Business Owner and Address

Mark Angelo S. Iradiel - Blk7 Lot4 Villa Ananias san guillermo bayanan, Muntinlupa City

Naomi Ching-Fen F. Bravo - 19 Duhat Rd. Classic Homes Pilar Village, Las Pinas City

Emrrie B. Elayon - 82-B Evangelista St. Maliksi 2 Bacoor city,Cavite

Hero G. Austria - 0250 walang walng st pildera I pasay city

Joshua B. Zareno- Ahy 082 bicerra Street bry sapping camalaniugan Cagayan

Nature Of Business
WORLD OF SWEETS is small dessert shop, from which is often placed in the
common area of a shopping center, near school or public concourse. The name of the
business means a mix of a traditional English Sweet shop, selling Sweets from around
the World. Our target is to sell desserts like graham fudge rolls, a dessert bites shape into
balls loaded with fudgy filling, these rolls taste just like the dessert you can buy at high-
end stores because it is affordable snacks for kids and caters to your cravings. Product
quality is critical in the food industry. For that reason our business will ensure product
quality through the use of fresh ingredients and focus on cleanliness. Innovations are also
a goal of the company. One way which this will be accomplished through creating new
flavors. This will allow the business to test new products and determine which ones are
preferred by costumers.
 Environment And Industrial Analysis

SWOT ANALYSIS
STRENGTH WEAKNESSES
• The location of our • Can offer similar products
business is close to school quickly
and community.
• Other seller who sell
• Our business will not only same product like us
be marketed around the
quality products, but also • The utility bills: water and
the high standard of electricity are likely to be
customer service. quite large as our business
operates long hours.
• Our business will be open
from early in the morning
until late at night to cater
for almost everyone's
needs and wants.
OPPORTUNITIES THREATS

• Having an online site for • Adults who dont find it

businesses is almost a nutritious
necessity in the current
business climate, and it • Customer who are figure
would be a great way to conscious
advertise our products and
• Customers who thinks
possibly expand our
that it can cause diabetes
business.
 PEST ANALYSIS

Political

 Tax policy
 Employment laws
 Environmental and safety of food regulations
Economic

 High competition on the market

 Income growth
Social

 Sweet lovers and addicted

 Growth of children target audience
 Influence of the advertisement
Technological

 Modernization of the production

 Energy use and costs
 Access to Wi-Fi technology
 DESCRIPTION OF THE BUSINESS

Products & Services

WORLD OF SWEETS sells good quality chantilly bars added more twist because
we have decided to add variety of flavors and fillings that our target customers will surely
like, coupled with exceptional customer service in a comforting atmosphere. It offers
products at a competitive price to meet the demand of the middle-to higher-income local
market area residents. Along with the highest quality sweets, the shop also provides
flawless customer service for every client who steps into the shop. It attracts people who
are too busy and appreciate being served nice and quickly at the same time and products
made to suit the customer, down to the smallest details.

Unique, eye-catching designs and

Feature Instagram worthy
Has a variety of toppings with
Attributes different flavor fillings
It gives a satisfaction feeling to the
Benefits customers

Mission, Vision Statement And Core Values

MISSION

Our mission is to provide high quality sweets which adheres to all age and to provide
products which are better, safe and hygienic. Morever we aim to promote customer
satisfaction through feedbacks, review of menu and creating friendly relationship with
customers.

VISION

It aims to satisfy the needs, desires and demands of all valued customers. To serve
quality standard products and render great services to consumers.

CORE VALUE

Customer Service – Every person who walks through the door at World Of Sweets is our
friend. We always treat our clients with love and respect. We go out of our way to be as
helpful as possible.

Excellent product – We only ever provide top-notch products to our customers. We never
serve that we are not proud of.

Inclusive – We are an organization that does not align itself with any particular politics.
We want everyone to feel welcome at World Of Sweets regardless of what they do, or do
not eat.

Providing a Fun Experience - World Of Sweets will provide each person with a fun and
enjoyable experience.

Background of the Business Owners

As a HUMSS and GAS students , we decided to choose a business relating to our

strands. We made this product that has a same shape but different in flavors like us, even
we are same owners of the company but we have a different options and goals in our future
. The owners ended-up to this type of business because just like the product , the owners
believed that they are sweet ,lovable creative and imaginative.

This characteristics can be used to make a small business going to successful one ,Also the
owners chose this product because to share the sweetness and give satisfaction to the
customers and owners chose the product because its popular in millennials within this
generation so to make a difference fudge bar to bring more sweet in graham and made a
different flavors. In making of business plan, the owners had a nice collaborationc and
teamwork to be good and better in giving services in each and everyone .

The owners believed that they can build a small business will be famous and the product
will be affordable because of its features that will be more attractive to customers especially
, to those people who love eating sweets. The owners can start a small business because they
are knowledgeable enough to handle but still , We need to improve much more so that the
business will be more better and known .

PRODUCTION PLAN

Suppliers of Raw Materials

The materials that will be needed for the ongoing business will be from different
known stores. The ingredients such as graham cracker, fudgee bar and condensed milk
will be supplied by Puregold store located in Las Piñas because it is more affordable and
convenient. And there’s an assurance of safeness and freshness of the ingredients.

Future Capital Equipment Needs

 The nature of our business requires a few materials in order to make the product
achievable. But in the long run, we planned on expanding our business to a much greater
scale. To be able to achieve our plan on business expansion, it requires upgrade in the
needed equipment in the making of our product and services. The upgraded equipment
would be the following;

 Mixer
 Refrigerator

The refrigerator would be the main equipment in making the product that’s why it
needs new upgraded version for it will make the whole mixture which will pose as the
supporting structure for the entire item. On the other hand the mixer will be used for easier
process of combining wet and dry ingredients to easily produced our product. And we
have a proper hygiene like hair net, gloves, mask and apron.

PRICING

Menu Price

Graham fudge rolls dark 13.00

chocolate

Graham fudge rolls strawberry 13.00

Distribution

World Of Sweets will be 2g L cm direct distribution, the customer will receive the
product as soon as they avail it from our shop. The business will be operating from
Monday to Saturday every 9:00 am until 11:00 pm. We will distribute chantilly bars
depending on the numbers of customers per day. As the growing number of customer
increases the need for additional product.
 Promotion

In putting up a business, an entrepreneur must have ways to introduce the product to the
market. There must be a promotion to spread the news about the new product and the ongoing
business. Like creating online page selling your products, giving flyers at schools etc. Lastly,
promoting our products using our word of mouth to increase the customers who would like to try
our product.

Organizational Chart
 EXECUTIVE SUMMARY

World of sweets is a wide variety of business aims to produce a high quality of product
to give satisfaction to customers and make a name in sweet industry .The staff will surely
provide good quality and services for the rightful customers wherein they are required to
contribute money, skills, and knowledge that they learned to improved for the good image of the
company. The business will be located in Pilar Village Commercia Plaza Las Piñas City . The
name of the business is known as World of Sweets because of the products was made of
sweets and popular to the millennials in this generation, The Business main Product is
Chocolate Fudge Rolls . The business aims to use the marketing strategies such as giving a
flyers and sales promotion . Therefore the product will be popular and affordable to people even
in millennials. It also intends to use the word of mouth in Facebook ,Instragram and other
websites that the people are always used in social networks to increase people or target
customers in awareness in the product so that the product will be sold individually
packaged,either with drinks or none depending in customer's choice.

Our product will surely spark up and interest and desired of the people who will be the target
customers of the product . We are pioneering the trend of this type of business to be the start-up
of idea for future enterpreneurs. To touch the People's heart even the sweetlovers and inspired
them to do the same of service that we do to them, We also producing the goods like the taste
of our product and the quality as the demanded by the customer. Our business is dedicated to
the people who trying to feel sweet and lovable product .

When you buy our product , Your not just receiving the product but also the improvement of
your knowledge and development of your personality by choosing the package . This product
would give you an entertainment and make your day with a smile . We, the staffs and higher
position promised to do the best to serve good quality of the product with a high-,end manners
and respectful attitude of the staffs because We believed that good service is the way to have a
good business.