Survey Questionnaire for Backpack Brand Positioning

1. Are you ____ Male _____ Female? Male

2. Age ______21

3. Tick the group you belong to:

Student (School) ____ Businessmen____ Corporate employee ____

Student (College) __Yes_ any other specify ________________

4. You prefer a brand on the basis of (mark from 1 to 4 on the order of priority):
(a) Advertisement __4___ (b) Quality ___1____
(c) Price ___3__ (d) Brand name _____2__

5. Based upon what you have seen, heard, and experienced, please rank the following brands
according to their reliability. Place a "1" next to the brand that is most reliable, a "2" next to
the brand that is next most reliable, and so on. Remember, no two brands can have the same
ranking.

a. Reebok 3 b. JanSport 4 c. V.I.P. 2 d. American Tourister 5

e. Adidas 1

6. Which brand you are using (from above mentioned brand)? ..................Adidas..............

specify any other brand ................Dell......

7. Which of the following categories best describes your experience with the product? Would
you say that your experience was? :

• Very pleasant ............

• Somewhat pleasant .........yes...
• Neither pleasant nor unpleasant ............
• Somewhat unpleasant ............
• Very unpleasant ............

8. How do you rate the design of product: 4

• (5) Very Attractive

• (4)
• (3)
• (2)
• (1) Very Unattractive
9. When thinking about the reasons you might purchase the particular brand backpack, please
rate the following reasons according to their relative importance.

Price _____10_____
Longevity ____30__
Packaging ______10____
Design _____30_____
Color ____20______
Total 100 points

10. When thinking about product do you believe that the word "innovative" aptly describes or
poorly describes the product? On a scale of 5 to 1 with 5 being "very good description of
brand" and 1 being "poor description," how do you rank brand according to the word
"innovative"?

• (5) Describes very well

• (4)
• (3)
• (2)
• (1) Poorly Describes

11. Would you prefer to buy same brand next time over other brand?

Yes