YouthBeat | Credentials

YouthBeat

Almost one fifth of our country’s population lies under the age group of 15 to 24.
By 2025, we are set to have the largest student population in the world.

YouthBeat is a creative, experimental and energetic brand created by Sociowash - a creative digital
marketing agency based out of Delhi- that helps brands connect with this constantly evolving and free-
spirited demographic in the most engaging and relatable way possible.
 Overview

Through the services we offer, we help students and brands connect and collaborate to produce relevant
and value adding campaigns that stick.

For students, it’s a platform where they get to represent brands across the country, giving them the
opportunity to learn, expand their network and grow in a fun-fuelled manner.

For brands, it’s a medium through which they can reach out to the youth of the country through our
marketing campaigns and activities, helping them become more relatable and establish their presence in
the student community.

At Youthbeat, we believe in manifesting strong and impactful relationships with both our clients and our
network in the student community.
 Key Colleges

Delhi Bangalore Mumbai Kolkata

St. Stephen’s College Christ University Jai Hind College Asutosh College
Sri Ram College of Jain University Vivek College of Maulana Azad College
Commerce Mount Carmel College Commerce Vidyasagar College for Women
Lady Shri Ram College St Joseph's College of Commerce Nirmala Niketan College Lady Brabourne College
Amity University Presidency University S.K. Somaiya Degree Women’s College
Kirori Mal College R.V. College of Engineering College Vivekananda College
Kamla Nehru College Dayanand Sagar College DR. B.M.N College Scottish Church College
Hindu College Alliance University B.M. Ruia Girl's College Shree Agrasain College
Hansraj College H.R. College of Commerce George College
Jesus and Mary College and Economics
Model College of Science
and Commerce
St. Gonsalo Garcia College
Team
 Team
We understand that the youth is constantly
evolving, more empowered than ever and
inherently free-spirited. To keep up with this
dynamic demographic, we’ve put together a team of
equally dynamic, imaginative and energetic
individuals.

Our team comprises of a combination of members

who have recently graduated with insights on
student behaviour as well as members with
experience in brand marketing who work together
to deliver the best experiences for both brands and
students.

We believe in understanding the story behind every

brand we work for and accordingly customise the
YouthBeat experience for each client.
Services
 Services

Brand Marketing Activations Performance Marketing Activation Events and Guerrilla marketing
 Brand Marketing Activation

In Brand Marketing Activations, we follow a

customised campus brand ambassador structure,
wherein we dig into our widespread student
network to find just the right fit of brand
representatives on campuses across the country.

Through these representatives we carry out a

combination of unique online and offline
campaigns, designed specifically as per each
brand’s objectives.
Performance Marketing Activation

In Performance Marketing Activations, we focus on

effectively and efficiently improving a brand’s online
performance, as measured by their social media
following, post engagement, app downloads and e-
commerce sales among other metrics.
Events and Guerrilla Marketing

We believe in delivering not just services but

experiences. The events and guerrilla marketing
activities we carry out play an important role in
enhancing these experiences.

Our focus is on unconventional and student-

centric events and offline marketing activities.
We ensure that these cater to the needs of the
brand, but are also fun, engaging and exciting for
the students to participate in.
Case Studies
 Tinder

Tinder is a dating app headquartered in Los

Angeles, USA, with an extensive user base
around the globe and a strong presence in the
student community in the States.

With an aim to establish a user base of the same

scale in the Indian student community, improve
brand perception and acquire more female
users, Tinder India wanted to run a number of
student led campaigns to create a buzz on
campuses across the country.

- Unique online platform developed for the

Campus Representatives : www.tinderu.in
30,000+
200+
Application
Ambassadors
s
 Samsung

Samsung Smartphone users have an online

community on a platform called Samsung
Members. We’re running a Samsung
Members Campus Ambassador Program
that is aimed towards strengthening the
online presence of this community.

The program drives content generation on

the Samsung Members application through
our ambassadors.

15,000+
Content 300+
Threads Ambassadors
Generated
 Panasonic Smartphones

We have executed various activities in the

Panasonic Smart Phones Youth Marketing
Campaign a few of them are:

- Panasonic Campus Diaries

- College Fest Participation
- Panasonic Gaming Tournament
- The Amazing Race
- My city though Panasonic
- Panasonic Wali Holi
- Panasonic Campus Heroes
- Panasonic Meet up!
10,000+
Followers 200+
Increased Ambassadors
on IG
 Delhi Dynamos

Delhi Dynamos is an Indian super league

team. Delhi Dynamos Student Ambassador
Program is aimed towards reaching out to
the youth of Delhi and bringing the football
culture to Delhi through these
ambassadors.

Following Activities were executed under the

Delhi Dynamos student ambassador program:
- #Delhi4Football campaign launch
- #Delhi4Football challenge

6,000+
100+
Tickets
Ambassadors
Sold!
 Hypstar/Vigo-Video

Hypstar Campus Ambassador was aimed

towards reaching out to the youth of the country
across

6 cities : Delhi, Mumbai, Chandigarh, Bangalore,

Pune and Kolkata by increasing outreach
through on-campus presence, social media
outreach, app downloads and uploading quality
content on the Hypstar app.

40,000+ 1,500+
2000+ 500+
Videos Social media
App Reviews Ambassadors
Uploaded Posts
Clientele
Fin.