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Prepared by:
Ayhna mae q. nara
Pinky r. sebio
Ana joy s. gusto
Winston a. lescano
Daniel a. russiana
Gwyneth may q. badong
Mykee angela c. rocapor
Lovely j. Crisostomo
Hannylette n. eguac
BUSINESS PLAN
Business name:
ARCHISTS PHARMACY
Address:
Poblacion, Maitum, Sarangani Province
Contact Number: 09461214942
Email: archistspharmacy@email.com
Management Team:
Ayhna Mae Q. Nara
Pinky R. Sebio
Anna Joy S. Gusto
Daniel A. Russiana
Winston A. Lescano
Lovely J. Crisostomo
Hannylette N. Eguac
Gwyneth May Q. Badong
Mykee Angela S. Rocapor
Table Of Contents
Executive Summary 1
Market Assessment 7
a. External Analysis
b. Customers
Financial Plan 10
a. Financial Projections
EXECUTIVE SUMMARY
1.1 VISION
The Archists Pharmacy is committed to patient
care, education and research and will have a
profitability business.
1.2 MISSION
To provide safe, high quality patient care in an
atmosphere of professionism, respect, effective
communication and to sell drugs in a very low price.
COMPANY SUMMARY
a.) Company Background
The founder of the Achists Pharmacy were the
Archimians which serves medicine to heal and
secure health of the people. Through our
interventions and management protocols, we’re
doing more than just providing medication but we
also help sick to get better.
The important milestones that we did is
improve our business by Establishing a Business
Model, Develop Marketing Strategy and we do our
best to maintain our Customer Loyalty.
b.) Resources, Facilities and Equipment
We recommend things that we have personally
tested and used or strongly believe in. Our products
came from the factory that we trusted so much.
Weaknesses
The lack of visibility and brand equity of a start-
up business.
Lack of true experience running a mail order
outfit.
Government intervention/regulation into
medicine is possible.
Opportunities
Outside pressure on consumers to purchase
meds mail order.
The constant growth of the number of people
taking medication.
Newly formed alliances of insurance companies
and mail order pharmacies.
Threats
The entry into the mail order market by an
established company.
Regulatory legislation that curtails the mail
order medicine industry.
Some event that cripples interstate commerce
in regards to shipping.
Competition
Competition takes many different forms in the
pharmacy industry.
Chain pharmacies: These are state or national
chains such as Rite-Aid. The advantage to these
chains are better prices through economies of
scale as well as personalized service. The
personalized service takes the form of the chain
having a record of your medication purchases
as well as any allergies that you have disclosed
to them.
Local pharmacies: These are the pharmacies
where you typically know the pharmacists and
they know your medical history. This option is
high in personalized service and convenience,
and high in price.
PRODUCTS AND/OR SERVICES
MARKET ASSESSMENT
a.) Examining the General Market
Our pharmacy is characterized with a low
pricing medicines, even though we have a lot of
competitors, we know that when the customers
tries to buy in our pharmacy we are very such that
they would come again and again.