PG Certificate Program in

Media & Entertainment Management

Program Highlights
The Industry with the oldest past and shortest history, 'Media and Entertainment' industry has been
considered as one of the growth drivers of India. In last 25 years, the industry has seen multiple
disruptions in the line of growth of TV industry to digital India but, has sustained a steady growth
throughout. Particularly, during the last five years, the Industry has outperformed many and yet
stands tall at 1157 billion INR (FICCI-KPMG, 2016) market.

Although there is significant noise around digital disruption and life shifting to a virtual reality;
interestingly, TV is growing at 14.2 % with 542 billion INR industry size. The growth, for print media
too has been 7.2 % with 283 billion INR industry size. Film, radio, music, digital etc. are growing at
the rate of 9.3%, 15.3%, 10.2% and 38.2% respectively (ibid). However, despite all this growth,
almost 40% of Indian population still remain in the Media dark era and waiting to explore the
world of Media & Entertainment. The country with one of the largest market in the world with 1.35
billion population, 2 trillion economy, more than 7% GDP growth is waiting to explore the new
phenomena of Media & Entertainment.

Media & Entertainment Industry is no more the subsidiary industry in the economy but has taken
the leading seat to become the leader in the Indian market and started contributing
substantially to the economy. Considering the growth and scope of the industry, there is an
utmost need for trained professionals to become the growth drivers to achieve newer heights.
With the promise to contribute and partnering in the growth drive of the 'Media and
Entertainment' industry MICA as one of the leading institute of the country considers 'media and
entertainment management' as one of its core domain of studies. Along with all its regular
courses, MICA is now proposing to offer a certificate online program specifically designed for the
media and entertainment industry professionals and enthusiasts looking for an in-depth
knowledge and a career path in the sector.

The objectives of this program are:

• To equip the participants with workable knowledge of the latest developments in the
media and entertainment space.

• To keep participants abreast on how have consumers changed and continue to

change as far as their buying behaviour is concerned, including their consumption of
media and entertainment and how brands communication strategies are evolving.
Program Benefits
• Opportunity to earn a PG Certificate from MICA.

• Lectures imparted by eminent faculty from MICA and industry professionals.

• Gain MICA Alumni status on the successful completion of the program.

• Insights into the modern and emerging trends in the Media and Entertainment Industry.

• Gain deeper understanding of the nuances of the Business of Media with focus on
specific in-demand areas like Film Marketing and Sports Management.

• Fully Online Course with LIVE online interactive lectures that provides a “real” classroom
experience in a “virtual” environment. No isolated learning experience.

• Seamless technology that can transmit lecture videos effectively at home broadband
connection of 512 kbps.

• User friendly and easy to use technology interface. No expensive and time consuming
software/hardware installations required at your end.

• Virtual classrooms that allow for active interactions with other fellow students and
faculty.

• Convenient evening classes to suit working professionals.

• In the event that students miss attending the LIVE lecture on the Virtual Classroom for
some reason, students will be granted access to the recorded sessions for a specified
number of days/times.

• TALENTEDGE’s Cloud Campus – Students on our virtual social learning platform are
provided access to course presentations, projects, case studies, assignments and other
reference materials as applicable for specified courses. Students can raise questions
and doubts either real time during the live class or offline through the Cloud Campus.

• Learn from Anywhere – No need to travel to an institute or training center. Learning

continues even if you are traveling or not available at any specific location. You may
also learn from the comfort of your home.
Syllabus
The Post Graduate Certificate Program in Media Management will include lectures and learning
material on the following topics.

• Brands – How brands are communicating with consumers today

• Consumer Behaviour

• Media Ecosystem

• Communication Planning

• Media planning and buying

• Audience Research

• Integrating Digital, POE Media, Programmatic buying, Importance of Listening

• Future of Media & Media business challenges

• Business of Media

• Film Marketing

• Sports Management
The importance of content - Paid content and consumer generated content

Program Director
Dr. Darshan Ashwin Trivedi
Assistant Professor & Head - Media and Entertainment Management
Studies(MEMS),
Area Leader - Media and Entertainment Management
Academic Area: Media & Entertainment Management

Prof. Trivedi has been Media & Entertainment Industry

professional for about 18 years. He has worked with start ups,
up scaling and restructuring of media ventures. He has rich
experience of working on content as a senior resource person
with various media platforms. He has worked with Reliance
Broadcast Network Limited, Zoom Entertainment Networks
Limited, Sony Entertainment Television, Radio Mirchi,
Zee Interactive Learning Systems, The Moving Pixels Company and Triologic Digital Media Limited
as a senior resource. Prof. Trivedi has directed documentary films and short films. He has also
created television and radio content for reputed platforms of India.
Pedagogy
The primary method of instruction will be through LIVE lectures that will be delivered online via
internet to participant desktops/laptops or classrooms. The lectures will be delivered by eminent
faculty from MICA. All enrolled students will also be provided access to the Cloud Campus
through which students may access other learning aids, reference materials and assessments,
case studies, projects and assignments as appropriate. Throughout the duration of the course,
students will have the flexibility to reach out to the Professors, real time during the class or offline
via the Cloud Campus to raise questions and clear their doubts.

Who should attend

• Professionals with roles in Marketing, Business Development, Branding, Advertising,
Communications
• Executives with roles in Digital Marketing, Content Management, Public Relations,
Media Planning, Customer Relations etc.
• Young executives aspiring for careers in the media management domain

Eligibility
• For Indian Participants – Graduates or Diploma Holders (10+2+3) from a recognized
university (UGC/AICTE/DEC/AIU/State Government) in any discipline.
• For International Participants – Graduation or equivalent degree from any recognized
University or Institution in their respective country.

Schedule and Fees

• For Indian Residents: Rs 70,000+ taxes
• For International Students: USD 1600
• Date of Course Commencement: 27 April 2017
• Duration of the Course: 4 Months
• Schedule of Classes: Twice a week, 1.5 hours per day

How to apply
For admissions, students can register at : www.talentedge.in

For more details:

Students can Write to us at: enquiry.dtd@talentedge.in OR call us at: +91- 83760 00600
Talentedge, Plot 21, 5th floor, Sector 32, Gurgaon - 122001.