LEARNING JOURNAL

NTPC School of Business

PG Diploma in Management for Executives (2018-19)

LEARNING JOURNAL
SESSION-1 to 4 (21st Feb, 2019)

Submitted to

Professor Sanjay Verma,

Management Information System

By

Abhay Bhattad Avinash Raman Mahendra Kumar

18PGDM05A021 18PGDM05A022 18PGDM05A023

Mohit Kotwal Shah Nawaz Akhtar Khan

18PGDM05A024 18PGDM05A025

GROUP 5 MIS 1
 LEARNING JOURNAL

SESSION-1 TO 4

1) Telenor: Revolutionizing Retail Banking in Serbia

Competition can hit you from anywhere. Changes, challenges come from unknown territories. For
ex: Furniture manufacturer for library business is affected due to e-books, online book selling.
Railway passenger are decreasing because of easier means of communication, online education,
skype, local treatment facilities. So, businesses need to see in broad terms and understand the
changing industry structure, bargaining power, entry barriers, switching cost.
A new company in banking industry such as Telenor could enter at one end as network service
provider to full fledge online bank. Telenor using VR, IT had become successful bank as online
banking in two years.

2) Towards World Class in-plant Logistics: HIL

Identification of correct problem and symptom by careful evaluation is required before
implementing solution. While automating process, key is to eliminate inefficiencies in the process
and then automate to garner true benefits.
Clarity of process to be done or to be outsourced.
Even out of box solution such as removal of weighbridge operations is feasible, if its utility is not
worth or delaying the objective.

3) Madras Cements
Characteristic of information is not same for all level of the managers.
Information TM(Strategic decision) MM OM(Routine Decision)
Accuracy, Frequency Low High
Time available High Low
Distance between creator High Low
and user
Recency Historical Recent
Impact Long Term Short Term
Flexible High Low
Source Largely External Largely Internal

Agreeing on attributes is not always possible. Assigning weights to different parameters say of job
selection is difficult. Thus, there is always question Did we make right choice?

GROUP 5 MIS 2
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One takes a best solution in a given alternative, bounded rational, sufficing. Decision can be
structured, semi-structured or unstructured.

OM MM TM Purpose
Structured ERP (Rule based decision program) MIS EIS Improve
Efficiency
Semi- DSS DSS ESS Effectiveness
structured
Unstructured KMS/OPS Strategy

Decision on objective is a subjective problem: Ex: In case of Advertising, whether our target is
maximize reach or minimize cost. Once objective is clear, one can apply what if analysis.
ERP is a tightly coupled system. Totally integrated systems are not desirable, not possible. Cost of
maintaining is very high. ERP makes sense as an efficient measure.

4.0) Harrah Entertainment Inc

Before copying competitors, clarity has to be there of our target market and that of competitors.
Different customers such as rich, middle need to be attracted with customized promotional
scheme.

GROUP 5 MIS 3