Risk Assessment of Online Transactions: An Exploratory Study

Reina Mae Cuesta

University of Mindanao - Department of Tourism

Adrian Tamayo

University of Mindanao - Research and Publication Center

Date Written: April 10, 2018

This study was conducted to determine the level of risks of online transactions of
Dabawenyos using exploratory factor analysis. Based on the survey of 163 respondents,
findings revealed factors which described the latent construct perceived risks of online
transactions. Moreover, results showed that females are less reluctant than male
counterparts in engaging in online transactions; education determines risks as well, and
that gadgets as consumer items affect risks behaviors, More experienced online
transactions tend to show significant influence on the attitude of towards online
transactions.

Cuesta, Reina Mae and Tamayo, Adrian Mernilo, Risk Assessment of Online
Transactions: An Exploratory Study (April 10, 2018). Available at SSRN:
https://ssrn.com/abstract=3159932 or http://dx.doi.org/10.2139/ssrn.3159932

https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3159932
Reasons for Non-Engagement in Online Shopping: Evidence from the Philippines

Rex P. Bringula (College of Computer Studies and Systems, University of the East,
Manila, Philippines)

Copyright: © 2016

This study aimed to determine the reasons why Filipinos were not engaged in online
shopping. Toward this aim, 400 respondents answered a 23-item questionnaire. It was
revealed that most of the respondents were male, single, and at least college graduates.
They were employees, belonged to diverse economic backgrounds, had computer and
Internet access at home, and owned ATM cards. The majority did not have a credit card.
Exploratory factor analysis using varimax rotation revealed that there were four reasons
why respondents were not engaged in online shopping. These reasons were availability of
mall services (M), quality issues (Q), price concerns (P), and interest (I). Confirmatory
factor analysis reduced the number of items of MQPI from 23 to 17 items. It was
disclosed that the constructs were of good fit. Discriminant validity showed that all
reasons were distinct from one another. Convergent validity of the constructs was also
achieved. MQPI was able to capture 72% of the reasons why Filipinos were not engaged
in online shopping. Implications and directions for future research that could be derived
from this study were also presented.

https://www.igi-global.com/article/reasons-for-non-engagement-in-online-
shopping/152316
Revolution in Sales: The Impact of Social Media and Related Technology on the Selling
Environment

Greg W. Marshall, William C. Moncrief, John M. Rudd & Nick Lee

Published online: 23 Sep 2013

Over the years several articles have tracked the impact of technology on various aspects
of the sales domain. However, the advent of social media and technologies related to
social media has gone largely unnoticed in the literature. This article first provides brief
attention to changing aspects of technology within the sales environment, leading to the
identification of social media as a dominant new selling tool. A qualitative approach
(focus groups) is employed to explore the breadth of current technology usage by sales
managers and salespeople. Analysis of the data, collected in the United States and the
United Kingdom, reveals six major themes: connectivity, relationships, selling tools,
generational, global, and sales/ marketing interface. Results provide evidence of a
revolution in the buyer–seller relationship that includes some unanticipated consequences
both for sales organization performance and needed future research contributions.

https://www.tandfonline.com/doi/abs/10.2753/PSS0885-3134320305
As more Filipinos shop online, e-commerce becomes game changer

KATLENE O. CACHO

June 10, 2015

REGARDLESS of the nature of their business, local entrepreneurs are encouraged to

adopt e-commerce strategies to take advantage of the growing online market.

Robert Gantuangco, director and co-founder of Digital Commerce Association of the

Philippines (DCOM.ph) said there is robust potential for e-commerce to grow in the
Philippines, on the back of the country’s strong 41 percent Internet penetration rate.

“Almost all Filipinos now are mobile, with 25 percent of the population smartphone
users. This makes the Philippines a prime market for e-commerce,” said Gantuangco
during the recently held Cebu ICT-BPM Conference.

With this development, he urged local entrepreneurs to embrace e-commerce so they

could grow their businesses and expand their target markets, including those overseas.

“The digital tide is rising. A lot of merchants now, especially in the Philippines, are
selling cross-border,” said Gantuanco. “And the trend will continue with a lot more
people shifting online.”

Growth of cross-border selling via American online payment firm Paypal stood at 23
percent year-on-year.

He noted that since the birth of the digital economy in 2000, seven foreign-origin
websites, namely, Amazon, Lazada, Metro Deal, Alibaba, Ali Express, Ebay and Zalora,
have become the most visited shopping destinations by Filipino Internet users, according
to Alexa.com.

The Philippine’s share in terms of users for PayPal is 39 percent versus other local online
banking websites.
With the continued boom of the digital age, local retailers are slowly shifting online to
broaden their customer base. Many Filipino merchants are selling various items to
countries like Canada, United States, Thailand, Russia and the Middle East.

Emerging young entrepreneurs, on the other hand, are taking advantage of social media
platforms like Instagram and Facebook to jumpstart their business.

“Twenty-five percent of online activity is online shopping and the most active online
shoppers are between 25 and 34 years old,” he said.

Citing a study, Gantuanco said 65 percent of Metro Manila’s online shoppers are female
while 29 percent are from Visayas and Mindanao.

Top five items females buy online are apparel and accessories, electronics and computers,
shoes, household products, and beauty and wellness items. The top picks for males
include electronics and computers, apparel and accessories, discounts and deals,
household products and shoes.

“People shop online to avoid traffic going to malls. They also prefer online shopping
because they can shop anywhere and anytime using their mobile devices. It’s a lot easier
and convenient,” said Clarisa Briones, chief executive officer of Pinoy Great Deals.

Asked if security on credit card payments is still a big issue for online retailing to thrive
in the country, Paulo Campos, co-founder and managing director of Zalora Philippines
said it isn’t a big problem since payment modes these days are not limited to credit cards.

“The rise of online retailing paved the way for the emergence of alternative payment
solutions. Use of credit card only accounts for three percent,” he said.

To remain successful in online retailing, Gantuanco said retailers have to build their own
community, invest in reliable Internet connection and increase the selection of their
products.

E-commerce also opens business opportunities in sales and after-sales support service,
warehouse and shipping, payment collection, import and exports.

https://www.sunstar.com.ph/article/13441
Service failures and customer
defection: a closer look at online
shopping experiences
Author(s):
Sohel Ahmad (Assistant Professor in the Department of Management, St
Cloud State University, St Cloud, Minnesota, USA)

Abstract:

This study attempts to understand certain aspects of the online

shopping experience from a consumer’s perspective. In particular, this
study investigates the interaction between service failure and online
shops’ readiness for service recovery and the resulting impact on
customer defection. The findings of the present study suggest that
some online shops have severely breached a few fundamental
business principles, resulting in lost customers. Specifically, this study
finds that failure to institute adequate complaint management and
service recovery systems contributed to customer defection. Hence,
service recovery and customer retention need to be given due
importance during the service design phase, and appropriate
management decisions have to be made upfront rather than after
service failures occur when it may be too late.

Keywords:
Shopping, Guarantees, Complaints, Customer loyalty, Online computing

Type:
Research paper

Publisher:
MCB UP Ltd

Copyright:
© MCB UP Limited 2002
Published by MCB UP Ltd

https://www.emeraldinsight.com/doi/abs/10.1108/09604520210415362
Online shopping problems and solutions.

Mr. JUNEESH K KURIACHAN

Assistant Professor (Ph.D Research Scholar), Amity University, Noida, U.P, India Email :
juneeshkuriachan@gmail.com

Abstract

Purchasing goods from the comfort of your own living room certainly is more convenient than
actually driving to a store, while offering a virtually unlimited array of choices and the ability to
compare prices. While online payment and security technology have come a long way, you still
may experience problems with online shopping from time to time. This article covers some of
the more common issues, such as getting the wrong item or falling prey to online scams, and
ways to minimize these potential pitfalls. Many of the problems seem to arise because the retail
and online divisions of major stores are run by entirely different groups, or at least they were
until recently—and these groups sometimes seem more like competitors rather than players
working on the same team. The consumer sees the same store brand name, and understandably
assumes the entities are identical, but they’re not—and the results are heaps of confusion and
frustration.

https://iiste.org/Journals/index.php/NMMC/article/viewFile/11664/12009
Sellers’ Trust and Continued Use of Online Marketplaces*

Heshan Sun

University of Arizona

hsun@email.arizona.edu

Abstract:

Despite the fact that more and more people are selling things online, the community of sellers is
under-investigated by information systems researchers. This research explores the role of
sellers’ trust in the continued use of online marketplaces. This research differentiates between
the sellers’ trust in intermediaries and their trust in the community of buyers. In addition, the
concept of trust is examined with a balanced view of cognitive and affective trust. A research
model is developed. Empirical data collected from sellers at uBid.com confirm the research
model and hypotheses. The findings show that, for online sellers, (1) both cognitive and
affective components of trust matter; (2) trust in the intermediary impacts trust in the
community of buyers through the trust transference mechanism; (3) trust influences sellers’
retention to online marketplaces indirectly via perceived usefulness and perceived enjoyment of
using online marketplaces; and (4) perceived enjoyment is an important antecedent of sellers’
retention. This research has implications for information systems research and practice.

https://aisel.aisnet.org/cgi/viewcontent.cgi?article=1536&context=jais