Infographics 1

Infographics 1

Definition and Importance 2

Three important elements of infographics 2

The History of Infographics 3

Types of Infographics 4

Tips for Designing Infographics 4

Examples of Infographics Error! Bookmark not defined.

References 7

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Travel Here, Travel There © Hernandez
Infographics—Notes

Definition and Importance

Infographics are visual presentations of information that communicate complex data
quickly and clearly. They use elements of design to display the content. Infographics use
complex messages for a way to enhance the viewer’s understanding. The images are often a
representation of the content of a written article, but convey a self-contained message or
principle.

The importance of infographics is to communicate a message, present a large amount of

data in a compact form that is easy to understand, displays data that analyzes the cause and
effect relationships, and to monitor the route of certain parameters.

Three important elements of infographics

Visual Elements
Visual elements catch the attention of the viewer and present information in a way that is easy
to understand.

Content Elements
Having good content is the backbone to an infographic. These elements will present the viewer
with the intended message of the infographic.

Knowledge Elements
This element will state the facts.
The History of Infographics
Thirty-two thousand years’ cave paintings from 30,000 BC could easily be called the first
infographics, depicting animals and other resources in the surrounding area. As visual
representations of data, they’re definitely infographics. The first known examples of infographics
are hieroglyphics or cave paintings in ancient Egypt 5,000 years ago. Nicole d’Orseme (1352–
1382), Bishop of Lisieux, combined figures into groups and graphed them. Leonardo da Vinci
combined graphics with text in his “Treatise on Painting.”

The Commercial and Political Atlas, published in 1786 by William Playfair, was the first
example of modern infographics Gallop Organization was the first to deeply investigate the
capabilities of infographics. Its research concluded that graphic elements receive a greater deal
of attention and have a more memorable impression on viewers than a presentation using
words only.
Types of Infographics
positions. This type could be used to display
sports statistics.
Cause and Effect
Usually graphs used to represent the exact
causal effect of something

Chronological
Explain a series of events or process that
happened in time. This type enables
readers to analyze the relationship between
various stages of a process. An example of
this infographic may be the sales of a
product for a company over a period of time
Directional
Infographics can navigate readers through
information. Numbers, symbols, icons,
diagrams, graphs, tables, arrows, and
bullets are used to communicate
information.

Quantitative Product
Product infographics combine images with
These infographics convey statistical data
data so it allows a lot of information to be
that the audience can read quickly and
comprehended in a limited amount of
clearly. They include charts, graphs, tables,
space. They can be seen on notice boards
and lists. They can be used to explain the
at factories and corporate offices, conveying
hierarchy and responsibilities of different
information to all employees and visitors.

Tips for Designing Infographics

● Simplicity: simple, clean, concise, and clear
● Cause: emphasize the cause and effect relationship
● Boundaries: be clear, define your questions carefully, sticking to one question makes it
easier to communicate to the public.
● Color: Contrast, the background should blend well with the illustrations.
● Layout: Tap your creativity, adopt an exciting trend in the creation of your design, use a
maximum of two or three fonts in the designs you create.
● Attention grabber: clear idea of the final size of the graphic as you are working.
 ● Verifiable: Make infographics trustworthy by allowing readers to dig deeper into the data
if they so desire. Always cite your data sources with relevant links.

Examples of Infographics

Tortuous Road (template)—Directional Infographic

Vector infographics are a type of

directional infographic. It navigates the
reader through information, in this
template using symbols, icons, diagram,
and text to communicate information.

Step (template)—Chronological Infographic

This infographic gains attention because of the overall design. It

looks like a board game that someone would

play as a child, such as Candyland or Life. The
infographic has a very familiar look which
might possibly help someone better follow the
informational steps that are being shown.
References
How to Create and Use Beautiful Infographics in Your Marketing.pdf. (n.d.). Retrieved from
https://drive.google.com/file/d/0B6-RDXzIIJpzZ2dyVUZRVDI4NUE/view

I. (n.d.). What are infographics and why are they important? Retrieved from
http://www.instantshift.com/2011/03/25/what-are-infographics-and-why-are-they-important/