TABLE OF CONTENTS

STUDENT DECLARATION………………………………………………………………………………………….. (i)

CERTIFICATE FROM COMPANY………….…………………………………………………………………….. (ii)

CERTIFICATE FROM GUIDE………………………………………………………………………………………. (iii)

ACKNOWLEDGEMENT…………………………………………………………………………………………….. (iv)

EXECUTIVE SUMMARY…………………………………………………………………………………………….. (v)

CHAPTER INTRODUCTION

1.1 Objectives of the study………………………………………………………………………………………….2

1.2 Research Methodology of the study…………………………………………………………………….2-5
1.2.1 Research Design
1.2.2 Data Collection
1.2.3 Limitations

CHAPTER-2

About the organisation/Company profile…………………………………………………………………….6-24

CHAPTER-3

Findings and analysis…………………………………………………………………………………………………25-33

CHAPTER-4

Suggestions…………………………………………………………………………………………………………………..34

CHAPTER-5

Conclusion and Limitations…………………………………………………………………………………………..35

Bibliography

Annexures
 OBJECTIVES OF THE STUDY

The basic purpose of the research was to satisfy its customers and retain them. The
key objectives of the research are as follows:

1. To know about the needs and wants of the customers.

2. To know about the customer satisfaction from the product.
3. To collect the information from the customers regarding the product, complete
the research and provide the same information to the management for the
purpose of decision making.
4. To create the awareness among the customers about the different offers and
schemes.
5. With the help of the questionnaire, the company can make the important
changes in the offers and the procedure so as to provide maximum satisfaction
to the customers.
6. To study the marketing mix of the organisation.

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 ORGANISATION PROFILE

The Times Group is the largest company in media and entertainment industry in India and
South Asia. It has completed 175 year of its journey in media industry from 1838,
established in Mumbai. Starting off with the Times of India- which is now the largest English
publication in the world, BCCL and its subsidiaries are present in every existing media
platform-Newspapers, magazines, books, TV, radio, internet, event management, outdoor
display, music, movies and more. Having strength of more than 11,000 employees, its
revenue is exceeding $1.5 Billion, it has the support of more than 25000 advertisers and vast
audience spreading across the world.

Key business Area

 Publishing
 Television
 Digital
 Out of home
 Other activities

Publishing

 Largest Publisher in India: 13 newspapers, 18 magazines, 16 publishing

centers,26 printing centres.
 Largest English reading newspaper in India by circulation.
 Largest business newspaper in India by circulation (2nd largest English daily in the
world) ,the Economic times.
 Largest Non-English newspapers in Mumbai, Delhi, Bangalore by circulation.

Television

 Largest English News TV channel, No.2 English Business news TV channel.

 Largest Bollywood news and lifestyle TV Channel, No.2 English Movies T.V channel.

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Digital

 Largest Indian network based on traffic and revenue.

 Operates 30+ digital businesses, most of which are Top 3 in their competitive
segment.
 Most popular B2C mobile short code in India , across SMS, voice and USSD radio.
 Operates the largest rock radio station in the UK.

Out of home

 Largest Out-of-home advertising business in India with presence in all major metros.
 Owns advertisement contracts in most major airports in India.

Other Activities:

 Music
 Movies
 Education
 Financial services
 Event Management

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 HISTORY

1838
In November 3, 1838 the first edition of the Bombay Times and Journal of Commerce were
published, reflecting basically the business community of Bombay

1850
Shareholders decide to increase the share capital and the paper is converted into a daily

1859
Bombay standard and Chronicle of Western India merges into the The Bombay Times and
Journal of Commerce to Bombay Times and standard.

1892
T.J Bennett becomes the editor and enters into the partnership with F.M Coleman to form a
joint stock company-Bennett Coleman& Co. Ltd.

1907
Editor Stanley Reed revolutionizes news production by extending the deadline to midnight.
Until then any news that came in after 5 pm was held over for the next day. The
newspaper’s first price war was also initiated with cover price with cover price being cut
from 4 annas to 1 anna.

1946
The Times of India gets Indian ownership with Seth Ramakrishna Dalmia buying the
company .

1947
Exclusive Sunday Edition of The Times of India was launched in Mumbai , The company also
launches its Hindi edition – Nav Bharat Times in Delhi.

1950
The Times of India launches in Delhi.

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1952
Filmfare launched

1959
Femina launched

1961
The Economic Times is launched

1962
Maharashtra time is launched

1965
Femina Miss India contest started

1988
Times of India complete 150 years. Special stamp released by the government of India.

1996
The Times of India crossed 1 million marks in circulation.

1997
BCCL enters into music market with Times Music.

1999
India times web portal launched .

2000
The Times of India crossed 2 million readers.

2001
Radio Mirchi- Nationwide private FM broadcasting starts.

2003
Launch of the Matrimonial website Times Matri- later rebranded as simply Marry.

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2006
Launch of a television News channel called Times Now.

2009
TOI Crest edition launched. Launch of ET Now- premium business channel having integrated
newsroom.

2012
Launch of The Times of India, Kerala, Vishakhapatnam and Raipur edition.

2013
Launch of The Times of India, Kolhapur edition

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 Subsidiaries of The Times group

TIML & ENIL

Times Innovative Media Limited and Entertainment Network India Limited that together
control-

 Radio mirchi national network

 360 Degree events.
 Time outdoors
 Mirchi Movies Limited Filmed Entertainment .

Times Internet Limited

Times Internet Limited is one of the largest Internet company in India. It has interests in
online laws, online business news etc. Some of the larger property of TIL include:

 India times shopping

 India
 Times of India
 Economicstime.com
 Navbharattimes.com
 Maharashtratimes.com
 Timescity.com
 Ganna.com
 Times Deal
 boxTV.com

World Wide Media

World wide media, started off as a 50:50 magazine joint venture between BCCL and BBC
magazines. In august 2011, it was announced that Bennett, Coleman & Co. ltd bought out
the remaining 50 per cent shares of Worldwide media from BBC Worldwide thereby making
World wide media a fully owned subsidiary of BCCL.

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 Filmfare
 Filmfare awards
 Femina
 Top gear magazine India
 BBC good homes
 Femina Hindi
 Grazia
 What to wear

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 KEY MANAGEMENT

Bennett, Coleman & Co. Ltd.

PROMOTERS & DIRECTORS

1. Chairperson: Indu Jain
2. Vice-Chairman & MD: Samir Jain
3. Managing Director: Vineet Jain

BOARD OF DIRECTORS

1. Executive Director: Trishla Jain

2. Executive Director & CEO: Ravindra Dhariwal
3. Executive Director & COO: Shrijeet Mishra
4. Executive Director & President: Arunabh Das Sharma
5. Non-Executive Director: A.P. Parigi
6. Non-Executive Director: Kalpana J. Morparia
7. Non-Executive Director: M. Damodaran
8. Non-Executive Director: Leo Puri

Times Television Network (comprising TGBCL and ZEN)

 Group CEO (TV business): Sunil Lulla

 ZEN CEO: Avinash Kaul

Times Internet Limited

 CEO: Satyan Gajwani

Times of Money

 President: Avijit Nanda

Times Business Solutions Ltd.

 CEO: Debashish Ghosh

Times VPL

 CEO: Sunil Rajshekhar

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 COMPETITION TABLE
CATEGORY TIMES COMPETITORS
MAGAZINE
1.Fashion and celebrity Grazia, Hello! Verve, Vogue etc
2.Automobiles BBC Top Gear Overdrive, Auto Car etc.
3.Bollywood And Filmfare Stardust, Cineblitz, The
Movies Masala Fil Street Journal etc.
4.Women lifestyle Femina (Hindi & Wedding affair,
English) Harper’s Bazaar etc.
5.Interiors and BBC Good Homes and Ideal Home, Home &
Architectural Homes Trends Gardenb plus,
Architecture+Design
6.Travel Lonely Planet Travel plus, Outlook
Traveller, National
Geographic Traveller
etc.
7.Science and BBC Knowledge Popular science India,
Knowledge Readers Digest etc
8.Food and Catering BBC Good Food Khana Khazana etc

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 ABOUT NEWSPAPERS

THE TIMES OF INDIA:

The Times of India is an Indian English-language daily newspaper owned by the The
Times Group. It is the third largest newspaper in India by circulation and largest selling
English-language daily in the world. It is the oldest daily newspaper in India still in
circulation with its first edition published in 1838 and the second oldest newspaper still
in circulation in India after Bombay Samachar.

MUMBAI MIRROR:
Mumbai Mirror is a compact newspaper in the city of Mumbai with a daily of
circulation of approximate 7,00,000 copies. Its first issue was published on May 30,
2005 by the Times Group, the publishers of The Times of India newspaper. It was
launched by The Times Group after Hindustan Times announced plans to enter the
Mumbai market.

ECONOMIC TIMES:
The Economic Times is an English-language, Indian daily newspaper published by the
Bennett, Coleman and Co. Ltd The Economic Times began its publications in 1961, it is
the world’s second-most widely read English-language business newspaper, after the
Wall Street Journal, with a readership of over 8,00,000,

MAHARASHTRA TIMES:
Maharashtra Times is a Marathi newspaper based in Mumbai, India. It is the ninth-
largest selling daily newspaper I the country. According to the IRS 2005 survey,
Maharashtra Times enjoys the second largest readership in Mumbai.

NAVBHARAT TIMES:
Navbharat Times is one of the largest circulated as well as largest read Hindi
newspapers of Delhi and Mumbai and Lucknow. It is from the stable of BCCL, wich also
publishes other dailies including the The Times of India. NBT is one of the oldest
product of BCCL group.

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 CHAPTER-3
FINDINGS AND ANALYSIS
 SWOT ANALYSIS

SWOT analysis is a framework used to evaluate a company's competitive position by

identifying its strengths, weaknesses, opportunities and threats. Specifically, SWOT analysis
is a foundational assessment model that measures what an organization can and cannot do,
and its potential opportunities and threats.

Elements of a SWOT Analysis

When using SWOT analysis, an organization needs to be realistic about its good and bad
points. The organization needs to keep the analysis specific by avoiding gray areas and
analysing in relation to real-life contexts. For example, how do the organization’s products
and services compare to those of competing firms? SWOT analysis should be short and
simple, and should avoid complexity and over-analysis because much of the information is
subjective. Thus, companies should use it as a guide and not a prescription.

 Strengths describe what an organization excels at and separates it from the

competition: a strong brand, loyal customer base, a strong balance sheet, unique
technology and so on. For example, a hedge fund may have developed a
proprietary trading strategy that returns market-beating results. It must then decide
how to use those results to attract new investors.
 Weaknesses stop an organization from performing at its optimum level. They are
areas where the business needs to improve to remain competitive: higher-than-
industry-average turnover, high levels of debt, an inadequate supply chain or lack of
capital.
 Opportunities refer to favourable external factors that an organization can use to give
it a competitive advantage. For example, a car manufacturer can export its cars into a
new market, increasing sales and market share, if a country cuts tariffs.
 Threats refer to factors that have the potential to harm an organization. For example,
a drought is a threat to a wheat-producing company, as it may destroy or reduce the
crop yield. Other common threats include things like rising costs for inputs, increasing
competition, tight labour supply and so on.

Advantages of SWOT Analysis

A SWOT analysis is a great way to guide business-strategy meetings. It's powerful to have
everyone in the room to discuss the company's core strengths and weaknesses and then move
from there to defining the opportunities and threats, and finally to brainstorming ideas.
Oftentimes, the SWOT analysis you envision before the session changes throughout to reflect
factors you were unaware of and would never have captured if not for the group’s input.

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 DATA ANALYSIS AND
INTERPRETATION

1. Sample Size Distribution:

Table:-

Reader 100
Non-Reader 50

Readers include Existing subscribers (during the SIP) and Expired subscribers. The
Expired subscribers are divided into two parts, 1) Discontinued subscriber, who doesn’t
want to renew their subscription and 2) Continued subscriber, who have renewed their
subscription.

2.Reason for not-reading:

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 FINDINGS

 Newspapers are well entertained, updated and well informative.

 The price according to the quality of the newspapers is satisfactory.
 Subscribers have high demand in the improvement of services.
 There is a tough competition among newspapers inDelhi.
 Maximum people prefer Hindi rather than English.
 Subscription schemes attract more customers.
 Schemes with gift are playing a good role in increasing readership as there are a
lot of customers who have subscribed only for gift.
 Peoples are highly interested in newspapers but low awareness about the
schemes.

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 CHAPTER-4
RECOMMENDATIONS AND
SUGGESTIONS
 RECOMMENDATION AND
SUGGESTIONS

 Improvement of Services: The first and foremost recommendation that can be

suggested from the findings of the research is the improvement in services. . The
customers now have huge options for selecting the newspapers, as there are so
many producers of newspapers in different language and increased usage of
internet. Therefore a small problem faced by a customer may lead to losing that
one.

 A better distribution channel: I would also like to recommend that by

implementing a better distribution channel, TOI can increase its market share.

 A better renewal reminder system: A better renewal reminder system can

also be implemented. There is a system of reminder but customers are
complaining that they are not getting the reminder alarm.

 Appointment of new staff: TOI can also improve their services by appointing
new staff as ‘Customer care Executive’ by giving well training so that they will be
able to respond the customers well who have problems. Because currently
customers are not well responded.

 A Hindi version of Femina: There is also a demand from the target group in
New Delhi is a Hindi version of Femina. By doing this they can get readers from
others magazines.

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 COMPETITION TABLE
CATEGORY TIMES COMPETITORS
MAGAZINE
1.Fashion and celebrity Grazia, Hello! Verve, Vogue etc
2.Automobiles BBC Top Gear Overdrive, Auto Car etc.
3.Bollywood And Filmfare Stardust, Cineblitz, The
Movies Masala Fil Street Journal etc.
4.Women lifestyle Femina (Hindi & Wedding affair,
English) Harper’s Bazaar etc.
5.Interiors and BBC Good Homes and Ideal Home, Home &
Architectural Homes Trends Gardenb plus,
Architecture+Design
6.Travel Lonely Planet Travel plus, Outlook
Traveller, National
Geographic Traveller
etc.
7.Science and BBC Knowledge Popular science India,
Knowledge Readers Digest etc
8.Food and Catering BBC Good Food Khana Khazana etc

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 ABOUT NEWSPAPERS

THE TIMES OF INDIA:

The Times of India is an Indian English-language daily newspaper owned by the The
Times Group. It is the third largest newspaper in India by circulation and largest selling
English-language daily in the world. It is the oldest daily newspaper in India still in
circulation with its first edition published in 1838 and the second oldest newspaper still
in circulation in India after Bombay Samachar.

MUMBAI MIRROR:
Mumbai Mirror is a compact newspaper in the city of Mumbai with a daily of
circulation of approximate 7,00,000 copies. Its first issue was published on May 30,
2005 by the Times Group, the publishers of The Times of India newspaper. It was
launched by The Times Group after Hindustan Times announced plans to enter the
Mumbai market.

ECONOMIC TIMES:
The Economic Times is an English-language, Indian daily newspaper published by the
Bennett, Coleman and Co. Ltd The Economic Times began its publications in 1961, it is
the world’s second-most widely read English-language business newspaper, after the
Wall Street Journal, with a readership of over 8,00,000,

MAHARASHTRA TIMES:
Maharashtra Times is a Marathi newspaper based in Mumbai, India. It is the ninth-
largest selling daily newspaper I the country. According to the IRS 2005 survey,
Maharashtra Times enjoys the second largest readership in Mumbai.

NAVBHARAT TIMES:
Navbharat Times is one of the largest circulated as well as largest read Hindi
newspapers of Delhi and Mumbai and Lucknow. It is from the stable of BCCL, wich also
publishes other dailies including the The Times of India. NBT is one of the oldest
product of BCCL group(20)
CHAPTER-5
CONCLUSION
 CONCLUSION

The summer internship project plays an important role in management education

where students get a golden opportunity to apply his knowledge and learning gained
from classroom lectures in practical business environment. The SIP program also helps
in gaining knowledge and developing the confidence level to work. I have also learnt a
lot by my Internship at Times of India Group, New Delhi. This research has been done to
study sales and promotion of newspapers in New Delhi towards Times Group’s
newspapers.

The people in New Delhi still preferring printed contents despite of technology
adaption. In porsh areas like Pitampura, people prefer English newspapers rather than
Hindi or Gujarati. But maximum areas still prefer to read a Hindi newspaper.

There is high demand and high awareness about TOI newspaper in New Delhi but, less
people are aware that TOI has magazines also. And there are some people who are
aware about it but they are not aware about the subscription schemes. They are
interested in subscribing. When they came to know about the schemes, they
immediately bought subscriptions. But still there are some areas where awareness
about these magazines is very low. Customer loyalty towards TOI magazines is very
high. Survey shows that only 26% of the customers don’t renew their subscription. But
this is only happening mainly because of service problems. TOI is not able to provide
accurate service to all customers. There are some other reasons also, but if TOI works
on improving services of delivery or customer relationship or improving the quality of
responding towards the customers’ problems with better solutions, than obviously no
reader will leave TOI.

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