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Nishant Mittal
Gaurav Raizada
Shubham Gupta
Manisha Bhardwaj
SR.
NO.
TOPIC SLIDE
NO.
Maintenance
There is very little maintenance because there is
no contact between the parts.
Comfort
The ride is smooth while not
accelerating.
Economic Efficency
The initial investment is similar to other high
speed rail roads. (Maglift is $20-$40 million per
mile and I-279 in Pittsburg cost $37 million per
mile 17 years ago.)
Operating expenses are half of that of other
railroads.
A train is composed of sections that each
contain 100 seats, and a train can have between
2 and 10 sections.
Bullet vs. Conventional Trains
Bullet Trains Conventional Trains
No Friction = Less Routine Maintenance
Maintenance Needed
No Engine = No fuel Engine requires fossil fuels
required
Speeds in excess of Speeds up to 110 mph
300 mph
BULLET TRAIN WITH RELATION
TO MARKETING MIX
PRODUCT MIX
•If deemed feasible, the high-speed railway line construction between Mumbai
and Ahmedabad is expected to take ten years to complete.
•The pre-feasibility study had projected around 26.6 million passengers using
the high-speed line in 2021 and 104 million passengers in 2041.
•The 534km line is expected to be built with elevated tracks along the existing
rail route. The major stations along the high-speed line will include Surat,
Bharuch and Vadodara. The travel time between Mumbai and Ahmedabad is
expected to be reduced to less than two hours compared to the current express
journey time of more than six hours between the two cities.
PRICE MIX
It will be seasonal
It can be fluctuate according to time(flexibility)
Auto- Price mechanism as on Airliner services
There is no subsidy or price reduction will be done till the investment get
recovered.
Ticket price may be equivalent to A/C First Class Ticket on Rajdhani train on
same route
PLACE MIX
Distribution channel Warehousing/ SHED
We will buy technology directly • There will be two sheds
through the country japan. • One at virar(mumbai)
And we will pay royalty to them • And second at mehsana
(ahemdabad)
Our plan is to run bullet train
between ahemdabad to mumbai
PROMOTION MIX
As a highly anticipated Project, very less advertisement campaign will be
needed.
All Electronic and print media will cover the project in prime time as it is
very ambitious and unique project
Promotional activities will be done at stations and through billboards
along route
Will do advertisement on catering of railway food and station.
CONCLUSION
• We are sure that this venture will be profitable to both the Developers/
Investors and Consumers and it will be a win- win situation for all
including government.
• www.wikipedia.com
• www.pib.nic.in
• www.google.co.in
• www.railway-technology.com