The Business Model Canvas

Key Partners Key Activities Value Proposition Customer Customer Segments

 Cable TV What Key Activities do our Value
Propositions require?
 Inspired multiple Relationships  Provide multi-sided
companies Our Distribution Channels? generation  Local live market (Style
Customer Relationships?
 Shipment Revenue streams?  Stay in the minds appearance Hunter and
companies  Marketing & ads of Generation Y  Social media Designer/MUA)
 Venues (promoting  Platform  Brand that build  Venue  Cosmopolitan
new place, fitness, development and brands  Online magazines woman audience
public places) maintenance  Representing  Member card  Above average
 Youtube  Preparing events modern and (Fashion week) monthly income
 Online magazine  …… timeless with high spent
companies  ….  Live shows and  Possesses a
 Talented Designers events worldly aesthetic
Key Resources Channels
 Celebrities  24/7 programs vision
 Platform developer  Cable TV
 Brand  HD resolutions  Reference point for
(TV, website)  Apps
her peers (trend-
 Marketeers  Youtube setters)
 Project managers  Website  Celebrities
team  Social Media  Girl
 Production team  Girl game
(Photographer,  Public places
videographer,  Salon / Fitness
editor, etc)

Cost Structure Revenue Streams

 Partner costs  Subscription fees
 Event costs  Airtime and program sales
 Production costs  Merchandising
 Labor costs (platform developer, marketeers, etc)  Event (ticket sales)
 Advertising  Girl game (cloth purchases)
 Ads

Bplan: The UC Berkeley Startup Competition

Source: www.businessmodelgeneration.com
The Business Model Canvas
Key Partners
Who are our Key Partners?
Who are our Key Suppliers?
Which Key Resources are we
acquiring from partners?
Which Key Activities do partners
perform?
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& WRITE HERE
Key Activities
What Key Activities do our Value
Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue streams?
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& WRITE HERE
Key Resources
What Key Resources do our
Value Propositions require?
Our Distribution Channels?
Customer Relationships?
Revenue Streams?
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& WRITE HERE
Bplan: The UC Berkeley Startup Competition
Value Proposition
What value do we deliver to the
customer?
Which one of our customer’s
problems are we helping to
solve?
What bundles of products and
services are we offering to each
Customer Segment?
Which customer needs are we
satisfying?
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& WRITE HERE
Customer Customer Segments
Relationships For whom are we creating value?
Who are our most important
What type of relationship does
customers?
each of our Customer
Segments expect us to establish  DELETE GRAY TEXT
and maintain with them?
Which ones have we
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established?
How are they integrated with the
rest of our business model?
How costly are they?
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& WRITE HERE
Channels
Through which Channels do our
Customer Segments want to be
reached? How are we reaching
them now? How are our
Channels integrated?
Which ones work best?
Which ones are most cost-
efficient?
How are we integrating them
with customer routines?
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& WRITE HERE
Cost Structure Revenue Streams
What are the most important costs inherent in our business model? For what value are our customers really willing to pay?
Which Key Resources are most expensive? For what do they currently pay?
Which Key Activities are most expensive? How are they currently paying?
 DELETE GRAY TEXT & WRITE HERE How would they prefer to pay?
How much does each Revenue Stream contribute to overall revenues?
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Source: www.businessmodelgeneration.com

Bplan: The UC Berkeley Startup Competition