ANALYSIS

Desirable Perception
Age

Cumulative
Frequency Percent Valid Percent Percent

Valid 15-20 6 21.4 21.4 21.4

21-25 20 71.4 71.4 92.9

26-30 2 7.1 7.1 100.0

Total 28 100.0 100.0

Interpretation: This frequency table shows that 21.4% people are in the age of
15-20. 71% people are in the age of 21-25 while 7.1% people are in the age of 26-30.

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 Gender

Cumulative
Frequency Percent Valid Percent Percent

Valid Male 27 96.4 96.4 96.4

Female 1 3.6 3.6 100.0

Total 28 100.0 100.0

Interpretation: This frequency table shows that 96.4% are man and 3.6% are

female.

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 Question no #1

Frequency Percent Valid Percent Cumulative Percent

Valid Yes 22 78.6 78.6 78.6

No 5 17.9 17.9 96.4

4 1 3.6 3.6 100.0

Total 28 100.0 100.0

Interpretation: This frequency table shows that 78.6% people thinks that Iphone
is better than other and 17.9% people thinks that iphone is not better than other mobile.

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 Question no #2

Frequency Percent Valid Percent Cumulative Percent

Valid High-tech 11 39.3 40.7 40.7

Quality 10 35.7 37.0 77.8

Design 2 7.1 7.4 85.2

Function 4 14.3 14.8 100.0

Total 27 96.4 100.0

Missing System 1 3.6

Total 28 100.0

Interpretation: This frequency table shows that 40.7% people thinks that iphone
is better than other mobile in aspect of High Tech, 37% people thinks that iphone is better
than other mobile in aspect of Quality, 7.4% people thinks that iphone is better than other
mobile in aspect of Design,
14.8% people think that iphone is better than other mobile in aspect of Function,

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 Question no #3

Frequency Percent Valid Percent Cumulative Percent

Valid Friends 9 32.1 32.1 32.1

Advertising 14 50.0 50.0 82.1

Internet 5 17.9 17.9 100.0

Total 28 100.0 100.0

Interpretation: 32.1% people says that they hear about the product by Friends,
50% people says that they hear about the product by Advertising, and 17.9% people says that
they hear about the product by internet.

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 Question no #4

Cumulative
Frequency Percent Valid Percent Percent

Valid Unsatisfied 7 25.0 25.0 25.0

Satisfied 21 75.0 75.0 100.0

Total 28 100.0 100.0

Interpretation: 25% people say that they are not satisfied with the existing

handset quality, while 75% people say that they are satisfied.

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 Question no #5

Frequency Percent Valid Percent Cumulative Percent

Valid Yes 13 46.4 46.4 46.4

No 7 25.0 25.0 71.4

Sometimes 8 28.6 28.6 100.0

Total 28 100.0 100.0

Interpretation: 46.4% people says that advertising affects them, 25% says that it
does not affect then and 28% people says that sometime it affect them.

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 Question no #6

Frequency Percent Valid Percent Cumulative Percent

Valid Yes 13 46.4 46.4 46.4

No 8 28.6 28.6 75.0

Not All 3 10.7 10.7 85.7

Only Few 4 14.3 14.3 100.0

Total 28 100.0 100.0

Interpretation: 46.4% people says that they understand the function of iphone,
28.6% people says that they do not understand, 10% people says that they understand and
14.3% people says that they understand only few functions.

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 Question no #7

Frequency Percent Valid Percent Cumulative Percent

Valid Trusted Brand 9 32.1 32.1 32.1

Innovative 10 35.7 35.7 67.9

Fashionable Design 4 14.3 14.3 82.1

Strong Entertainment 5 17.9 17.9 100.0

Total 28 100.0 100.0

Interpretation: 32.1% people says that the thing which decided them to purchase
is trusted brand, 35.7% people says that the thing which decided them to purchase is
innovative, 14.3% people says that the thing which decided them to purchase is fashionable
design and17.9% people says that the thing which decided them to purchase is strong
entertainment.

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 Question no #8

Frequency Percent Valid Percent Cumulative Percent

Valid Impossible 7 25.0 25.0 25.0

Possible 21 75.0 75.0 100.0

Total 28 100.0 100.0

Interpretation: 25% people says that if similar product is offered by another

brand it is possible them to purchase it and 75% people says that it is not possible then to
chose it.

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 Question no #9

Frequency Percent Valid Percent Cumulative Percent

Valid Strongly Disagree 4 14.3 14.3 14.3

Strongly Agree 24 85.7 85.7 100.0

Total 28 100.0 100.0

Interpretation: 14.3% people says that it will not make them feel outstanding
among their friends if they purchase iphone and 85.7% people says that it will make them
feel outstanding among their friends.

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 Question no #10

Frequency Percent Valid Percent Cumulative Percent

Valid Very Good 19 67.9 67.9 67.9

Good 9 32.1 32.1 100.0

Total 28 100.0 100.0

Interpretation: The view about this product of 69.9% people is very good and the
view of 32.1% people is good.

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Undesirable Perception

Age

Frequency Percent Valid Percent Cumulative Percent

Valid 21-25 1 50.0 50.0 50.0

Above 30 1 50.0 50.0 100.0

Total 2 100.0 100.0

Interpretation: This frequency table shows that 50% are in the age of 21-25
and50% are in the age of 26-30.

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 Gender

Frequency Percent Valid Percent Cumulative Percent

Valid Male 2 100.0 100.0 100.0

Interpretation: This frequency table shows that 100% people are male in

undesirable perception.

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 Question no #1

Frequency Percent Valid Percent Cumulative Percent

Valid Nokia 2 100.0 100.0 100.0

Interpretation: This frequency table shows that 100% people use the nokia phone
which makes the iphone undesirable for them.

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 Question no #2

Frequency Percent Valid Percent Cumulative Percent

Valid Yes 2 100.0 100.0 100.0

Interpretation: This frequency table shows that 100% people are satisfied with
their phone which makes the iphone undesirable for them.

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 Question no #3

Cumulative
Frequency Percent Valid Percent Percent

Valid Less than six Month 1 50.0 50.0 50.0

Less than one year 1 50.0 50.0 100.0

Total 2 100.0 100.0

Interpretation: This frequency table shows that 50% people are using their

mobile less than six month and 50% people says that they are using this product less than one
year.

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 Question no #4

Frequency Percent Valid Percent Cumulative Percent

Valid Satisfied 2 100.0 100.0 100.0

Interpretation: This frequency table shows that all people are satisfied with their
existing handset quality.

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 Question no #5

Frequency Percent Valid Percent Cumulative Percent

Valid Yes 1 50.0 50.0 50.0

No 1 50.0 50.0 100.0

Total 2 100.0 100.0

Interpretation: This frequency table shows that advertising affect 50% people
and it do not affect50% people.

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 Question no #6

Frequency Percent Valid Percent Cumulative Percent

Valid Yes 2 100.0 100.0 100.0

Interpretation: This frequency table shows that all people understand the function
of their mobile which make the iphone undesirable for them.

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 Question no #7

Frequency Percent Valid Percent Cumulative Percent

Valid Innovative 2 100.0 100.0 100.0

Interpretation: This frequency table shows that all the people are decided to
purchase their phone just because of innovation, which make iphone undesirable for them.

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 Question no #8

Frequency Percent Valid Percent Cumulative Percent

Valid Impossible 1 50.0 50.0 50.0

Possible 1 50.0 50.0 100.0

Total 2 100.0 100.0

Interpretation: This frequency table shows that 50% people will not buy other
brand if similar product is offered by another brand and 50% people says that they will buy it.

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 Question no #9

Cumulative
Frequency Percent Valid Percent Percent

Valid Strongly Disagree 1 50.0 50.0 50.0

Strongly Agree 1 50.0 50.0 100.0

Total 2 100.0 100.0

Interpretation: This frequency table shows that 50% people says that their brand
make them feel outstanding among their friends and 50% says that their brand do not make
them feel outstanding among their friends.

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 CONCLUSION

Riding on a wave of increasing growth, the mobile telephony in Pakistan is expected to rise
to a consumer base of over 96.77 million by 2010, making the telecommunication sector one
of the most lucrative markets for global mobile phone manufacturers & cell phone providers.
The mobile phone manufacturers need to be more specific about what features customer want
in their handsets.
Now even Apple has also launched iphone in Pakistan market. After analyzing we found that
although it is expensive mobile in Pakistan, but it is desirable for people. It is also sign of
high status in society.

LIMITATIONS OF THE STUDY

1

1. Out of the 120 million users of mobile phones, only a sample of 30 mobile phones
users where taken for the study, so result of the study may vary from the actual.

2. Since questionnaire where used for collecting the primary data, so there are chances
that the given data may vary from the actual, which can lead to wrong results.

3. Due to the limitation of time, there were some of the factors, which were not
considered in the study.

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APPENDIX

25
QUESTIONAIRE
Survey On iphone Perception
Desirable

Name : _________________________________________________________

Occupation: ______________________________________________________________

Tel: ________________________

Age:

15-20 21-25 26-30 above 30

Gender:

Male female

Q#1: Do you think iphone is better than other mobiles?

Yes No (if no go to question no 3)

Q#2: In which aspect do you think iphone is better than others?
High-tech
Quality
Design
Function

Q#3: How did you hear about iphone?

Friends Advertising Internet Salespeople

Q#4: Are you satisfied with the existing handset's quality?

Unsatisfied 0 1 2 3 4 5 6 7 8 9 10 Satisfied

Q#5: Does advertisement of iphone affect you?

Yes No Sometimes
Q# 6: Do you understand the functions of iPhone?

Yes No Not all Only few

Q#7: What are the main factors that you have decided to purchase iphone?
Trusted brand Innovative Fashionable design Strong entertainment

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Q#8: If a similar product will offered by another brand, is it possible that you will chose it?
Impossible 1 2 3 4 5 6 7 8 9 10 Possible

Q#9: Will it make you feel outstanding among your friends?

Strongly disagree 1 2 3 4 5 6 7 8 9 10 strongly agree

Q#10: What is your view about iphone as a product?

Very good Good Bad Very bad

Survey On iphone Perception

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 Undesirable

Name : _________________________________________________________

Occupation: ______________________________________________________________

Tell: ________________________________________________________________

Age:

15-20 21-25 26-30 above 30

Gender:

Male female

Q#1: Which brand are you currently using?

Nokia Samsung HTC Other

Q#2: Are you satisfied with your mobile phone?
Yes No

Q#3: How long are you using this phone?

Less than one month

Less than six month
Less than one year
More than one year

Q#4: Are you satisfied with the existing handset's quality?

Unsatisfied 0 1 2 3 4 5 6 7 8 9 10 Satisfied

Q#5: Does advertisement of their existing brand affect you?

Yes No Sometimes

Q# 6: Do you understand the functions of your phone?

Yes No Not all Only few

Q#7: What are the main factors that you have decided to purchase your phone?
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 Trusted brand Innovative Fashionable design Strong entertainment

Q#8: If a similar product will offered by another brand, is it possible that you will chose it?
Impossible 1 2 3 4 5 6 7 8 9 10 Possible

Q#9: Will it make you feel outstanding among your friends?

Strongly disagree 1 2 3 4 5 6 7 Strongly agree

Q#10: State one drawback of iphone which makes it undesirable for you.

……………………………………………………………………………………

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Bibliography
 Magazines Digit Edition: August 2008
PC Quest Edition: July 2008
 Websites
www.idcindia.com
www.pak-cellular.com
www.trai.gov.in
www.wikipedia.org
www.gsmarena.
www.apple.com
www.uksbsguy.com
www.macstories.net

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