Documenti di Didattica
Documenti di Professioni
Documenti di Cultura
Market Summary
Sales Forecast
Increase Personal Training Revenue by 20%
Increase Club Memberships by 30%
Minimize Costs by maintaining equipment
Market Summary
Situational Analysis
Target Markets:
Recreational
Student Athletes
Professionals
Rehabilitation
Revenue: Monthly
Customer Satisfaction Surveys
Contingency Planning: Worst case, keep growth of memberships
Promotions
Customer Service
Loyalty
First 5 Training Sessions are Free w/ Membership
Minimum10 sessions get 1-One Week Free Pass
Minimum 20 sessions get 2-Two Week Free Passes
Healthier Lifestyles
Collegiate Competition
Baby Boomers
Weaknesses:
Different Memberships
Expensive
Financial
Competition/Threats
Chuze Fitness
Cross-Fit
Private
DVDs
Table of Contents
2013 2014 2015
Monthly Revenue $11,800 $14,160 $16,992
Yearly Revenue $141,600 $169,920 $203,904
Critical Issues
Marketing Strategy
Questions?
Market Needs
Demographics: 18+
Geographic: San Diego County
Behavior Factors: First Time Users
Hard-Core Loyal
Strengths:
Multiple/Convenient Locations
Various Equipment/Facilities
24 Hours
SWOT Analysis
Controls
Opportunities:
Break-Even Analysis
Executive Summary
Situational Analysis
Marketing Strategy
Financial
Controls
Keys to Success
Marketing Program
Market Summary
Keep Promises
Stay on Track
Payment
Market Trends
Personal Trainers
Flexible Schedule
Public Areas